1996 - 2003 intel - projetos roger melo
TRANSCRIPT
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Intel Confidential
Roger Melo
Projetos
B2C
Consumer - Varejo
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Intel Confidential
Material de Ponto de Vendas
1996 - Processador Pentium®:
• Inicio das vendas de computadores no
varejo Brasileiro
• Primeiro material de Ponto de Vendas
para computadores no Brasil
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Intel Confidential
1996 - Perto das lojas e em shopping center
Stand no Shopping Butantã
1996
Promoção da tecnologia:
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Intel Confidential
Promoção da tecnologia:
1996 - Perto dos maiores influenciadores...
Promoção no Mac Donalds
1996
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Intel Confidential
1996 Demonstrações da tecnologia no PDV
Promoção no ponto de venda:
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Intel Confidential
Promoção no ponto de venda:
1996 Stand no PDV – Coop Marketing
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Intel Confidential
Material de Ponto de Vendas
1997 Processador Pentium® com tecnologia MMX™ :
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Intel Confidential
Merchandising:
Caracterizando a Loja
como ponto de venda
de tecnologia
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Intel Confidential
Promoção marca:
1997 Campanha Fique de Olho nesta Marca™ :
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Intel Confidential
Promoção da marca:
1997 Campanha Fique de Olho nesta Marca™ :
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Intel Confidential
03 Shopping Centers - Eldorado, Market Place and Center Norte
15.000 Pessoas - 02 Semanas
Promovendo Processador Pentium® com tecnologia MMX™
Promoção da tecnologia:
1997 Na Semana da Criança:
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Intel Confidential
Material de Ponto de Vendas
1997 Processador Pentium® com tecnologia MMX™ :
Kiosks em Loja da Itautec Shop
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Intel Confidential
Material de Ponto de Vendas
1998 Processador Pentium®II:
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Intel Confidential
Promoção da tecnologia:
1998 Na Copa do Mundo:
02 Shopping Centers:
Shopping ABC e Paulista
04 Semanas
Campanha de Mídia
suporte à promoção - MTV
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Intel Confidential
Introduzindo o Processador Pentium® II
03 Shopping Centers:
Morumbi, Ibirapuera e Off Price
21.000 Pessoas - 03 Semanas
Promoção da tecnologia:
1998 Nas vendas de Natal:
Midia de suporte: Rádio Jovem Pan
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Intel Confidential
Material de Ponto de Vendas
1998 Processador Celeron™ :
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Intel Confidential
1998 Treinamentos:
Treinamento para vendedores e gerentes de lojas
1872 Vendedores treinados em 1998
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Intel Confidential
Material de Ponto de Vendas
1999 Processador Celeron™ :
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Promoção no ponto de venda:
1999 Kiosks e Ponta de Gondola
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Intel Confidential
Material de Ponto de Vendas
1999 Processador Pentium® III:
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1a Convenção de Vendas no Varejo da Intel
Outubro de 1999
São Paulo
Porto Alegre
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Intel Confidential
Treinamentos:
1999 – 1a. Conferência de Vendas da Intel
São Paulo
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Intel Confidential
Treinamentos:
1999 – 1a. Conferência de Vendas da Intel
Porto Alegre
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1999 Pentium III na Plug&Use
Intel Confidential
Promoção no ponto de venda:
Melhor peça de Ponto de Venda
Prêmio POPAI
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Intel Confidential
Suporte do verejista:
– Informações técnicas
– Informações mercadológicas
– Antecipando Tendências
– Apresentando Resultados
Informações: Ponto fundamental para o sucesso...
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Intel Confidential
Exemplo de Acompanhamento do Mercado
Informações que auxiliam o planejamento de compras
Intel Mix - Retail Sales Out
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Oct
. 96
Nov. 96
Dec. 96
Jan. 97
Fev.
97
Mar.
97
Apr.
97
May. 97
Jun. 97
Jul.
97
Aug
. 97
Sep
. 97
Months
Qu
an
titi
es
M233
M200
M166
>133
P133
P120
P100
<100
486
Informações:
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Intel Confidential
Vendas Mappin TelecomO
ct. 9
6
Nov. 9
6
Dec. 9
6
Jan.
