18th golden drum daily news 1/4
DESCRIPTION
Official publication of the 18th Golden Drum Festival, issue 1/4TRANSCRIPT
1#1 /Wednesday, OCTOBER 5, 2011
OFFICIAL MAGAZINEOF THE 18TH GOLDEN DRUM INTERNATIONAL ADVERTISING FESTIVAL
DailyNewsWednesday/ October 5, 2011
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3#1 /Wednesday, OCTOBER 5, 2011
The 10th Golden Drum Festi-val was inviting everyone “to the new European advertising coast”. Yet the coast of Slovenia still measures good 43 kilome-tres, or like running a marathon, the new European advertising coast has expanded East and West, North and South. And each of us has run many mara-thons to achieve our dreams and goals since then.
This year, we had lots of dreams and goals for the Golden Drum Festival. And we turned dreams into action to challenge and award creativity of New Eu-rope, to explore and inspire New Thinking. We will celebrate and reward the most creative, the bravest and the very best from New Europe, thus returning to the original idea of this festival. And we are doing so with a new, fresh and unique approach to the competition.
More than ever “New Thinking” is needed when we search for great, simple and straightfor-ward ideas. It is needed when we craft ideas and transform them into ads; that is what we want to communicate and how we want to do it. In today’s World there are plenty of tools and channels available. On the other hand, there is an ever demanding con-sumer who is nowadays more educated, more sensible and has great expectations towards products and services. In the end, creating fun, touching emo-tions and entertaining are key
Dear Golden Drummers!
premises on which the creative industry shall grow.
During the next couple of days, we will not only celebrate the best works of 2011, but also have a chance to listen to many high ranking and distinguished Guest Speakers at the Creative Acad-emy, coming not only from the creative industry, but other walks of creative life, talking about
marketing 3.0, innovation, inspi-ration, search for new ideas and change. Change is everything and everything changes.
Hope you are excited as much as we are to finally see the Festival up close and personal. Let the drumming begin!
Barbara Krajnc Executive Director of the Golden Drum Festival
4 #1 /Wednesday, OCTOBER 5, 2011
21:30 AURORA TERRACE,
GH Bernardin
(Ground Floor)
Golden Drummers get-
together with DJ Maj and
saxophonist Lovro Ravbar
Where to Party?
Hosted by:
Wednesday, October 5KODAK HALL
10.00 Golden Drum Competition: Live presentations of finalists in competition group Q – Integrated communication campaigns competing for Gold-en Watch Award:•Q008G1 - TBC Bank Deposits
Vato Kavtaradze, Windfor’s Adver-tising
•Q013G1 - Do It Yourself campaignTomáš Belko and Richard Stiebitz, Ogilvy Prague
•Q018G1 - Boxes CampaignDejan Stajnberger, VCCP
•Q020G1 - Victory will change youSlavo Marusinec and Lubos Jahoda, Kaspen / Jung V. Matt
•Q043G1 - Secrets Behind PaintingsAdam Nowakowski, Leo Burnett sp. z o.o.
•Q045G1 - German StyleWill Rust, Ogilvy & Mather Werbea-gentur Gmbh
•Q055G1 - Death RevealerGrigory Sorokin, Leo Burnett Russia
•Q029G1 - American RomAdrian Botan, BV Mccann Erickson Romania Srl
•Q054G1 - The WeddingAdrian Botan, BV Mccann Erickson Romania Srl
14.00 Contemporary trends in marketing 3.0Paweł Niziński, CEO of Good-Brand & Community CEE
15.00 The Berlin School Debate: Creative Leadership for Crea-tive Excellence moderated by Michael Conrad, President of Berlin School of Creative Leadership guests: Adrian Botan, Chairman of New Europe Creative Council / Executive Creative Director, McCann Romania, Uroš Goričan, Creative Strategist at Saatchi & Saatchi Ljubljana, Slovenia, Lucia Tarbajovská, Co-founder of Brand Academy
16.30 Marketing 3.0: Emerging Market TrendsJeannette Liendo, Global Direc-tor, Microsoft, Corporate Market-ing Group
17.30 Next-Level Engagement: A Contagious Trend BriefingWill Sansom, Writer and Consult-ant for Contagious Communica-tions
EMERALD HALL
09.00 Golden Drum Competition: Screening of Entries
11.00 Festival of Festivals: FIAP 2011 – Screening of Winners
12.00 How to pitch better and win more oftenMicky Denehy, Founding Princi-pal of EACA International School
14.00 Sink, swim or become the Water. How liquid storytelling will transform our industry.Thomas Schmid, Managing Director and Executive Creative Director, Friendly Fire Creative Services, John Flood
15.30 I Feel Slovenia – is it only a game of words?Matjaž Kek, Head of Division for communication projects, Gov-ernment Communication Office, Republic of Slovenia, Andrej Pompe, President of Brand-BusinessSchool, Co-founder and Partner of Formitas BBDO Ketchum, Slovenia
16.45 Keep It Significant and Shareable – The only thing con-stant in social media is changeKrešimir Macan, Director and Senior Partner, Manjgura, Croatia
17.30 Dare to Change!Orly Seagull, Marcom Innovation Consultant at SIT, Systematic Inventive Thinking
MEDITERANEA HALL
14.00 Golden Drum Competition: Screening of Entries
5#1 /Wednesday, OCTOBER 5, 2011
Thursday, October 6KODAK HALL
10.00 Portorož – Pattaya – Buenos Aires – Barcelona – Istanbul: Golden Drummers in the Intercontinental Advertising CUP competitionJure Apih, Honorary President of Golden Drum, Founding member and CEO of ICAC - The CUP
11.00 Culture InsideMichael Conrad, President of the Berlin School of Creative Leadership Worldwide, Zürich
12.00 Orchestration, not Integration: Engagement in an “Always-On” worldPéter Tordai, Chief Creative Officer and Gábor Szántó, Head of Innovation and Digital, DDB, Hun-gary
14.00 The innovation GPSTzur Golan, Chief Creative Director and CEO of Shalmor Avnon Amichay Y&R, Tel Aviv
20.30 Golden Drum Single Channel Awards Ceremony
EMERALD HALL
09.30 Festival of Festivals: AdFest 2011 - Screening of Winners
10.30 Who Made Who: visual culture migration through the social environment of New EuropeAlexey Fadeyev, Co-founder & Creative Director at Depot WPF Branding Agency
11.30 Breaking the RulesSteve Henry, Creative Consultant, UK
12.30 Music - inspiration for every businessIgor Arih, Creative Director and Owner, Arih d.o.o., Slovenia
15.30 Debate: Measure What Matters: Are current research methods fit for purpose?moderated by Vesna Marđonović, Media Director CEE at GlaxoSmithKline Consumer Healthcareguests: Victor Geus, General Manager for Romania, Adriatic, Balkan & Baltic countries, GSK Consumer
Healthcare, James Kent, Analytics Research Spe-cialist, MPS at Google, London, United Kingdom, Jim Kite, Strategic Development Director, Starcom MediaVest Group EMEA, Dariusz Janczewski, Managing Director, Media Direction OMD, Andraž Zorko, partner, Valicon, Slovenia
17.30 Golden Drum Competition: Screening of Single Channel Finalists
MEDITERANEA HALL
09.00 Golden Drum Competition: Screening of Entries
12.00 Golden Drum and Intercontinental Creative Society: 4 continental advertising competitions, 25.000 ideas, ONE creative societyJure Apih, Honorary President of Golden Drum, Founding member and CEO of ICAC – The CUP, Stefan Böck, Founder, Creative Society and Felix Heinrich, Partner, Creative Society
12.30 Golden Drum Competition: Screening of Entries
14.30 Workshop: New Business SkillsMicky Denehy, Founding Principal of EACA Inter-national School
16.30 Golden Drum Competition: Screening of Entries
TARTINI TEATER & CAFÉ TEATER, PIRAN
23.00 Welcome Party with Magnifico in Concert
6 #1 /Wednesday, OCTOBER 5, 2011
Friday, October 7KODAK HALL
10.30 Fortune follows FamePatrick Hanson-Lowe, CMO Publicis
11.30 Where do great ideas come from?Fernando Vega Olmos, Creative Chairman, Con-tinental Europe and Latin America – JWT World-wide Creative Council Chairman
14.00 Ideas Worth Marketing and why the ad industry won’t be the ad industry you knewPetteri Kilpinen, Senior Vice President, Innovation, TBWA\Europe
15.00 Fad or Fab? Evaluating New Opportunities in Digital MediaMark Husak, Director of Media and Digital Devel-opment in Europe, Millward Brown
16.30 New Media, New Thinking: How one of Europe’s largest media companies is changing its businessArno Laeven, Strategy Director Sanoma Media Russia & CEE
17.30 Who cares what young people think?Kate Robertson, U.K. Group Chairman Euro RSCG Worldwide & Co-founder One Young World
