04/18/23 Unit 2 (a)

Transactional Websites

Unit 2 Assessment Criteria (a)18 marks

04/18/23 Unit 2 (a)

eportfolio Structure

• Suggested eportfolio structure for assessment criteria (a) Introduction Browsing Making a purchase Conclusion

04/18/23 Unit 2 (a)

Introduction

• Choose a transactional website to investigate• Write an introduction explaining

The purpose of the site What products / services are offered Why you chose this site

04/18/23 Unit 2 (a)

Investigation

• Investigate the website including explanatory text and well chosen (and optimised) screen shots.

• Discuss The structure of the site Features that catch your attention Product search, selection and information such as reviews, ratings

and images Methods used to capture customer information (both overt and

covert) Customer authentication Techniques to engage, retain and entice customers Virtual shopping baskets How is a purchase made – checkout – logon - confirmation Security Feedback What about returning goods

04/18/23 Unit 2 (a)

Investigation

• Customer information is usually recorded.• Consider

Analysis of purchase histories and sales information Loyalty schemes Surveys Competition Cookies Spyware

04/18/23 Unit 2 (a)

Assessment Evidence

• Investigate a suitable transactional website• Describe the main features of the site’s design• Evaluate the overall effectiveness of the site’s design

suggesting areas for improvement