15th annual ihrsa european congress 19-22 october … · 15th annual ihrsa european congress 19-22...

International Health, Racquet & Sportsclub Association • Seaport Center, 70 Fargo Street, Boston, MA 02210 USA

15th ANNUAL IHRSA EUROPEAN CONGRESS19-22 October 2015Marseille, France | Palais du Pharo

ihrsa.org/congress

facebook.com/ihrsa @ihrsa | #IHRSACongress ihrsa.org/congress [email protected]

15th Annual IHRSA European Congress | 19-22 October 2015 | Marseil le, France | Palais du Pharo

Join us in Marseille, France, 19-22 October 2015 for the 15th ANNUAL IHRSA EUROPEAN CONGRESS.

The Palais du Pharo, where the Congress will be held, is located in the heart of Marseille – at the entrance to the Vieux Port (Old Port) – with several hotels nearby. Temperatures in October average highs of 23ºC during the day and 14ºC in the evening, making outdoor excursions pleasant.

Founded around 600BC, Marseille is one of the oldest cities in Europe. Located in southern France, this port city is a melting pot of different cultures. Rich in history, Marseille was named European Capital of Culture in 2013 and boasts 20 museums covering all historical periods, as well as uncovered archaeological sites such as the ancient port.

With 15,000 shops, visitors have plenty of options to choose from, including the Centre Bourse shopping centre in the heart of the city and a large entertainment and retail complex around the Vélodrome Stadium, where The European Football Championship will be held next year.

Learn more about Marseille’s many attractions at marseille-tourisme.com.

A very special thanks to our Host Partner, the French Health & Racquet Sportsclub Association (FHRSA), for all of their support!

WELCOME TO MARSEILLE!

To register v is i t ihrsa.org/congress, cal l +1 617-951-0055 or emai l int [email protected]

The IHRSA European Congress features presentations delivered by executives from inside and outside the health club industry, providing thought-provoking commentary on trends shaping business and the fitness industry. Networking events, focus group discussions, and lunch and evening receptions provide the opportunity to build relationships with colleagues from throughout Europe.

If you are involved in a decision-making capacity in the health club business – whether as an owner, general manager, department manager or investor – this is a must-attend event. Single club companies, multi-site companies, franchise clubs – all will benefit.

Highlights:

• One of the best networking opportunities for the industry in Europe with more than 500 industry professionals

• Seminars designed to help you improve your operation and grow your business, with simultaneous translation in French, Italian, Polish, Portuguese, Russian, Spanish and possibly other languages

• The opportunity to meet one-on-one with leading suppliers of fitness equipment and services

• Tours of some of the area’s leading health clubs

• The opportunity to step back from your day-to-day operations and plan for a better future

LEARN THROUGH LEADERS and Build Relationships

SPECIAL OFFER: Attend the Ufit Launch & Conference for free!This full-day event will be held on Monday, 19 October, and is complimentary to all IHRSA Congress delegates who register before 26 August. Note: You must register for the European Congress Full or One Day package to take advantage of this offer.

WHY ATTEND UFIT?

• Increase membership by attracting an untapped market, which represents over 15% of the population globally.

• Speakers will present on innovative Marketing, Programming, Training and more to enable clubs to attract and retain this huge market of people.

• The Ufit Programme, training and resources will be launched at the Conference.

• Your staff already has many of the necessary competencies to work with people with disabilities in your clubs.

• Your club has UniversAbility — Ufit will show you how to awaken it.

• Ufit will help you build a positive image for your club in your community.

98% of us will have a disability at some point in our lifetime. Join the movement to ‘Inclusivise Fitness’ and #LetsInclusiviseFitness!

TO REGISTER: Please check the box on the IHRSA Congress Registration Form.

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THANK YOU SPONSORS!PLATINUM PLUS LEVEL

PLATINUM LEVEL

GOLD LEVEL

HOST PARTNER

®

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KEYNOTE SPEAKERSThe Digital Native Advance: A New DNA for ShoppersKEN HUGHES Consumer & Shopper Behaviouralist, and CEO, Glacier Consulting, IRELANDSponsored by Technogym®

Ken Hughes is a global thought leader in the areas of shopper psychology and consumer behavior. Over the past 13 years, as founder and CEO of Glacier Consulting, he has pioneered developments in shopper behavior insight, particularly in the fields of ethnography, endomethodology and biometric shopper research. His clients mainly include large international blue-chips: Heineken, Kraft Foods/Mondelez, Coca-Cola, Diageo, Walmart, IKEA, Nivea, AXA, Unilever, Mars Masterfoods and GSK. Hughes is also a part-time lecturer in Consumer Behavior at University College Cork.

