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SERVING BLOUNT COUNTY AND NORTH ALABAMA

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Oneonta, Alabama97.7 MC

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5 AM -11 PMBlount County Broadcasting Service

L. D. Bentley Jr., Owner -ManagerJerry E. Hudson, Assistant Manager

Postal Box 490Phone (205) 274-2289

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50 UVM-FM Contour by:V. CICERORadio EngineerBirmingham, Alabama

50 UVM

Market Data: 50 UVMCoverage

Population 1,333,900Households 392,460FM Radio Homes 182,250Spendable Income $3,037,495,000TOTAL RETAIL SALES $1,839,855,000Food Stores $ 418,260,000Drug Stores $ 61,968,000Dept. Stores $ 262,779,000Apparel Shops $ 115,455,000Homefurnishings $ 108,948,300Auto Dealers $ 434,078,300Service Stations $ 151,362,300Automobiles 582,260Farm Population 66,900Farm Income 220,246,000

SOURCE: SRDS Consumer Market Data

A PROFILE OF --Oneonta, Alabama

ONEONTA is located 35 milesnortheast of Birmingham, 30miles- west of Gadsden, 35miles southeast of Cullman,and 60 miles south of Hunts-ville.

Oneonta is the county seat ofBLOUNT COUNTY - whichranks in the Top 10 in salesof farm products in Alabama-- some $20,000,000 everyyear!

Blount County is a highly di-versified farming area in thecategories of field crops, hort-iculture and livestock. It ranksfirst in sale of commercial eggs- second in production andsale of fresh market peaches -and has 21 Registered "GradeA" dairy farms.INDUSTRIALLY - Oneontais the home of Blue Bell, Inc.,(world's largest manufacturerof work and play clothes);Alussco - a division of RevereCopper & Brass Corporation;Hold 'Em, Inc., (manufactur-ers of livestock equipment);Allgood Manufacturing Com-pany (railroad supplies); andGolden Egg Products, Inc.

WKLD-FM Radio tailors itsprogramming to satisfy theneeds of a combined urbanand rural audience.

WKLD RADIO and its AMaffiliate - WCRL - providesthe only daily news servicein Oneonta and Blount county-- eight local newscasts dailyplus UPI world news -wire andMutual Radio Network globalnews coverage!

WKLD Radio is sports -minded,with live play-by-play cover-age of high school football --plus collegiate games includingAuburn - the University ofAlabama - and JacksonvilleState College games!

Regional Representative:DAVID CARPENTER COAtlanta, Georgia 30309

PreparedRADIOby-- Unlimited

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Rockford

e9a

ne

CHEROKEE

e Centre

o 'edm

o Heflin

CLEBURNE

CLAY o Weáo

o Linville°qsh/o :IANDOLPH

o Alexander

TALLAPOOSA

4deville eor

Selma o

DALLAS

Corrv 11ELMORE

Wetumpka o TallasseAUTAUGA

Pratty i I le o

MON

LOWNDES

Hayneville o

Ft1 Deposit o

ERYMONTGOMERY

o

ity

Lafayette °CHAMBERS

mH'l

oke

anett

e OpelikLEE

o Auburno

ood o BTuskeg

MACON

o UnionBULLOCK Sprin

iver Vi

Phenix Ci

o SealeRUSSELL

° Hurtsboro

COVERAGE AREA BASED ON ESTIMATED 0.5 MV CONTOUR

MOONEY BROADCASTING CORPORATION

'S-erving Blount County -A County older than Alabama! A PROFILE OF...

=MRRADIOCODEv Brooksville

McLane 9Clarence

BLOUNT COUNTY

Blountsville Royal

Garden City

Bangor

Dallas

high

elfville

Locust Fork

Remlap

Clevelanl

Hendrix

ONEONTA

GreystoneAllgood

Sand Mountains

InlandReservo'.

Springville

Snead \

llage Spgst. St. Clair Springs

JFF ERSONI

WV &RADIO

Oneonta, Alabama

1570 KC

1000 Watts

Daytime

Blount County Broadcasting ServiceL. D. Bentley Jr., Owner -Manager

Jerry E. Hudson, Assistant Manager

Postal Box 490Phone (205) 274-2289

ONEONTA, ALABAMA 35121

yWalnut/ Grove

( ETOWAH COUNTY

Altoona

Gallant--

Steele

ST CLAIRCOUNTY

Whitney

Whitney

ASHVIT T .F

0.5 MVM-AM Contour:DWIGHT CLEVELANDConsulting Engineer

.111Montgomery, Alabama

X0.5 MVM

0.5 MVMMarket Data: Coverage

Population 47,400Households 13,580AM Radio Homes 13,300Spendable Income $89,513,000TOTAL RETAIL SALES $44,984,000Food Stores $11,398,000Drug Stores $ 1,383,000Dept. Stores $ 5,135,000Apparel Shops $ 2,250,000Homefurnishings $ 2,510,000Auto Dealers $ 8,608,000Service Stations $ 4,629,000Automobiles 29,060Farm Population 8,100Farm Income $23,604,000

SOURCE: SRDS Consumer Market Data.

