16 twitter metrics every community manager should track
DESCRIPTION
This deck is about how Simplify360 can make a community manager's life easier by providing meaningful insights from the twitter activity. It will provide everyone with 16 must track KPIs for measuring your twitter strategy and improvising it further. In 2013, Twitter emerged out to be the fastest growing social media platform and with its easy to use features and viral factor, the importance of twitter is sure to touch new heights in the eyes of social media marketers. Let us know, if we have missed out on something in the comments section.TRANSCRIPT
16 Twitter KPIs Every Community
Manager should track
Objectives To showcase the strength of Simplify360 as the one
stop access point for addressing your twitter Analytics Requirements.
To illustrate how you can use Simplify360 to optimize your twitter strategy
To show how you can optimize your twitter channel using advanced insights.
List of metrics for Twitter3
There 3 different types of metrics
Account Statistics• You can view the trend in the followers and identify
your loyal followers.
Tweet Statistics• You can view the trends in the activity on your
account.
Tweet Analytics• View the details of the individual tweets.
Slide No. 4
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Twitter analytics have 4 separate analytical dashboards;
• Account Statistics• Tweet Statistics• Tweet Analytics• Compare
Note: You can saves graphs/charts as image or download in excel sheets. You can also filter the information by dates.
Twitter Analytics Dashboard
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Engagement Score measures the activity of the profile.
Influence Score measures the reach of the profile.
#1. Know your influence and engagement score in your community.
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#2. Keep a check on your followers trend
Trend in the growth and change of the Twitter Community.
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#3. Know the percentage change in followers growth day by day
Percentile change in the community and the Ratio of Follower to Following.
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Demographic analysis of people Re-tweeting and mentioning you on Twitter.
#4. Know the gender demographics of people interacting with you
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Age Distribution of people Re-tweeting and mentioning you on Twitter.
#5. Know the gender and age distribution of your community
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List of people who are engaging with you most, on Twitter.
#6. Know Your Top Followers
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Trend of daily activities on your twitter profile
#7. Know the activity trend of your twitter profile
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Day wise and Hour wise distribution of activities.
#8. Know when your community is most active
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List of apps/devices used by people mentioning you on Twitter. And user profile for RTs/Mentions in terms of Follower Counts.
#9. Know how your community is accessing twitter
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Distribution of reactions from Followers and sentiment of the mentions.
#10. Keep a check on various engagement
metrics and sentiment trend.
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Virality of the tweets measure in the Time span for RTs and Replies.
#11. Check effectiveness of your tweets as per the time span
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Distribution of Re-tweets and replies happening with respect to hours.
#12. Know the pattern of retweets and mentions received as per time span
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Regional distribution of people mentioning and Re-tweeting your Tweets.
#13. Check the geographies from where your community belongs
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List of Top Re-tweeted Tweets
#14. Know which are your most re-tweeted tweets
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Detail analytics for each Tweets. (RT Count, Tweet Reach and Impressions)
#15. Measure your tweet’s performance
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The dashboard allows you to compare multiple Twitter Accounts and view the complete comparison of metrics.
#16. Analyze how competitors are doing and where you need to improve.
ARE YOU LOOKING FOR A WORLD CLASS SOLUTION TO YOUR TWITTER ANALYTICS NEEDS..???
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http://www.linkedin.com/in/iprashantjain
www.simplify360.com
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