19 local seo myths to ditch in 2015
TRANSCRIPT
19 Local SEO Mythsto Ditch in 2015
Mike_J_Arce
Mike_J_Arce
Mike ArceFounder & CEO of Loud Rumor
We help local businesses grow and get more customers.
Local SEO
Pay Per Click Management
Social Media Marketing
YouTube Advertising
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19 Local SEO Mythsto Ditch in 2015
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YOU MUST SUBMITYOUR WEBSITE TO
GOOGLE.
MYTH #1
Google is smart now.
no… you don’t need to do this.
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MYTH #2
LINKING IS DEAD
Bad linking is dead.
Having great links are awesome!
Relevance Prominence Distance
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Moving Company in Phoenix
Relevance
Prominence
Distance
movers.commoverscorp.commoving.org
moz.com/tools/seo-toolbar
Local First ASBA BBB Arizona Phoenix Chambers Phoenix Business Journal
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MAKE FRIENDS AND GUEST BLOG!
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MYTH #3
MORE LINKS ARE BETTER THAN
MORE CONTENTLinks ARE good.
But, if you’re a local business, prove yourself as an expert.
Provide great content.
Hire someone to write for you!
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BLOGGINGGUEST BLOGGINGWEBSITE CONTENT
PUBLIC RELATIONSVIDEOSE-BOOKS/GUIDES
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MYTH #4
SEO IS ALL ABOUT RANKING
SEO is about being found.
Then, it’s about being chosen.
Want proof?
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6th MOST VISITED PAGE IN APRIL 2015!
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META DESCRIPTIONS HAVE A HUGE IMPACT
ON RANKINGS
They don’t.
However, they do have a big impact on CTR (click through rate)
MYTH #5
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NOTICE THE KEYWORDS SEARCHED IN BOLD?
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SEO IS SOMETHING I CAN HAND OFF
TO MY I.T. OR WEB DESIGNER
SEO requires some technical expertise, but it’s not technical.
Creativity and a strong sense of marketing and sales
is a necessity.
MYTH #6
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MYTH #7
KEYWORD OPTIMIZATION IS THE
KEY TO SEOUnderusing keywords is better
than overusing keywords.
Google knows what you do by the directories you’re listed in and the categories
you occupy.
Your site just confirms it’s true.
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KEYWORDS NEED TO BE EXACT MATCH
Make sure your content makes sense.
Don’t stuff your content with several variations of your keyword.
Google is smart. Remember?
It knows who you are.
MYTH #8
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GOODCanyon PT | Physical Therapist in Scottsdale, AZwww.canyon-pt.comCanyon PT has been providing quality physical therapy in Scottsdale, AZ since 2008. Call to set up a free consultation!
BADPhysical Therapist | Physical Therapy - Scottsdale, AZwww.canyon-pt.comScottsdale Physical Therapist | Physical Therapy Scottsdale, AZ | PT Pain Treatment | Neck Pain Physical Therapists in Scottsdale | Physical…
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MYTH #9
THE H1 IS THE MOST IMPORTANT
ON-PAGE ELEMENTThis used to be
more important. It’s not today.
Instead, use it to focus on the user experience first.
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MYTH #10
MY HOME PAGE NEEDS A LOT OF
CONTENTIt doesn’t. Keep it simple.
Forget the SEO and just provide a great experience.
What you do. Where you do it.
Some credentials. Some case studies.
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MYTH #11MORE PAGES
IS BETTERIt’s good to have a page for
each individual service/product that you want to promote,
but not every single variation.
Don’t create a page for every silly thing just to rank for it.
Create quality pages for the most important stuff.
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BADPersonal Training Private Training Physical Training Fitness Training Group Training Group Fitness Classes Workout Classes Boot Camps
GOODPersonal Training Group Fitness Training Boot Camps
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MYTH #12
LOCAL SEO DOESN’T MATTER ANYMORE
Couldn’t be more false.
If you’re a local business, it not only helps you get found…
but it helps you get found by the people nearest you.
http://bit.ly/LR-Local-SEO
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http://bit.ly/local-directory-guide
Want to Rank Higher? Pump Up Local Citations!
http://bit.ly/top-50-directoriesThe Ultimate List: 50 Local Business Directories
Case Study: How 1 Company Killed it in Local SEO
http://bit.ly/local-seo-guide
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MYTH #13
MICROSITES AND OTHER DOMAINS I
OWN THAT LINK BACK TO MY SITE HELPS
MY SEOSlim to none.
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THIS IS LIKE VOTING FOR YOURSELF MULTIPLE TIMES. IT STILL JUST COUNTS AS 1 VOTE.
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WELL THEN I’LL JUST CHANGE MY REGISTRATION INFO!
DON’T BE THAT GUY
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WELL THEN I’LL JUST CHANGE MY REGISTRATION INFO!YOU BECOME THIS GUY… ONLINE. SPAMMER EXTRAORDINAIRE
GOOGLE’S ON TO YOU
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MYTH #14
GOOGLE CAN’T REALLY TELL IF I HAVE BAD
SITES LINKING TO MEPOST:
Panda Update Penguin Update
Hummingbird Update
YOU KNOW I CAN SEE YOU, RIGHT?
CUT IT OUT, GREG.
is like Santa.
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WANT TO KNOW IF YOU HAVE BAD LINKS?
http://bit.ly/LR-bad-links
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MYTH #15
THE USER EXPERIENCE HAS NOTHING TO DO
WITH YOUR SEOGoogle knows if your site is
providing a bad user experience.
Not mobile friendly Broken links Unorganized site structure Slow loading time Irrelevant content
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WANT TO SEE HOW YOUR SITE TESTS ON THIS?
www.loudrumor.com/free-seo-audit/
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MYTH #16
SOCIAL MEDIA HAS NOTHING TO DO
WITH SEOIf you post good content, like blogs, you’ll get shares. This means more…
Traffic Click Throughs Shares Opt-ins Leads
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WHY DO YOU DO SEO?
GET TRAFFIC? GET LEADS? GET SALES?
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MYTH #17
IT’S VIRTUALLY IMPOSSIBLE TO RANK
ABOVE A BIGGER COMPETITOR THAT’S
BEEN AROUND LONGER AND WITH A
BIGGER BUDGET.false.
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MYTH #18
MORE PEOPLE ARE USING MOBILE THAN DESKTOP.
false.
More people are using mobile every year, but more people
are using desktops, too.
Desktop is still winning by over 18%
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Build your site for all 3 platforms.
555-5555
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MYTH #19
SEO IS DEAD.false.
We love PPC and Social, but nothing performs as well
as SEO when it’s done right.
24/7 listings more variations
better ROI further reach
Mike_J_Arce
Mike ArceFounder & CEO of Loud Rumor
We help local businesses grow and get more customers.
480-331-2723
Mike_J_Arce
Loud Rumor