16 th annual ihrsa european congress - nsca … · 16 th annual ihrsa european congress ... show or...

International Health, Racquet & Sportsclub Association • 280 Boulevard du Souverain, 1160 Brussels, Belgium

ihrsa.org/congress

16th ANNUAL IHRSA EUROPEAN CONGRESS17-20 October 2016 | Barceló Sevilla Renacimiento | Seville, Spain

[email protected]/ihrsa @ihrsa | #IHRSACongress ihrsa.org/congress

16th Annual IHRSA European Congress | 17-20 October 2016 | Sevil le, Spain

JOIN US IN SEVILLE, SPAIN, 17-20 OCTOBER 2016, FOR THE 16th ANNUAL IHRSA EUROPEAN CONGRESS.

The Barceló Sevilla Renacimiento, where the Congress will be held, is an iconic hotel located on the banks of the Guadalquivir River, and is a perfect point from which to experience Seville.

Eat, Drink and ExploreAmple transportation options are available just outside the hotel, and a pleasant 20-minute walk over La Barqueta Bridge, will bring you to Alameda de Hércules, a bustling square full of bars and café terraces. From there, it is a short stroll to historical sites such as the Cathedral, the Giralda tower, the Alcázar Palace and the Santa Cruz neighborhood.

There is plenty to do around the hotel too. Experience a live music show or sporting event at the Rocio Jurado Arena or the Olympic Stadium—both are within walking distance from the Barceló Sevilla Renacimiento—or rent bikes and ride along the river’s bicycle path.

Dance the Night AwaySeville, the birthplace of flamenco, is home to half a dozen tablaos (flamenco performance centers) and countless peñas (small clubs) so visitors don’t have to venture far to experience the region’s defining art form.

Come for business, stay for fun. See you in Seville!

Learn more about Seville’s many attractions at visitasevilla.es/en.

OLÉ! COME TO SEVILLE!

To register visit ihrsa.org/congress, call +32 (0) 2 739 30 28 or email [email protected]

The IHRSA European Congress features presentations delivered by executives from inside and outside the health club industry, providing thought-provoking commentary on trends shaping business and the fitness industry. Networking events, focus group discussions, lunch and evening receptions provide the opportunity to build relationships with colleagues from throughout Europe.

If you are involved in a decision-making capacity in the health club business – whether as an executive, owner, general manager, department manager or investor – this is a must-attend event. Single club companies, multi-site companies, franchise clubs – all will benefit.

Highlights:• One of the best networking opportunities for the industry in Europe with more than

500 industry professionals. • Seminars designed to help you improve your operation and grow your business, with

simultaneous translation in French, Italian, Polish, Portuguese, Russian and Spanish. • The opportunity to meet one-on-one with leading suppliers of fitness equipment and

services. • Tours of some of the area’s leading health clubs. • The opportunity to step back from your day-to-day operations and plan for a better future.

LEARN THROUGH LEADERS and Build Relationships

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SPECIAL OFFER: ATTEND THE UFIT CONFERENCE FOR FREE!This full-day event will be held on Monday, 17 October and is complimentary to all IHRSA delegates who register before 30 September. Note: You must register for the European Congress Full or One Day package to take advantage of this offer.

WHY ATTEND UFIT?• Increase membership by attracting an untapped market, which

represents over 15% of the population globally, while serving the social justice mission of inclusion.

• Speakers will present on innovative Marketing, Programming, Training and more to enable clubs to attract and retain this huge market of people.

• Join the Vanguard! The Ufit Programme, training and resources have recently just been launched globally and in the US, Ufit is being led by a Taskforce of key leaders in the field of health and fitness.

• Your staff already has many of the necessary competencies to work with people with disabilities in your clubs.

• Your club has UniversAbility — Ufit will show you how to awaken it.

• Ufit will help you build a positive image for your club in your community.

98% of us will have a disability at some point in our lifetime. Join the movement to ‘Inclusivize Fitness’ and #LetsInclusivizeFitness! #YouFitIn

To register, select this option when registering for the IHRSA Congress.