Oneonta, AlabamaONEONTA is located 35 milesnortheast of Birmingham, 30miles west of Gadsden, 35miles southeast of Cullman,and 60 miles south of Hunts-ville.

Oneonta is the county seat ofBLOUNT COUNTY - whichranks in the Top 10 in salesof farm products in Alabama- - some $20,000,000 everyyear!

Blount County is a highly di-versified farming area in thecategories of field crops, hort-iculture and livestock. It ranksfirst in sale of commercial eggs- second in production andsale of fresh market peaches -and has 21 Registered "GradeA" dairy farms.

INDUSTRIALLY - Oneontais the home of Blue Bell, Inc.,(world's largest manufacturerof work and play clothes);Alussco - a division of RevereCopper & Brass Corporation;Hold 'Em, Inc., (manufactur-ers of livestock equipment);Allgood Manufacturing Com-pany (railroad supplies); andGolden Egg Products, Inc.

WCRL RADIO tailors its pro-gramming to meet the needsof a combined urban and ruralaudience.

WCRL RADIO and its FMaffiliate, WKLD - provide theonly daily local news servicein Oneonta and Blount County- - eight local newscasts dailyplus UPI world news -wire andMutual Radio Network globalnews coverage!

WCRL Radio is sports -minded,with live play-by-play cover-age of high school football --plus collegiate games includingAuburn - the University ofAlabama - and JacksonvilleState College games!

Regional Representatives:DAVID CARPENTER CO.Atlanta and Memphis

PreparedRADIOby-- Unlimited

1000 Sales Packed Watts at 1480 KC

0.5 MVMCoverage!

r/~r ¡Estill Spring

I

1

--- rBeersheba Springs '1 \Altamont

/

GRUNDY )

/ Palmer 1%.1 SEQUATCHIE

¡ Tracy City

DecherdSewanee

Winchester 1/ I

FRANKLIN Cowan MARION

onteagle

LINCOLN Sherwood I S. Pittsburg/ Huntland / RichardTENNESSEE Andersonn erson City

rXI_ABAMA JACKSON BRIDGEBass PORT

Swaim

Princeton

iuntsville t Woodville

MARSHALL

Stevenson

Hollywood

Scottsboro

Whirwell

Dunlap \\

,/ Daisy

HAMILTONSignal Mountai

Jasper

_hitesi eDADE GEORGI

r Bryant TrentonI,,.' Higdon

Fackler ) / Fabius/ 'Flat Rock

// e J/Pisgah /

Dutton / DeKALB

Section /`Tennessee River

Ft. Payne

Chattanooga

CATOOSARossville

Chickamauga )

1(

--r.t-

La Fayette

CWALKER

CHATOOdA

ICHEROKEE

0.1 MVMCoverage

WBTSring Bridgeport / Tri-States

1000 Watts1480 KCBridgeport,Alabama

WBTSBRIDGEPORT, ALABAMA

* Serving the Tri-States of Alabama, Georgia and Ten-nessee with Music, News, and Sports. WBTS pro-vides area listeners with UPI World and RegionalNews, complete local news coverage and communityservice.

* Located in the heart of the low cost power area of thegreat Tennessee Valley, WBTS serves a basic farm-ing region PLUS one of the nation's finest recrea-tional spots ... fishing, water sports, 20 state parks,10 wonder caves including historic Russell Cave,hunting and recreation for the family.

Bridgeport Broadcasting CompanyPhones 495-2274 and 2275

Bridgeport, Alabama

MARKET DATA:0.5 MVMCoverage

0.1 MVMCoverage

Total Population 109.800 480.600Total Households 33,240 140,050Radio Homes 31,930 137.830Passenger Cars 34,050 148.360Spendable Income . $100,762,000 696,775,000

RETAIL SALES:

Food Stores $ 16,987,000 135.031.000Drug Stores $ 1793,000 17.369.000General Merchandise . $ 9,914.000 59.836,000Apparel Stores $ 2 451.000 25,414.000Home Furnishings . $ 3,131.000 29,624,000Auto Sales $ 12 324,000 85.579.000Filling Stations $ 9,765,000 49,564,000Farm Stores $ 10 422.000 21,408.000Building Materials . . . . $ 7,364.000 28,543.000TOTAL RETAIL SALES . . $ 69,809,000 505,047,000

FARM DATA:

Farm Population 32,900 59,900Gross Farm Income . . . $ 53,132,000 99,942,000

SOURCE: SRDS Consumer Market Data 1962; U. S. Depart-ment of Agriculture; American Automobile Association;RETMA.

