170615 gss graphic 2 - straits times

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2011 Imagine staying in a glass house in full view of everyone. Four bloggers took up this challenge, one of 313 Somerset’s GSS events. They stayed in a 106 sq m glass house with no curtains and were allowed out only for toilet breaks and showers. The winner bagged prizes worth up to $5,000. 2016 Retailers turn to the Chinese market to drive up GSS sales. Organisers went on Chinese social networking platforms to sell Orchard Road and rave about discounts. 2012 The GSS hit the heartland with The Heartland Fiesta’s 10 Cent Deals Marathon, where items were sold for as little as 10 cents. Student David Lim (left), 16, queued despite the rain to buy 66 pineapples, 100 kiwi fruit, 100 oranges and 60 eggs. 2013 To boost environment-friendly shopping, a GSS offshoot, The Green Singapore Sale, kicked off on June 28 with a bazaar in Downtown East. The month-long event offered deals on products such as organic shampoo. A fifth of the proceeds was donated to the World Wide Fund for Nature. 2014 Parkway Parade’s GSS festivities included The Upside Down Act by Swiss circus performers Katrina Graholska and Kai Leclerc. Leclerc juggled and sang upside-down 10m above ground (left). 2003 This year’s GSS came weeks after the Sars (severe acute respiratory syndrome) fever swept through the nation from late March to early April. To lure shoppers back to the malls, the Singapore Retailers Association (SRA) offered a $10,000 cash prize to the event’s biggest spender. Two Subaru Impreza cars were also the top prizes of a lucky draw. 2004 This year’s GSS was extended to a record eight weeks to catch the peak travel season in China, India and Japan. It also coincided with the Singapore Arts Festival. 2006 The shopping continued well into the night as more malls closed later for the GSS. More than 10 malls opened till 1am, including Wisma Atria, The Centrepoint and Plaza Singapura. 2009 Hotels joined in by offering packages to attract shoppers from abroad. The event was aimed at perking up the hospitality industry, which was hard-hit by the recession. 2007 From GSS to Super Singapore Sale to GSS again. Organiser SRA considered different names for the sales extravaganza before deciding to stick with the original name. The change was considered as part of rebranding efforts to revamp the event. 2008 Ready, get set, shop. Suntec City mall introduced the Great Shopping Sprint for GSS. A pair of shoppers were tasked to buy any 10 items from 10 shops in the mall. The goal was to chalk up a bill closest to $1,000 in the shortest time possible. The winning pair got to keep their haul. 2005 Buy a diamond necklace and win a car – this was Ngee Ann City’s lucky draw lure this year. PHOTOS: SUNTEC CITY, LARRY’S JEWELLERY, CARLTON DAVIS, ORCHARD ROAD BUSINESS ASSOCIATION, THE NEW PAPER, ST FILE STRAITS TIMES GRAPHICS

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2011Imagine staying in a glass house in full view of everyone. Four bloggers took up this challenge, one of 313 Somerset’s GSS events. They stayed in a 106 sq m glass house with no curtains and were allowed out only for toilet breaks and showers. The winner bagged prizes worth up to $5,000.

2011Imagine staying in a glass house in full view of everyone. Four bloggers took up this challenge, one of 313 Somerset’s GSS events. They stayed in a 106 sq m glass house with no curtains and were allowed out only for toilet breaks and showers. The winner bagged prizes worth up to $5,000.

2016Retailers turn to the Chinese market to drive up GSS sales. Organisers went on Chinese social networking platforms to sell Orchard Road and rave about discounts.

2012The GSS hit the heartland with The Heartland Fiesta’s 10 Cent Deals Marathon, where items were sold for as little as 10 cents. Student David Lim (left), 16, queued despite the rain to buy 66 pineapples, 100 kiwi fruit, 100 oranges and 60 eggs.

2013To boost environment-friendly shopping, a GSS offshoot, The Green Singapore Sale, kicked off on June 28 with a bazaar in Downtown East. The month-long event offered deals on products such as organic shampoo. A �fth of the proceeds was donated to the World Wide Fund for Nature.

Imagine staying in a glass house in full view of everyone. Four bloggers took up this challenge, one of 313 Somerset’s GSS events. They stayed in a 106 sq m glass house with no curtains and were allowed out only for toilet breaks and showers. The winner bagged prizes worth up to $5,000.

2012The GSS hit the heartland with The Heartland Fiesta’s 10 Cent Deals Marathon, where items were sold for as little as 10 cents. Student David Lim (left), 16, queued despite the rain to buy 66 pineapples, 100 kiwi fruit, 100 oranges and 60 eggs.

2014Parkway Parade’s GSS festivities included The Upside Down Act by Swiss circus performers Katrina Graholska and Kai Leclerc. Leclerc juggled and sang upside-down 10m above ground (left).

2003This year’s GSS came weeks after the Sars (severe acute respiratory syndrome) fever swept through the nation from late March to early April. To lure shoppers back to the malls, the Singapore Retailers Association (SRA) offered a $10,000 cash prize to the event’s biggest spender. Two Subaru Impreza cars were also the top prizes of a lucky draw.

2004This year’s GSS was extended to a record eight weeks to catch the peak travel season in China, India and Japan. It also coincided with the Singapore Arts Festival.

2006The shopping continued well into the night as more malls closed later for the GSS. More than 10 malls opened till 1am, including Wisma Atria, The Centrepoint and Plaza Singapura.

2009Hotels joined in by offering packages to attract shoppers from abroad. The event was aimed at perking up the hospitality industry, which was hard-hit by the recession.

2007From GSS to Super Singapore Sale to GSS again. Organiser SRA considered different names for the sales extravaganza before deciding to stick with the original name. The change was considered as part of rebranding efforts to revamp the event.

2008Ready, get set, shop. Suntec City mall introduced the Great Shopping Sprint for GSS. A pair of shoppers were tasked to buy any 10 items from 10 shops in the mall. The goal was to chalk up a bill closest to $1,000 in the shortest time possible. The winning pair got to keep their haul.

2005Buy a diamond necklace and win a car – this was Ngee Ann City’s lucky draw lure this year.

2005

PHOTOS: SUNTEC CITY, LARRY’S JEWELLERY, CARLTON DAVIS, ORCHARD ROAD BUSINESS ASSOCIATION, THE NEW PAPER, ST FILE STRAITS TIMES GRAPHICS