Wine 2.0The Social Production Revolution

www.crushpadwine.com

Crushpad Background

• Founded in 2004• Pioneered high-end, small

lot custom wine model• 5000+ customers in 35

states, 6 countries• 150 commercial wine

brands launched• Operates crushnet.com

Democratizing The Wine Industry

Wine Industry Today

• Limitations to consumer– No experiences, customization or community– Prices doubled by inefficient channel– Direct to consumer shipping: no material impact

Industrial economy model

Wine 2.0

• Consumer-centric• Experiential• Transparent• Educational• Affordable• Viral• Scalable

Crushpad Ecosystem

Marketingand Sales

Requirements and Capital

Unique Wines

Web 2.0

CRUSHNET

MassCustomization

CRUSHPAD

Long TailEconomics

CRUSHPADCOMMERCE

The Future

• Online channel for boutique wines• Opens experience model to everyone• Built on five key principles

– Story– Experience– Value– Scarcity– Trust

• First viable online DTC model?• Preview release in Q409

Wine 2.0The Social Production Revolution

www.crushpadwine.com