Creating a Culture of Ownership & EmpowermentBRYAN WILLIAMS Chief Service Officer, B. Williams Enterprises, LLC, USA

Bryan Williams, DM, is a consultant, trainer, and author, who focuses on the areas of service excellence and organizational effectiveness. He has provided training and consulting expertise to hundreds of organizations in over 20 industries ranging from healthcare to hotels and restaurants. Prior to his current venture, Williams worked with The Ritz-Carlton Hotel Company for almost 10 years. In his last role with the company as Global Corporate Director of Training & Organizational Effectiveness, he assisted with setting and executing the global training strategy for The Ritz-Carlton, and for its corporate university.

“IHRSA’s European Congress is one of the best places to share business ideas, be inspired or inspire others.

In the world of technology and media, personal contact still involves the most creative energy.”

– Robert Kaminski, Polish Fitness Association, Poland

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SCHEDULE

MONDAY, 19 OCTOBERThe Keynotes and Education Sessions will be simultaneously translated into French, Italian, Polish, Portuguese, Russian and Spanish.

8:00 – 21:00 | Registration Desk Open

9:00 – 17:00 | Ufit Conference Learn how to attract a market that represents over 15% of the population globally. See page 1 of this brochure for conference highlights and visit https://ufit-conference.eventbrite.ie for programme details.

14:00 – 17:30 | Consecutive Education Seminars

Presented by Keiser Corporation, MYZONE®, OJMAR, Precor and Technogym® Several of our sponsors are preparing 30-minute presentations designed to offer more information about their products and services for your consideration. These interactive sessions will provide you with the specifics needed in order to continue a dialogue with these event sponsors throughout the Congress. Topics to be presented will include:

Training with Power and Speed & Keiser’s Bluetooth Technology ConceptAlastair Watson, Vice President, Keiser Corporation, USAAlain Eidel, Director, Achtech and Keiser Partner, FRANCESponsored by Keiser Corporation

• Learn how science plays a major part in Keiser machines and how every second you train you get the maximum benefit.

• Discover the massive benefits when training with power and what this can mean to your body.

• Discover how Keiser Bluetooth technology and programmes have taken the M3i to another level for your members.

• Learn how the Keiser bike allows you to connect to any phone, tablet, computer and all of the group training systems, as well as downloading your class data.

Wearable Technology: Friend or Foe for the Health & Fitness IndustryDave Wright, CEO, CFM (Creative Fitness Marketing) & MYZONE®, UNITED KINGDOMSponsored by MYZONE®

• Discover why physical activity tracking and prescription have been one of the fastest growing trends of the past few years.

• Gain insight into why external consumer facing brands seem to be encroaching into the space of encouraging people to exercise alone or through ‘virtual communities’.

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• Explore why these global brands have the eyeballs, the money and the reach to either disrupt or enhance our industry.

• Learn about the latest wearable technologies in the market, the science behind behaviour change and the common flaws with exercise adherence and wearable technology.

Locker Rooms and Customer ExperienceDaniel Varela, Area Manager, OJMAR, FRANCE Sponsored by OJMAR• Discover why the locker room is a key factor in customer retention.• Obtain ideas for an improved customer experience

What is the Future for Clubs that Operate and Believe in the Mid-Market?Ray Algar, Managing Director, Oxygen Consulting, UNITED KINGDOMSponsored by Precor

• Gain insights into how the industry is forking along two distinct pathways: self-service and supported.

• Obtain an understanding of the strategic implications for club brands operating in the mid-market.

• Explore how a mid-market club is growing while facing intense competition from budget gyms.

The Evolution of Fitness Facilities into Wellness HubsFrancesco Arlotti, Digital Sales Manager, Technogym®, ITALYSponsored by Technogym®

• Gain an understanding on how we are living in a hyper-connected world where managing wellness lifestyle data is becoming crucial to innovate attraction and retention and create new revenue opportunities.

• Learn how The Wellness Lifestyle CRM is a platform that enhances people’s workout experiences and provides club operators with the means to improve their businesses and remain in contact with their customers.

• Discover how to increase your market space by transforming your fitness facility into a wellness hub where you can manage all of your members’ lifestyle data and give them a truly personalized journey though assessment, programmes and engaging social challenges.

19:00 – 21:00 | “Welcome to Marseille” Opening Reception

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“Great event. Perfectly organized, the best place to know the present and future of the fitness industry.

