197 questions to higher conversion rates - conversion checklists

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Conversion Checklists 197 Questions to Higher Conversion Rates Paul Giannotti the ‘Conversion Copywriter’

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The Persuasive Prose conversion checklists will help you quickly uncover new opportunities to increase your conversion rates. To save your progress and other bonuses, download the full interactive PDF: http://persuasiveprose.com/conversion-checklists/

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Page 1: 197 Questions to Higher Conversion Rates - Conversion Checklists

Conversion Checklists197 Questions to Higher Conversion Rates

Paul Giannottithe ‘Conversion Copywriter’

Page 2: 197 Questions to Higher Conversion Rates - Conversion Checklists

Contents

Section 1: Who Are You Selling To?

Section 2: Headlines and Introductions

Section 3: Your Copywriting

Section 4: The Offer

Section 5: Is It Believable?

Section 6: Are You Working a Guarantee?

Section 7: Do You Offer Bonuses?

Section 8: Reducing Refunds?

Section 9: Building Business Through Referral

(page 4)

(page 7)

(page 9)

(page 12)

(page 17)

(page 20)

(page 22)

(page 24)

(page 26)

Section 10: Where From Here? (page 28)

Page 3: 197 Questions to Higher Conversion Rates - Conversion Checklists

Who Are You Selling To?

'R�\RX�KDYH�D�FOHDUO\�GH¿�QHG��DQG�DFFHVVLEOH��WDUJHW�DXGLHQFH"

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'R�\RX�NQRZ�WKH�LVVXHV�SUREOHPV�IHDUV�GUHDPV�GHVLUHV�WKDW�NHHS�\RXU�SURVSHFWV�XS�DW�QLJKW"

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$UH�\RX�RIIHULQJ�WDLORUHG�VROXWLRQV�WR�HDFK�FXVWRPHU�VHJPHQW��L�H��WRS�VSHQGHUV�"

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1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

noYes!

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3.

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'R�\RX�KDYH�SURFHVVHV�WR�FDSWXUH�WKH�QDPHV�DQG�GHWDLOV�RI�\RXU�SURVSHFWV�FXVWRPHUV"9.

Page 4: 197 Questions to Higher Conversion Rates - Conversion Checklists

Who Are You Selling To?

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$UH�\RX�FRQWLQXDOO\�WHVWLQJ�QHZ�VWUDWHJLHV�WR�JHQHUDWH�OHDGV��DQG�PHDVXULQJ�WKH�UHVXOWV�ORZHVW�FRVW�"

'R�\RX�JLYH�DZD\�XQVROLFLWHG�JLIWV�WR�\RXU�FXVWRPHUV�WR�EXLOG�\RXU�UHODWLRQVKLS"

$UH�\RX�FRPPXQLFDWLQJ�UHJXODUO\�ZLWK�\RXU�FXVWRPHUV"

'R�\RX�FRPPXQLFDWH�LQ�WKH�³YRLFH´�RI�WKH�RZQHU�IURQW�SHUVRQ��SHUVRQDOLW\�DV�RSSRVHG�WR�D�FRUSRUDWLRQ�"

'R�\RX�LQFRUSRUDWH�XS�VHOOLQJ�DW�WKH�SRLQW�RI�SXUFKDVH"

$UH�\RX�VHOOLQJ�RQ�WKH�EDFNHQG�E\�H[SDQGLQJ�\RXU�SURGXFW�VHUYLFH�OLQH"

$UH�\RX�VHOOLQJ�RQ�WKH�EDFNHQG�E\�RIIHULQJ�QHZ�SURGXFWV�VHUYLFHV�IURP�QRQ�FRPSHWLWLYH�SDUWQHU�EXVLQHVVHV"

11.

12.

14.

16.

18.

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noYes!

