180degrees 2012

Royal Connaughta hamilton Icon Evolves

app attaCkthe Winter Festivalof lights digital app

Flat RoCk CEllaRsoff the Vine Video

taBlE oF ContEntsthoughts of luc Courtois 3

Both sides of the Brain - Brock 4

app attack - the Caa Winter Festival of lights Digital app 6

Creating a Brand - saint Cosmetics 8

shinning new light Into laurel View homes 10

smart Rebranding - Dell smart home solutions 11

a Royal Make-over - Royal pine homes 12

2 Minutes For Roughing - gale Centre 13

a hamilton Icon Evolves - Royal Connaught 14

selling niagara - pan am 16

Cameras Rolling action! - Video production 19

Marketing perfection takes teamwork - stanpac 20

Fun Fashion Reel - Before+again 22

We pay you! - niagara peninsula Energy 24

Winery Video series - Flat Rock Cellars 25

180 gives Back - Mcnally house 26

Redefining the Inn - stone Mill Inn 27

ISSUE 9

Publisher/Editorial Director Luc Courtois

[email protected]

Editor Jim Kalogerakos

[email protected]

Editorial AssistantLisa deSousa

[email protected]

Production ManagerDyna Teal

[email protected]

Creative SupervisorRob Mather

Graphic DesignerOli Altuna

Contributing WritersLuc Courtois

Jim KalogerakosLisa deSousa

Dyna Teal

Director of PhotographyMichal Pasco

Published by 180 Marketing330 Vansickle Road, Unit #10

St Catharines, ON L2S 0B4T. 905.687.3371F. 905.687.9224www.do180.com

Please direct questions, ideas or concerns to [email protected]

WELL WE FINALLY DID IT ! WE’VE MOVED!

It was a decision we struggled with, on and off, for

three years. No one likes to move. Heck, most people

don’t like change, no matter if it’s necessary. We could

have stayed with what we had. It wasn’t that bad

really. I mean why move? It’s expensive, inconvenient

and a lot of hard work.

Looking back on the move now, I have to think “what was

the big deal?” I mean aside from the sometimes painful

hours of packing sorting, purging, selecting new service

providers, and overseeing the movers and painters, no

big deal. It was easy! No, it wasn’t. It was a lot of work,

but here’s where it gets interesting. It’s been great for

our company and most importantly our team. I mean

everyone is more motivated and energized than ever

before. The new space seems to have given our team

a new perspective on what we can deliver to our clients.

It has inspired new ideas, new ways of thinking, and a

renewed sense of confidence in what we do here.

Our moving experience ties in so well with what we do

for our clients. Many don’t want to change their current

marketing strategy or messaging, but after a while it

becomes stale. Change is necessary. Over time, staff

becomes less motivated, and customers don’t have a

reason to listen or believe in you anymore. When a new

breath of life is pumped into your organization, it can

mean reviving a great team. The same applies with your

marketing. Recharging your marketing efforts can instill

new life into your brand, and ultimately into your sales.

Sure it costs money, but if it’s done right, you should see

a difference, almost immediately. Like I did.

3

when a new breath of life is pumped

into your organization it can mean

reviving a great team, the same

applies with your marketing.

T H O U G H T S F R O M { }

Brock is a place where left and right-brain thinking

come together. Students develop rational and

analytical thinking in concert with their emotional

and creative sides.

Working together with Brock’s marketing team, 180

was busy researching, brainstorming (pardon the

pun), conceptualizing and creating unique composites

to portray the multi-faceted quality of each Brock

Graduate or Professor featured.

5

app attaCk

the Caa Winter Festival of lights Digital app

In early 2012 we approached Dino Fazio, General Manager at the CAA Winter Festival of Lights with the idea of publishing a special edition iPad publication commemorating the 30th anniversary of the Festival. He simply said, “I love it. Do it!”

So what’s in the publication? Lots. Every single page includes fun interactive content. From photo galleries, slideshows, videos and more. You can tap, swipe, pinch, zoom and scroll to experience and learn about the Festival in countless ways.

We cover the opening ceremonies, the spectacular illuminations, fireworks, concert listings, events and much, much more. This app is the perfect way to spend time with your kids and plan your visit to the festival.

See, watch, hear and touch it all for yourself. Download it at the AppStore.

