186250372 study on kumbh mela allahabad

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Socio- Economic dynamics of Kumbh Mela 2013: A Study

Project ReportSubmitted towards the partial fulfillment of requirements for the awardofMaster in Business Administration, 2012-14

Submitted byAyush Vaish (2012MB73) (Semester-II)

Under the Guidance Of Prof Peeush RanjanAgrawalDr. G.P. Sahu Dr. Shefali NandanMs. BhoomikaSchool of Management Studies MNNIT, Allahabad

ToSchool of Management StudiesMotilal Nehru National Institute of Technology, AllahabadApril, 2013

DECLARATIONI, the undersigned solemnly declare that the report of the project work entitled Socio- Economic dynamics of Kumbh Mela 2013: A Study is based on my own work carried out during the course of my study under the supervision of Prof Peeush Ranjan Agrawal, Dr. G.P. Sahu, Dr. Shefali Nandan and Ms. Bhoomika. I assert that the statements made and conclusions drawn are an outcome of the project work. I further declare that to the best of my knowledge and belief that the project report does not contain any part of any work which has been submitted for the award of any other degree/diploma/certificate in this institution or any other University.

Date:

Prof Peeush Ranjan Agrawal(Professor)

Dr. G.P. Sahu(Associate Professor)

Dr. Shefali Nandan(Guest Faculty)

Ms. Bhoomika(Guest Faculty)

SMS, MNNITAyush Vaish (2012MB73) (MBA 2ndSemester, 2013)

Table of ContentsSerial No.TopicPage Number

1.Acknowledgement1

2.Preface2

3.Chapter -1Introduction0. Elemental Meaning of Kumbh0. The Prayag Kumbh Mela0. Importance and Significance of Kumbh Mela0. History of Kumbh Mela0. Prayag Kumbh Mela 20134

4.Chapter- 2Literature Review2.1Introduction To Literature Review2.2 Basic Introduction Of Kumbh Mela2.3 Historical Aspect of Kumbh Mela2.4 Significance of Kumbh Mela2.5 Different Forms of Kumbh Mela2.6 Significance of Tirthraj Prayag2.7 Rituals of Kumbh2.8 Kalpvas2.9 Akhara2.10 Organization and Plan of Maha Kumbh Mela 2.11 Factors Considered Fro Estimation Of Pilgrim Resource/Infrastructure Planning2.12Other Services Offered At Maha Kumbh2.13 The World Of The Kumbh Mela : Inside The Largest Single Gathering Of Humanity2.14 Kumbh Mela Brings Economic Prosperity 2.15 Socio-Economic Impact Of Maha Kumbh On Local Economy 2.16 Management, Maha Kumbh Style2.17 Healthcare At The Kumbh Mela2.18 Kumbh Mela, A Sacred Geography2.19 The Construction Of The Kumbh Mela2.20 Researches In Kumbh Mela2.21 Researches At Kumbh Mela by the Researcher Of Harvard University2.22 Kumbh Mela: 80 Million Pilgrim March2.23 Business Worth Of Kumbh Mela 20132.24 Opportunities For Corporate Market in Kumbh Mela 20132.25 ASSOCHAM Analysis On Job Prospects in Maha Kumbh Mela 201312

5.Chapter -3Research Methodology3.1 Introduction3.2 Research Questions3.3 Objective Of Research3.4 Scope Of Research3.5 Field Of Study3.6 Research Process47

6.Chapter -4Analysis and Discussion4.1 Factor Analysis4.2 Reliability Analysis52

7.Chapter -5Conclusion and Suggestions69

8.References71

9Annexure-Questionnaires73

List of Tables

Serial No.DescriptionPage No.