$UH�\RX�FRPPXQLFDWLQJ�UHJXODUO\�ZLWK�\RXU�FXVWRPHUV"

'R�\RX�LQFRUSRUDWH�XS�VHOOLQJ�DW�WKH�SRLQW�RI�SXUFKDVH"

$UH�\RX�VHOOLQJ�RQ�WKH�EDFNHQG�E\�RIIHULQJ�QHZ�SURGXFWV�VHUYLFHV�IURP�QRQ�FRPSHWLWLYH�SDUWQHU�EXVLQHVVHV"

13.

15.

17.

19.

Page 5: 197 Questions to Higher Conversion Rates - Conversion Checklists

Who Are You Selling To?

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'R�\RX�KDYH�D�VWUDWHJ\�LQ�SODFH�WR�UHDFWLYDWH�ROG�FOLHQWV"

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'R�\RX�NQRZ�ZKDW�\RXU�OLIHWLPH�FXVWRPHU�YDOXH�LV��L�H��WKH�DYHUDJH�SUR¿�W�D�FXVWRPHU�EULQJV�WR�\RXU�EXVLQHVV�"

20.

21.

23.

24.

noYes!

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'R�\RX�NQRZ�ZKDW�\RXU�OLIHWLPH�FXVWRPHU�YDOXH�LV��L�H��WKH�DYHUDJH�SUR¿�W�D�FXVWRPHU�EULQJV�WR�\RXU�EXVLQHVV�"

24.

22.

Page 6: 197 Questions to Higher Conversion Rates - Conversion Checklists

Headlines and Introductions

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,V�WKH�KHDGOLQH�GLVSOD\HG�LQ�ODUJH�DQG�EROG�IRQW"

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'RHV�WKH�LQWURGXFWLRQ�FRPSHO�SHRSOH�WR�NHHS�UHDGLQJ"

25.

26.

28.

32.

noYes!

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27.

29.

31.

33.

35.

34.

30.

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'RHV�WKH�LQWURGXFWLRQ�FRPSHO�SHRSOH�WR�NHHS�UHDGLQJ"35.

Page 7: 197 Questions to Higher Conversion Rates - Conversion Checklists

Headlines and Introductions

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'R�\RX�H[SUHVV�\RXU�VWURQJHVW�SRLQW�EHQH¿�W�ULJKW�DW�WKH�EHJLQQLQJ"

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36.

37.

noYes!

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39.

Page 8: 197 Questions to Higher Conversion Rates - Conversion Checklists

Your Copywriting

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$UH�\RX�ZULWLQJ�VLPSO\���DW�D�VL[WK�JUDGH�OHYHO"

'RHV�LW�UHDG�ZHOO�DORXG"

'RHV�HYHU\�VLQJOH�VHQWHQFH�SDVV�WKH�³ZKR�FDUHV´�WHVW"

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$UH�VHQWHQFHV�DQG�SDUDJUDSKV�VKRUW"

'R�\RX�XVH�WKH�VDPH�ODQJXDJH�\RXU�SURVSHFW�VSHDNV"

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40.

41.

42.

45.

46.

47.

48.

49.

50.

noYes!

'RHV�LW�UHDG�ZHOO�DORXG"42.

,V�WKH�FRS\�ELJ�HQRXJK�WR�UHDG��ZLWK�DQ�HDV\�WR�UHDG�IRQW�OLNH�7LPHV�5RPDQ�"

,V�D�FRYHU�OHWWHU�RU�OLIW�OHWWHU�LQFOXGHG"48.

43.

44.

$UH�VHQWHQFHV�DQG�SDUDJUDSKV�VKRUW"46.

'R�DOO�\RXU�SDJHV�HQG�ZLWK�FOLII�KDQJHUV"50.

Page 9: 197 Questions to Higher Conversion Rates - Conversion Checklists

Your Copywriting

$UH�DOO�IHDWXUHV�EDFNHG�ZLWK�RQH�RU�PRUH�EHQH¿�WV"

'R�\RX�SUH�TXDOLI\�WKH�UHDGHU"

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,V�WKH�FRS\�ZULWWHQ�WR�HPRWLRQDOO\�FRQQHFW�ZLWK�WKH�SURVSHFW"

'R�\RX�WHOO�DQ�DUFKHW\SDO�VWRU\��L�H��XQGHUGRJ�FRPHV�RXW�RQ�WRS�"

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'R�\RX�LQFOXGH�UHOHYDQW�SLFWXUHV�DQG�LPDJHV"

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,I�FUHDWLQJ�D�SDFNDJH��GRHV�HDFK�SLHFH�KDYH�D�KHDGOLQH"

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51.

