1901™ HOT DOGS: A MALAYSIAN HOMEGROWN FRANCHISE

ABOUT…

Founders

Tengku Rozidar

Tengku Zainal Abidin

Ahmad Zakir Ja’afar

Business MissionAffordable quick-serve hotdog franchisePutting the Malaysian footprint across the globe

EstablishedJuly 1997, Malaysia

ProductQuality Meat – not mechanically debonedHalal certifiedA range of unique hotdogs

1901™ HAS NOT SET UP FRANCHISES IN ANY OF THE FOLLOWING AREAS: KUWAIT, UNITED ARAB EMIRATES AND SAUDI ARABIA, BUT THE PROCESS IS STILL IN THE PIPELINE. COMPARE THESE COUNTRIES AS POSSIBLE FUTURE LOCATIONS FOR 1901™.

OPPORTUNITIES VS RISKS• ECONOMIC BOOOM, MAINLY DUE TO OIL RESERVES

• STABLE ECONOMIC GROWTH

• URBANIZATION AND MIGRATION, BUSY LIFESTYLE

• LARGE MUSLIM POPULATION

• PREDOMINANT AGE 12-25

• FIRST-MOVER ADVANTAGE

• CULTURAL FACTORS• POLITICAL POLICIES AND

LEGAL PRACTICES

WHEN ENTERING NEIGHBORING COUNTRIES, SUCH AS SINGAPORE AND INDONESIA (BEARING SIMILAR SOCIAL AND CULTURAL BACKGROUND TO MALAYSIA), DISCUSS THE ADVANTAGES AND DISADVANTAGES THAT A MALAYSIAN RESTAURANT COMPANY, SPECIFICALLY 1901™, WOULD HAVE IN COMPARISON WITH A LOCAL COMPANY IN THAT MARKET.

ADVANTAGES

• ASEAN – Malaysia, Singapore and Indonesia are members

• Religion, culture, way of doing business

• No need to change product portfolio

• Franchise system + brand

DISADVANTAGES

Singapore

• Expensive

• Tough competition

Indonesia

• Poverty

• Is there sufficient demand?

MORE THAN 60 1901™ OUTLETS ARE IN MALAYSIA (WHICH HAS A PREDOMINANTLY MUSLIM POPULATION). MIDDLE EAST OPERATIONS ARE YET TO BEGIN. SHOULD THERE BE ANY CHANGE OF STRATEGIES? IF SO, WHY AND HOW?

• KEEP FOCUS ON QUALITY + HALAL

• RETAIL OUTLETS RATHER THAN PUSHCARTS

• CHARGE PREMIUM

• ENHANCE SERVICE : INTRODUCE WAITERS, ETC.

• CREATE LUXURY HOTDOG BRAND FOR DEVELOPED MARKETS

THANK YOU FOR LISTENING!