EMERALD HALL
10.00 Festival of Festivals: Epica Awards presented by Andrew Rawlins, Founder of the Epica Awards
11.00 Workshop: How to Present Radio So Clients Won’t Kill ItTony Hertz, Owner and Creative Director, Hertz:Radio
14.00 How could music help brands to achieve their goals?Hannes Eder, Managing Director, Universal Music Austria & Western Balkans, Vienna
14.45 Mind the Gap!Johannes Newrkla, Founding member of Art Directors Club of Europe, Founder and CEO of Bluetango
15.30 Change is everywhere. Actually everything stays the same.Ulrich Proeschel, Vice-President Business Develop-ment, TBWA\Europe
17.00 Kodak presents: straight 8 at Golden Drum with Ed Sayers & Will Cummock, founder of straight 8 & ace straight 8 filmmaker
18.15 Golden Drum Competition: Screening of Multi Channel Finalists
MEDITERANEA HALL
10.00 Workshop: Creative Idea generation & judgmentSteve Henry, Creative Consultant
11.30 Golden Drum Competition: Screening of Entries
BERNARDIN LAGOON
21.30 National Parties NightRestaurant Barka: Full HdàHungarian DefinitionNews Cafe: Macedonian Kalabalak Party
7#1 /Wednesday, OCTOBER 5, 2011
Saturday, October 8KODAK HALL
10.00 McCann WorldGroup Panel: 125 Years of New Thinking with Francesco Cibò, Creative Excellence Manager Coca-Cola Central & Southern Europe, Gustavo Martinez, President McCann WorldGroup Europe, Milka Pogliani, Chairman and Executive Creative Director McCann WorldGroup Italy, Creative Advi-sor McCann New Europe
11.00 10 Ways for One million returnsFarid Chehab, Honorary Chairman and Advisor to the Board Leo Burnett MENA, Nicola Novellone, Chairman & CEO, Leo Burnett CEE
12.00 Creating a Culture for EntrepreneursPeter Sherman, CEO BBDO Europe, Middle East & Africa
13.00 The Gunn Report Emma Wilkie, Managing Director, The Gunn Report Ltd
20.30 Golden Drum Multi Channel Awards Ceremony and Festival Closing Gala
EMERALD HALL
09.30 Festival of Festivals: ADC*E 2011 – Screening of Winners
10.30 Festival of Festivals: ICAC The Cup 2010 – Screening of Winners
12.00 Tomorrow’s creatives – what inspires and motivates them?Peter Kamstedt, Program Director, Berghs School of Communication, Sweden
15.00 An Instant World of Difference! What happens when global brands collide with regional culture.Elliot Polak, Founder and CEO, Textappeal
15.45 Three things to keep you up at night: How policy makers put marketing budgets at risk… and what you should do about itMalte Lohan, Director of Public Affairs, World Fed-eration of Advertisers
16.30 Closing debate: Meet the Golden Drum Jury Presidentsmoderated by Janez Rakušček, Executive Creative Director, Luna\TBWA, Sloveniaguests: Matias Palm-Jensen, Chief Innovation Of-ficer, EMEA, McCann WorldGroup, Stefan Schmidt, Creative at Large/ Chief Creative Officer, TBWA\Europe, Tomasz Pirc, Director of Usability and In-formation Design, Innovatif / Futura Group, Slov-enia
MEDITERANEA HALL
09.00 Golden Drum Competition: Screening of Entries
11.00 Golden Drum Competition: Screening of Multi Channel Finalists
15.30 Workshop: Scienosophy of Innovativity Almir Flisar, Concept Creator, DreamEthic Change, Slovenia
PIANO BAR & GRAND GARDEN TERRACE, GH Bernardin (11TH Floor)
22.30 Golden Gala Party
8 #1 /Wednesday, OCTOBER 5, 2011
Golden Drum Festival’s ProgramProgram, made in the spirit of “New Europe, New Thinking”New Europe, New Thinking isn’t just the main theme of the 18th Golden Drum Festival, but a long term challenge, given to agencies, advertisers, media and other members of creative industry. With a new image and positioning of the Golden Drum Festival, organizers wished to position this year’s festival as a place for most creative, inno-vative and boldest ideas from New Europe and new thinking.Golden Drum Festival has in the past created a strong name and recognition, becoming one of the few Slovenian and inter-nationally recognized brands. As an international advertising festival it has always been an accelerator and herald of new ideas, something this year’s festival also strived for. Golden Drum is and remains central advertising event of New Eu-rope and one of the biggest European advertising festivals. When deciding on the program, the organisers have strived to build this year’s four day pro-gram on new thinking, changes and novelties that accompany us in business environment and personal life every day. After “Brainstorming” and “Recon-struction”, key themes in 2009 and 2010, respectively, Golden Drum continued to search for new, fresh ideas, new thinking, innovation, approaches and experience. Next to all the nov-
elties introduced this year, the organizers have made a prom-ise to deliver only the best of the long term festival commit-ment: “sharp competition, good school, wild parties and devilish challenge”.
18th Golden Drum’s ProgramProgram will be held in three halls simultaneously. In four days, 30 lectures, five work-shops and four panels with over 50 top speakers will provide quality content for the Festi-val’s participants. On Kodak Hall’s big stage, participants will have a chance to listen to some of the most renowned representatives of industry and global agency networks, like Fernando Vega Olmos, JWT Worldwide, Farid Chehab in Nicola Novellone, Leo Burnett, Patrick Hanson-Lowe, Publicis Peter Sherman, BBDO Europe, Middle East & Africa, Gustavo Martinez, McCann WorldGroup Europe and Petteri Kilpinen, TBWA\Europe.To ensure an appropriate di-versity of the program, apart from speakers, coming from agencies, the participants of the Golden Drum Festival will have a chance to listen to Will Sansom, a journalist and analyst from the magazine Contagious, Jeannette Liendo Global Mar-keting Director for Microsoft, Mark Husak, representative of one of the most respected global research companies
Millward Brown and Michael Conrad, president of Berlin School of Creative Leadership. Kate Robertson will present an interesting project called „One Young World”. On media planning, buying and about usefulness of data from media researches, a panel from Vesna Marđonović, GlaxoSmithKline CEE, with guests Victor Geus, Jim Kite, Andraž Zorko, James Kent and Dariusz Janczewski, representatives of advertisers, media and research agencies will be held. The program will be concluded by a debate, moderated by Janez Rakušček with guests: Stefan Schmidt, president of the Single Channel Jury, Matias Palm-Jensen, presi-dent of the Multi Channel Jury and Tomasz Pirc, representative of the Golden Drum Competi-tion Council. Smaller stage of the Emerald Hall will host more specific and practically useful lectures that will also be presented more in-teractively. Beside the lectures about advertising and creativ-ity, Krešimir Macan, Manjgura, will give a lecture about Public Relations and Digital Commu-nications. Participants will also have a chance to listen to Micky Denehy and Steve Henry, rep-resentatives of EACA School of Advertising & Communications and Peter Kamstedt, represent-ative of Berghs School of Com-munications, while two lectures by Hannes Eder and Igor Arih
9#1 /Wednesday, OCTOBER 5, 2011
will be dedicated to the role of music in advertising. Lecturers Alexey Fadeyev and Elliot Polak will talk about the successful approach to adaptations and upgrades of global campaigns for the needs of regional and local markets. Each festival day, one workshop will be held in Mediteranea Hall. Golden Drum remains, like in previous years, a festival of fes-tivals, with the screenings and presentations of the winners from the Epica, AdFest, ADC*E,
FIAP and ICAC The CUP. A wider overview of the last year’s international awards will be presented by Emma Wilkie, Gunn Report. A special place in the Program is reserved for the Competition and its awards: presentations of finalists of group Q: Integrated communi-cation campaigns, screenings of entries in the Mediteranea Hall, all four days of the Festi-val, screenings of the finalists of the Single Channel section on Thursday before the Sin-
gle Channel Award Ceremony and screening of finalists of Multi Channel section on Friday evening and Saturday morn-ing, before the evening’s Multi Channel Awards Ceremony and Festival Closing Gala.