Best networking guaranteed.” – Alfonso Moreno, SISTEMA ABE, Spain


TUESDAY, 20 OCTOBER


9:00 – 10:15 | Keynote Session

The Digital Native Advance: A New DNA for ShoppersKen Hughes, Consumer & Shopper Behaviouralist, and CEO, Glacier Consulting, IRELANDSponsored by Technogym®

The Digital Natives (born in the 1980’s) have now begun to enter their 30’s and are set to herald the biggest shift in consumer behaviour since the invention of the teenager in the US during the 1950s. This talk examines what this generation will expect from life, relationships, brands and retailers. What they will demand and how they are fundamentally different from the consumer of the past 20-30 years. There is a new shopper and consumer DNA emerging. They are hard-wired differently. Using a blend of social and cultural anthropology alongside consumer behaviour shifts, we will examine where this could all be heading.

10:15 – 11:00 | Sponsor Showcase Coffee & Tea Break

11:00 – 12:30 | Future of the Industry: Embracing & Understanding the Changing Consumer MarketplaceModerated by Brent Darden, Principal, Brent Darden Consulting, USAPanelists:Franck Hedin, Chairman & CEO, CMG Sports Club, FRANCEAndy Caddy, Group CIO, Virgin Active, UNITED KINGDOM Additional Panelist to be Announced

• Learn how to evolve in order to meet the changing needs and expectations of the consumer marketplace.

• Discover what industry leaders are doing at their clubs to attract more people to exercise regularly, and gain insight into the benefits of IHRSA’s #WhyGetActive campaign.

• Learn how to market to the changing consumer market.

• Explore the alternative uses of technology within the industry (i.e. apps) and discover how leading club groups are addressing the threats and opportunities created.

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12:30 – 14:00 | Sponsor Showcase Luncheon

14:00 – 15:00 | Concurrent Sessions

Personal Training Management: Implementing the Tools that Drive PerformanceLuke Carlson, CEO, Discover Strength, USA

• Learn how to create organisational and departmental long-term, mid-range, and short-term goals that inspire a shared vision.

• Obtain a comprehensive interview process that will help you attract the right people into your organisation or department.

• Discover how to evaluate employees and make sure you have the ‘right people on the bus in the right seats.’

• Learn how to drive performance and accountability.

• Gain insight on how to evaluate and coach employees on a regular basis to increase accountability, focus, and performance.

• Learn how to systematically identify and solve ‘issues’ that plague your department and organisation.

Global Fitness Trends – Challenges and OpportunitiesPhillip Mills, CEO, Les Mills International, NEW ZEALAND• Review an analysis of challenges and opportunities in the current market.

• Obtain lessons from the world’s most profitable club chains.

• Learn how to attract the millennial market.

• Explore the economics of club design models.

• Examine current and future market trends.



Three Cs of Social Media: Connection, Conversation and Customer ServiceFred Hoffman, M.Ed., Owner, Fitness Resources, FRANCE

• Explore best practices when using Facebook, Twitter and other popular social media sites for business in the fitness industry.

• Learn how to create meaningful online conversations with your members and clients.

• Review strategies for delivering excellent customer service through social media.

• Discover the essentials of writing, selecting and posting engaging and effective social media content using hashtags, photos, videos and links.

• Discuss common mistakes when using social media and learn how to avoid or correct them.

“The IHRSA Congress combined the right

blend of overview sessions on the state of the

industry with more specific topics that were relevant

and focused against current market issues. This left

me feeling that there was real value in my time spent

at the event and enabled me to come away with

strong personal action points for my business.” – Ian Kearney, Fit for Free Ltd., United Kingdom

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15:45 – 16:45 | Concurrent Sessions Continued

Create an Extraordinary Sales Team!Casey Conrad, President, Communication Consultants WBS, Inc., USA

• Learn how to hire and implement a sales team that consists of strong skills, self-motivation and team players.

• Review phone and interview questions that screen for the right sales personality.

• Obtain a core competency checklist and timeline to get your new hire off to a good start.

• Review critical accountability tools to keep your salespeople motivated and on track.

• Learn how to use internet technology to drive and track self-generated leads.

16:45 – 18:00 | Discussion Groups by Language Open Evening

WEDNESDAY, 21 OCTOBER



Prepare Your Brand for the Future Fitness MarketDiogo Vidigal, CEO, TRIBE Health & Fitness Clubs Consulting, PORTUGAL

• Review the biggest trends in fitness marketing and effective sales.

