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14- 16 May 2018Tokyo Big Sight

Concurrent fair: Tokyo Nail Forum

www.beautyworldjapan.com

Enquiry

Mesago Messe Frankfurt Corp.

Beautyworld Japan organisers office

Shosankan 7F 1-3-2 Iidabashi

Chiyoda-ku Tokyo 102-0072, Japan

Tel. +81-3-3262-8939　Fax. +81-3-3262-8442

E-mail. info@beautyworldjapan.com

Web. www.beautyworldjapan.com

Prime opportunity to step into Japanese beauty market and moreOver 73,000 visitors came from diverse backgrounds including salon owners, distributors, importers, retailers and more

forth. Notably, over 7,200 of them are distributors and importers, the two driving forces which help you penetrate the

Japan’s beauty sector. Furthermore the show attract more than 3,000 overseas buyers mainly from China, Korea, Taiwan,

which makes Beautyworld Japan an optimum platform to broaden your business into Japanese beauty market and even

neighbour Asian countries.

An efficient and effective platform for sales activityOf over 73,000 visitors in 2017, 77% have full or partial

decision-making authority. For that, proceeding with formal

negotiations effectively is assured even with a limited period

of time at the fair.

Consistently high satisfaction and return rateBeautyworld Japan has achieved a strong reputation in the Japanese beauty industry.

Surveys have shown that 90% of exhibitors and more than 94% of visitors intend to

come back to the next fair, showing high satisfaction of their experience.

13 zone choices available to benefit your participation purpose and products“Platinum hall” had introduced from 2017 to meet the need of exhibitors that has

stronger focus on business negotiations. 13 classified zones helps you to connect with

target visitors effectively.

Beautyworld Japan – that drives forward your beauty business

Visitor’s authority in purchasing decisions

A. Have authority 48.6% to purchaseB. Have partial 17.8% authority to purchaseC. Have influence 10.3% in purchasingD. No authority 18.7% to purchaseE. N/A 4.6%

A

B

C

D

E

Exhibiting at the next fair

A

B

DC A. Will exhibit 67.0%

B. Considering 23.0%C. May not exhibit 6.0%D. N/A 4.0%

●Cosmetics●Natural & organic●Beauty supplements ● Spa & wellness●Nail

●Diet & health ● Salon furniture & items●Beauty accessories● Eyelashes ●Hair

●OEM & packaging●Business support● Professional beauty schools●Hair & compound salons●Other beauty related items

Exhibits Visitors●Aesthetic salons, hairdressing

salons, nail salons, eyelash salons●Hotels, spas, fitness clubs, massage

studios, leisure facilities●Distributors, wholesalers

●Retailers●Manufacturers●Medical institutions● Press, government agencies, embassies,

professional beauty schools

*It is prohibited to exhibit medical devices in any case.*Participants are not permitted to bring any kinds

of beauty machines / equipment (except scissors, tweezers, nail clippers etc.) and supplements into Japan due to strict import regulations. (except the article which has been imported by your local agent in Japan before) For more details, please contact the organiser.

Beautyworld Japan is the industry's largest trade fair which provides global players with a platform to expand their sales channels and to boost their market performance in the world of beauty. Following its last edition, the 2018 show has introduced dedicated themes to two of its halls – "Platinum hall" specialises in business negotiations, while the "Creative HAIR" is a gathering of the very latest hair related products. For last year’s edition, a total of 624 exhibitors and 73,034 visitors (approx. 8,400 increase over 2016) gathered, and this year’s show is set to achieve new heights.

With Beautyworld Japan set to open its doors next May for the 21st edition, we welcome you to take part in the go-to event for discovering the very latest products, technologies and services across the entire beauty market.

Join Beautyworld Japan to expand your business!

Beautyworld Japan Fair profile

Date: 14 – 16 May 2018

Opening hours: 10:00 – 18:00 (Last day until 17:00)

Venue: Tokyo Big Sight, East hall 3, 4, 5, 6, 7, 8

Organiser: Mesago Messe Frankfurt Corp.

Concurrent fair: Tokyo Nail Forum (East hall 3) (Organiser: Japan Nailist Association)

Feature

2 3

East hall 3

East hall 8

East hall 7

East hall 6

East hall 5

East hall 4-6

East hall 4

Zones & participation fee

East hall 4-6

Dedicated area for a stronger focus on business negotiationsPlatinum hall is designed to have a composed atmosphere ideal for business negotiations,

while being fully equipped with a spacious VIP lounge / negotiation lounge and a main

stage, attracting VIP visitors and salon owners. Apart from the other Beautyworld Japan

areas, the Platinum hall holds the essence of specialty and luxury to present you as a

more valued exhibitor.