DESIGN by Appalachian Advert ..ssnciatesBlack Mountain, Ivorth Carolina

KEMPER

I ,Montgomery 2, AlabamaPost Office Box 1447-Phone 262-3851.Deep South Broadcasti g Company

POWERFUL AS ANY STATION IN THE NATION

IUMT ER

livings

1

MeridianYork

UDERDALE '

,

U1tmaII 'CHOCTAW

LARKE

Waynesborl

tASHINGTON

eLeaktville

s

Lucedale

eChatom

Mv/ M

MARKET DATASource: SRDS Aug. 1. 11

Within 0.5 MV/MContourWBAM

Audience Population 2,423,000Households 593,916With AM Radio 507,035Passenger Cars - 653,200Consumer Spendable Income $3,812,985,700

62

MARKET TOTAL SALES 1,858,238,5001-1-61 to 1-1-62

Food $ 457,551,000Drug ._ __ 65,655,700General Merchandise 230,020,200Apparel 116,003,200Home Furnishings 98,133,100Automotive Sales ___ -. 368,862,000Filling Stations 207;233,600-

F1ort1a

Within 0.5 MV/MContour

Biggest Network

274,30072,21362,57579,100

$ 397,820,000

268,505,600

$ 52,576,3007,979,600

34,667,40017,278,20012,090,50043,029,70020,000,800

740 KC

W. J. BRENNEN, PresidentFELIX ROBINSON, JR.,

Commercial Manager

Call 262-3851 Montgomery or Ira Leslie.

HAAiEERS

RAWFOR

ACON

OOZY

woR

M

COL

P1DMA5

Tromasvil

LEOr

Taltai saZsee

Cal STate 7-2601, Birmingham

Represented nationally byRadio -TV Representatives, Inc.

TUR

LIBERTY

FRANRLiN

MITCHELL

Camilla

GRADY

Cairo

WAKULLA

WBAM 0.5 MV M measuredcontour

Farm Total Audience WBAMFarm Population __ 260,500Farm Gross Income _.__... _..__ $ 431,772,600

24,700$ 50,591,900

Biggest network station0.5 MV/M contour fromFCC files

t

WBRC ,BIRMINGHAM

ALABAMA

e COLBERT

IFRANKLIN Russellville

oBelgreen o

Rec1wo01.o Red Bay

Phil Campbell

oVma ()HNCo

MARION

le

e,

omu

Hamiltono

LANA

Sucllgent

Kennedy o

°Vernon

Millpato

PIChE\S

¡tal`prd

HaékleburQ

ovumo.

,_Reform

Go*

Carrollton

Alrceville

opteasant R

GREENE

Bndlanlo

Caddo

Moultgn

°Mount Hope

LAWRENCE

1,,.."., 1\i', `.' 1\'`\ ,* ,, .t ,. ;` .t- `` .` 1: + `` !11 TKumstho

`.41.,...<1.. .._,.` ,.,,,,a . twr, Blutt awe *lac`

eias/41;111b.. `` ` ,` '`j ` ,'` 1` \\\fieldi .` ` a`,

1.t,?1. ` `!_` .t`\ , r`+,`. ':`,`'`,' ,.!14\-k ``4

/ .t , , 4 , ``wi ,\} L. ' Rr.r ' ` : . -. ,,.,,. . . e . -` ..

l i1 í ` !, !rti,...`. 4 ,`` ` ,+r, : L. ; ! r, e l!ti,."'`ti!11 k1r`\: N

Valley Head

FatoPayne

Strout

o Akron°Hnana

HALE

Greenlboro

°Cedarville

()them

PERRY

°Marion

Marburyo

ACTACGA

ELM:RE

)E KALB

gossville

CoiMnsvrlNo

Cedar Bluffwed

()Center

CHEROKEE

Frurths

ldwardsvil

o!ccco

Féflin Ho -CLEBt RNE

TALLA POOSA

oNeasite

AlexanderCity

Dadeville° oCamp Hill ó i

Caravilla o

loachapo

COVERAGE AREA

BASED ON ESTIMATED

0.5 MV CONTOUR

5,000 WATTS

960 KC

RADIO STATION

WAVUHigh Atop

SAND MOUNTAIN

1000 WATTS

630ALBERTVILLE, ALA.

