16/05/2015 page 1 16/05/2015 page 1 reducing violence & aggression in a&e becky rowe...
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Reducing Violence & Aggression in A&E
Becky RoweManaging Director - ESRO
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About us
Multi-award winning research agency
Founded by anthropologists in 2004
Specialists in behavioural and cultural insight
Work internationally; across private, public and third sector
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© Design Council / ESRO
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Challenge 1:Getting beyond ‘stated testimony’
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Putting the hours in.
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Page 7Challenge 3:
Analysing the data.
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© Design Council / ESRO
Challenge 4: Getting stakeholder buy in
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Improving patient experience by addressing the triggers of frustration
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© Design Council / ESRO
http://www.designcouncil.org.uk/our-work/challenges/health/ae/
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Recap
What people say (but when and how they say it, contradictions, context, what they don’t say…)
Recognition that no one data source can tell you the whole story
Research with an investigative mindset – and a willingness to step outside of the commissioned boundaries of the research
Put in the hours (learn to deal with boredom)
Strong analysis processes and frameworks
Deliverables that communicate key messages simply and powerfully.
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What kinds of problems is this approach suited to:
When a step-change is needed.
When there are a lot of variables.
When it’s behaviour you need to change.
When there is a need for subtle and nuanced solutions (e.g. comms or design)
When radical innovation needs to be practical.
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Thank you
Virginia Valentine Award for Cultural Insight2013: Finalist (tba)
2012: Winner2011: Winner
Virginia Valentine Award for Cultural Insight2013: Finalist (tba)
2012: Winner2011: Winner
[email protected]@esroresearch
MRS Public Policy/ Social Research Award2013: Finalist (tba)
2012: Finalist2011: Winner2010: Winner
MRS Public Policy/ Social Research Award2013: Finalist (tba)
2012: Finalist2011: Winner2010: Winner
MRS International Research Award2013: Finalist (tba)
MRS International Research Award2013: Finalist (tba)
MRS Healthcare Research Award2012: Winner
MRS Healthcare Research Award2012: Winner
AQR Prosper Riley Smith Award2012: Winner
2011: Special Commendation
AQR Prosper Riley Smith Award2012: Winner
2011: Special Commendation
MRS Conference – Best Presenter2013: Winner
MRS Conference – Best Presenter2013: Winner
Local Government Research Awards2013: Researcher of the Year
2013: Best Community Engagement Study
Local Government Research Awards2013: Researcher of the Year
2013: Best Community Engagement Study