*Consumption tax will be applied to the price declared.*Booth fittings such as octanorm wall panel systems, signs, needle punch carpet and power supplies are not included and are the exhibitor’s responsibility.*Rental stand is available for your convenience. Please refer to the details on the next page.*Basic promotional tools (free admission tickets for visitors, official banner & logo) are included in the participation fee.

・Exclusive for exhibitors with less than 30% of product selling.

・Special regulations apply to maintain the hall’s atmosphere.

・Advertisements, leaflets and booth postings must obey Japanese compliance rules.

・Original booth designs must be submitted for verification.

Various beauty products, techniques and services for esthetic salons, hair dressing salons,

nail salons, hotels & spas and leisure facilities, and for retail distributions are here.

Nine zone choices available to match your product profile.

●Cosmetics zone

● Spa & wellness zone

●Business support zone

● Eyelash zone

●Diet & health zone

●Academic zone

●Retail [NEW]

●Natural & organic zone

●Beauty supplements zone

●Cosmetics zone●Beauty equipment zone

Application deadline 31 October 2017

East hall 3 / Organiser: Japan Nailist Association

The latest products, techniques and trends of nail business is here.

East hall 7

East hall 8

Hall for hair products, techniques and servicesCreative HAIR connects hair, esthetic and nail salon professionals with new ideas,

information and a variety of professional products regarding hair. Furthermore, several hair

shows and seminars are held at the Hair stage to provide new inspirations.

Participation fee JPY 378,000 / 1 booth (9m2=W3m×D3m)

Participation fee JPY 378,000 / 1 booth (9m2=W3m×D3m)

Participation fee JPY 180,000 / 1 booth (4m2=W2m×D2m)

Conditions

●Reach out to wider target visitorsIn addition to the exhibitors’ catalogue the Platinum hall will be highlighted throughout diverse promotion tools including the official website, admission ticket, the official fair guide, and sign boards on site to help lead more visitors to your booth.

●Visitor controlTo maintain an ideal atmosphere for business negotiations. Student visitors will be restricted from entering this area.

● Flow of visitorsVisitors are preferentially led from the main entrance to Platinum hall. Meanwhile a complimentary loop bus will also run from the railway station to the front of Platinum hall.

● Exclusive “Platinum hall exhibitors’ catalogue” Free of charge

A “Platinum hall exhibitors’ catalogue” will be delivered from the organiser to all potential visitors before the fair. It will consist of the exhibitors’ names and product information, providing you the best opportunity to promote your participation at Platinum hall before the fair.

Exhibits Nail products and related items

ExhibitsShampoo & conditioner, hair brush, comb, styling solution, hairdryer and iron, scissors, hair wigs, head spa techniques, etc.

Exhibitor group Exhibitors consider business negotiations as the main objective of participation.

Advantages of the Platinum hall

プラチナホール出展者ガイド

東3ホール

東8ホール東7ホール

東6ホール

東5ホール

東4ホール

サロンオーナー、開業予定の皆様必見！新展示エリア 「プラチナホール」 出展者をご紹介します!まるで海外見本市のような落ち着いた雰囲気の中、

商談ができるプラチナホール。品質にこだわったハイエンドコスメや美容機器、海外製品、

サロン導入に最適な新製品が集結します。サロンオーナーの皆様はぜひお見逃しなく！

*If the requested space reaches our maximum capacity before deadline, you will be placed on the waiting list.

Participation fee JPY 396,900 / 1 booth (9m2=W3m×D3m)

4 5

Rental standAn economical and convenient rental stand is available for order.

For more details, please contact the official stand contractor.

BOX-1 Co., Ltd.E-mail. bwj@box1.co.jp

The rental stand includes:Needle punch carpet / Octanorm wall panel system (Platinum hall and Creative HAIR: wooden wall panels.) / Sign (company name, booth number) per open side / Booth number board / Spotlight / Double electrical outlet / Power supply installation & electricity fee / Wastepaper bin / Booth cleaning (except Tokyo Nail Forum) / Booth construction and dismantling*Excess usage of electricity requires additional charge.