53% Population Increasein 1960 Census

Basic Stationof the AlabamaCommunity Network

Member RAB, NAB,Alabama BroadcastersAssociation

Basic Stationfor AlabamaFarm Network

Fulitime Farm DirectorAg GraduateMember NFDA

ALSO OPERATING

WA VU -FM20,000 WATTS

MOORE _,- , /Lynchburg 1 Winchester ST

tPulaski I

3

S. srwanccMARION

I FayettevilleFRANKLIN

anI J

GILES I LINCOLN S. Pittsburg

LIMES TONE --;`w\

Athens

Moulton

Decatur,I

LAWRENCE

Double Spgs.

` t

WALKER

S.

MADISON / JACKSON

\orinal 2

}

Huntsville

\\\, ,- \ \Nest Hope

rHartselle \ I \\Falkville

MORGAN ArabMARSHALL

CULLMAN ALBERTYILL

BridgeportStevenson

:,

k\....4,untersville

Jasper

/

Section

DeKAL13J

Fort Payne

Collinsville ,

\ Boaz--- `-+rtCullmat/

// 1\ / r-ETOWAH l,Ctre\N Hancevillc Blountville Attall

;YGadsden

J

L ZJ

BLOUNTJasper

Cordova f 1 SumitonDora JEFFERSON

lr Tarrant' Birmingham

Warrior`

CHEROKEES

Flokcs Bluff if) t;lOneonta t L, > ' f Piedmont

I -Crossvillc J

Jacksonville V

r

11111

,rr

en-Jr

Leedi` /CLHE.BURN6fii

airfield / ` 1 /1-TALLAUEIiA -t _.,-f - TRANDOLPHt../ IS CLAY IBessemer Talladega

SHELBY - LinevilleI

rChildersburgl Ashland.

0.5 MVM 0.1 MVMMARKET DATA: Coverage Coverage

Population - 629,310 2,223,630Households 172,170 625,620

Radio Homes 163,560 597,050Automobiles 228,110 757,990Spendable Income $841,956,000 3,447,112,000

RETAIL SALES:

Food Stores $127,584,000 543,420,000Drug Stores $ 17,102,000 74,884,000General Merchandise $ 67,015,000 295,780,000Apparel Stores $ 33,961,000 135,261,000Home Furnishings $ 30,843,000 115,623,000Auto Sales $112,153,000 479,522,000Service Stations $ 45,898,000 190,555,000

*Total Retail Sales $601,992,000 2,318,064,000

FARM DATA:

Population 112,430 241,350Gross Farm Income $199,843,000 434,727,000

_, ST. CLAIR 7

I Ragland ) CALHOUN'i.

Margaret C/ Anniston) 1

Pell City / L

0.1 MVM

Chattanooga

/ Ring oldt J1 -rentan

WALKER c:Iton

Lafayette I

=1 Trion'' i Calhoun

Ll I \ ITOOGA +i GORDON

FLOYD

':1, IBARTOW

CartersvilleCedar Bluff Rome I

FOLK RtxkmartCedartown J

DallasIPAULDING

Buchanan NHARALSON

Br emen

Carrollton

10P.nr,b

(_\RROI I

0.5 MVM

11111/8638...

11721VUServing the Nation'sMost Densely PopulatedRural Area . . . .

SOURCE: SRDS Consumer Data exclusively.

PREPARED BY MARKET DATA ASSOCIATES

P. O. BOX 411 PHONE 878-1311Albertville, Alabama

old

Greenville

BUTLER

Georgiana

coNECUA

Evergreen

ESCAMBIA

Montgomery

MON T.;OM E.RY

J R -2,7 S?i Abl

Union Spring

BULLOCK

PIKE

Troy

IN

SOVI J ALABAMA

"14

OppAndalusia

CCOVINGTON

ITEMS OF INTEREST ABOUT ELBAAND COFFEE COUNTY

These major firms or installations are located inElba or Coffee County.

Dorsey Trailers

National Security Insurance Co

Emergency Aid Insurance Co

Mutual Benefit Insurance Co

World's 3rd LargestHome Office

Home Office

__ Home Office

Sessions Peanut Co.-Peanut Butter and NumerousPeanut Products

Fort Rucker .. _. _... ___..... __ Army InstallationThere are numerous smaller manufacturing concernsin this area. Coffee County is also the PeanutCapitol of the world.

Eb.6

COFFEE

Brunaiª8e

Ft.Rucker

Irterrrla

A LTTü9A

~m/

FLORIDA STATE LINE

De?1ml;kSprings

Ozark

JALE

Pin_knrs

1000 Watts

\\IDEufaula

BAtBOUR

Abbeville

AF2t ,,Y

A,edland

DothanHOUSTON

vr L L B 1350 K C

"Listeners ('reference - Our Best Reference"

SERVING ONE OF THE SOUTH'S RICHEST MARKETS

WITH MUSIC AND NEWS DAILY

ELBA, ALABAMAI. Jack King. Jr.