• Explore the best business growth daily practices for top directors.

• Review the most effective daily ‘rules’ for club managers who want to dominate their marketplace.

• Gain insight into the future of fitness service and retention.

• Discover what 95% of the top directors and managers don’t know, but should, about the newest club growth strategies and tactics.

• Obtain a complete, and comprehensive, ‘check list’ of the newest best practices for managing fitness clubs in the current challenging fitness market.

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Identifying & Sustaining Your Club CultureBrent Darden, Principal, Brent Darden Consulting, USA

• Gain insight into why creating a club culture is more of a discovery than an invention.

• Discover the benefits of taking an archaeologist’s approach to answer ‘why & what’.

• Learn the importance of branding and presenting your company values.

• Obtain strategies to imbed the club values throughout your organization.

• Review the keys to making your values meaningful.

10:30 – 11:15 | Sponsor Showcase Coffee & Tea Break 11:15 – 12:15 | Concurrent Sessions

Engage & Retain Life-Long Members by Creating a 5-Star Customer Service OrganisationLexie Griffiths, Executive Coach & CEO, Passion with Profits!, UNITED KINGDOM

• Gain insight on how to establish a brand known for outstanding customer service.

• Obtain strategies and tips to implement within your organisation immediately.

• Learn how to build a culture of fearless employees.

• Discover how to create ‘wow’ moments, and learn how to turn passion into profits.

• Learn how to build effective and long-lasting relationships by using high EQ skills.

Wearables are Just the First Step: How Every Company Will Become a Data CompanyAndy Caddy, Group CIO, Virgin Active, UNITED KINGDOMSponsored by Exerp

• Gain an understanding of the technology landscape for the health and fitness industry.

• Explore how customer data and behaviour will become essential to survive.

• Discover how data on your members is going to increase exponentially.

• Learn what you need to do in order to prepare beyond this initial wave of technology in what will be a long journey.

• Review what other innovative companies are doing.

12:15 – 13:45 | Sponsor Showcase Luncheon

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The Art of Fitness Advertising: Proven and Profitable Marketing StrategiesAlan Leach, Regional Manager, West Wood Clubs, IRELAND

• Discover the most powerful advertising and marketing strategies for your fitness business.

• Acquire lead generation secrets that will pack your club with new leads every day.

• Learn how to integrate your sales, marketing and retention strategies for maximum profit.

• Discover ‘auto-pilot’ web-marketing systems to pack your club with the hottest sales leads.

• Obtain the secrets to writing direct mail campaigns and persuasive sales and marketing copy.

• Learn the secrets and strategies to get your fitness business on page one of internet search engines.

Thrive or Survive: The Seven Secrets of a High-Performance Fitness BusinessNiki Dean, Managing Director, Go Health Clubs, AUSTRALIA

• Discuss the importance of defining specific goals for your business.

• Gain insight on how to build your vision, mission and values framework along with the actions you must take to achieve it.

• Learn how to position your club to succeed.

• Discover the importance of innovation and differentiation, and learn how to position your brand to become memorable in the eyes of the consumer.

• Discover the benefits of having a collaborative approach with competitors.

• Learn how to build a mobile responsive website professionally and economically.


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15:30 – 17:00 | Keynote Session

Creating a Culture of Ownership & Empowerment Bryan Williams, Chief Service Officer, B. Williams Enterprises, LLC, USA

During this presentation you will gain insight into the knowledge and tools required to empower your workforce, with a special emphasis on how to keep your team motivated and engaged to exceed customer expectations.

• Obtain a deep insight into what is needed to develop a culture of empowerment, high morale, and engaging service.

• Learn how to build a team of “Living It” employees.

• Obtain effective motivation tools and learn how to properly recognize for each employee.

• Review the benefits and barriers to empowerment.

• Discover the three A’s for effective service recovery.

17:00 – 18:00 | Closing Reception

THURSDAY, 22 OCTOBER

9:00 – 15:00 | Marseille Health Club Bus Tour Pre-registration and fees are required / Limited availability

“The IHRSA European Congress is always a great opportunity for inspiration, to meet old acquaintances, make new friends and

discover marvelous European cities.” – Mikel Urdangarin, Fundacion Estadio S.D. Fundazioa, Spain

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ACCOMMODATIONSThe historic Palais du Pharo will be the location of all IHRSA European Congress activities in Marseille. The venue does not offer hotel guest rooms. Therefore, IHRSA has selected several hotels within walking distance of the event location.