10 #1 /Wednesday, OCTOBER 5, 2011
Golden Drum CompetitionDifferent CompetitionGolden Drum’s Competition Council of the 18th Golden Drum Festival has introduced several changes in the Competition structure this year. The most rec-ognisable novelty, on which the whole new competition structure is built upon, is the division of the competition in two sections:
Single Channel - for entries that excel in the most creative and efficient use of a single commu-nication channel
A. Film (television, cinema & online) B. Press C. Outdoor D. Radio E. Direct communication F. Corporate & brand materials G. Digital H. New or innovative
Multi Channel, for entries that promote creative use and inte-gration of more than one com-munication channel
Q. Integrated communication campaigns R. Direct campaigns S. Digital campaigns T. Events U. Public relations V. Innovative campaigns
This structure reflects current practice of advertising agencies and follows the everyday logic of creating advertisements and advertising campaigns.
Investment in the future of the FestivalCompetition Council of the Golden Drum Festival realises that these large, partly radical and partly innovative changes of the Competition structure will show true results in the follow-ing years, but the organizers are already this year reasonably happy with the current results. In spite the fact that they had to renounce certain applications from outside the frame of New Europe, Competition groups for specialized areas of creative industry and a number of extra awards, while the current eco-nomic situation doesn’t look en-couraging, a total of 1491 entries were submitted in the official 18th Golden Drum Competition. Together with the unofficial Off Drum Competition, that contrib-uted 210 entries for Piran Por-toroz Poster Award, the whole Competition of the 18th Golden Drum counts 1701 entries.
11#1 /Wednesday, OCTOBER 5, 2011
Awards
Entering the 18th Golden Drum Competition you have a chance to win one of following awards:
Grand Prix award for the best Film, Press, Outdoor, Radio, Direct communi-cation, Corporate & brand materials, Dig-ital, New or innovative, Integrated com-munication campaigns, Direct campaigns,
Digital campaigns, Events, Public relations and Innovative campaigns.
Golden Drum award for the winning entry in a category.
Silver Drum award for the second best entry in a category.
Golden Rose award for the entrant (advertising agency) that collects the most points.
Golden Net award for the most successful ad-vertising network on the basis of the points of all entrants that comprise the network in question.
Brand Grand Prix award for the advertised brand that collects the most points.
SPECIAL AWARDS
Virtuoso AwardsEach jury shall nominate a maximum of three en-tries from those included on the shortlist to receive the following special Virtuoso Awards:
• Best Illustration for author of best illustration• Best Photography for author of best photogra-
phy• Best Cinematography for director of photogra-
phy of the best film clip
Virtuoso Awards do not receive points.
Golden Watch AwardFinalists in group Q will present their works per-sonally as part of the Festival Program. A special jury shall judge all works presented live and shall present the Golden Watch Award to the best work. This award also does not result in the awarding of any points.
The winner of the Golden Watch Award will re-ceive one of the two exquisite and elegant Hugo Boss watches.
Grand Prix 15 points
Golden Drum 9 points
Silver Drum 5 points
Finalist 1 point
Grand Prix in group Q 18 points
Golden Drum in group Q 11 points
Silver Drum in group Q 6 points
Finalist in group Q 2 points
Points - Entrants receive points for each short-listed or awarded entry according to the following key:
12 #1 /Wednesday, OCTOBER 5, 2011
Golden Drum’s Juries
Single Channel Jury
Different challengesIn accordance with the new struc-ture of the Competition, the works entered in the 18th Golden Drum Competition were evaluated by two Juries, assembled especially for Single Channel and Multi Chan-nel. Members of both Juries are renowned professionals in charge of creative and innovative depart-ments of large advertising agen-cies and international networks. Single Channel Jury is lead by Stefan Schmidt, TBWA Europe and Multi Channel Jury is lead by Ma-tias Palm-Jensen, EMEA, McCann Worldgroup. The decision that all entries will be judged by only two Juries was made because of the wish for greater competence and credibility of the Juries; a thing only achieved by an appropriate number and careful selection of Jury members. Posters, entered in the Piran Portorož Poster Award (PPPA) competition, organized by Golden Drum Festival together with Municipality of Piran and Tourist As-sociation of Portorož, will be evalu-ated by a five member Jury, lead by Adrian Botan, McCann Erickson.
President of the Single Channel Jury:Stefan Schmidt, Creative at Large/TBWA\Europe, Chief Creative Officer/TBWA Germany
Tolga Büyükdoganay, Creative Director, Demn-er, Merlicek & Bergman, Austria
Davor Bruketa, Creative Director & Founder, Bruketa&Zinic OM, Croatia
13#1 /Wednesday, OCTOBER 5, 2011
Razvan Capanescu, Chief Creative Officer, Publicis Romania
Zoran Gabrijan, Creative Director, Futura DDB, Slovenia
Pawel Heinze, Executive Creative Di-rector, Leo Burnett Warsaw, Poland
Leandro Raposo*, General Creative Direc-tor, McCann Spain
Dejan Stajnberger, Creative Director, VCCP Prague, Czech Republic
Will Rust, Executive Creative Director, Ogilvy Group Hungary & Ukraine
Andrej Štuk, Executive Creative Director, Mark BBDO Prague, Czech Republic
*Due to unforeseen circumstances Leandro Raposo was unable to attend the final stage of judging.
Jon Williams, Chief Digital Officer, Grey EMEA Multi Chan-nel Jury Matias Palm-Jensen, Chief Innovation Officer, EMEA, McCann Worldgroup
14 #1 /Wednesday, OCTOBER 5, 2011
Multi Channel Jury
Volkan Karakasoglu, Creative Director, TBWA\Istanbul, Turkey
Krešimir Macan, Director and Senior Partner, Manjgura, Croatia
Claudiu Dobrita, Creative Direc-tor, Draftfcb Bucharest
Mikhail Kudashkin, Creative Di-rector, Leo Burnett Moscow
Désirée Maurd*, Creative Direc-tor & Partner, Prime, Sweden
Peter Kačenka, Executive Crea-tive Director, Wiktor Leo Burnett, Slovak Republic
President of the Multi Channel Jury:Matias Palm-Jensen, Chief Innovation Officer, EMEA, McCann Worldgroup
Anthony Kyriazis, Director of Creative Services @Tribal DDB Athens
*Due to unforeseen circumstances Désirée Maurd was unable to attend the final stage of judging.
