19- etats-unis crushpad overview
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The Social Production Revolution www.crushpadwine.com Crushpad Background • Founded in 2004 • Pioneered high-end, small lot custom wine model • 5000+ customers in 35 states, 6 countries • 150 commercial wine brands launched • Operates crushnet.com Democratizing The Wine Industry Industrial economy model • Limitations to consumer – No experiences, customization or community – Prices doubled by inefficient channel – Direct to consumer shipping: no material impactTRANSCRIPT
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Wine 2.0The Social Production Revolution
www.crushpadwine.com
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Crushpad BackgroundFounded in 2004Pioneered high-end, small lot custom wine model5000+ customers in 35 states, 6 countries150 commercial wine brands launchedOperates crushnet.com
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Democratizing The Wine Industry
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Wine Industry TodayLimitations to consumerNo experiences, customization or communityPrices doubled by inefficient channelDirect to consumer shipping: no material impactIndustrial economy model
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Wine 2.0Consumer-centricExperientialTransparentEducationalAffordableViralScalable
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Crushpad EcosystemMarketing and SalesRequirements and CapitalUnique Wines
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The FutureOnline channel for boutique winesOpens experience model to everyoneBuilt on five key principlesStoryExperienceValueScarcityTrustFirst viable online DTC model?Preview release in Q409
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Wine 2.0The Social Production Revolution
www.crushpadwine.com
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