16 marketing automation stats you can't afford to ignore

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Post on 23-Aug-2014

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Marketing automation is one of the most effective methods of keeping in touch with your prospects. You can warm your leads and nurture a personal relationship by sending out automated timed and triggered email marketing campaigns. And marketing automation gets results. "Nurtured leads through marketing automation make 47% larger purchases than non-nurtured leads." "Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months." "Companies using marketing automation for nurturing experience a 451% increase in qualified leads" Click on the slideshare for more stats you can use to prove their worth.

TRANSCRIPT

  • you can't afford to ignore Marketing Automation Stats 16
  • of qualified leads 50% are not ready to purchase immediately 1/2 1/2 1/2 1/2 1/2 1/2
  • Nurtured leads make 47% than non-nurtured leads largerpurchases
  • see improved ROI 75% of companies using marketing automation 44% see improved ROI within 6 months within 12 months$ $ $ $ $
  • 10% Companies that automate lead management see a increase in revenue in 6-9 months or greater
  • of marketers say 89% email is their primary channel for lead nurturing
  • than companies that dont B2B companies that blog generate more leads content content content content content 67%
  • Content marketing generates 3Xs 62% as many leads as traditional outbound marketing, but... costs less
  • 18Xs drive more revenue than broadcast emails $ $ $ Segmented, relevant emails
  • Personalized emails improve click-through rates by 14% and conversion rates by 10% Hi Jane, Hi John,
  • Event-triggered marketing can save up to 80% of your direct mail budget
  • 28% of marketers saw an increase in revenue per sale attributable to marketing automation
  • Companies using marketing automation source 45% more pipeline than those who dont use marketing automation
  • Companies using marketing automation for nurturing experience a 451% qualified leadsincrease in
  • Marketing automation can lead to 3xs more leads passed to sales after one month
  • Marketing automation reduces ignored leads from 80% to 25%
  • 70% of companies that use it say that marketing automation met or exceeded ROI expectations
  • Sources: Gleanster The Annuitas Group Focus Research Gartner Research Forrester Research WebDAM Demand Metric Jupiter Research Chief Marketer Aberdeen Group Marketo Bulldog Solutions Hubspot
  • Thank you for viewing! Did you like this presentation? Wishpond One Easy Tool for All of Your Online Marketing create landing pages, contests, online ads & email automation campaigns Check out blog.wishpond.com for more!

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