15#1 /Wednesday, OCTOBER 5, 2011
Piran Portorož Poster Award Jury
President of the PPPA Jury:Adrian Botan, Regional Crea-tive Director for CEE at McCann Erickson, Partner and Executive Creative Director of McCann Erickson Bucharest
Felix Del Valle, Executive Crea-tive Director, Contrapunto BBDO, Spain
Aljoša Bagola, Executive Crea-tive Director, Pristop, Slovenia
Robin Weeks, Regional Creative Director for Ogilvy CEE
Vera Stanković, Creative Direc-tor, Sonce.net, Slovenia
Mitja Petrovič, Director and co-owner of the agency Publicis Group Slovenia
Yigal Baron, Managing Director of the Israeli Advertising Asso-ciation, Israel
Svetlana Ćopić, Creative Direc-tor, New Moment New Ideas Company Y&R Belgrade, Serbia
16 #1 /Wednesday, OCTOBER 5, 2011
Piran Portorož Poster Award exhibitionFrom October 5-8 in the beau-tiful Tartini square in Piran, 24 shortlisted entries from Piran Portorož Poster Award will be exhibited. Selected from 210 en-tries received this year, only the best posters got the spotlight at the 18th Golden Drum Festival. Piran Portorož Poster Award was organized by Golden Drum Festival together with the help of Municipality of Piran and Tur-ist Association of Portorož.
17#1 /Wednesday, OCTOBER 5, 2011
Golden Drummers CommunityIn the course of years since Golden Drum started drumming, calling great minds from all over New Europe, Drummers were always there to shape and carry its message. You, our dear Golden Drummers, are our “raison d’être” why Golden Drum does what it does and why it’s so damn good at it! You helped us shape its image, its expe-rience and its friendly note.
We see Drummers as unique persons, who don’t satisfy themselves with average, everyday, just-so-we-meet-the-deadline kind of answers. Drummers strive for more. More creativity, higher standards, mind boggling solutions and unique, new thinking. And of course, being recognized as the best at what they do!
Drummers meet in person at least once a year at the Golden Drum Festival, but they also contrib-ute to online Drummers Community on Facebook, Youtube and Twitter. There, Drummers discuss hot issues, share their views and build friendships that last for life.
For latest news, please visit our website www.goldendrum.com, our Facebook, Youtube and Twitter profiles!
18 #1 /Wednesday, OCTOBER 5, 2011
Young Drummers at Golden DrumGolden Drum Festival realises that the future of creative industry lies in the hands of the young. That is why young creatives under 30 get special discount when registering and the exclusive right to compete in our unofficial Off Drum Competi-tion, Piran Portorož Poster Award. 24 finalists of Piran Portorož Poster Award Competition are al-ready exhibited in the beautiful Tartini square in Pi-ran, but the winner will be announced at the Multi Channel Awards Ceremony and Festival Closing Gala, on Saturday, October 8, 2011, the last day of the festival in the evening.
Fun ContestsWe are happy that more and more Drummers compete in our fun contests on Golden Drum’s Facebook and Twitter profiles, winning free regis-trations or just participating for fun and fame.
At the 18th Golden Drum, we got three winners of our fun unofficial contests, who will visit us in Portorož this year: Maria Stoilova-Hristoskova (aka Twitter user @jabajaborana) from Bulgaria was the winner of the Twitter Copy Contest with the win-ning slogan:
(gold)EN ROUTE TO NEW IDEAS!
Maria’s slogan was selected as the best and most creative slogan from the 183 examples we re-ceived.
Toshka Ivanova from Bulgaria and Milorad Ste-fanovski from Macedonia were the winners of Golden Drum’s Pirate Ad Contest.
We are sure that their winning works will attract many great Pirates of advertising to Portorož.
Golden Drum’s organizers congratulate each and every winner and give praise to every participant.
Milorad Stefanovski from Macedonia
Toshka Ivanova from Bulgaria
20 #1 /Wednesday, OCTOBER 5, 2011
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant Country
A01012G11 Father's hands Nestle ADVENTA LOWE UKRAINE
A01021G11 Kazan And Kungur News Kungur meat factory VOSKHOD RUSSIA
A02015G11 Victory will change you Budweiser BudvarBudejovicky Budvar, national corporation
KASPEN / JUNG V. MATT CZECH REPUBLIC
A02020G11 The Social Network Shumensko Carlsberg Bulgaria NOBLE GRAPHICS CREATIVE STUDIO BULGARIA
A02021G11 The Girl Bergenbier Unfiltered Bergenbier S. A. LEO BURNETT & TARGET SA ROMANIA
A02025G11 Drink School Atta Drinkero Oy Hartwall Ab KING HELSINKI FINLAND
A02026G11 Milkshake Atta Drinkero Oy Hartwall Ab KING HELSINKI FINLAND
A03001G11 Colon 101 Colon 101 Reckitt Benckiser EURO RSCG ISRAEL ISRAEL
A04001G11 Repeated love QFort Casa Noastra NEXT ADVERTISING SRL ROMANIA
A04002G11 StroyMaster Mosquito StroyMaster BBDO RUSSIA GROUP RUSSIA
A05002G11 Old Spice Cinema Wave Old Spice Procter & Gamble SAATCHI & SAATCHI RUSSIA RUSSIA
A06011G11 Surprisingly Spacious Fiat Fiat LEO BURNETT - ISTANBUL TURKEY
A06017G11 Ben Lexus Toyota Romania SAATCHI & SAATCHI ROMANIA ROMANIA
A08001G11 The TV Closedown Campaign Model Makers Fair Ogilvy and Mather OGILVY & MATHER GMBH AUSTRIA
A08002G11 Train Anim'Est Este'N'Est OGILVY ROMANIA ROMANIA
A08006G11 Double Life Yound Director Award CFP-E TBWA\PHS HELSINKI FINLAND
A09007G11 Light Moemax Furniture Store
XXXLutz/ Moemax Furniture Store
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
AUSTRIA
A10004G11 Hen Era TAK TAK PTC G7 SP. Z.O.O. POLAND
A10009G11 Dede in cinema Slovac Telecom ISTROPOLITANA OGILVY SLOVAK REPUBLIC
A10015G11 O2 Monster Campaign O2 O2 Germany VCCP CZECH REPUBLIC
A10016G11 O2 New Paths O2 Telefonica Germany VCCP CZECH
REPUBLIC
A11001G11 Jealousy Iqads.ro Iqads.ro NEXT ADVERTISING SRL ROMANIA
A11004G11 Man's Road MTV MTV OY TBWA\PHS HELSINKI FINLAND
A12013G11 CSOB Bank - Mortgage CSOB bank MUW SAATCHI & SAATCHI, SPOL. S R.O.
SLOVAK REPUBLIC
A12016G11 Surprise Bank Forum OGILVY & MATHER UKRAINE UKRAINE
A12017G11 Passion Bank Forum OGILVY & MATHER UKRAINE UKRAINE
A13001G11 Vacancy 1 Instinct INSTINCT RUSSIA
A13007G11 Where can your CV take you Škoda LEAGAS DELANEY PRAHA S.R.O.