J1MIDIIWIIY'4 Manager

CULLMA N redio ern.'ionVV EYYCrA,gapneye e..nip

Onconto

BLO UN T

O \Warrior

Kimberly

Y

Attella MAC,odsdan

ETOWA H

®Ashville©JackEonvil1e

C A L HOU N \i

CH EROK E E

ePiedmont

ST. C L A I R

J EFFERSON

Trusivillé

Birminqhom

CMontevollo

'1y.Leeds;

SHELB Y

CH I L T O N

'Clonton

ePellCity

Ragland©

TALLADEGA

Talladega

C O O S A

011.1

Rockford

C L E

1ief lin

\B U R N

CLAY

0//

Línºvíll

AAshland

T ALL, A POOSA

Dadeville

RANDOLPH

®Wedowee

CHAMBERS

Lafayette0

r; -",1r7 :1'

1580 1(c 100 0 Watts

POPULATION 316,427 RADIO HOMES 71,216 RETAIL SALES 20 2,237,000

WEZQWinfield, Alabama1000 Watts - 1300

TheSOUND CITIZENwith

*more News

*more Music

*more SpecialEvents

...and more

Belmont '

Red BayKC '

VinePhil Campbell

The Dismal` LAWRENCE

COLB E RT

FRANKLIN

Belgreen Russellville

Pnpand by:

RANI-Unlimited

Tremont07.5Ñlam r Bexar

ITAWAMBA pQF -n,ith illc .IDetroit

QRESULTS

mory

MONROE'

I1

Represented by:C. K. BEAVER & ASSOCIATESMemphis -Atlanta -Dallas -Miami

Sulligent

Vernon

LAMAR

Spruce Pine O

Moulton

Hackleburg Bear Creek WINSTON

.jlaIeyviIle

1 111Delmar

Hamilton I NaturalMARION

Briliant

1 WinfieldI lGr

i

Kennedy

FAYETTE

/

-Millport PICKENST

ReformBrownsville

Gordo

Bridge

Lynn

Nauvoo

-t Carbon_ Hill

Double Springs

Addison

.rSmith

Reservoir

Jasper

WALKER

I Oakman'

Bankstor,L - - -1

Berry

TUSCALOOSA L

0.1 MVM

Market Data: 0.5 MVM 0.1 MVMCoverage Coverage

Population 61,300 205,100Households 17,720 58,180Radio Homes 16,580 56,970Spendable Income $ 85,203,000 287,630,000Total Retail Sales $ 59,509,000 196,824,000Food Stores $ 14,315,000 53,390,000Drug Stores $ 2,084,000 6,833,000Genl. Merchandise $ 5,415,000 14,473,000Apparel Stores $ 3,653,000 11,371,000Home Furnishings $ 3,621,000 11,706,000

r-sluto Sales $ 11,788,000 39,997,000ervice Stations $ 5,491,000 19,263,000

Passenger Cars 25,680 83,640Farm Population 18,470 49,320Farm Income $ 35,834,000 90,680,000

- - J

Parrish

--Sipsey

Sumiton

CordovaDora

Gorgas

nadie

WEZQ-th.,litutin,Ist,

1000 Watts at 1300 KC

Serving a

Multi -million Dollar Payroll

Area enhanced with

Young -thinking

Progressive Adults.

WEZQP.O. Box 608 - Phone (205) 487-3261

Winfield, Alabama 35594Source: SRDS Consumer Data 1967

Hp,pplEST SOUND IN- ,-r,.,.,r., ., ,. .,- ,

_ -,..;-,., Afi r x,N_

`..,. . 4Wá -t

''wi'r'':+01

°f<r

ISTON, ALABA"POTTS BROADCASTING CO., INC.

P.O. Box 1290Anniston, Alabama 36201

205-236-8291

REPRESENTED NATIONALLY by:PRO -TIME SALES, INC.

310 Madison AvenueNew York, N.Y. 10017

SOUTHEAST REPRESENTATIVEBUSBY, FINCH & WOODS, INC.

1365 Peachtree Street, NEAtlanta, Georgia 30309

E

1450 KC1,000 WATTS

Non Directional

TENNESSEE

Huntsville

Gadsden

Birmingh

Tuscaloosa

ALABAMA

tc,erV110,1oo

Mobile

BLOUNT

One

Columbus

Dothan

e

FLORIDA

DeKALB

^' ETOWAH

'n GadsdenAttalla

Ragland

Pell City

TALLADEGr+

I1

I

COOSA

Fort Payne

Ashlond

NORTH ALABAMA'S FINEST RADIO.

