15th kazakhstan international tourism exhibition astana leisure … · 2018-11-20 · astana...

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Next event: 25-27 September 2019, Astana, Kazakhstan

POST SHOW REPORT

15th Kazakhstan International Tourism Exhibition «Astana Leisure 2018»Astana, Kazakhstan

Exhibition in figures and facts

2018Post Show Report

Number of unique visitors 1965

Number of participating companies 83

Dates: September 26-28, 2018Venue: Kazakhstan,Astana, «Korme» Exhibition CenterFrequency: Annually

Turkey Uzbekistan Ukraine South Korea

Kazakhstan Kyrgyzstan Morocco Russia Thailand

Azerbaijan Georgia Egypt India

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THE EXPOSITION PRESENTED 13 COUNTRIES OF THE WORLD

Geography of visitors



Visitors from Kazakhstan : 1880Visitors from foreign countries : 83

Astana Leisure 2018 was visited by the representatives from 21 countries of the world

Argentina ♦ Bangladesh ♦ Bulgaria ♦ Egypt ♦ India ♦ Indonesia ♦ Kazakhstan Canada ♦

China ♦ Kyrgyzstan ♦ Latvia ♦ Lithuania ♦ United Arab Emirates Panama ♦ Russia ♦

Slovakia ♦ USA ♦ Tajikistan ♦ Thailand ♦ Turkey ♦ Ukraine

69% VISITED ASTANA LEISURE 2018 EXHIBITION FOR THE FIRST TIME

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Visitors from the regions of the RK



REGIONS ACTIVITY RATING:

PLACE NAME

1 Akmola region

2 Karaganda region

3 Alma-Ata's region

4 Pavlodar region

5 North-Kazakhstan region

6 Atyrau region

7 Aktobe region

8 East Kazakhstan region

9 Mangistau region

10 Kyzylorda Region

11 Turkestan region

12 South Kazakhstan region

13 West Kazakhstan region

14 Kostanay region

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THE EXHIBITION WAS VISITED BY THE SPECIALISTS FROM 14 REGIONS OF KAZAKHSTAN,THAT IS 100% GEOGRAPHICAL COVERAGE OF REGIONS OF THE RK


Visitors –statistical data


Specialists of the tourism industry : 74%General public: 26%


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53%

21%

10%

4%4% 4% 4% Tour Agency

Tour Operator

Accommodation objects

Airline Company

Ticket Selling

Real estate agency

Online Booking System

Business activity of the specialists of the tourism industry of Astana Leisure 2018

41%

23%

17%

11%8%

Manager / Specialist

Head of the Company /Owner

Individual Entrepreneur

Head of Department / Group

Deputy Head of the Company

Astana Leisure 2018 visitors’ job titles

By type of activity of participating companies:

Sections of interest for the visitors



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3%

3%

6%

7%

9%

9%

13%

15%

34%

0% 10% 20% 30% 40%

Mass media

Real estate abroad

Developers and suppliers of IT-technologies in…


Related services for tourism activities

Health, Wellness and Medical Centers

The national and regional tourist organisations

Air Companies and Air Agencies

Tour operator and Travel agent

On the specifics of the product:

2%

3%

5%

5%

6%

7%

9%

9%

10%

17%

29%

0% 10% 20% 30% 40%

Caravaning

Religious tourism and pilgrimage tours

Event tourism

Extreme tourism

Ecological tourism

Gastronomic tourism

Educational tourism

Medical and HealthTourism

Business tourism / MICE

Domestic tourism

International tourism

Results of visits

2018Post Show Report Purpose of visiting Astana Leisure 2018 Average Goal Achievement Value

!


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ACCORDING TO THE SURVEY FINDINGS, MOST OF THE VISITORS BELIEVE THAT THE

ASTANA LEISURE EXHIBITION IS IMPORTANT FOR THEIR BUSINESS.


28%

22%22%

21%7%

Obtaining up-to-date industry data

Personal interests

Search for products and services for business

Educational purposes

Promoting own goods and services

Visitors’ expectations for2019


RATING OF DESTINATIONS EXPECTED AT THE EXHIBITION ASTANA LEISURE 2019

PLACE NAME PLACE NAME

1 America (USA) 11 India

2 Italy 12 Azerbaijan

3 UAE 13 Sri Lanka

4 Greece 14 Indonesia

5 China 15 Russia

6 Dominicana 16 Uzbekistan

7 Czech 17 Russia

8 Vietnam 18 Baltic

9 Hungary 19 Slovakia

10 Malaysia 20 Slovenia


!

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84% OF THE VISITORS ARE PLANNING TO VISIT THE EXHIBITION NEXT YEAR


Sphere of activity of participating companies

Kazakhstan: 59Foreign participants: 24Total number of exhibitor: 83


85 % OF THE EXHIBITOR THINK THAT ASTANA LEISURE EXHIBITION IS IMPORTANT FOR BUSINESS!

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Exhibitor


5%

10%

10%

13%

15%

48%

0% 20% 40% 60%

Related services for tourism activities

Air Companies and Air Agencies

Health, Wellness and Medical Centers


Tour operator and Travel agent

The national and regional tourist organisations

Average Goal Achievement Value


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77,5 % OF THE PARTICIPANTS ARE PLANNING TO PARTICIPATE IN ASTANA LEISURE EXHIBITION NEXT YEAR!


Exhibitor


Purpose of visiting the exhibition

1%

2%

4%

4%

6%

8%

11%

13%

26%

26%

0% 20% 40%

Investment activity

Attracting the attention of municipal services and…

Launching a new product / service

Research on the demand for a new product / service

To study competitors’ business activity

Entering a new market

Maintaining the company’s image

Meeting with existing customers/partners

Increasing brand awareness of the company /…

Search for new customers/partners

Special Eventsat the Exhibition



Presentations of the health resort industry products- Evex Medical Corporation Resort- Hotel and SPA Center “Carpathians”- Akfa Medline –Medical center- Kurorti.ru- Belokurikha Health Resort

Seminars and presentations by the touristic market players:- Altaitourcenter- Turkestan Oblast- Historical and geographical society “Avalon”- Almaty Oblast Tourism Department- Air Astana airline- Kazakhstan Tourist Association- Zhambyl Oblast Tourism Department- Khanty-Mansiysk Administration of Tourism Development and External Affairs- Chocotravel

Marketing activities at the exhibitors’ stands (special offers, lotteries, prize drawing,presentations)

OPEN SPACE B2B ZONE - an open discussion platform that enables to attract additionalattention, join the audience in the course of the ongoing presentation or utilize this new formatfor presentation, discussions, and feedback collection.

Kazakhstan Travel Forum with Astana Travel DayInitiated by: ITECA CompanyOrganized by: someplace.kz travel magazine

Info-tour to the Resort of Borovoe for participants of the exhibitionOrganized by: Tourism Department of Akmola oblast

NEW!

NEW!

NEW!

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Official and Information Support


Official support for the Exhibition:


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Information support for the Exhibition:

World Tourism Organization Special UN Office

Kazakhstan Tourist Association

Trade Representation of the Russian Federation in the Republic of Kazakhstan

Metropolitan Tourism Association


15th kazakhstan international tourism exhibition astana leisure … · 2018-11-20 · astana...

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