1964 marketing electoral
DESCRIPTION
Análisis de la campañas de 1964 en Estados Unidos, entre Lyndon B. Johnson y Barry Goldwater. El famoso Daisy Spot, La niña de la Paz o el anuncion de la niña de la margarita. Material complementario ela curso de marketing electoral.TRANSCRIPT
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4president Corporation: http://www.4president.org/ocmi1964.htm
Biblioteca y Museo de la Casa Blanca: http://www.whitehouse.gov
Biblioteca Presidencial y Museo John F. Kennedy: http://www.jfklibrary.org
Biblioteca Presidencial y Museo Lyndon B. Johnson: http://www.lbjlib.utexas.edu
Biblioteca Presidencial y Museo Ronald Reagan: http://www.reagan.utexas.edu
HBO (2006) Mr. Conservative: Goldwater. http://www.youtube.com/watch?v=zRq-gelZFgg
Instituto Eagleton de Política: http://www.eagleton.rutgers.edu/programs/egov/ap_1964.php
Museo Americano de la Imagen en Movimiento, The Living Room Candidate. http://www.livingroomcandidate.org
Museo de Americano de Telecomunicaciones, http://www.museum.tv/
PBS-Television Winsconsin, The 30 Seconds Candidate http://www.pbs.org
Proyecto de Campañas de la Universidad de Wisconsin-Madison http://wiscadproject.wisc.edu
Schwartz (2009) Pionero de los medios y documentalista de audio. http://www.tonyschwartz.org
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