DEFINITION of eco DEFINITION of eco marketingmarketing

It is a socially inclined approach of marketing strategy.

It contains 4 levels of action: Transformative eco marketing. Normative eco marketing. Strategic eco marketing. Operative eco marketing.

objectivesobjectives

Introducing new ecological products. Promoting new ways of living with reduction of energy and material flow.

AIM OF THE CONCEPT

To stimulate further research in this area.To promote new ecological products and

services.

MARKETING APPROACHESMARKETING APPROACHESCommon eco marketing approaches that

are offered by organizations include ozone friendly, recyclable, pollution free and refillable products.

For example, The body shop purchases raw materials from environment friendly suppliers. Mc Donald’s uses waxed paper for packaging.

BENEFITS OF ECO BENEFITS OF ECO MARKETINGMARKETING

It enhances the brand image. It fulfilling the social objective of the

business.It fulfils numerous legal obligations. It helps in conserving our environment.

PROBLEMS OF ECO MARKETING

Eco products remain in niches.Many ecological innovations are not

competitive at all.Eco products & services have higher

prices, and low quality.Organizations mislead customers.

CONCLUSIONCONCLUSION

It is an integrated approach.