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CREatIng a BRanD

8

180 unveils Saint Cosmetics, with a logo design, a provocative slogan, and a teaser video campaign

which sparks intrigue and inspires action. Saint Cosmetics appeals to the naughty & nice in all women.

The 180 team is branding Saint Cosmetics to be a playful and sensual organic cosmetic line, with a

distinct personality to be enjoyed by all women.

CLEAN, BRILLIANT, BODY, DEPTH, POWERFUL, ELEGANT.

Like your wine, your package tells a story about quality. A distinctive and exciting package expresses the excellence of your product well before your customers enjoy the first sip.

Stanpac’s decorated bottles create the ultimate eye-catching package that will give your product instant visibility.

So when the vineyards have been harvested and it’s time to reap the rewards of your accomplish-ments, let Stanpac package your perfection.

For more information, contact Cam Simmons905-957-3326 ext. 2243, [email protected]

LET US TATTOO IT.

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Mag

azin

e Ad

by

180 M

arke

ting

shIn Ing nEW

lIghtInto lauREl VIEW hoMEs

180 approached Laurel View Homes, a well-respected and

reputable builder, with a strategy to help them increase sales.

We knew we could help pre-sell their homes to potential buyers,

long before they visit the sales centre, with new photography

and a new website, and that’s just what we did.

The web design integrates the stunning new photos of their

beautiful, master-crafted model homes. The site is fully

responsive and accessible on all smart phones and devices.

The result? A visually impactful website that fits the

company’s image and is poised to be its biggest Sales Rep!10

When builders and homeowners with extra

pocket-change want to pimp out their multi-million dollar

cribs, Dell Smart Home Solutions is their first call.

From home automation, lighting solutions, whole home

music, to outdoor entertainment, Dell delivers. Our job

was to pimp out their brand with a new logo, stunning

photography of executive homes and, coming soon, a

new website and showpiece magazine. Stay tuned.

11

12

Change is a very important part of marketing. Whether it is a complete

overhaul or a few creative tweaks periodically, it’s as important to a company

to keep its products and offerings fresh, as it is for their marketing.

www.royalpinehomes.com

180 gave Royal Pine Homes a Royal

‘image’ make-over, starting with a TV

commercial, stunning new photography

and a responsive website.

a Royal MakE-oVER

galE CEntREWE host anD MakE ChaMpIonsThe market and demand for ice-time and tournament

facilities is brutally competitive. So we had to get a little

aggressive in our approach to position and fill the stunning

$40 million Niagara Falls facility, across the country and

internationally. We employed our specialty teams to design

an unconventional, 8-page ‘sell’ piece that showcases the

state-of-the-art four-pad facility, that has already been host to

Team Canada’s Junior squad and the 2012 Clarkson Cup.

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MInutEs F o R R o u g h I n g

a haMIlton ICon EVolVEs

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When you hear Royal Connaught Hotel,

you immediately think of its rich history

and glamorous reputation. The Royal

Connaught is being revitalized and

re-born as a gorgeous new luxury

condominium and hotel complex. The

implementation of this rebranding

showcases 180’s core strength of

being a full service agency.

From strategy to logo design, web to print, photo and

commercial production to app development, 180 has

created an outstanding overall campaign to combine

The Royal Connaught’s rich history with a modern lifestyle.

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the Rebranding of a historic Icon

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As we all know, the Pan Am

Games are coming to Toronto

in 2015. It’s customary for

athletes to train and acclimatize

in the host country before the

competition begins. Every city

in the GTA and southern Ontario

of course want this business.

The economic impact is in the

millions or more.

sEllIng nIagaRa

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• Sport Niagara brand identity, • A new multi-lingual website, • Photography, • Video tour of Niagara event facilities, • A magazine, • iPad interactive app customized for target countries and sports.

Stay tuned for ongoing updates in our next issue.

In 2012, 180 was awarded the contract to develop a campaign to

position Niagara as a superior training and acclimatization destination.

The strategy and tactics are a work-in-progress but will include:

St. Catharines 905.688.6655 • Niagara Falls 905.357.0500

~ Henry V by William Shakespeare ~

www.sullivanmahoney.com

“Once more unto the breach!”