52.

53.

56.

57.

58.

59.

60.

noYes!

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53.

'R�\RX�WHOO�DQ�DUFKHW\SDO�VWRU\��L�H��XQGHUGRJ�FRPHV�RXW�RQ�WRS�"

,I�FUHDWLQJ�D�SDFNDJH��GRHV�HDFK�SLHFH�KDYH�D�KHDGOLQH"59.

54.

55.

'R�\RX�LQFOXGH�UHOHYDQW�SLFWXUHV�DQG�LPDJHV"57.

Page 10: 197 Questions to Higher Conversion Rates - Conversion Checklists

Your Copywriting

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$UH�\RX�IHDWXULQJ�WKH�ULJKW�DSSHDO��IRXQG�WKURXJK�UHVHDUFK��VXUYH\LQJ�DQG�WHVWLQJ�"

$UH�\RX�DOZD\V�ZULWLQJ�IRU�WKH�VHUYLFH�DQG�EHQH¿�W�RI�\RXU�FXVWRPHU"

,V�WKH�PDLQ�EHQH¿�W�RU�RIIHU�VWDWHG�FOHDUO\�LQ�WKH�36"

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61.

62.

63.

66.

67.

68.

69.

noYes!

64.

65.

$UH�\RX�WHOOLQJ�WKH�FRPSOHWH�VWRU\"63.

'RHV�WKH�FRS\�IRFXV�RQ�WKH�UHDGHU��XVLQJ�ZRUGV�OLNH�\RX��\RXU�"65.

$UH�\RX�DOZD\V�ZULWLQJ�IRU�WKH�VHUYLFH�DQG�EHQH¿�W�RI�\RXU�FXVWRPHU"67.

+DYH�\RX�GHPRQVWUDWHG�RU�SURYHG�\RXU�SURSRVLWLRQ�HIIHFWLYHO\"69.

Page 11: 197 Questions to Higher Conversion Rates - Conversion Checklists

The Offer

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70.

71.

72.

75.

76.

77.

78.

noYes!

73.

74.

79.

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74.

$UH�IUHHPLXPV��UHFRUGHG�PHVVDJHV��IUHH�FDOO�QXPEHUV�RU�IUHH�RQOLQH�UHSRUWV��XVHG�WR�HQWLFH�WKH�UHDGHU�WR�UHVSRQG�RU�RUGHU"

76.

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Page 12: 197 Questions to Higher Conversion Rates - Conversion Checklists

The Offer

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,V�WKH�SULFH�FRPSDUHG�WR�WKH�YDOXH�RI�WKH�WRWDO�SDFNDJH��DQG�VDYLQJV�VKRZQ"

80.

81.

82.

85.

86.

87.

88.

noYes!

83.

84.

89.

90.

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,V�WKH�SULFH�FRPSDUHG�WR�WKH�YDOXH�RI�WKH�WRWDO�SDFNDJH��DQG�VDYLQJV�VKRZQ"90.

Page 13: 197 Questions to Higher Conversion Rates - Conversion Checklists

The Offer

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91.

92.

95.

96.

97.

98.

noYes!

93.

94.

99.

100.

101.

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'R�\RX�RIIHU�LQVWDOPHQW�SD\PHQWV"99.

,V�WKHUH�D�GHDGOLQH�GLVSOD\HG�RQ�WKH�RUGHU�DUHD"101.

