you can't afford to ignore

Marketing Automation Stats

16

of qualified leads

50%

are not ready to purchase immediately

1/2

1/2

1/2

1/21/2

1/2

Nurtured leads make

47%

than non-nurtured leads

larger purchases

see improved

ROI

75% of companies

using marketing automation

44% see improved ROI within 6 months

within

12 months$

$$

$$

10%

Companies that

automate lead management

see a

increase in

revenue

in 6-9 months

or greater

of marketers say

89%

emailis their primary channel

for lead nurturing

than companies that don’t

B2B companies that

blog

generate more leads

content

content

content

content

content

67%

Content marketing generates

3X’s

62%

as many leads

as traditional outbound marketing, but...

costs less

18X’s

drive

more revenue than broadcast emails

$

$

$

Segmented, relevant emails

Personalized emails

improve click-through rates by

14%and conversion rates by

10%

Hi Jane,

Hi John,

Event-triggered marketing

can save up to

80%

of your direct mail budget

28%

of marketers

saw an increase in

revenue per sale

attributable to marketing automation

Companies using marketing automation source

45%

more pipeline than those who don’t use marketing automation

Companies using

marketing automation for

nurturing

experience a

451%

qualified leadsincrease in

Marketing automation can lead to

3x’s

more leads passed to sales

after one month

Marketing automation reduces

ignored leads

from 80%

to 25%

70% of companies that use it

say that marketing automation

met or exceeded

ROI expectations

Sources:

Gleanster

The Annuitas Group

Focus Research

Gartner Research

Forrester Research

WebDAM

Demand Metric

Jupiter Research

Chief Marketer

Aberdeen Group

Marketo

Bulldog Solutions

Hubspot

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