" FULL TIME RADIO NEWS STAFF

--r THREE FULLY EQUIPPED

Cente

CHEROKEE

;e.

CLAY

TALL APUOSA

11,000'.added

Rome

POLK

HARALSON

CLEBURNE

Wedowee

TOTAL SALESL umb'r, B 1 dg, Mot' I, Hdws.Gen. MerchandiseFood StoresAutomotive DealersGas Service StationsApparel & AccessoryFurn. & Home Furng'sEle, Appliances

RANDOLPH

.:HAMBERS

/,M

0.5MV M 0.1MV-M161,793 452,55310,572 29,57215,055 53,30040,795 111,10933,655 94,13613,162 36,8150,353 26,161ti,512 15,1182,603 7,281

HEARD

NEWSMOBILES, MOBILE

STUDIO AND WALK!

TALKIES ENABLE

WDNG TO BE

FIRST WITH ON

THE -SPOT NEWS

PUBLIC AFFAIR

AND OTHER

EVENTS. UNITE

PRESS INTER-

NATIONAL AUDIC

NEWS NETWORK.

Eating 8. DrinkingDrug 8. Prop'yOrher RetailNon -Store Retailers

SUBSCRIBE

RadioCode

7,195 20,12,

5,495 15, 36,

11,869 33,191

2,528 7,07'

PopulationHouseholds

111,266 395,111

42,808 119,73:

All figure. are from the U.S. Census and arks

sou ces and ore delineoted and updated by E.Felker & Associotes, Inc. 207 E. Broad bras

Palmyra, N.J. 08065 6 I 67

Informative and entertaining-that's WDNG. Regularfeatures such as local book reviews, local stock marketreports help make "The Happiest Sound in Town" thearea's outstanding radio voice-by far. Covering aPrimary (0.5MV M) Market of $162,000,000 and aSecondary (0.1MV M1 Market of $453,000,000.

7.1

i/.

. .,

..,,.- ,--',York .-.. ,...

.be:Aopo

. .: :.,i-Tvie7a....r

9.11",:t11-

1.i

Chti

Thomasto

)1/

rt,z1i,..3.svi He

trt

JT

I

C'irr vi)

N

1 i

7"-:-:7-111i."171.'"&',::-.:;:

7.1

Se

TINLLASWitcox

pi c -; CAMDEKI

ti:r1 "tt_

8v I

E.

Depo -3

, Oak Hill"rD

I I"-

11.1 i_TL.:Trz

113 Mont -0 ev 1cku.

': ?-':',1 .

,...h See, 4"-

.1:,.,-, <4.4241,

7 ' "..,P'1,

Vill"smamemme ,etrit-'... , "

F 3.-4

'iii171

114

7 .

L.

CAMDEN, ILJJ3AMA

0

ICUz.,11:,11141.,7.114..44,L

t

11.1.411.dU. U.5 I a

COV it3.;.-few- ,

7.1.-zst.".4.04, 44."

V*3

DIM

t

- - of, I:, P,11.11. o§y nevoted exclusively

to o:tr;ii r. rl.:ma - oily 5

dlo

,7;:',2tioni ;set -Clan to serve an this

1.:14s2 growing Pigriz51turaland !industrial 11r,ton

LiL~rizeraNyTtiMajer

[..*!,91!,

P. 0, Drawer 620

Telephone 682-4677

Camden, Alabama 36726

MCOV gdiRADIO 10,000 BIG WATTS

MONTGOMERY, ALA.

* BIG * RICH * GROWING

INDUSTRY: Alabama's industry growth has skyrocketed in the last few

years. In 1967 Alabama recorded a 9% industry growth compared toa 4% gain nationwide.AGRICULTURE: Central Alabama's rich agricultural operations providea major source of income to a stable economy.

GOVERNMENT: Federal, State and County government provides pay-rolls for over 30,000 people in the Montgomery Market.

MILITARY: Three of Alabama's seven military installations are locatedin the coverage area of WCOV Radio. Payrolls at Maxwell, Gunter andCraig Air base contribute over $100,000,000 a year to the economy ofthe Montgomery Market.