Page 14: 197 Questions to Higher Conversion Rates - Conversion Checklists

The Offer

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,I�GLVFRXQWHG��DUH�\RX�H[SUHVVLQJ�ZK\�LW�LV�GLVFRXQWHG"

'R�\RX�XVH�D�FRPPLVVLRQ�RQO\�VDOHV�WHDP��DQG�SD\�WKHP�D�ODUJH���"

,V�WKHUH�D�NH\�FRGH�GHYLFH�IRU�WUDFNLQJ"

102.

103.

104.

107.

108.

109.

110.

noYes!

105.

106.

111.

112.

'R�\RX�LQFOXGH�D�UHSO\�HQYHORSH�HQFORVHG"104.

'R�\RX�LQFHQWLYL]H�ORQJHU�WHUP�VXEVFULSWLRQV"106.

$UH�\RX�RIIHULQJ�VDPSOHV�RU�IUHH�WULDOV�WR�DWWUDFW�QHZ�FXVWRPHUV"108.

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,V�WKHUH�D�NH\�FRGH�GHYLFH�IRU�WUDFNLQJ"112.

Page 15: 197 Questions to Higher Conversion Rates - Conversion Checklists

The Offer

'RHV�\RXU�RUGHU�IRUP�KDYH�D�KHDGOLQH"

'R�\RX�XVH�WKH�EDFN�RI�RUGHU�IRUPV�WR�VHOO��ZLWK�FRS\�JUDSKLFV�WHVWLPRQLDOV��HWF��"

,V�WKH�RUGHU�IRUP�GHVLJQHG�ZLWK�HQRXJK�VSDFH�IRU�FXVWRPHUV�WR�ZULWH�FRPIRUWDEO\"

113.

114.

115.

noYes!

,V�WKH�RUGHU�IRUP�GHVLJQHG�ZLWK�HQRXJK�VSDFH�IRU�FXVWRPHUV�WR�ZULWH�FRPIRUWDEO\"115.

Page 16: 197 Questions to Higher Conversion Rates - Conversion Checklists

Is It Believable?

'R�\RX�KDYH�D�GHDGOLQH�RU�OLPLW�UHDVRQ�H[SODLQHG�LQ�D�EHOLHYDEOH�ZD\"

,V�WKH�DGYHUWLVLQJ�YDOXDEOH��HGLWRULDO�DGYHUWRULDO�"

'R�\RX�H[SODLQ�WKH�PHFKDQLFV�RI�KRZ�\RXU�SURGXFW�VHUYLFH�ZRUNV"

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'R�\RX�VKRZ�EHIRUH�DQG�DIWHU�VKRWV"

'R�\RXU�LPDJHV�DQG�JUDSKLFV�EDFN�XS�\RXU�EHOLHYDELOLW\"

,V�LW�ZULWWHQ�IURP�WKH�SHUVSHFWLYH�RI�D�SHUVRQ��LQVWHDG�RI�D�FRPSDQ\"

'R�\RX�GHPRQVWUDWH�WKH�UHVXOWV"

,V�\RXU�ELJ�SURPLVH�EHOLHYDEOH"

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'R�\RX�DFNQRZOHGJH�GLVEHOLHI��LI�\RXU�SURPLVH�LV�YHU\�VWURQJ�"

116.

117.

118.

121.

122.

123.

124.

noYes!

119.

120.

125.

126.

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,V�LW�ZULWWHQ�IURP�WKH�SHUVSHFWLYH�RI�D�SHUVRQ��LQVWHDG�RI�D�FRPSDQ\"122.

,V�\RXU�ELJ�SURPLVH�EHOLHYDEOH"124.

'R�\RX�DFNQRZOHGJH�GLVEHOLHI��LI�\RXU�SURPLVH�LV�YHU\�VWURQJ�"126.

Page 17: 197 Questions to Higher Conversion Rates - Conversion Checklists

Is It Believable?