CZECH REPUBLIC
A - FilmSINGLE CHANNEL SHORTLISTS
21#1 /Wednesday, OCTOBER 5, 2011
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant Country
A14007G11 Voice for a childLasinen Lapsuus / The Fragile Chilhood organization
Lasinen Lapsuus / The Fragile Chilhood organization
EURO RSCG HELSINKI FINLAND
A14015G11 Turn on thinking "Hammer" Turn on Thinking
Ministry Of Infrastructure, The National Road Safety Council
BBDO WARSZAWA SP. Z O.O. POLAND
A14016G11 Turn on Thinking "Mother-In-Law" Turn on Thinking
Ministry Of Infrastructure, The National Road Safety Council
BBDO WARSZAWA SP. Z O.O. POLAND
A14018G11 Waiting "Death Penalty" Amnesty International Amnesty International BOLD OGILVY & MATHER GREECE
A14026G11 Earthquake Multiple Sclerosis Society Romania
Multiple Sclerosis Society Romania
SAATCHI & SAATCHI ROMANIA ROMANIA
A15004G11 HBO True Blood trailer HBO HBO Central Europe LABORATORY IDEAS HUNGARY
A15006G11 Sir, do you understand me? Boom TV OneNEW MOMENT NEW IDEAS COMPANY SKOPJE
MACEDONIA
A15007G11 One moment, please Boom TV OneNEW MOMENT NEW IDEAS COMPANY SKOPJE
MACEDONIA
A15008G11 Packing the heroes Boom TV OneNEW MOMENT NEW IDEAS COMPANY SKOPJE
MACEDONIA
A16004G11 Facebook: Unfriend Coal Greenpeace international SAVAGE CZECH
REPUBLIC
A16005G11 Year Zero / OFFF Barcelona 2011 OFFF Festival Barcelona 2011
OFFF Festival Barcelona 2011 SAVAGE CZECH
REPUBLIC
A16006G11 Deadlines Cafe Creative CAFÉ CREATIVE KFT. HUNGARY
A16009G11 Do You Want Me Femen Femen LLC GRAPE RUSSIA
A16011G11 Hans in the hood Lidl freeway Cola Lidl SEK & GREY OY FINLAND
A16013G11 The Parade Amnesty international Amnesty International SEK & GREY OY FINLAND
A16014G11 Angry Birds Live T-Mobile Deutsche Telekom SAATCHI & SAATCHI POLAND SP. Z O.O. POLAND
22 #1 /Wednesday, OCTOBER 5, 2011
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant
Country
B18007G11 Wages Activia YOUNG & RUBICAM PRAHA CZECH REPUBLIC
B18012G11 Design ClassicsJa! Natürlich Naturprodukte GmbH
Rewe group Austria, Ja! Natürlich Naturprodukte GmbH
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
AUSTRIA
B18022G11 Eclipse Fruits Apple Eclipse BBDO RUSSIA GROUP RUSSIA
B18025G11 Trident Mouth Trident Kraft Foods LEO BURNETT MENA LEBANON
B18029G11 Shark Wrigley Wrigley GITAM BBDO LTD. ISRAEL
B18030G11 Ninja Wrigley Wrigley GITAM BBDO LTD. ISRAEL
B18031G11 Basketball Wrigley Wrigley GITAM BBDO LTD. ISRAEL
B19011G11 Stalinclaus Amundsen Vodka OGILVY PRAGUE CZECH
REPUBLIC
B19012G11 Hitlerabbit Amundsen Vodka OGILVY PRAGUE CZECH
REPUBLIC
B19013G11 Kisspanda Amundsen Vodka OGILVY PRAGUE CZECH
REPUBLIC
B19016G11 BarBudweiser Budvar Non Alcoholic
Budejovicky Budvar, national corporation KASPEN / JUNG V. MATT CZECH
REPUBLIC
B19039G11 Pepsi Max Wake Up Periodic table Pepsi BBDO RUSSIA GROUP RUSSIA
B20003G11 Bucket 1 Air Wick Reckitt Benckiser EURO RSCG WARSAW POLAND
B20004G11 Bucket 2 Air Wick Reckitt Benckiser EURO RSCG WARSAW POLAND
B20014G11 Break-In Modern Alarm Modern Alarm OGILVY GROUP HUNGARY ZRT. HUNGARY
B20021G11 Shape 1 Dreft Procter & Gamble LEO BURNETT SP. Z O.O. POLAND
B20022G11 Shape 2 Dreft Procter & Gamble LEO BURNETT SP. Z O.O. POLAND
B20024G11 Map 1 Bonux Procter & Gamble LEO BURNETT SP. Z O.O. POLAND
B20025G11 Map 2 Bonux Procter & Gamble LEO BURNETT SP. Z O.O. POLAND
B20026G11 Map 3 Bonux Procter & Gamble LEO BURNETT SP. Z O.O. POLAND
B20027G11 Color 1 Dreft Procter & Gamble LEO BURNETT SP. Z O.O. POLAND
B20028G11 Color 2 Dreft Procter & Gamble LEO BURNETT SP. Z O.O. POLAND
B20029G11 Color 3 Dreft Procter & Gamble LEO BURNETT SP. Z O.O. POLAND
B21011G11 Elvis Lives AppleSystem Graph Technologies / Apple Authorized Reseller
BOLD OGILVY & MATHER GREECE
B21012G11 Apollo 13 Success Dank Dank second hand furniture store DDB&CO. TURKEY
B21013G11 Berlin Wall Dank Dank second hand furniture store DDB&CO. TURKEY
B21014G11 Obama Adresses Dank Dank second hand furniture store DDB&CO. TURKEY
B21024G11 Sofa IKEA TBWA/ISTANBUL TURKEY
B21025G11 Curtain IKEA TBWA/ISTANBUL TURKEY
B21026G11 Shade IKEA TBWA/ISTANBUL TURKEY
B - Press
23#1 /Wednesday, OCTOBER 5, 2011
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant
Country
B22012G11 Eagle Instrumentarium Instru Optiikka Oy / Instrumentarium TBWA\PHS HELSINKI FINLAND
B22021G11 Octopus Bioblas B'iota Laboratories DDB&CO. TURKEY
B22022G11 Baby Bioblas B'iota Laboratories DDB&CO. TURKEY
B22023G11 Yoko & John Bioblas B'iota Laboratories DDB&CO. TURKEY
B22029G11 Nazol No Taste Hot Dog Nazol BBDO RUSSIA GROUP RUSSIA
B22038G11 Aspirin Before & After Bride Aspirin BBDO RUSSIA GROUP RUSSIA
B22039G11 Aspirin Before & After Driver Aspirin BBDO RUSSIA GROUP RUSSIA
B22040G11 Aspirin Before & After Employee Aspirin BBDO RUSSIA GROUP RUSSIA
B23007G11 Wide Streets Volkswagen Volkswagen Ukraine KAFFEINE COMMUNICATIONS UKRAINE
B23014G11 Star wars Renault Renault PUBLICIS S.R.L. ROMANIA
B23018G11 Cube Volkswagen Porsche Hungaria DDB BUDAPEST HUNGARY
B23019G11 Road Volkswagen Porsche Hungaria DDB BUDAPEST HUNGARY
B23020G11 Drop Volkswagen Porsche Hungaria DDB BUDAPEST HUNGARY
B25025G11 ADC UA We are not your mother 1 Art Directors Club Ukraine LEO BURNETT UKRAINE UKRAINE
B25026G11 ADC UA We are not your mother 2 Art Directors Club Ukraine LEO BURNETT UKRAINE UKRAINE
B25027G11 ADC UA We are not your mother 3 Art Directors Club Ukraine LEO BURNETT UKRAINE UKRAINE
B25028G11 ADC UA We are not your mother 4 Art Directors Club Ukraine LEO BURNETT UKRAINE UKRAINE
B25029G11 ADC UA We are not your mother 5 Art Directors Club Ukraine LEO BURNETT UKRAINE UKRAINE
B27004G11 Power station Google Google Russia BBDO RUSSIA GROUP RUSSIA
B27005G11 Sex shop Google Google Russia BBDO RUSSIA GROUP RUSSIA
B27006G11 DHL Express Wind Tunnel Box DHL BBDO RUSSIA GROUP RUSSIA
B28014G11 Iceland Sanoma YOUNG & RUBICAM PRAHA CZECH REPUBLIC
B28024G11 Obama CNN Turk CNN Turk DDB&CO. TURKEY
B28025G11 Merkel CNN Turk CNN Turk DDB&CO. TURKEY
B28026G11 Putin CNN Turk CNN Turk DDB&CO. TURKEY
B28027G11 Sarkozy CNN Turk CNN Turk DDB&CO. TURKEY
B29001G11 Blind-friendly ATM Tatra banka VACULIK ADVERTISING, S.R.O.
