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Tip 1: Have a Logo.

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Tip 2: Don’t forget to register or trademark your logo.

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Tip 3: To design a brand identity, you must also consider emotion as another factor.

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Tip 4: Be Consistent.

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Tip 5: Research your customers or your target audience.

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Tip 6: Keep everything about your brand simple but Creative.

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Tip 7: Capture Your Value - Use clear language to communicate your value.

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Tip 8: Let your customers get to know the face behind the brand.

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Tip 9: Use social media to help your brand shine.

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Tip 10: Get involved in your community to get exposure for your brand.

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Tip 11: Become a Trusted Advisor.

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Tip 12: Social media profiles & websites with photos of CEO’s are considered more credible

than those without.

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Tip 13: Create branded social media pages.

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Tip 14: Your logo and other corporate identity items need to be simple and recognisable. It should not be too complex; this is so that the

logo and catch phrase can catch people’s attention and can be remember and stored in

their memory.

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Tip 15: If your logo design is too fancy and over the top it will not be able to be placed on

a number of different surfaces from letterheads to billboards.

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Tip 16: If you decide to use colours, it is important that you bare in mind that you

need to stick to these colours and they need to be consistent throughout your packaging

and advertising.

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Tip 17: When designing your logo, be sure to keep it unique, simple and original.