19254266 small ppt presentation

7/25/2019 19254266 Small Ppt Presentation

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Traditional +China

Aim to integrate Chinesetraditional elements andculture into casual wearapparel, to make this

specific style become anew and long last fashion.

TRANA



VII!N

"II!N

To be the leading brand ofcasualwear apparel withChinese styledistinguished by uni#uedesign and high #uality.

$nsure that eachclothes has it uni#uedesign with Chinesetraditional elements.

$nsure that theclothes are both fashionand comfortable.

%ropagandi&e Chineseculture with our brand



'i(e 'orce

Analysis



)!T Analysis

Strengths• 'irst mo(er inThailand• %roduct co(er allrange of ages

• *igh product#uality• trong ser(icemind of employee

Weaknesses• A few branches• +ow brandawareness

Opportunities• ocial are moreopen about seystyle• "ore 'reely todress right• -lobali&ation ofculture• Thailand is the one

of most fashionable

Threats• *igh le(el ofimitate goods inThailand• "ore second handshops• $conomic crisis• %eople spend less• nstable politic



"arketing

!b/ecti(e

To build 2-3 branches in Bangkok, 1 branch in To build 2-3 branches in Bangkok, 1 branch in

Chiang Mai.Chiang Mai.

To operate and manage to retail shops in To operate and manage to retail shops in

both !iam !"uare !oi # and Central $orldboth !iam !"uare !oi # and Central $orld

ithin 2%%&.ithin 2%%&.



Competitors

0

$IN

http://images.google.com/imgres?imgurl=http://baike.baidu.com/pic/1/11957803505550432.jpg&imgrefurl=http://hi.baidu.com/4567893232/blog/item/b835dfef1a703e32adafd572.html&usg=__6EggvCZaHDbENVuuT0RhNpeT6WA=&h=750&w=370&sz=29&hl=zh-CN&start=6&um=1&tbnid=nDQpACmHhKEZEM:&tbnh=141&tbnw=70&prev=/images%3Fq%3D%25E4%25B8%25AD%25E5%259B%25BD%25E7%25BB%2593%26um%3D1%26hl%3Dzh-CN%26lr%3D%26sa%3DX



"arketing "i

%roduct

*igh #uality Chinese sink *igh #uality Chinese sink

"odern Chinese dress"odern Chinese dress'or male and female'or male and female'ashion style for young and'ashion style for young and

middle agesmiddle agesTraditional and comfortableTraditional and comfortable

style for olderstyle for olderpecial style and colorpecial style and color

clothes for the festi(alsclothes for the festi(als



%rice

"edium price"edium price"ale cloths between 123 4"ale cloths between 123 4

5133 baht5133 baht'emale cloths between 623'emale cloths between 623

4 7333 baht4 7333 baht8i %ao between 913 4 59338i %ao between 913 4 5933

bahtbaht

"arketing "i



%lace

iam #uare oi : andiam #uare oi : and

Central )orld, 5Central )orld, 5stst floorfloor

"arketing "i



%romotion

5.5. pecial discount or gi(epecial discount or gi(e

coupon during the festi(alscoupon during the festi(als

and special days.and special days.

7.7. 'ree gift to whom buy our'ree gift to whom buy our

products o(er 7333 ;aht perproducts o(er 7333 ;aht per

one time.one time.

6.6. -i(e a member card-i(e a member cardo(er than 53,333o(er than 53,333 1<1<

discountdiscount

o(er than 13,333o(er than 13,333 VI%VI%

card and 53<card and 53<:.:. +uck draw ift.+uck draw ift.

"arketing "i



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$=Commerce



Targeting

73 4 61 years73 4 61 years

old femaleold female

"iddle to"iddle to

highhigh

educationeducation

le(elle(el

"iddle to"iddle tohighhigh

incomeincome

le(elle(eltudents andtudents and

officeoffice

employeesemployees



!rgani&ationChart



'acilities andtilities



Trana pring7332



Value Chain"gt

In China InThailand



Total 8uality"gt

+a material

)rocurement

,ashion design

)roductionprocess

,inishedproduct



Total 8uality"gt

1. Trainingemployee

• *ow to bestser(ice tocustomer

• pecial killsuch as sellingskill, Chineselanguage

1. Productinnovation

• >ouble check#uality

• Inno(ati(e and

fit with Thaimarket1. Cost quality

• Internal cost?logistic@

• $ternal cost

?relationshipwith supplier andcustomer

1. Customersatisfaction

• %ro(ideecellence

product andser(ice



-o(t regulation andproperty right



Tranas

Capital

Total Initial Capital

6,93B,733Trana Capital7,736,9:3

'inance by +ong=term >ebt

5,36,63



'inancing

ceiling interest rate of 9.B1< ?"RR.B1< D %remium 7.33<@

Total

Payments

Interest Paid Principal Paid Year End

Balance

Year

1

$ 241,132.68 $ 136,15.2 $ 14,!82.65 $ 1,4!8,3"".35

Year

2

$ 241,132.68 $ 126,586.54 $ 114,546.14 $ 1,383,831.21

Year3

$ 241,132.68 $ 116,151.8" $ 124,!8.81 $ 1,258,85.4

Year

4

$ 241,132.68 $ 14,"66.64 $ 136,366.4 $ 1,122,484.36

Year

5

$ 241,132.68 $ !2,344.26 $ 148,"88.42 $ !"3,6!5.!5

Totals $1,25,663.3! $ 5"5,!!!.34 $ 62!,664.5



ales

57,133,333

56,333,333

56,133,333

5:,333,333

5:,133,333

51,333,333

e

a

r

1

e

a

r

2

e

a

r

3

e

a

r

4

e

a

r

5

!ales



9

9

93

94

95

96

97

98

99

e

a

r

1

e

a

r

2

e

a

r

3

e

a

r

4

e

a

r

5

Cash to current assetsCash to current assets

hort=Term+i#uidity

!perating



!perating$fficiecncy

? Asset"anagement@#nits $eas%re Year 1 Year 2 Year 3 Year 4 Year 5

Times Total &ssets T%rno'er 2.!8 2.5! 2.4" 2.6 1.8

Times (i)ed &ssets T%rno'er 4!.13 5".31 68.23 "!."2 !8.5

0

0.5

.5

.5

3

e

a

r

1

e

a

r

2

e

a

r

3

e

a

r

4

e

a

r

5

Total Assets Turno(er Total 'ssets

Turno(er



7

7.5

8

8.5

9

9.5

0

e

a

r

1

e

a

r

2

e

a

r

3

e

a

r

4

e

a

r

5

< Net %rofit "argin

Year 1

Year 2

Year 3

Year 4

Year 5

#nits $eas%re Year 1 Year 2 Year 3 Year 4 Year 5

* +et Pro,it $ar-in !.23 !.68 8.15 8.2 8.4

* et%rns on In'estment 2".51 25.1 2.15 16.!2 15.14

!perating%rofitability



0

0.

0.

0.3

0.4

0.5

0.6

e

a

r

1

e

a

r

2

e

a

r

3

e

a

r

4

e

a

r

5

Times +ong=Term>ebt to $#uity

Year 1

Year 2

Year 3

Year 4

Year 5

#nits $eas%re Year 1 Year 2 Year 3 Year 4 Year 5

Times /on-0Term et to E%ity .51 .35 .28 .1! .14

'inancial Risk?>ebt

"anagement@

19254266 small ppt presentation

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