11.1 Important Past and Future date of Kumbh Mela at their respective Venue5

22.1 Estimated Pilgrims During Kumbh Meha 2013 22

32.2 Comparison of services provided during Kumbh Mela23

42.3 Police services provided during Kumbh Mela23

52.4 Services provided by PWD during Kumbh Mela23

62.5 Services provided by Jal Nigam during Kumbh Mela24

72.6 Services provided by Electricity Board during Kumbh Mela24

8.2.7 Health and Sanitation services provided during Kumbh Mela 25

92.8 Food and Civil services provided during Kumbh Mela25

102.9 Roadways services provided during Kumbh Mela26

112.10 Railways services provided during Kumbh Mela 26

122.11 Camp Charges during Kumbh Mela27

132.12 Extra Bed during Kumbh Mela27

142.13 Transport Charges during Kumbh Mela28

15 2.14 Estimated Pilgrims during Kumbh Mela 201328

162.15 Job Opportunities in Kumbh Mela 201346

173.1 Likert Scale to check Satisfaction Level50

184.1 Kaiser-Meyer-Olkin Measure53

194.2 Total Variance Matrix54

204.3 Rotated Component Matrix57

214.4 Rotated Component Matrix After Adjustment60

224.5 Administrative Services63

234.6 Information Technology64

244.7 Safety and Security66

254.8 Basic Amenities67

264.9 Product and Pricing68

List of AbbreviationsPWDPublic Works Departments

SPSSStatistical Package for Social Sciences

ASSOCHAMAssociated Chambers of Commerce and Industry of India

APAAmerican Psychological Association

AcknowledgmentThis is our great privilege to acknowledge our sincere honor and solicitous gratitude to our guide Prof. Peeush Ranjan Agarwal, Head of School of Management Studies, Motilal Nehru National Institute of Technology, Allahabad for his inspiring and excellent guidance, keen supervision and help in successful completion of this Minor Project.We also express our profound gratitude and thankfulness to Prof. Geetika, Dr. Tanuj Nandan, Dr. G.P.Sahu, Dr. Vibhuti Tripathi, Dr. Tripti Singh, Dr. Piyali Ghosh and Dr. Shefali Nandan for guiding and encouraging us during the completion of our Minor Project.We would also like to express our deep gratitude towards Mr Ashish Gupta, Mr. Shwetank Parihar, Ms. Swati Gupta, Ms. Bhoomika and Mr. Suman Gupta for their valuable guidance in using SPSS software and in preparation of our report.Ayush Vaish2012MB73

PrefaceKumbha Mela is "the world's most massive act of faith' the largest congregation of devotees atone place. It is believed that by bathing in the Ganges during Kumbh, one is freed from one's pastsins (karma), and thus becomes eligible for liberation from the cycle of birth and death. The literal meaning of Kumbh is a pitcher, but its elemental meaning is something else. The Kumbh Mela takes place in an approximately 4x8km area on the flood plain of the Yamuna and Ganga river and on defense land behind the old Fort at Allahabad (popularly known as parade grounds).The estimated worth of the Kumbh Mela 2013, was 15000 crore rupees, and expected number of visitors to be 10 crores (Source: The Economic Times). The main objective of the research was to study the social and economic dynamics of the Kumbh Mela 2013. The study was divided into two subgroups, i.e. demographics and institutions. The demographic division covers the study and analysis of the pilgrims who are residing in the Kumbh Mela premises as pilgrims for more than a week. The institution division covers all the economic and social aspects of different organizations in the Kumbh Mela.We developed a thorough and diverse questionnaire with contributions from every student of the batch and help and guidance from the faculty. It included various questions regarding all the aforementioned aspects, and some others. The first questionnaire on demographics consists of 26 questions. Similarly the questionnaire on institutions consists of 21 questions. They were either multiple choice types or were based on Likert scale.On 24th of February, 2013, whole batch was divided into 8 groups each comprising of 10 students each and we set out to the Kumbh Mela on various vehicles, each vehicle supervised by a faculty coordinator. Different sectors were pre-assigned to different groups, and we were dropped on respective sectors to conduct the survey. The survey was carried out by directly interviewing the pilgrim in different sectors of the Kumbh Mela. Questionnaires were filled up and the collected data was analyzed using different statistical techniques such as Frequency, Cross Tabulation and Factor Analysis with the aid of SPSS software, to find out various outcome of the study. The portion of the analysis we dealt with was related to study satisfaction level of pilgrims with facilities and arrangements. After the analysis we found that most of the pilgrims were satisfied with the governments arrangements for the Maha Kumbh such as basic facilities of lodging, bathing, drinking water, information and technology, safety and security, the edible product availability and the infrastructure. We also observed that pilgrims were quite dissatisfied with the way Mela officials dealt with the crowd management and bathing facilities but in spite of some of the odds, it was observed that the overall satisfaction level of the pilgrims were very much satisfactory.At last, several interpretations, conclusion and suggestions are being given after doing the complete study on the Kumbh Mela.

Chapter -1IntroductionKumbhmeans a pitcher andMelameansfairin Hindi. The pilgrimage is held for about one and a half months at each of these four places where it is believed in Hinduism that drops of nectar fell from the Kumbh carried by gods after the sea was churned. The festival is billed as the "worlds largest congregation of religious pilgrims. There is no scientific method of ascertaining the number of pilgrims, and the estimates of the number of pilgrims bathing on the most auspicious day may vary; approximately 80 million people attended on 14 February 2013.Mauni Amavasya traditionally attracted the largest crowds at the mela, held here every 12 years. The current Kumbh Mela was held on 14 January 2013 at Allahabad. The day marked the second and the biggest ShahiSnan (royal bath) of this event, with 13 akharas taking to the Sangam. 10 Feb 2013 was the biggest bathing day at the ongoing Maha Kumbh Mela and probably the largest human gathering on a single day. Over 30 million devotees and ascetics took holy dip on the occasion of MauniAmavasya. Through this survey we are going to study Socio-Economic Dynamics of Kumbh Mel