For instructions on how to reserve a hotel room, visit our website at ihrsa.org/congress-hotels.

LIST OF HOTELS

• Sofitel Marseille Vieux Port (headquarter hotel) Rates from €180

• Novotel Marseille Vieux Port Rates from €165

• New Hotel of Marseille Rates from €165

Should you have any questions, contact an IHRSA representative at [email protected] or call +1 617-316-6796.

Acceptance: Registration or attendance at, or participation in, IHRSA’s meetings and other activities constitutes an agreement by the registrant or attendee to consent to IHRSA’s use and distribution (both now and in the future) of the registrant or attendee’s image or voice in marketing materials, photographs, videotapes, electronic or digital reproductions, IHRSA website content, and audiotapes of such events and activities and to waive any right to compensation or remuneration for the use of such images or voice recordings.

“I love attending the IHRSA European Congress both as a speaker and delegate. Given that attendees are drawn from all parts of Europe, I feel there is a real enthusiasm to learn, and share, as the markets are all at different levels of maturity.” – Ray Algar, Oxygen Consulting, United Kingdom

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TELEPHONE FAX WEBSITE MAIL+1 617-951-0055 (International) +1 617-737-3323 ihrsa.org/congress IHRSA European Congress800-228-4772 (US/Canada) Seaport Center, 70 Fargo Street Boston, MA 02210 USA

2015 IHRSA EUROPEAN CONGRESS REGISTRATION FORM

o Mr. o Ms. First Name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Surname: . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Title (position): . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Company Name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Street Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

City: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

State/Province: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Postal Code: . . . . . . . . . . . Country: . . . . . . . . . . . . . . . . .

Phone: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fax: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

E-Mail: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Promotional Code: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

FULL REGISTRATION RATE: MEMBER NON-MEMBER Received by 25 August o €525 o €625 Received by 25 September o €595 o €695 Received after 25 September/onsite o €695 o €795 DAY PASS RATE: MEMBER NON-MEMBER Received by 25 August o €450 o €550 Received by 25 September o €525 o €625 Received after 25 September/onsite o €625 o €725 Please indicate day: o Monday o Tuesday o Wednesday

THURSDAY BUS CLUB TOUR: MEMBER NON-MEMBER Received by 25 August o €45 o €55 Received by 25 September o €45 o €55 Received after 25 September/onsite* o €75 o €95

*enrollment may be limited UFIT LAUNCH & CONFERENCE:† MEMBER NON-MEMBER Registration must be made prior to 26 Aug o €0 o €0 † Note: You must register for the European Congress Full or One Day package to take advantage of this offer.

REGISTRATION INFORMATION IHRSA USE ONLY: CO#: ID#: FINANCE:

FEES

PAYMENT: Select one; payment must accompany enrollment to be confirmed

Refund Policy: If, after registering, you will no longer be able to attend this exceptional learning and networking experience, please notify IHRSA in writing by 1 October 2015. Refund requests received by 1 October 2015 will be processed less a €75 fee. No refunds will be made after 1 October 2015, or for no-shows. Substitutions are welcome at any time. Please submit your request to [email protected], or by fax to +1 617-737-3323.

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TOTAL PAYMENT

€___________________

o Wire Transfero Credit Card (check one): o MasterCard o Visa o American Express o Discover

Cardholder’s Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Signature: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Billing Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Card Number: [ __ ][ __ ][ __ ][ __ ] - [ __ ][ __ ][ __ ][ __ ] - [ __ ][ __ ][ __ ][ __ ] - [ __ ][ __ ][ __ ][ __ ]

Exp: [ __ ][ __ ] - [ __ ][ __ ]

FOR WIRE TRANSFERS (for payment in EUROs only, all wires must be sent by 15 Oct): The Royal Bank of Scotland Swift CODE: RBOSGB2L IBAN: GB74RBOS16107510000470 Sort Code: 16-10-75 Account #: 10000470 Beneficiary: Name: Citizens Bank-FCA 2007060500597 Reference: FCA 2007060500597 intl health racquet & sports

IMPORTANT: Remitter & Remitting Bank Please reference FCA 2007060500597 Intl Health Racquet & Sports Assoc in Field 70 & 72

Note: If paying by wire transfer please fax or email a copy of your registration form to +1 617-737-3323 or [email protected]. Registrations paid by wire will not be confirmed until payment is received. Unconfirmed registrations will be subject to payment onsite.

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15th annual ihrsa european congress 19-22 october … · 15th annual ihrsa european congress 19-22...

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