97
Fev. 97
Mar.
97
Ap
r. 9
7
May. 9
7
Jun.
97
Jul. 9
7
Au
g.
97
Se
p.
97
Total
MTele
Informações:
Exemplo de Acompanhamento da evolução das Vendas no Mercado
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Intel Confidential
Vendas Itautec ShopO
ct.
96
Nov.
96
Dec.
96
Jan.
97
Fev.
97
Mar.
97
Apr
. 97
May.
97
Jun.
97
Jul. 9
7
Aug
. 97
Sep
. 97
Meses
Ven
das Total
ItauVar 1
Informações:
Exemplo de Acompanhamento da evolução das Vendas do Varejista
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Intel Confidential
Roger Melo
Projetos
Advertising
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2000 Special Project “Sponsorship” Business Newspaper
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2000 Special Project “Advertorial” Exame and Infoexame Magazines
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2000 Special Project “Binder” Network Comp, Reseller News and Information Week
Binder
Magazine
Ad (spread page)
Binder
Binder
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Magazine inside the binder
2000 Special Project “Binder” Network Comp, Reseller News and Information Week
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2000 Special Project “Binder” Network Comp, Reseller News and Information Week
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Sequencial
Consumer
2000 Local Brand Basics Campaign
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Business
2000 Mission Critical Campaign
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Business – Com Sabor local
2000 Mission Critical Campaign
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Cinta
Revista
2000 Mission Critical Campaign Projeto Especial – Informática Hoje
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Nasdaq Página Simples
Yahoo – Página Simples
Mission Critical Campaign Projeto Especial – Informática Hoje
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Página Central com Local - Unibanco
Mission Critical Campaign Projeto Especial – Informática Hoje
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2000 E-Commerce Campaign
Business
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Principal
Específicos
2000 Intel Netstructure Campaign
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2000 Processador Intel® Pentium® 4 Campanha Impressa (Revista)
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Campanha Impressa (Jornal)
2000 Processador Intel® Pentium® 4
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Copyright © 2000 Intel Corporation
Consumer
PRINT ADVERTISING:
2000 Processador Intel® Pentium® 4
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WEB
2000 Processador Intel® Pentium® 4
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Intel Confidential
Roger Melo
Projetos
Press & Events
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2001 Press Conference Costão Santinho
All public information
– Product Launch
– Products Technology
– Events
– Acquisition
– Results
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2001 Balloon Project - Event
Projeto Quebra de Record Sulamericano
Tempo de Vôo
Distância
Altitude
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2001 Balloon Project - Event
Desafio Lençois Maranhenses
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Intel Confidential
2002 Balloon Project - Event
Desafio Travessia Canal São Sebastião
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Intel Confidential
2002 Balloon Project - Event Canal São Sebastião – Concurso Fotográfico
Isabella Oliveira João Primo Marcelo Min Ricardo T Fasanelo
Marcos Costa
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2001 Intel Business Solutions Forum
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2001 Intel® Quality Roadshow
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2001 Fenasoft Tradeshow
Mais importante feira de tecnologia do Brasil
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2001 Telexpo Tradeshow
Mais importante feira de telecom do Brasil
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2001 P4P Game Contest
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Intel Confidential
2002 CRB Visit CEO International Trip to Brazil
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Intel Confidential
Roger Melo
Projetos
SMB Program
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Material para SMB
– Integrados com os “POP materials”
para Integradores de Sistemas
2002 Campanha SMB Pequenas e Médias Empresas
Brochuras
Displays
Posters
Cubos
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Site de apoio a pequenas e médias empresas
Conteúdo - Informação
2002 Campanha SMB Pequenas e Médias Empresas
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Atividades (Retail / Canal)
– Piloto Intel e Microsoft – 15 de Novembro
– 05 Retailers e 01 Integrador de Sistemas
2003 Campanha SMB Pequenas e Médias Empresas
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2003 Campanha SMB Pequenas e Médias Empresas
Projeto Especial - IURD
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Intel Confidential
Obrigado !