18th golden drum report 2011
Post on 13-Mar-2016
Embed Size (px)
DESCRIPTIONOfficial 18th Golden Drum report of 2011
18TH INTERNATIONAL ADVERTISING FESTIVAL
Report2011October 5-8, 2011
Portoro / Slovenia
I would like to sincerely thank you for taking part in the 18th Golden Drum Festival. It was both a pleasure and privilege to host so many distinguished Jury members, Guest Speakers, repre-sentatives of agencies, media, re-search houses, clients and others from the advertising industry of New Europe and beyond. Each and every Golden Drummer contributed to the spirit of the Festival by running for the many prestigious awards, listening to great lectures and presentations or simply enjoying given time to share, connect and learn.
We hope your stay at the Festi-val was pleasant, enjoyable and that it has met your expecta-tions. We look forward to see you again next year!
Executive Director of the Golden Drum Festival
Dear Golden Drummers!
SAVE THE DATE!19th Golden Drum
3-6 October 2012Grand Hotel Bernardin
Golden Drum New Europe Hall of FameGolden Drum Festival has in its eighteen years attracted great visionaries and dreamers who fought courageously and pas-sionately for the progress of the creative industry. As time goes by and people move forward, we tend to forget the names of those that have set the founda-tions, upon which professionals of today build great things. Es-tablished in 2010 on the marble wall of Bernardins Congress Hall where Golden Drummers meet year and year again, GOLDEN DRUM NEW EUROPE HALL OF FAME reads the names of great woman and men, engraved for time eternal. The list grows with careful consideration and a sense of gratefulness to those, whose names and actions we should never forget.In 2011 The Wall is richer for two new really great names. Jure Apih and Meta Dobnikar joined the great crowd of exceptional people.
JURE APIH AND META DOBNIKARThanks to Jure and Meta, the Golden Drum Festival has been put on the map of the Worlds most prominent and important advertising festivals. It is this festival that brings together representatives of advertising, prominent guests and speakers, a festival that teaches, rewards and celebrates. As Mr. Apih said time and again, the motto of the festival is - Sharp competition, good school, crazy party and devilish challenge. That was and will remain key guidance for the future, thus distinguishing the Golden Drum Festival from other festivals.
This is a recognition for the years of work in creating and de-veloping the Golden Drum Festi-val as it represents an outstand-ing value and importance, not only for the advertising profes-sion in Slovenia, but also interna-tionally. My name on Bernardins wall of fame is a great reward that I am very proud of. I under-stand it as con rmation, remind-er and an action of gratitude of all those people that helped Golden Drum to become as it is. Without all the enthusiasm and love it wouldnt become such a great festival. Recognition not only in our industry not only in countries across New Europe but much wider has driven us to innovate and create. Bitter sweet was the knowledge that our ide-as were used by many creators of other similar festivals across the world. The head and the hart of our organisation team was of course Jure Apih I was just the neck and many many great co-workers synchronized body. Meta Dobnikar
The fact that my name will stay on The wall at least as long as the glue on marble Bernardin will hold is a small patch on my wounded ego. The knowing that the world still turns around even if I am not there has noth-ing to do with vanity. Two steps forward, one backward is love dance which goes two steps forward again. Jure Apih
Want to win moreGolden Drum awardsin 2012?
...get your best peopletrained by the EACAInternational School
The EACA International School helps agencies train and develop their people andtalent in all aspects of communication. It has an outstanding faculty of trainers readyand willing to come into your agency to help develop your teams.
Call us to discuss a training programme to help you win more.
Tel: +32 2 740 0715 Email: email@example.com
152 Boulevard Brand Whitlock, 1200 Brussels
Golden Drums Juries
SINGLE CHANNEL JURY
President of the Single Channel Jury:Stefan Schmidt, Creative at Large/TBWA\Europe, Chief Creative Offi cer/TBWA Germany
Davor Bruketa, Creative Director & Founder, Bruketa&Zinic OM, CroatiaTolga Bykdoganay, Creative Director, Demner, Merlicek & Bergman, AustriaRazvan Capanescu, Chief Creative Offi cer, Publicis RomaniaZoran Gabrijan, Creative Director, Futura DDB, SloveniaPawel Heinze, Executive Creative Director, Leo Burnett Warsaw, PolandLeandro Raposo*, General Creative Director, McCann SpainWill Rust, Executive Creative Director, Ogilvy Group Hungary & UkraineDejan Stajnberger, Creative Director, VCCP Prague, Czech RepublicAndrej tuk, Executive Creative Director, Mark BBDO Prague, Czech RepublicJon Williams, Chief Digital Offi cer, Grey EMEA
*Due to unforeseen circumstances Leandro Raposo was unable to attend the nal stage of judging.