THANK YOU SPONSORS!

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Platinum Plus Level

Platinum Level

Gold Level

Local Partner

®


KEYNOTE SPEAKERSInnovation Management: The LEGO Story

DAVID ROBERTSON, PH.D. Professor, Wharton School, Global Innovation and IT Consultant, and AuthorSponsored by Technogym

David Robertson is a professor of practice at the Wharton School and host of “Innovation Navigation,” a weekly radio show that interviews the world’s most prominent business leaders about innovation. He is also the author of “Brick by Brick: How LEGO Rewrote the Rules of Innovation

and Conquered the Global Toy Industry,” an inside look at the near death, and spectacular rebirth, of LEGO.

Prior to Wharton, David was the LEGO professor of innovation at IMD, a top-ranking business school in Switzerland, an executive at four enterprise software companies, and an associate partner at McKinsey & Company.

Going Digital: The Disruptive Opportunity for the Global Health Club & Fitness Business

MARCOS EGUILLOR Managing Partner, BinaryKnowledge_, and Adjunct Professor, IE Business School, SPAINSponsored by Keiser Corporation

Marcos is an adjunct professor at the IE Business School in Madrid and founder and managing partner of BinaryKnowledge_, a digital transformation consultancy delivering Innovation as a Service. He has

overseen the creation, development and digital transformations of more than 20 companies and startups since 2006, including BBVA Data & Analytics, KPMG, Iberia, Eurovision, Endesa, Tequila Works, Things2Help, VisualBox, among others.

Marcos received IE Business School’s Best Entrepreneurship Mentor award in 2013 and IE University’s Teaching Excellence in Entrepreneurship award in 2015.

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SCHEDULE

MONDAY, 17 OCTOBERThe Keynotes and Education Sessions will be simultaneously translated into French, Italian, Polish, Portuguese, Russian and Spanish.

8:00 – 21:00 | Registration Desk Open

9:00 – 17:00 | Ufit Conference

13:00 – 17:15 | Consecutive Supplier Education SeminarsPresented by Keiser Corporation, milon industries GmbH, MINDBODY, MYZONE, OJMAR and Technogym.

Several of our sponsors are preparing 30-minute presentations designed to offer more information about their products and services for your consideration. These interactive seminars will provide all participants with the specifics they need in order to continue a dialogue with these event sponsors throughout the Congress. Topics to be presented include:

Keiser vs the Status Quo & Keiser’s Bluetooth Technology Concept

Alastair Watson, Vice President, Keiser Corporation, USA

Paco González, International Education & Sales, Keiser Corporation, SPAIN

Andreu Fado, Director, Tecnosport, SPAIN

Sponsored by Keiser Corporation

• Learn how science plays a major part in Keiser machines and how every second you train you get the maximum benefit.

• Discover the massive benefits when training with power and what this can mean to your body.

• Discover how Keiser Bluetooth technology and programmes have taken the M3i to another level for the member.

• Explore how the Keiser bike allows you to connect to any phone, tablet, computer and all group training systems as well as downloading their class data.

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milon Connecting the Future – NOW!

Udo Münster, CEO, milon industries GmbH, GERMANY

Sponsored by milon industries GmbH

• Learn about the hardware, software and services milon offers.

• Gain insight into digital benchmarking.

• Review the ecosystem and open world of software.

• Explore the ‘milon Future Lab’ and its customer focus.

• Discuss milon’s overall vision.

Selling Begins Online: How to Sell Passionately in a Mobile-First World

Selma Radovac, Director of Sales EMEA, MINDBODY, UNITED KINGDOM

Sponsored by MINDBODY

• Learn about the latest in online trends.

• Explore how online trends affect your business.

• Discover online marketing strategies that work.

Fit 4 Purpose: Why Many Fitness Trackers Miss the Mark on Motivating You to Exercise

Dave Wright, CEO, MYZONE, UNITED KINGDOM

Sponsored by MYZONE

• Explore the journey of the rise of wearable technology.

• Gain an understanding on why many wearables are not fit for purpose for our industry.