+DYH�\RX�JLYHQ�D�UDWLRQDO�UHDVRQ�ZK\�WR�EHOLHYH�\RXU�ELJ�SURPLVH"

+DYH�\RX�SURDFWLYHO\�KDQGOHG�REMHFWLRQV�XVLQJ�4$V"

$UH�\RX�IHDWXULQJ�WHVWLPRQLDOV"

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$UH�\RX�XVLQJ�D�FHOHEULW\�HQGRUVHPHQW��RU�D�FHOHEULW\�ZLWKLQ�\RXU�LQGXVWU\�"

'R�\RX�XVH�WKLUG�SDUW\�HQGRUVHPHQWV��PHGLD�DUWLFOHV��LQÀ�XHQWLDO�SHRSOH��SUHVV�PHQWLRQV�HWF��"

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127.

128.

129.

132.

133.

134.

135.

noYes!

130.

131.

136.

137.

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'R�\RXU�WHVWLPRQLDOV�UHODWH�VSHFL¿�FDOO\�WR�WKH�RIIHU�\RX�DUH�SURPRWLQJ"133.

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'R�\RX�H[SRVH�D�ELJ�KRD[�LQ�WKH�LQGXVWU\�DQG�EHFRPH�WKH�FXVWRPHU¶V�FKDPSLRQ"137.

Page 18: 197 Questions to Higher Conversion Rates - Conversion Checklists

Is It Believable?

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'R�\RX�H[SODLQ�VSHFL¿�F�GHWDLOV�WKDW�PDNH�\RX�PRUH�FUHGLEOH"

138.

137.

noYes!

Page 19: 197 Questions to Higher Conversion Rates - Conversion Checklists

Are You Working a Guarantee?

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'R�\RX�OHW�FXVWRPHUV�NHHS�WKH�SUHPLXPV�DIWHU�UHIXQGLQJ"

'R�\RX�OHW�WKH�FXVWRPHU�XVH�WKH�SURGXFW�DQG�VWLOO�JHW�D�JXDUDQWHH"

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140.

141.

142.

145.

146.

147.

148.

noYes!

143.

144.

149.

150.

'R�\RX�ZRUG�WKH�JXDUDQWHH�LQ�D�FUHDWLYH�ZD\"142.

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,V�JXDUDQWHH�FOHDUO\�VWDWHG�RQ�WKH�RUGHU�IRUP"146.

'R�\RX�OHW�WKH�FXVWRPHU�XVH�WKH�SURGXFW�DQG�VWLOO�JHW�D�JXDUDQWHH"148.

'RHV�WKH�JXDUDQWHH�VWDQG�IRU�D�VXUSULVLQJ�DPRXQW�RI�WLPH"150.

Page 20: 197 Questions to Higher Conversion Rates - Conversion Checklists

Are You Working a Guarantee?

'R�\RX�H[FHHG�WKH�LQGXVWU\�VWDQGDUG�JXDUDQWHH"

,I�\RX�H[FHHG�LW��GR�\RX�XVH�LW�DV�D�VHOOLQJ�SRLQW"

151.

152.

noYes!

Page 21: 197 Questions to Higher Conversion Rates - Conversion Checklists

Do You Offer Bonuses?

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153.

154.

155.

158.

159.

160.

161.

noYes!

156.

157.

162.

163.

$UH�WKH�ERQXVHV�OLQNHG�WR�VXSSRUW�WKH�PDLQ�SURGXFW"155.

'R�\RX�XVH�ERQXVHV�DIWHU�SXUFKDVH�WR�UHGXFH�UHIXQGV"�157.

$UH�WKH�ERQXVHV�OLPLWHG�WR�LQGXFH�VFDUFLW\��¿�UVW�[�EX\HUV��OLPLWHG�TXDQWLW\��HWF��"159.

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Do you offer information based ‘how to’ bonuses that address your prospect’s key SUREOHPV"

163.

Page 22: 197 Questions to Higher Conversion Rates - Conversion Checklists

Do You Offer Bonuses?

'R�\RX�RIIHU�GLVFRXQWV��JLIW�FHUWL¿�FDWHV�RU�FRXSRQV�WR�\RXU�FXVWRPHU¶V�IULHQGV"164.

noYes!