Total PrimaryCoverage

* 13 Counties *

POPULATION493,600

HOUSEHOLDS130,810

RETAIL SALES$597,012,000

FOOD SALES$143,378,000

DRUG SALES$18,513,000

FARM POPULATION58,300

FARM INCOME$141,600,000

10,000 Watts (D)1,000 Watts (N)

Represented Nationally by the Meeker Co.In The South by Busby, Finch & Woods

WBCAWBCA X0,000 WATTS

10,000 Watts

1110 On Your Dial

P. O. Box 426

Bay Minetle, Ala. 36507

Phone (205) 937-5596

New Rates Effective December 1, 1970Local Card Number 1 - Gross

Number Of Spots To Be Run In One Monthrime Class Up To Up To

50X 100X More

33pn On Til 8:00 A.M. AA $3.00 $2.50 $2.00

11:30 A.M. - 1:00 P.M. A 2.50 2.00 1.50

3:00 A.M. - 11:30 A.M. B 2.00 1.75 1.50

1:00 P.M. - 4:00 P.M. B 2.00 1.75 1.50

1:00 P.M. - Sign Off AA 3.00 2.50 2.00

rime Signals consist of the time plus a sponsor'sname. i.e.: "Ajax's Time Is 11:30, Time To Buy A"Jan Of Ajax Today."

Time Signal's Cost $1.00 Each And A Minimum Of10 Per Day Must Be Purchased.

Program's Of Any Length Are $1.00 Per Minute.''Remote Broadcast From Any Location Are $1.00Per Minute Plus $20.00 Talent Charge. We SupplyPrizes To Give Away On Each Remote Including.ecords, Albums, Car Washes, etc.

VOTE: In Keeping With Present Broadcast TrendsX11 Commercials Are 30 Seconds. For 60 Second:ommercials Add 60%.

"NO OTHER MEDIA REACHES SO MANY FOR SO LITTLE"

MARKET DATA

POPULATION 1,172,500HOUSEHOLDS 212,000CONSUMER INCOME $1,125,250,000

Per Household $5,915RETAIL SALES $855,180,000

Per Household $4,650Source: SRDS

Cianuro,

YOOd brL.e,

lodges

raverBM ro

HatWiginton

Ham

,21

21

Guln

2sarille6

Oilmen*IC -

MooresBr dge

1 I

form

6

Et hole

Gordo

32

Holm6

tton

Union

Clinton

' Eujp

!Ul

013 11)Im°

Pont

i00'01

CUM polls

medial

Spruce ine

Pnil CamPbeu

3

BearCreek

Forkrdlel6 . !

Goldi . Min

uLendflF 1

are Co

Avece

x

! Newburg27 3

Coker

6

THíolj

35 5

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Serving and Selling theRich Agricultural and Industrial South-west Alabama and Northwest Florida

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ATMORE, ALABAMA

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SOUTHLAND BROADCASTING COMPANYP. O. Box 59 Phone 50

ATMORE, ALABAMA

MARKET DATA:Within

0.5 MV/MCoverage

Within0.1 MV/MCoverage

Total Population 118,100 678,820Total Households 29,970 180,470Total Radio Homes 28,350 178,045Total Passenger Cars 29,865 192,400Spendable Income $123,468,000 980,775,000

RETAIL DATA:Food Sales $ 26,762,000 192,545,000Drug Sales.. $ 3,029,000 23,114,000Eat -Drink Places $ 7,500,000 51,250,000Genl. Merchandise Sales 5 9,995,000 71,848,000Apparel Sales $ 4,377,000 43,362,000Home Furnishing Sales 5 5,453,000 38,983,000Automotive Sales $ 24,575,000 178,851,000Filling Station Sales $ 10,446.000 54.006,000Building Materials $ 14,235,000 57,135,000TOTAL RETAIL SALES 5105,458,000 818,344,000TOTAL WHOLESALE SALES. 5 27,850,000 286,048,000TOTAL SERVICE RECEIPTS 5 3,128,000 31,027,000

FARM DATATotal Farm Population 41,140 79,600Form Households. 11,430 23,300Farm AM Radio Homes 10,695 22,560Farm Passenger Cars 10,970 23,970Total Farm Income S 38,637,000 63,825,000

SOURCE: SRDS Consumer Data; Sales Management Survey ofBuying Power; U.S. Department of Commerce; RETMA.

Prepared by Wilmarkay Research Company.

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o

DAYTIME NON --DIRECTIONAL COVERAGE CONTOURS( BASED ON MEASURED DATA )

WA AY - HUNTSVILLE, ALABAMA1553 KC 500W/5YW-LS - DA-N

GAUTNEY & JONESRADIO ENGINEERS WASHINGTON, D.

MARCH 1954C.

CentemlW

Brent R.rhblph

nOWr boaa

II1

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5,000 Watts

Coverage íap

r / rx ceewla. . a10 w w .trrc eree.o.a` I 1 Bridgeprt 4 Rnl ,. . 1. d h .l . r A\ H . Lrlmun.... ,ler t`e RosrAfA .ó .rW'f

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FJallda^ilal'.Ywa "The FRIET)LY Voice of CHEROS COUNTY" : °;áH ``' ,f t .k.

