18/05/2015unit 2 (a) transactional websites unit 2 assessment criteria (a) 18 marks
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04/18/23 Unit 2 (a)
Transactional Websites
Unit 2 Assessment Criteria (a)18 marks
04/18/23 Unit 2 (a)
eportfolio Structure
• Suggested eportfolio structure for assessment criteria (a) Introduction Browsing Making a purchase Conclusion
04/18/23 Unit 2 (a)
Introduction
• Choose a transactional website to investigate• Write an introduction explaining
The purpose of the site What products / services are offered Why you chose this site
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Investigation
• Investigate the website including explanatory text and well chosen (and optimised) screen shots.
• Discuss The structure of the site Features that catch your attention Product search, selection and information such as reviews, ratings
and images Methods used to capture customer information (both overt and
covert) Customer authentication Techniques to engage, retain and entice customers Virtual shopping baskets How is a purchase made – checkout – logon - confirmation Security Feedback What about returning goods
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Investigation
• Customer information is usually recorded.• Consider
Analysis of purchase histories and sales information Loyalty schemes Surveys Competition Cookies Spyware
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Assessment Evidence
• Investigate a suitable transactional website• Describe the main features of the site’s design• Evaluate the overall effectiveness of the site’s design
suggesting areas for improvement