170107 caring for those who feed the nation
TRANSCRIPT
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Caring for those… who feed the nation!
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Do you know the farmer who grew your food?
Is she/he still alive?
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318,528 farmers committed suicide1995-2016
41.7% raise in 2015
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Average income of farmers in India is Rs. 6426.00
Avg of 85% is < Rs. 5000
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Average loan of an Indian farmer is Rs. 47,000
Avg in Telugu States > a lakh
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Self Sufficiency!
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Where we failed?
• Increased costs of cultivation• Stagnated yields• Reducing subsidies• Increased costs of living• Reduced prices
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How do we get better incomes?
• Reduce the costs• Increase the price• Increase the share in the consumers price• Diversify the source
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Towards sustainability !
•What is on your plate?•Do you drink or eat water?
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Efforts towards sustainability
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When every drop counts!
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Just Food, 2007
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http://www.sahajaaharam.in
add health to your life
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Sahaja Aharam Producer Company
Producer Co-op-1Farmer Group B
Retail Stores• Healthy food• Affordable Price• Max share to farmers
Mobile Store
Direct to Home
Producer Co-op-2
Consumer Cooperative
Farmer Group A
Farmer Group C
Sahaja Aharam Producer Company• Capacity building• Institutional building• Investment support• Brand building• Quality Management• Fair Trade
Market placeDirect to resellers
Whole sale to traders
Bulk buyers
Processing unitsSeeds
Bioinputs
Online Store
Food processing
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• Tungabhadra Coop • Kadiri Coop
• Palabavi Coop• Rayachoti coop
• Baghyalaxmi coop• Punnami Coop• Gayatri Coop
•Mydukuru Coop
• Harita Coop • Brahmalingeswara Coop
• Giri Coop
• Naisargic Sheti Beej Producer Company
• Enebavi Coop• Adarsha Coop• BROMACS• Swayamkrishi PC• Kisanmitra coop• GreenDunia
Kallem Hub
Boddham Hub
NaguladinneHub
DorliHub
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Our strategic innovations
• Federated structure• Getting into direct retail connecting farmers
and consumers• Better share to farmers > 50%• Consumer Cooperative to mobilise resources
and people• Broad basing product range• Food processing and value addition
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Sahaja Aharam Stores
•Hyderabad• Tarnaka• Sainikpuri• Jeedimetla• Kharkana• Himayatnagar• Attapur• Kukatpally• Gandhinagar• Moosapet• HiTec City
•Vishakapatnam• Gopalapatnam• MVP Colony
•Khammam• Burhanpur
•Warangal• NGOs Colony• Advocates colony
http://www.sahajaaharam.in
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Key challenges
• Access to credit– Banks demanding non agril assets as 150% collateral
security– Higher interest rates
• Higher Taxation– VAT/CST and now GST– 30% income tax on par with other corporates
• Lack of infrastruture– Organic storage facilities– Exclusive processing units to maintain identity
preservation
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A social enterprise to build support services to farming and farmers
A social enterprise to improve business and investment opportunities to rural enterprises
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farm support services
• Advise• Manage• Track• Market• Hire
http://www.ekrishi.co.in
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….and we shall over come!together
http://www.csa-india.orgm. 09000699702Fb: ramoo.agripage