• Learn future trends on how technology can impact your revenue.

• Obtain applicable ideas to increase your overall retention.

Electronic Locker Locks and Data Management

Aitor Elorza, Sales Director, OJMAR, SPAIN

Sponsored by OJMAR

• Learn how to manage your site more efficiently.

• Obtain a better understanding of your customer behaviour.

• Discover how to increase security and comfort and avoid liabilities.

• Explore how to improve your locker room layout.

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“Every year, we use the IHRSA Congress as a reward . . . using the Congress as annual training

for our management staff. It’s a great time to learn, connect, and share.”

– Anthony Barquisseau, Genae Fitness Club, France


Understanding the Fourth Industrial Revolution: Impact on the Fitness Industry

Francesco Arlotti, Digital Solutions, Technogym, ITALY

Ed Kruythof, Digital Solutions, Technogym, ITALY

Sponsored by Technogym

• Gain an understanding of how wellness lifestyle data is becoming crucial to attract and retain members, as well as create new revenue opportunities.

• Discover ideas on how to innovate the member experience and the business model.

• Learn how to effectively leverage a customer relationship management platform based on what people do, and not on what people buy.

• Be inspired by latest best practices on assessing, programming and engaging members.

18:30 – 19:45 | KeynoteInnovation Management: The LEGO Story

David Robertson, Ph.D., Professor, Wharton School, Global Innovation and IT Consultant, and Author

Sponsored by Technogym

Managers are bombarded with dozens of theories for how to manage innovation. These theories all promise growth and profits, but the actual results are less positive. Using the case study of LEGO, this session will explore how to manage innovation across a company. In 2003, LEGO almost went bankrupt. LEGO’s managers had followed the advice of experts – “head for blue ocean”, “practice disruptive innovation”, “open innovation”, “develop the full spectrum of innovation” – and that advice almost led them to ruin. In one of the most successful turnarounds in modern business history, LEGO restructured its innovation management system and saved the company. Today, LEGO is the most profitable and fastest growing company in the toy industry, growing sales at 24% and profits at 45% per year every year for the past four years. The goal of this session is tell the LEGO story and the lessons to be learned about how to lead and govern innovation across a large company.

19:45 – 21:30 | “Welcome to Seville” Opening Reception

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TUESDAY, 18 OCTOBER

8:00 – 9:30 | Networking Breakfast Attendees with confirmed reservations at the Barceló Sevilla may participate at no additional cost. Attendees staying at a different hotel will be charged €20 plus tax to attend this activity.

9:30 – 10:00 | Sponsor Networking

10:15 – 11:45 | Education Sessions

Nine Ways to Profit from an Aging Population

Colin Milner, CEO, International Council on Active Aging (ICAA), CANADA

• Learn why older consumers hold the keys to your future growth (they represent 50% of the population).

• Gain a better understanding of how changes in attitudes are impacting the service they seek and the environments they crave.

• Develop strategies that will help you profit from the older consumer.

• Learn how to integrate the ICAA’s 9 Principles of Active Aging into your day-to-day operations.

• Learn how to create an ageless brand.

Additional Session to be Announced

12:00 – 13:30 | Sponsor Showcase Luncheon


Profitable Power of Culture: Breakthrough Strategies for Igniting a Culture of Excellence

Rob Lewis, Owner, RBS Holdings, LLC, USA

• Gain insight into the research regarding how culture affects the financial outcome of organisations.

• Learn what organisational culture is, and dismiss common misconceptions made regarding culture.

• Explore what many of the top companies are doing to create thriving cultures in their organisations.

• Identify key metrics that help determine the “pulse” of your organisation’s existing culture.

• Develop a game plan regarding key initia-tives to be rolled out upon returning to your company.

“One of the highlights of the year in my calendar —

thought provoking keynote speakers, relevant

educational track, topped off with networking

opportunities, industry leading sponsors and

a great location.” – Jon Nasta, Xercise4Less, United Kingdom

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Buyology: A Five-Step Strategy That Will Change the Way You Market Your Business

Adrian Marks, Managing Director, enjoy!, UNITED KINGDOM

• Discover how people buy in this modern world is totally different than how they did just a few years ago.

