19 boosts for google adwords ads and their landing pages
TRANSCRIPT
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19 Boosts For Google AdWords Ads And Their Landing Pages
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Grow your keyword list with phrases that indicate a visitor’s intent. Keywords
will have a higher conversion rate when they
reflect the goals of the visitor.
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Test ad variations that provide details about your product or service so your audience can choose not to click an ad if those details
don’t fit them.
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Create a negative keyword list to
exclude poor quality traffic. Look for
phrases that suggest the users intent is to
do something OTHER THAN buy your product or use
your service.
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Adjust keyword bids upward. A low conversion
rate might indicate that you are focusing on the wrong
keywords.
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Adjust geo-tracking. View location reports to see from
where conversions are originating. Identify the areas that produce the
highest conversion rates.
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Set mobile bid adjustments by checking performance at the device level. If you notice that mobile traffic is converting better than
computer & tablet traffic, increase bids.
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Optimize Site Link Extensions by removing low Click-Through-Rate extensions and
replace them with others to test.
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Create Call Extensions using your business phone number so
customers can speak to the company without even visiting
the website.
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Implement Location Extensions. If you have a physical address for your business and have set up
Google Places, you can link it to your AdWords account.
Location Extensions will show your address within
an ad.
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Create Call-Out Extensions, which are additional lines of text below an ad. Use call-outs to promote your selling points, such as free delivery or a 20%
off sale.
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Set up remarketing to re-engage website visitors. People need a reminder to come back to your website.
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Optimize your website and ads for mobile users.
Mobile traffic now consumes a larger
volume than traffic from desktop computers.
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Highlight the Call-To-Action on your ad’s
landing page. Most folks need to be told what to
do on your website.
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Highlight sales incentives. If you offer discounts, this should be the first thing a
visitor sees on an ad’s landing page.
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Put high converting keywords into their own ad
groups to prevent low quality keywords from
wasting your daily budget.
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Set up call conversion tracking on your website. This could be one of the
most beneficial strategies to improve your conversion
rate.
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Add location information to your website to instill trust
and confidence in your company.
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Create specific landing pages for high converting
keywords. The more targeted and relevant your landing pages, the higher
your conversion rate.
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Adjust campaign budget caps. If you run multiple campaigns, there is a chance that some perform
better than others.
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Created By Rushe Brady
19 Boosts For Google AdWords Ads And Their
Landing Pages
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