LEADERS IN LAW

18

Prog

ram

Ad

by 1

80 M

arke

ting

BEFoREanDagaIn, Flat RoCk CEllaRs, nIagaRa pEnInsula EnERgy, nIagaRa REgIonal housIng, stonEMIll Inn, nIagaRa hElICoptERs, stanpaC,

sEaWay Mall, Royal Connaught, Royal pInE hoMEs, FallsVIEW CasIno, nIagaRa golF tRaIl, Falls aVEnuE REsoRt, WalkER InDustRIEs,

saInt CosMEtICs, sunnIngDalE golF & CountRy CluB

aCtIon!

CaMERas RollIn

g

19

Do180.CoM/poRtFolIo

YOU KNOW HOW IMPACTFUL A GREAT IMAGE CAN BE IN PROMOTING YOUR BRAND, PRODUCT OR SERVICE? WELL TIMES THAT BY 24 IMAGES, PER SECOND. ADD GREAT POST-PRODUCTION, SOME GREAT ON-POINT SCRIPTING,

VOICE-OVER AND BACKGROUND MUSIC AND WHAT DO YOU GET? YOUR NUMBER #1 SELLING TOOL.

THAT’S JUST WHAT WE DO HERE AT 180. PLAIN AND SIMPLE, OUR TALENTED CREW CREATES AMAZING IMAGES SPECIFICALLY FOR YOU, ONE AT A TIME, OR 24 FRAMES PER SECOND, RESULTING IN A

STUNNING VIDEO. WHAT MORE CAN WE SAY... CHECK US OUT.

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A benefit of having a full service agency on your side

is the ability to draw on a plethora of capabilities on

each and every project, as needed.

Stanpac’s website redesign did just that; it brought

together our designers, programmers, and our

photographer to create a unique, fully responsive

website showcasing beautiful product photography.

To top it off, a one-of-a-kind hand drawn illustration

was created by one of our talented designers, for

Stanpac’s latest ad campaign. Even we’re impressed!

MaRkEtIng pERFECtIon takes teamwork.

FL

EXIB

ILIT

Y

RELI

ABIL

ITY

APP

ROAC

HABI

LITY

AVAILABILITY

Learn more at stanpacnet.com Contact us for more info. 905 957 3326

Stan·pac·ability [stan-pac-ability]adjective Origin: From the Latin ‘Stanpac’, to be good people making great packaging. Definition: 1. Flexibility2. Reliability3. Approachability4. Availability5. Capability All the things that customers deserve and what sets Stanpac above the rest.Packaging perfection for over 60 years.

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www.stanpacnet.com

Print Ad

An innovative clothing company, Before+Again wanted to

shake things up with their lifestyle photography.

Instead of a typical catalogue style shoot, they wanted

something more creative and unique, to show off their

personality as well as the product line. With a slogan like

“Fun, Fashion, Feel” we knew what we had to do.

A series of lifestyle photo shoots and video shoots at

diverse locations, from a historic inn, to standing at the

brink of a roaring waterfall, these images were beautifully

created and the client, thrilled!

photography as unique as the designs!

22

www.beforeandagain.com

Fun FashIon REEl

Why did the chicken cross the road?To save on energy.Take advantage of financial incentives to increase the

energy efficiency of your buildings and operations.

START SAVING NOW! Call us today to get

started: 1-877-270-3938

WE pay you!now that we have your attention...

Until December 31, 2013 NPEI is offering Niagara Falls hotels, resorts, water parks and major attractions several financial incentives and programs to help offset the replacement of energy-wasting equipment or new construction. We’ll pay you up to 50% of your capital cost investment. And the payback continues. Depending on what you do, that investment will continue to save you money on future electricity costs. The reality is that rates are going up, not down. So why wouldn’t you let us pay you to save now and in the future?

up to 50% of projectcosts will be availablefor pre-approvedretrofits

50%RE

TR

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NE

W CONSTRUCTION

of the cost ofmodelling a building

100%

We pay you

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AU

DIT FUNDING

up to $25,000. If youcan’t measure it, youcan’t manage it.Identify savings.

$25 K

AN

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100% AN

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KILO

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KILO

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50% savings inenergy costs over thenext 5 years

Limited timeto act!

Incentives expirein 20 months.Call today

1-877-270-3938www.npei.ca

How do you get corporations excited about saving energy

and saving money? How about sending them a cheque!