Page 23: 197 Questions to Higher Conversion Rates - Conversion Checklists

Reducing Refunds?

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$UH�WHVWLPRQLDOV�PDLOHG�ZLWK�WKH�SURGXFW"

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,V�WKHUH�D�OR\DOW\�SURJUDP�WR�DZDUG�IUHTXHQW�SXUFKDVH"

'R�\RX�GHYHORS�FKDQJHV�EDVHG�RQ�IHHGEDFN��GR�\RX�H[SUHVV�WKDW�WR�\RXU�FXVWRPHUV�"

,V�WKH�VKLSSLQJ�FRQWDLQHU�³UHIXQG�IULHQGO\´��WRR�HDV\���RU�DV�VHOI�GHVWUXFWLQJ�DV�SRVVLEOH"

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'R�\RX�SURGXFH�D�PRQWKO\�QHZVOHWWHU�WR�VXSSRUW�\RXU�FXVWRPHUV"

165.

166.

167.

170.

171.

172.

173.

noYes!

168.

169.

174.

175.

'R�\RX�KDYH�KHOS�GHVNV�YLD�H�PDLO�DQG�SKRQH"167.

,V�WKHUH�D�UHFRJQLWLRQ�V\VWHP�VRFLDO�SURRI�DUHD�IRU�SHRSOH�ZKR�VWLFN�ZLWK�\RXU�SURGXFW"169.

'R�\RX�GHYHORS�FKDQJHV�EDVHG�RQ�IHHGEDFN��GR�\RX�H[SUHVV�WKDW�WR�\RXU�FXVWRPHUV�"171.

'R�\RX�IROORZ�XS�ZLWK�SKRQH��HPDLO�RU�OHWWHU�WR�FKHFN�RQ�FXVWRPHUV�UHVXOWV"173.

'R�\RX�SURGXFH�D�PRQWKO\�QHZVOHWWHU�WR�VXSSRUW�\RXU�FXVWRPHUV"175.

Page 24: 197 Questions to Higher Conversion Rates - Conversion Checklists

Reducing Refunds?

'R�\RX�GHOLYHU�PRUH�WKDQ�WKH\�WKRXJKW�WKH\�ZHUH�EX\LQJ��RYHU�GHOLYHU�RQ�YDOXH�"

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'R�\RX�XVH�SRVW�VDOH�FRPPXQLFDWLRQV�WR�EXLOG�WKH�UHODWLRQVKLS"

176.

177.

178.

181.

182.

noYes!

179.

180.

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'R�\RX�XVH�SRVW�VDOH�FRPPXQLFDWLRQV�WR�EXLOG�WKH�UHODWLRQVKLS"182.

Page 25: 197 Questions to Higher Conversion Rates - Conversion Checklists

Building Business Through Referral

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$UH�\RX�WKH�µRI¿�FLDO�SURYLGHU¶�L�H��&KLUR�IRU�D�VSRUWV�FOXE�DQG�RIIHU�D�VSHFLDO�JLIW�GHDO�WR�WKH�KRVW�FRPSDQ\�RUJDQL]DWLRQ¶V�FXVWRPHUV"

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Do you incentivize other salespeople or organizations that serve your target market to UHIHU�\RX"�

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183.

184.

185.

188.

189.

190.

191.

noYes!

186.

187.

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'R�\RX�DFWLYHO\�SXUVXH�RWKHU�EXVLQHVVHV�WR�UHIHU�FXVWRPHUV�WR�\RXU�EXVLQHVV"187.

Do you incentivize other salespeople or organizations that serve your target market to UHIHU�\RX"�

189.

'R�\RX�VSRQVRU�LQIRUPDWLRQ�EDVHG�DFWLYLWLHV��L�H��VHPLQDUV��OXQFKHV�ZLWK�VSHDNHU��HWF��"191.

Page 26: 197 Questions to Higher Conversion Rates - Conversion Checklists

Building Business Through Referral

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192.

193.

194.

197.

noYes!

195.

196.

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