SLOVAK REPUBLIC
B29012G11 Croatia Union Union, a.s. WIKTOR LEO BURNETT SLOVAK REPUBLIC
B29017G11 Hysteria Bank Forum OGILVY & MATHER UKRAINE UKRAINE
B29018G11 Surrealism Bank Forum OGILVY & MATHER UKRAINE UKRAINE
B29019G11 Friday Bank Forum OGILVY & MATHER UKRAINE UKRAINE
B31007G11 Real Estate Ads for Women´s Shelter
Women´s Shelter
Verein Wiener Frauenhäuser
DRAFTFCB PARTNERS VIENNA AUSTRIA
24 #1 /Wednesday, OCTOBER 5, 2011
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant Country
C32001G11 Airplane Solen Solen LEO BURNETT - ISTANBUL TURKEY
C32004G11 Custom-Made Dog Leash Hangers Royal Canin Royal Canin
NOA NO ORDINARY AGENCY WERBEAGENTUR GMBH
AUSTRIA
C32010G11 Never Ending Smoothness Bel YOUNG & RUBICAM PRAHA
CZECH REPUBLIC
C32013G11 An Ad for Dogs Eukanuba Procter & GambleSAATCHI & SAATCHI POLAND SP. Z O.O.
POLAND
C32014G11 American Rom Rom Kandia DulceBV MCCANN ERICKSON ROMANIA SRL
ROMANIA
C32015G11 Fresh Breath Snow Cannon Wrigley Wrigley AustriaPKP BBDO WERBEAGENTUR GMBH
AUSTRIA
C32024G11 Shark Wrigley Wrigley GITAM BBDO LTD. ISRAEL
C32025G11 Ninja Wrigley Wrigley GITAM BBDO LTD. ISRAEL
C32026G11 Basketball Wrigley Wrigley GITAM BBDO LTD. ISRAEL
C33013G11 Hitlerabbit Amundsen Vodka OGILVY PRAGUE CZECH REPUBLIC
C33014G11 Stalinclaus Amundsen Vodka OGILVY PRAGUE CZECH REPUBLIC
C33015G11 Kisspanda Amundsen Vodka OGILVY PRAGUE CZECH REPUBLIC
C34001G11 Bucket 1 Air Wick EURO RSCG WARSAW POLAND
C34002G11 Bucket 2 Air Wick EURO RSCG WARSAW POLAND
C35001G11 Apollo 13 Success Dank Dank second hand furniture store DDB&CO. TURKEY
C35002G11 Berlin Wall Dank Dank second hand furniture store DDB&CO. TURKEY
C35003G11 Obama Adresses Dank Dank second hand furniture store DDB&CO. TURKEY
C36003G11 Pilates with Gerda - Belly Bag Pilates with Gerda Gerda Ergül CONCEPT TURKEY
C36004G11 Pilates with Gerda - Butt Bag Pilates with Gerda Gerda Ergül CONCEPT TURKEY
C36017G11 Clavin Lamp Clavin OGILVY PRAGUE CZECH REPUBLIC
C36018G11 Clavin Erection Clavin OGILVY PRAGUE CZECH REPUBLIC
C36024G11 Avon Mirror Avon ISTROPOLITANA OGILVY
SLOVAK REPUBLIC
C36042G11 Aspirin Before & After Bride Aspirin BBDO RUSSIA GROUP RUSSIA
C37003G11 Wash me Car wash at Nekrasov, 112-A
Car wash at Nekrasov, 112-A
TDI PROMOEVENT LTD. BELARUS
C - Outdoor
25#1 /Wednesday, OCTOBER 5, 2011
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant Country
C37005G11 Blis System Truck Ford Focus Ford Motor Hellas BOLD OGILVY & MATHER GREECE
C37006G11 Blis System Car Ford Focus Ford Motor Hellas BOLD OGILVY & MATHER GREECE
C37007G11 Blis System Motorcycle Ford Focus Ford Motor Hellas BOLD OGILVY & MATHER GREECE
C37011G11 Riding the walls Seat Seat OGILVY ROMANIA ROMANIA
C38001G11 You are Here TAROM TAROM OGILVY ROMANIA ROMANIA
C38004G11 Snowballs Charter VOSKHOD RUSSIA
C39004G11 Drifting Away Diana HBO HBOPROPAGANDA CREATIVE SERVICES SRL
ROMANIA
C39006G11 Apples Slovenský lukostrelecký klub
JANDL MARKETING A REKLAMA S.R.O.
SLOVAK REPUBLIC
C39011G11 Double Life Young Director Award by CFP-E/SHOTS CFP-E TBWA\PHS
HELSINKI FINLAND
C39020G11 ADC UA We are not your mother 1
Art Directors Club Ukraine
LEO BURNETT UKRAINE UKRAINE
C39032G11 Straw Mattel / Match box Mattel BOLD OGILVY & MATHER GREECE
C39038G11 Disappeared This Human World Johannes WegensteinWIEN NORD WERBEAGENTUR GMBH
AUSTRIA
C39044G11 The Smallest Campaign Vienna Model Makers Fair Reed Messe Wien OGILVY & MATHER
GMBH AUSTRIA
C40002G11 Books Fresheners 100 000 Books VOSKHOD RUSSIA
C42008G11 Obama CNN Turk CNN Turk DDB&CO. TURKEY
C42009G11 Merkel CNN Turk CNN Turk DDB&CO. TURKEY
C42010G11 Putin CNN Turk CNN Turk DDB&CO. TURKEY
C42011G11 Sarkozy CNN Turk CNN Turk DDB&CO. TURKEY
C43004G11 Yugoslavia Quatro WIKTOR LEO BURNETT
SLOVAK REPUBLIC
C43005G11 GDR Quatro WIKTOR LEO BURNETT
SLOVAK REPUBLIC
C43006G11 USSR Quatro WIKTOR LEO BURNETT
SLOVAK REPUBLIC
C43013G11 Hysteria Bank Forum OGILVY & MATHER UKRAINE UKRAINE
C43014G11 Surrealism Bank Forum OGILVY & MATHER UKRAINE UKRAINE
C43015G11 Friday Bank Forum OGILVY & MATHER UKRAINE UKRAINE
C44001G11 All The Names In The Country Share The Logo Strauss
SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
ISRAEL
C44004G11 Baloons Getty Images Getty Images DDB&CO. TURKEY
26 #1 /Wednesday, OCTOBER 5, 2011
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant Country
C44005G11 Elephants Getty Images Getty Images DDB&CO. TURKEY
C45013G11 Plug right Amnesty International Amnesty International Slovenije PRISTOP D.O.O. SLOVENIJA
C45014G11 Plug left Amnesty International Amnesty International Slovenije PRISTOP D.O.O. SLOVENIJA
C45022G11 Clean up after your dog 1Belgrade Stari Grad municipality - Ecology council
Belgrade Stari Grad municipality
McCANN-ERICKSON BELGRADE
SERBIA
C45030G11 Death Revealer The Village The Village LEO BURNETT RUSSIA RUSSIA
C45039G11 172 Killed Whales 1 172_Killed_Whales Sea ShepherdLOWE GGK WERBEAGENTUR GESMBH
AUSTRIA
C45040G11 172 Killed Whales 2 172_Killed_Whales Sea ShepherdLOWE GGK WERBEAGENTUR GESMBH
AUSTRIA
D - Radio
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant Country
D46004G11 Applause for great frying Palmolina Olineza PUBLICIS MARC BULGARIA
D47007G11 Parking Rajec Kofola a.s. LEAGAS DELANEY PRAHA S.R.O. CZECH REPUBLIC
D51001G11 GPS SEAT SEAT OGILVY ROMANIA ROMANIA
D55002G11 Gugl-Paris bob Mobilkom Austria AG/ bob
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH AUSTRIA
D55003G11 DHL France to Mexico DHL BBDO RUSSIA GROUP RUSSIA
D55004G11 DHL USA to Italy DHL BBDO RUSSIA GROUP RUSSIA
D55005G11 DHL UK to Russia DHL BBDO RUSSIA GROUP RUSSIA
D56001G11 The Appartment Morning Show Radio Nova TBWA\PHS HELSINKI FINLAND
D56002G11 Trimming Morning Show Radio Nova TBWA\PHS HELSINKI FINLAND
D59002G11 Aids Task Force - The "Get Tested" Project Aids Task Force SHALMOR AVNON AMICHAY / Y&R
INTERACTIVE TEL AVIV ISRAEL
D59009G11 Volunteer With Real Passion
The Warsaw Uprising Museum nienaltowski.com NIENALTOWSKI.COM POLAND
C - Outdoor
27#1 /Wednesday, OCTOBER 5, 2011
F - Corporate & brand materials
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant Country
F66003G11 Easy Speaking Easy Speaking language schoool
Easy Speaking language schoool TOMATDESIGN RUSSIA
F66005G11 Yarra, jewelry distribution Jewelry distribution Yarra LIFANOV VLADIMIR RUSSIA
F66015G11 Fruit Invaders Vivaks VivaksNEW MOMENT NEW IDEAS COMPANY SKOPJE
MACEDONIA
F68002G11 Easy Speaking calendar Easy Speaking language schoool
Easy Speaking language schoool TOMATDESIGN RUSSIA
F68004G11 A 365 nights a year calendar Taboo Condoms Taboo CondomsGREY WORLDWIDE WARSZAWA SP. Z O.O.