MULTI CHANNEL JURY
President of the Multi Channel Jury:Matias Palm-Jensen, Chief Innovation Offi cer, EMEA, McCann Worldgroup
Claudiu Dobrita, Creative Director, Draftfcb BucharestPeter Kaenka, Executive Creative Director, Wiktor Leo Burnett, Slovak RepublicVolkan Karakasoglu, Creative Director, TBWA\Istanbul, TurkeyMikhail Kudashkin, Creative Director, Leo Burnett MoscowAnthony Kyriazis, Director of Creative Services @Tribal DDB AthensKreimir Macan, Director and Senior Partner, Manjgura, CroatiaDsire Maurd*, Creative Director & Partner, Prime, SwedenMitja Petrovi, Director and co-owner of the agency Publicis Group SloveniaFelix Del Valle, Executive Creative Director, Contrapunto BBDO, SpainRobin Weeks, Regional Creative Director for Ogilvy CEE
PIRAN PORTORO POSTER AWARD JURY
President of the PPPA Jury:Adrian Botan, Regional Creative Director for CEE at McCann Erickson, Partner and Executive Creative Director of McCann Erickson Bucharest
Aljoa Bagola, Executive Creative Director, Pristop, SloveniaYigal Baron, Managing Director of the Israeli Advertising Association, IsraelSvetlana opi, Creative Director, New Moment New Ideas Company Y&R Belgrade, SerbiaVera Stankovi, Creative Director, Sonce.net, Slovenia
*Due to unforeseen circumstances Dsire Maurd was unable to attend the nal stage of judging.
Golden Drums rankings in 2011
Rang of Top New European Agencies Top 10 Points
BV MCCANN ERICKSON ROMANIA S L 93
LEO BURNETT SP. Z O.O. 71
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH 52
OGILVY PRAGUE 42
OGILVY & MATHER UKRAINE 33
EURO RSCG WARSAW 28
SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV 24
OGILVY & MATHER GMBH 23
Rang of Top Agency Networks Top 10 Points
LEO BURNETT 133
McCANN ERICKSON 107
YOUNG & RUBICAM 44
EURO RSCG 43
Rang of Top Brands Top 10 Points
NATIONAL MUSEUM IN KRAKOW 41
BANK FORUM 32
100 000 BOOKS 27
AMAZONKI - STOWARZYSZENIE WARSZAWA CENTRUM 24
AMUNDSEN VODKA 22
ART DIRECTORS CLUB UKRAINE 18
Golden Drum Winners in 2011
The most awarded brand of the Golden Drum Festival with 60 points collected, the brand Vodafone won the Brand Grand Prix award.
With 133 points, Leo Burnett won the Golden Net award for the most successful agency network at the festival.
With 93 points, the agency BV McCann Erick-son Romania SRL was awarded with the Golden Rose award for the most successful agency at the Golden Drum Festival.
Winners on stage
LOCAL SPIRITGLOBAL FAME
5th CUP Awards and Creative Stagein Istanbul 2627 January 2012
THE FIFTH INTERCONTINENTAL ADVERTISING CUPTHE BEST OF THE BEST AWARDS
18th Golden Drum AwardsGD GRAND PRIXFilm
1. Entry title: Surprise; PassionAgency: OGILVY & MATHER UKRAINEAdvertiser/client: Brand name: Bank ForumCountry: UKRAINEAgency network: OGILVY
2. Entry title: Color 1; Color 2; Color 3Agency: LEO BURNETT SP. Z O.O.Advertiser/client: Procter & GambleBrand name: DreftCountry: POLANDAgency network: LEO BURNETT
3. Entry title: All The Names In The Country Share The LogoAgency: SHALMOR AVNON AM-ICHAY / Y&R INTERACTIVE TEL AVIVAdvertiser/client: Brand name: StraussCountry: ISRAELAgency network: YOUNG & RUBICAM
Entry title: Gugl-ParisAgency: DEMNER, MERLICEK & BERGMANN WERBEGESELLS-CHAFT MBHAdvertiser/client: Mobilkom Austria AG/ bob Brand name: bobCountry: AUSTRIAAgency network: Independent agency
4. Entry title: Books FreshenersAgency: VOSKHODAdvertiser/client: Brand name: 100 000 BooksCountry: RUSSIAAgency network: Independent agency
Corporate & brand materials
5. Entry title: A 365 nights a year calendarAgency: GREY WORLDWIDE WARSZAWA SP. Z O.O.Advertiser/client: Taboo CondomsBrand name: Taboo CondomsCountry: POLANDAgency network: GREY
6. Entry title: Google Analytics as our MediaAgency: TRIAD ADVERTISINGAdvertiser/client: Riesenia.comBrand name: Analytics.skCountry: SLOVAK REPUBLICAgency network: Independent age