• Learn how a simple shift in your marketing message can increase enquiries dramatically overnight.

• Discover why what you sell is less important than why you sell it.

• Explore why building a permission based marketing platform will future proof your business and increase your sales.



Innovation by Collecting & Analysing Data to Win Members Long-TermValerie Bönström, CEO, Mrs. Sporty GmbH, GERMANY

• Determine which data you have and what you will need to obtain.

• Discover whether you know the patterns of behaviour and needs of your customers.

• Learn how to deliver what they want to have by innovation.

• Identify controlling numbers to avoid missing when customer needs or behaviours change.

• Gain insight on why to never stop questioning your business model.

Unleash Your Team’s TalentDebra Siena, President, Midtown Health, USA

• Explore how to unleash your leadership momentum and set the tone for your organisational culture.

• Learn how to select employees who are a good fit for your organisation.

• Gain insight on how to engage new employees with care.

• Discover how to ignite managers’ passion to coach and communicate.

• Learn how to create a supportive team environment to retain top talent.

16:30 – 17:30 | Networking Roundtables

16:30 – 17:30 | Special Session

Current Status of Fitness Centres in Spain

Maria Ángeles de Santiago, CEO, Management Around Sports, SPAIN

Monica Garrido, Operations, Management Around Sports, SPAIN

• Review the classification of various types of business management models in Spain.

• Gain insight into the evolution of income according to each of the business models.

• Analyse which business areas require a higher investment cost.

• Explore the areas of distribution of fitness centres in Spain.

• Discover the monthly and annual benefit per type of management.

Open Evening

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WEDNESDAY, 19 OCTOBER

8:00 – 9:30 | Networking Breakfast Attendees with confirmed reservations at the Barceló Sevilla may participate at no additional cost. Attendees staying at a different hotel will be charged €20 plus tax to attend this activity.



Growing the Fitness Industry through Innovation and Technology

Rasmus Ingerslev, Chairman, Stockholm Leisure Partners, Chairman, Repeat and Barry’s Bootcamp Nordic, SWEDEN

• Explore why technology will increasingly change the fitness industry.

• Discover the opportunities and threats from innovation and the development in technology.

• Gain an understanding of which major technology trends will impact the fitness industry.

• Learn about the trial and error of a technology oriented entrepreneur.

• Obtain practical advice on how to prepare your business for the future of the industry.

The Leadership Challenge

Barry Walsh, Founder & Managing Director, Iconic Health Clubs, IRELAND

• Review the various leadership styles and determine what type of leader you are.

• Learn how leadership influences strategy.

• Explore how your leadership affects the people around you.

• Gain insight into how your leadership influences the overall culture of your company.

• Discover how your leadership and culture defines your members.

12:00 – 13:30 | Sponsor Showcase Luncheon


Member-Driven Retention Strategies: Creating a Sustainable & Highly Profitable Business

Brian Morris, CEO, Aspria Group, UNITED KINGDOM

• Review best practices for new member acquisition and integration, and discover how they can impact your member retention.

• Gain insight into why members quit.

• Learn how to develop a culture of loyalty within your club and explore ways to retain members and reduce your attrition rates.

• Understand the importance of mapping out a year round strategy to keep members engaged.

• Explore how to measure your success and what KPIs to closely monitor.

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Poised for Growth: The Future of the Health Club Industry’s Rapid Expansion

Bryan O’Rourke, CEO, Integerus, LLC, USA

• Review current industry trends.

• Discuss consumer trends driving the surging demand.

• Explore technology trends enabling new possibilities.

• Gain insight into emerging business models – Financial and Service Dynamics.

• Look ahead to what the industry will look like in 10 years from now.


Delivering Sustainable Double-Digit Growth of Personal Training Revenues

Nikolay Pryanishnikov, CEO, Russian Fitness Group, RUSSIA

• Review management principles and learn how to strengthen your leadership in the market.

• Learn how to attract the best team members available in your market.

