19- etats-unis crushpad overview

of 8 /8
Wine 2.0 The Social Production Revolution www.crushpadwine.com

Author: echangeur-bordeaux-aquitaine

Post on 25-Mar-2016

224 views

Category:

Documents


0 download

Embed Size (px)

DESCRIPTION

The Social Production Revolution www.crushpadwine.com Crushpad Background • Founded in 2004 • Pioneered high-end, small lot custom wine model • 5000+ customers in 35 states, 6 countries • 150 commercial wine brands launched • Operates crushnet.com Democratizing The Wine Industry Industrial economy model • Limitations to consumer – No experiences, customization or community – Prices doubled by inefficient channel – Direct to consumer shipping: no material impact

TRANSCRIPT

  • Wine 2.0The Social Production Revolution

    www.crushpadwine.com

    (#)

  • Crushpad BackgroundFounded in 2004Pioneered high-end, small lot custom wine model5000+ customers in 35 states, 6 countries150 commercial wine brands launchedOperates crushnet.com

    (#)

  • Democratizing The Wine Industry

    (#)

  • Wine Industry TodayLimitations to consumerNo experiences, customization or communityPrices doubled by inefficient channelDirect to consumer shipping: no material impactIndustrial economy model

    (#)

  • Wine 2.0Consumer-centricExperientialTransparentEducationalAffordableViralScalable

    (#)

  • Crushpad EcosystemMarketing and SalesRequirements and CapitalUnique Wines

    (#)

  • The FutureOnline channel for boutique winesOpens experience model to everyoneBuilt on five key principlesStoryExperienceValueScarcityTrustFirst viable online DTC model?Preview release in Q409

    (#)

  • Wine 2.0The Social Production Revolution

    www.crushpadwine.com

    (#)