POLAND
E - Direct communication
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant Country
E61002G11 Break-In Modern Alarm Modern Alarm OGILVY GROUP HUNGARY ZRT. HUNGARY
E62001G11 Target The Top Subaru Symmetrical All-Wheel Drive Subaru Hellas DAY6 GREECE
E62003G11 Lipton tea bag Lipton Unilever FORMITAS BBDO SLOVENIJA
E62010G11 Feel the road Harley Davidson YOUNG & RUBICAM PRAHA
CZECH REPUBLIC
E62016G11 Books Fresheners 100 000 Books VOSKHOD RUSSIA
E63001G11 What a person can miss, a machine will find. POS.
Amazonki - Stowarzyszenie Warszawa Centrum
Amazonki - Stowarzyszenie Warszawa Centrum
EURO RSCG WARSAW POLAND
E63011G11 T-shirts - elephant, giraffee, ostrich
National Museum of Natural History
National Museum of Natural History PUBLICIS MARC BULGARIA
E63015G11 Death Revealer The Village The Village LEO BURNETT RUSSIA RUSSIA
E64001G11 T-shirt packaging and hanger in one Cultera Cultera VOTAN LEO
BURNETT D.O.O. SLOVENIJA
E64004G11 The Wood Edition The Wood Edition OGILVY & MATHER GMBH AUSTRIA
E65002G11 Mlk Mlk Prodmol DEPOT WPF RUSSIA
E65003G11 Dizao Organics Dizao Organics Dizao DEPOT WPF RUSSIA
E65013G11 Comilfo Limited Edition Comilfo Nestle DEPOT WPF RUSSIA
28 #1 /Wednesday, OCTOBER 5, 2011
G - Digital
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant Country
G70001G11 Contactless Website Tatra banka Tatra banka ZARAGUZA DIGITAL SLOVAK REPUBLIC
G70008G11 Do You Want Me Femen Femen LLC GRAPE RUSSIA
G70009G11 What's going on? Ilta-Sanomat Sanoma News Oy, Ilta-Sanomat HASAN & PARTNERS FINLAND
G70014G11 Human Piano Amnesty International Amnesty GREY ISTANBUL TURKEY
G70019G11Show me your desktop and I'll tell you who you are
Vaseline Advertising Vaseline Adveritising NIENALTOWSKI.COM POLAND
G70021G11 Octavia 360˚ Škoda LEAGAS DELANEY PRAHA S.R.O.
CZECH REPUBLIC
G70023G11 Write on the sky Orange SENIOR INTERACTIVE ROMANIA
G70027G11 Experience Logomo Logomo Rakennusyhtiö Hartela ADVERTISING AGENCY SATUMAA LTD FINLAND
G71002G11 Beck's Sobriety Test App Beck's StarBev LEO BURNETT
BEOGRAD SERBIA
G71003G11 iPad VGT (Association Combating Animal Factories)
VGT (Association Combating Animal Factories)
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
AUSTRIA
G71004G11 Secrets Behind Paintings National Museum in Krakow PZU S.A. - National
Museum in Krakow LEO BURNETT SP. Z O.O. POLAND
G72003G11 My blood group Dovera ZARAGUZA DIGITAL SLOVAK REPUBLIC
G72007G11 Stones for Sakineh Amnesty International EURO RSCG PRAGUE CZECH REPUBLIC
G72008G11 Who needs another Facebook friend Shelters for abandoned animals
Shelters for abandoned animals Gmajnice
PUBLICIS D.O.O. SLOVENIJA
G72016G11 Facebook's First Theatre Play Undercloud
PROPAGANDA CREATIVE SERVICES SRL
ROMANIA
G72019G11 If you're out, you're not at home. bauMax AG bauMax AG PKP BBDO
WERBEAGENTUR GMBH AUSTRIA
G72026G11 Roar for the Tiger WWF OGILVY AND MATHER LLC RUSSIA
G73001G11 Red Line Rea Maternity Hospital McCANN ERICKSON ATHENS GREECE
G73004G11 Show URLove Cellcom Cellcom MCCANN ERICKSON ISRAEL ISRAEL
G73005G11 AvtoBazar - Endless choice of cars AvtoBazar LEO BURNETT UKRAINE UKRAINE
G73008G11 GT5 vs. Google Street View Sony Playstation SMARTNEWSOLUTIONS RUSSIA
G73011G11 Bank In a Banner Swedbank OGILVY & MATHER UKRAINE UKRAINE
G73012G11 Japan recovery banner Polish Humanitarian Action Polish Humanitarian Action
SCHOLZ & FRIENDS WARSZAWA SP. Z O.O. POLAND
G73015G11 Star Wars Twitter Adidas originals Adidas LOOK AT ME RUSSIA
G75001G11 Koktebel Glass Piano Brandy Koktebel GREY G2 UKRAINE UKRAINE
29#1 /Wednesday, OCTOBER 5, 2011
H - New or innovative
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant
Country
H001G11 The TV Closedown Campaign Vienna Model Makers Fair Reed Messe Wien OGILVY & MATHER GMBH AUSTRIA
H002G11 The greenest leaflet campaign in the world WWF WWF Hungary AKCIÓ 360
REKLÁMÜGYNÖKSÉG KFT. HUNGARY
H004G11 Apples Slovenský lukostrelecký klub
JANDL MARKETING A REKLAMA S.R.O.
SLOVAK REPUBLIC
H016G11 What a person can miss, a machine wil find.
Amazonki - Stowarzyszenie Warszawa Centrum
Amazonki - Stowarzyszenie Warszawa Centrum
EURO RSCG WARSAW POLAND
H019G11 Wanna rule the world of ads? McCann Erickson Budapest
McCann Erickson Budapest
MCCANN-ERICKSON BUDAPEST KFT. HUNGARY
H025G11 Good ideas glow in the dark Adris group Adris group BRUKETA & ŽINIĆ O.M. CROATIA
H026G11 Ronhill Unlimited Ronhill TDR BRUKETA & ŽINIĆ O.M. CROATIA
H027G11 Women For Sale AtzumSHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV
ISRAEL
H035G11 Show URLove Cellcom Cellcom MCCANN ERICKSON ISRAEL ISRAEL
H037G11 Old Spice Cinema Wave Old Spice Procter & Gamble SAATCHI & SAATCHI RUSSIA RUSSIA
H038G11 Clavin Lamp Clavin OGILVY PRAGUE CZECH REPUBLIC
H043G11 Books Fresheners 100 000 Books VOSKHOD RUSSIA
H046G11 iPadVGT (Association Combating Animal Factories)
VGT (Association Combating Animal Factories)
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
AUSTRIA
H060G11 Do You Want Me Femen Femen LLC GRAPE RUSSIA
H061G11 Blind-friendly ATM Tatra banka Tatra banka VACULIK ADVERTISING, S.R.O.