• Discuss the advantages and disadvantages of the strict system of motivation.

• Learn how to retain, develop and keep your fitness stars motivated.

• Explore how to build a corporate culture oriented on the customer and overachievements.

Building Fitness Business through Social Media

Pedro Martinez, Managing Director & Co-Founder, Synergym, SPAIN

• Explore how to develop and measure results of a social media plan for your club.

• Learn how to create a culture of community with your staff and members.

• Discover the new trends in social media and inbound marketing.

• Gain insight into the most effective social media platforms for the fitness industry.

• Be inspired by best practices with different case studies to engage your community.

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16:30 – 18:00 | Keynote

Going Digital: The Disruptive Opportunity for the Global Health Club & Fitness Business

Marcos Eguillor, Managing Partner, BinaryKnowledge_, and Adjunct Professor, IE Business School, SPAIN

Sponsored by Keiser Corporation

• Review developing trends in the digital market.

• Gain an understanding of new users and their demands for connected fitness and e-health solutions.

• Explore how the future of health clubs and the fitness industry look like globally compared to the journeys lived by other industries.

• Discuss what digital transformation really means to your business.

• Learn what to do (and how) when facing this changes-to-stay; go-to-market approach and dealing with competition.

18:00-19:30 | Closing Reception

THURSDAY, 20 OCTOBER

9:00 – 15:00 | Seville Health Club Bus Tour Pre-registration and fees are required / Limited availability

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“With permanent busy days at the office and gym, the IHRSA European Congress gives me a great

opportunity to refuel my enthusiasm with colleagues from all over Europe. It’s a very

professional business-oriented event — allowing me to learn from best practices in

a friendly atmosphere.” – Armando Moreira, AGAP, Portugal


ACCOMMODATIONSThe Hotel Barceló Sevilla Renacimiento will be the location of all European Congress activities. IHRSA’s discounted room rates as noted below will be available until Friday, 30 September 2016.

Hotel Barceló Sevilla RenacimientoAvda. Álvaro Alonso BarbaIsla de la Cartuja41092 SevilleSpain

RESERVATIONS• Telephone: +34 95 446 22 22 – dial extension 1• For instructions on how to reserve a hotel room

online, visit our website at: IHRSA.org/congress

IHRSA’s DISCOUNTED ROOM RATES:

Room rates include a continental breakfast each day for each room occupant; a 10% tax per night will be added to all room rates.

• Single €145 per night

• Double €165 per night

• Check-In: After 15:00

• Check-Out: Before 12:00

“This is one of the only events where you get inspired by the latest insight by talented speakers and get to learn from shared experiences with colleagues around the world. I strongly recommend this event, especially to all stand-alone health club owners.” – Anna Rounaja, Hukka Oy, Finland

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• Visit ihrsa.org/congress

• Call +32 (0) 2 739 30 28

• Email [email protected]

FULL REGISTRATION RATE: MEMBER NON-MEMBER Received by 31 August o €490 o €590 Received by 25 September o €540 o €640 Received by 15 October o €615 o €715 Received after 15 October and onsite o €715 o €815

DAY PASS RATE: MEMBER NON-MEMBER Received by 31 August o €415 o €515 Received by 25 September o €465 o €565 Received by 15 October o €540 o €640 Received after 15 October and onsite o €640 o €740 Please indicate day: o Monday o Tuesday o Wednesday

THURSDAY BUS CLUB TOUR: MEMBER NON-MEMBER Received by 31 August o €45 o €55 Received by 25 September o €55 o €65Received by 15 October o €55 o €65 Received after 15 October and onsite* o €75 o €95 *enrollment may be limited

UFIT CONFERENCE:† MEMBER NON-MEMBER Registration must be made prior to 30 Sept o €0 o €0

† Note: You must register for the European Congress Full or One Day package to take advantage of this offer.

REGISTRATION FEESNOTE: Rates do not include 21% VAT

HOW TO REGISTER

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16 th annual ihrsa european congress - nsca … · 16 th annual ihrsa european congress ... show or...

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