16 icca rsmp 2012 - green meeting certification - the austrian way to engage clients

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International Congress and Convention Association . www.iccaworld.com | icca.mobi Green Meeting Certification The Austrian Way to Engage Clients Willi Sieber & Christian Mutschlechner ICCA Research, Sales & Marketing Programme | #irsmp12

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Presentation given at the ICCA Research, Sales & Marketing Programme 2012 The ICCA RSMP took place from 13 - 16 June 2012 at the Festival Spieler Hauze in Bregenz, Austria.

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Page 1: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

Green Meeting CertificationThe Austrian Way to Engage ClientsWilli Sieber & Christian Mutschlechner

ICCA Research, Sales & Marketing Programme

| #irsmp12

Page 2: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

• ISO 14001• EMAS (European Eco-Management and

Audit Scheme)• BS 8901 - British Standard• ISO 20121 (ab Sommer 2012; basierend

auf BS 8901)• Green Globe• European Eco-Label• and many, many more…..

What is on the market?

Page 3: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

• Away from hardware certification

• Focus on the “green” quality of the event/congress/meeting

• Embrace the client

The Austrian Approach

Page 4: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

Categories

• Conferences• Company meetings• Exhibitions• Seminars

The Green Meeting scheme

Page 5: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

Licensees

• PCOs• Congress and exhibition centres• Convention bureaus• Seminar hotels• Agencies• Further training institutions

The Green Meeting scheme

Page 6: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

AUSTRIA18 Certifiying Institutions/Companies

6 Agencies6 Conference Centers2 Hotels2 Convention Bureaus (ACB, VCB)2 Further training institutions

Page 7: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

• 2010: 3 Meetings• 2011: 19 Meetings• 2012: 12 Meetings (as per 06. 06. 2012)

ACCESS – the Austrian Meeting Industry Flagship event

Certified as green event from 2010 onwards

Certified “Green Meetings”

Page 8: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

Basic requirements to licensees• Vision• Green Meeting agent and staff training

Office and procurement• Paper and print-out• Electrical and electronic equipment• Cleaning agents and waste separation etc.

General resources• Database of service providers and products

Communication

The Green Meeting scheme

Page 9: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

Event specific criteria sectorsMobility and CO2 offsetting Accommodation Event location Procurement, material and waste managementExhibitors/Exhibition stand builders Catering Communication and social aspects

Mandatory + voluntary criteria

The Green Meeting scheme

Page 10: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

Event specific criteriaMobility and CO2 offsetting 18Accommodation 16Event location 26.5Procurement, material and waste management 15.5Exhibitors/Exhibition stand builders 2Catering 16.5Communication and social aspects 14.5TOTAL 109Events including all aspects must reach 42 points.

The Green Meeting scheme

Page 11: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

• Green Meetings save energy and resources, reduce CO2 impacts

• Green Meetings save costs (energy, waste, …)• Green Meetings strengthen the venue regions and

generate added value• Green Meetings assume responsibility concerning

global challenges• Green Meetings meet the clients awareness and

sense of sustainability

Why Green Meetings?

Page 12: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

18 evaluated Green Meetings

ca. 14.000 participants 63 days

Residual waste: reduction 31% = 95.000 kgPaper waste: reduction 55% = 250.000 kg

Example: Waste reduction

Page 13: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

The 4 Green Catering criteriaregional – organic – seasonal – fair

The Green MenuRegional food tradition in modern style

The Challengesavailability – suppliers – logistics - costs

Example: Catering

Page 14: 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

International Congress and Convention Association.

www.iccaworld.com | icca.mobi

Green Meeting CertificationThe most successful Green Label in Austria

Thank you!

Green Meetings

| #irsmp12