180 developed a campaign for Niagara Peninsula

Energy Inc., that involved strategy, design, a direct

mail campaign and a video campaign.

Why’d the chicken cross the street? To save energy

of course... 180 even customized the We Pay You

campaign for the agri-business sector with fun

animal themed art their clients could relate to.

The new campaign has generated quite a buzz!

One Hundred Thousand$100,000.00

A1 MotelLimited time to act! If you’re planning, or considering significant upgrades

that will lead to electricity savings at your hotel, now is the time to plan to

make sure that We Pay You! It’s easier than you think.

Call us today to get started: 1-877-270-3938

*The cheque displayed is strictly an example only.

24

Until December 31, 2013 NPEI is offering Niagara Falls hotels, resorts, water parks and major attractions several financial incentives and programs to help offset the replacement of energy-wasting equipment or new construction. We’ll pay you up to 50% of your capital cost investment. And the payback continues. Depending on what you do, that investment will continue to save you money on future electricity costs. The reality is that rates are going up, not down. So why wouldn’t you let us pay you to save now and in the future?

up to 50% of projectcosts will be availablefor pre-approvedretrofits

50%RE

TR

OFI

T PROGRAM

NE

W CONSTRUCTION

of the cost ofmodelling a building

100%

We pay you


AU

DIT FUNDING

up to $25,000. If youcan’t measure it, youcan’t manage it.Identify savings.

$25 K

AN

OT

HE

R PROGRAM


100% AN

OT

HE

R PROGRAM


100%


KILO

WAT

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URS

ENER

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OSTS

KILO

WAT

T HO

URS

ENER

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OSTS

50% savings inenergy costs over thenext 5 years

Limited timeto act!

Incentives expirein 20 months.Call today

1-877-270-3938www.npei.ca

25

A typical tasting video? A traditional winery video, complete with footage

of grapes growing? We don’t think so. We do things a bit different here

at 180. Watch our Flat Rock Cellars video series and you’ll see what

we mean. Recently produced in conjunction with Ed Madronich, owner

of Flat Rock Cellars (Jordan, Ontario), these videos are anything but

ordinary and traditional. They are fun and yet wildly informative.

WInERy VIDEo sERIEs

180 stylE

It certainly helps when your client/video

host, is as educated and outspoken in the

Ontario wine industry as Ed and who is willing

to push the envelope. We call that one cool

client... and one awesome video series.

Bottoms up!

People tend to take what they have for granted. Be it their families, their jobs, but most importantly their health. When a client approached us to

assist with a variety of marketing initiatives for a local not-for-profit, we jumped at the chance to offer our services and give back to our community.

McNally House is a home-like residence providing free of charge, 24-hour specialized palliative care to people living with a terminal illness. Running this residence requires a lot of funding that they don’t necessarily get. We

developed an Ad Campaign and a Direct Mail piece entitled “Jim’s Story” to help tell the story of McNally House through the eyes of one of its residents.

The campaign really hit home to local Niagarans who helped them raise triple the amount of donations’ over last year.

It feels good knowing that we could help make things a bit easier for McNally House staff, volunteers, and residents.

Thank you for your support during the Creating Living Memories Campaign.We hope 2013 will be a great year for you! We were touched by the

response and generosity of the community.McNally House can always use your help and support.

Thank you Niagara West!

Help us create Living Memories

Please contact us at 905-309-4013or visit us online atwww.mcnallyhousehospice.com

The McNally House Hospice program exists to provide a caring, supportive,residential hospice environment to patients and families within the NiagaraWest health care area.

Help us create more living memories. Please donate today!

This is whatHazel willremember

Thank you Grimsby!

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What typically comes to mind when you think of an Inn? Perhaps a place where your grandparents enjoyed getting away to. Not the case at the Stone Mill Inn. Combining a modern interior design with old world charm, the Stone Mill Inn is Niagara’s newest luxurious Inn, Resort and Spa.

180’s Task: Dispel those unfavorable myths and get customers to book rooms. Enter the new tagline “Redefining the Inn.” Using new photography of the breathtaking Inn, we developed a visually impactful website that conveyed its character and modern comforts. Print ads with the same messaging drew interested customers to experience the inn for themselves.

www.stonemillinn.ca