East hall 4-6

Booth image

Type A Type B Type C

1 booth (9m2) JPY 120,600 JPY 146,600 JPY 161,600

2 booths (18m2) JPY 176,600 JPY 212,600 JPY 227,600

Platinum hall

Booth image

Type A Type B

1 booth (9m2) JPY 142,000 JPY 162,000

2 booths (18m2) JPY 192,000 JPY 242,000

Creative HAIR

Booth image

Type A Type B

1 booth (9m2) JPY 142,000 JPY 162,000

2 booths (18m2) JPY 192,000 JPY 242,000

Tokyo Nail Forum

Booth image

Nail booth

1 booth (4m2) JPY 110,000

2 booths (8m2) JPY 175,500

*Consumption tax will be applied to the price declared.*Rental stand fee is set according to the rate of primary materials.*For further details, you may check our official fair website or contact our official stand contractor below.*You may order the rental stand by submitting the application form in the “Exhibitor manual” which will

be sent to all exhibitors in January 2018.*Same price will be applied for corner booths.

*For Platinum hall and Creative HAIR, high quality wooden wall panels are provided.

Schedule

2017 in figures Date: 15- 17 May 2017　Venue: Tokyo Big Sight, East hall 3, 4, 5, 6, 7, 8

Number of exhibitors: 624 exhibitors / 16 countries and regions (Domestic: 526 / Overseas: 98)

Number of visitors: 73,034 visitors / 41 countries, regions (Domestic: 69,852)

0 5 10 15 20 25

Industrial categories (occupation)Aesthetic salon

Nail salon

Hairdressing salon

Compound salon

Spa facility

Hotel & leisure facility

Medical institution

Distributor / Wholesaler

Importer

Retailer

Manufacturer

Student (aesthetic, nail and hairdressing school)

Others (association, embassy, beauty professional school, public officer, Press)

N/A

20.7%

18.8%

9.5%

15.7%

0.7%

0.7%

2.9%

6.0%

3.9%

3.2%

7.3%

4.1%

5.7%

0.8%

How satisfied are you as an exhibitor with… Very satisfied

0 25 50 75 100

Total number of visitors

Visitor profile

Reaching the visitor target groups

Reaching the visitor withthe decision-making authority

Expectation of post-fair business

Satisfied

18.0%

15.0%

18.0%

23.0%

20.0%

68.0%

74.0%

75.0%

76.0%

76.0%

Exhibiting at the next fair

A

B

DC A. Will exhibit 67.0%

B. Considering 23.0%C. May not exhibit 6.0%D. N/A 4.0%

Visitor’s authority in purchasing decisions

A. Have authority 48.6% to purchaseB. Have partial 17.8% authority to purchaseC. Have influence 10.3% in purchasingD. No authority 18.7% to purchaseE. N/A 4.6%

A

B

C

D

E

Maximise your result with promotional tools!Wisely utilise our promotional tools to achieve your goal and capitalise on Beautyworld Japan! We proudly offer a variety of effective

tools. Year-round advertising tools and sponsorship opportunities are also available for a long-term promotion covering three

Beautyworld Japan fairs in Tokyo, Osaka and Fukuoka. For more details, please contact us at promotion@japan.messefrankfurt.com

Basic free promotional toolsUtilise them to invite your key customers!

Extra advertising toolsEnhance your presence to your potential customers!

*In addition to above, we have various tools to

support your promotion. For details, please refer

to [Promotion guide] which will be sent after the

application form is submitted.1. Advertisement in the

official fair guide3. On-site advertisement

board

AD

AD

AD

AD

1/2ページ ヨコ

1/4ページ ヨコ

1/4ページタテ

1/8ページヨコビューティーワールド ジャパン

オフィシャルフェアガイドOfficial fairguide

2018年5月14日（月）－16日（水）東京ビッグサイト 東3・4・5・6・7・8ホール

2. Banner on the official fair website

14–16 May 2018Tokyo Big SightEast hall 3,4,5,6,7,8

Comingsoon!

The largest trade fair for the beauty & spa industries in Japan

14– 16 May 2018 Tokyo Big Sight East hall 3,4,5,6,7,8

2. Banner & logo

www.beautyworldjapan.com

Invitation

14–16 May 2018Tokyo Big Sight East hall 3,4,5,6,7,8

1. Free admission tickets and sticker

無料招待状在中 2018.5.14ー5.16

Tokyo Big Sight

Free admission ticket enclosed

ビューティーワールド ジャパン2017年5月15日（月）－17日（水）東京ビッグサイト　東3・4・5・6・7・8ホールwww.beautyworldjapan.com

31 October 2017Application deadline

August 2017

Application acceptance starts

14-16 May 2018

Beautyworld Japan

12-13 May 2018

Move-in / stand construction

November 2017Booth allocation starts

*The booth location will be proposed and decided only after the full payment of the participation fee is received by the organiser.

January 2018 (planned)

Receive exhibitor manual

6 7