SLOVAK REPUBLIC
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant Country
G75004G11 Wanna rule the world of ads? McCann Erickson Budapest McCann Erickson
BudapestMCCANN-ERICKSON BUDAPEST KFT. HUNGARY
G75005G11 Google Analytics as our Media Analytics.sk Riesenia.com TRIAD ADVERTISING SLOVAK
REPUBLIC
G75009G11 IKEA e-Folder set IKEA IKEA Lakberendezési Kft. LABORATORY IDEAS HUNGARY
G75017G11 Death Revealer The Village The Village LEO BURNETT RUSSIA RUSSIA
G75018G11 Bürometer T-Systems Hungarian Telekom CLUSO KFT. HUNGARY
30 #1 /Wednesday, OCTOBER 5, 2011
H - New or innovative
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant
Country
H063G11 An Ad for Dogs Eukanuba Procter & Gamble SAATCHI & SAATCHI POLAND SP. Z O.O. POLAND
H065G11 Art Never Seen
Audiodescription Foundation – charity helping the blind to participate in art.
Audiodescription Foundation – charity helping the blind to participate in art.
DDB WARSZAWA SP. Z O.O. POLAND
H069G11 IKEA e-Folder set IKEA IKEA Lakberendezési Kft. LABORATORY IDEAS HUNGARY
H072G11 Light Moemax Furniture Store XXXLutz/ Moemax Furniture Store
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
AUSTRIA
H080G11 Everyone Saves For Something McDonald's McDonald's Hungary DDB BUDAPEST HUNGARY
H082G11 The Smallest Campaign Model Makers Fair OGILVY & MATHER GMBH AUSTRIA
H087G11 Deadlines Cafe Creative CAFÉ CREATIVE KFT. HUNGARY
H098G11 Parking Rajec LEAGAS DELANEY PRAHA S.R.O.
CZECH REPUBLIC
Q - Integrated communication campaigns
Entry Code Entry Title Brand name Advertiser Entrant Name Entrant Country
Q008G11 TBC Bank Deposits TBC Bank WINDFOR'S ADVERTISING GEORGIA
Q009G11 Make a better one yourself, then! Kiasma Kiasma Museum of
Contemporary Art HASAN & PARTNERS FINLAND
Q010G11 Quitter Quitter Cancer Society of Finland HASAN & PARTNERS FINLAND
Q013G11 Do It Yourself campaign Ford OGILVY PRAGUE CZECH REPUBLIC
Q018G11 Boxes Campaign O2 Telefónica Czech Republic, a.s. VCCP CZECH
REPUBLIC
Q020G11 Victory will change you Budweiser Budvar Budejovicky Budvar, national corporation KASPEN / JUNG V. MATT CZECH
REPUBLIC
Q021G11 Speechless UAB Svyturys-Utenos alus
UAB Svyturys-Utenos alus ADELL TAIVAS OGILVY LITHUANIA
Q029G11 American Rom Rom Kandia Dulce BV MCCANN ERICKSON ROMANIA SRL ROMANIA
Q035G11 BPG "Fake It All" Anti - Counterfeit Brand Protection Group LEO BURNETT MENA LEBANON
Q043G11 Secrets Behind Paintings National Museum in Krakow
PZU S.A. - National Museum in Krakow LEO BURNETT SP. Z O.O. POLAND
Q045G11 German Style Bank Forum OGILVY & MATHER UKRAINE UKRAINE
Q054G11 The Wedding Vodafone Vodafone Romania BV MCCANN ERICKSON ROMANIA SRL ROMANIA
Q055G11 Death Revealer The Village The Village LEO BURNETT RUSSIA RUSSIA
MULTI CHANNEL SHORTLIST
31#1 /Wednesday, OCTOBER 5, 2011
PIRAN PORTOROZ POSTER AWARD SHORTLIST
Entry Code Entry Title Entrant name Author (s) Advertising Agency
PPPA023G11 Simpsons In Piran WIKTOR LEO BURNETT Miro Kozel Wiktor Leo Burnett, Bratislava
PPPA025G11 Jurassic Piran JANEV DANIEL Daniel Janev IDEA Plus advertising agency
PPPA039G11 A CLOCKWORK ORANGE POPESCU RADU Popescu Radu Andrei
PPPA060G11 Wine YURCHYSHYN OLEG Oleg Yurchyshyn
PPPA061G11 The Sound of Piran - Violin XSR MG Andrei Dragan, Erik Erdokozi X3, Timisoara
PPPA062G11 The Sound of Piran - Seagull XSR MG Andrei Dragan, Erik Erdokozi X3, Timisoara
PPPA063G11 The Interview XSR MG Erik Erdokozi X3, Timisoara
PPPA068G11 Slovenian Beauty DEMŠAR LEA Lea Demšar ŠSDMS
PPPA070G11 EDWARD SCISSORHANDS 1 NETIZENS SP. Z O.O. Mateusz Gaca and Aleksandra Marchocka Netizens, Warsaw
PPPA071G11 EDWARD SCISSORHANDS 2 NETIZENS SP. Z O.O. Mateusz Gaca and Aleksandra Marchocka Netizens, Warsaw
PPPA072G11 EDWARD SCISSORHANDS 3 NETIZENS SP. Z O.O. Mateusz Gaca and Aleksandra Marchocka Netizens, Warsaw
PPPA087G11 Episode I.III - Devil's Trill Sonata RIŽNAR NEJC Nejc Rižnar Freelancer, Ljubljana
PPPA097G11 Cthulhu DAVYDYUK ROMAN Roman Davydyuk Kaffeine Communications, Kyiv
PPPA106G11 The Frog Prince KOSTIANTYN PERTSOVSKYI
Kostiantyn Pertsovskyi, Olga Mikolaychuk
PPPA107G11 Joyce's Ulysses KOSTIANTYN PERTSOVSKYI
Kostiantyn Pertsovskyi, Olga Mikolaychuk
PPPA110G11 PC too late PIOTR CICHONSKI Piotr Cichonski Ogilvy One Warsaw
PPPA111G11 PC Amelie PIOTR CICHONSKI Piotr Cichonski Ogilvy One Warsaw
PPPA112G11 PC Ptaki PIOTR CICHONSKI Piotr Cichonski Ogilvy One Warsaw
PPPA120G11 Great expectation NEDKOV IVAYLO YORDANOV Nedkov Ivaylo
PPPA121G11 Jonathan Livingstone Seagull ANTON GHERCA AD: Anton Gherca, Copy: Mihai Leonte
PPPA122G11 Piranja ROP MARKO Marko Rop
PPPA128G11Little Prince - It's the time you spend on your rose, that makes your rose so important
DILEVSKA MAGDALENA Magdalena Dilevska Saatchi&Saatchi
PPPA145G11 Fatman STEFANOVSKI MILORAD Stefanovski Milorad Publicis Macedonia
PPPA168G11 Porto Piranese NEW MOMENT NEW IDEAS COMPANY SKOPJE
Jana Misheva New Moment Skopje
DAILY NEWS, October 2011Published by: Golden Drum Festival, design: Pristop, d.o.o.,
production: Medijski partner d.o.o., editor: Anja Hren, printing: Tiskarna knjigoveznica Radovljica