-

.16a : \. ;.

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_ S. .P. u;IryHell y..oW

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...win. la I Tasn 27 0 '.i Point L,m,a , fcJ i1 \4 `/ aKrT.wxw. -.Tí; o -..-. (t1 dn«i?o,A F.LL

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. , Y..i.,, re , \ Woodville i u s,lad T.LlO. 1e7." ` KL t . I TN.Mtn SI.P,_,-,-d

. __-_-.anemone

*os,\4* - - r Q - / , ' Ni.4 peknun . 156 _ 2 SLlSLtw1 /Spear va ley ` [ Ape eearaa . - Teninr 9

i.n.ai.

Z6. Trion117 '? Triml o, (AwK..kee Div./ P I SRxt

ni..r . / 1 Í. _ Raeeer . `r.TI.nÍ. 6 19

5orn.4v¡Muartaeda

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Tarrant '1

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LI

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Clevnand

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14

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19

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9'T ce,ly

yG, a;BIufI;t:

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41I 431

Ashville

Ragland 1M.l.,l 50.1

Glencge 2+ 2 e

4Piedaont1M1

2

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wa:!SYBL --- -Anniston- I'

A«"'67901'.1o,O 2111 n,

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Pell City 0.51

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SELLoy Trinity

17 Dallas

120 V.

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I

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CY 6-2466

Jackson

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VFrisco City MVjm `: :;Yry` )

Uriah o i' Castleberry°y..:

A.18IP.

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MARKET DATA: .

Within0.5 MV/MCoverage

Within0.1 M/VMCoverage

Total Population 92,700 241,500Total Households. 26,750 70,050Total Radio Homes-.._ .... _ _ .. 25,680 67,248Total Passenger Cars ... _ 26,483 69,350Spendable Income ...5117,090,000 329,269,000

RETAIL DATA:Food Sales $ 19,402,000 50,61 1 ,00í)Drug Soles $ 2,1 L x,000 6,072,000Eat -Drink Places $ 5,825,000 15,480,000Gent. Merchandise Sales $ 6,619,000 18,591,000Apparel Sales $ 2,767,000 7,727.000Home Furnishing Sales $ 3,727,000 10,595,000Automotive Sales $ 17,252,000 49,773,000Filling Station Sales $ 7,721,000 21,744,000Building Materials $ 9,651,000 27,1 80,000TOTAL RETAIL SALES S 92,947,000 265,281,000TOTAL WHOLESALE SALES $ 53,909,000 153,863,000TOTAL SERVICE RECEIPTS $ 18,589,000 53,056,000

FARM DATATotal Farm Population 36,400 90,100Farm Households 9,100 22,525Farm AM Radio Homes 8,918 22,015Farm Passenger Cars 8,190 20,273Total Farm Income $ 58,9, .9.000 1 83,1 1 3.00

vI;4GTr

..._...-

- -

1ri Flomaton, Alabama it's ....

Family Radio For The Booming Tri-County Area

. Located at isle G.atcw_17 'o 1orida's Fabulous.Vacation!dnd - where `,..1 i Raz io ServesThousands of Motorists!

* Home -Town, Home -Style Programming isFeatured at WTCE Radio!

OWE E R F U L WATTS AT 9-9-0

t,4n t7Se<-.:w, Gt'iiCre.,t 9. :7ctgern!,r,:ne CY 6-2466

r : . , M }=. 7 tBox 278

SOURCE: SRDS Consumer Dula, Sales Managi'm.nt Sv.v'y ofBuying Power; U.S. Deportment of Comm.ice; RFTMA.

DESIGNED BY WILLOUGHBY & AS OCIAT;:S (NasIlvili') NATIONAL REPRESENTATIVE: NIL F. BEST CO.

EUPOR^

ABERDEEN I

VERNON

oWESTPOINT

STARKVILLE COLUME US. r

O CRAWFORD

MACON

G

CARROLLTON, ALABAMA1000 Watts 590 KC

759,000 People Within Our CoverageArea Make More Than $1,277,700,400Per Year.

200,000 families spend an average ofmore than $4,200 yearly.

More than 10,000 homes tune in ourway every day.

FAYETTE

REFORM OGORDO O

O CARROLLTON

ee

ALICEVILLE

BROWNVILLE

TUSCALOOSA

MOUNDVILLE STATE PARK

-rrr

INLAND WATERWAY

LIVINGSTON

WEST ALABAMA AND EAST MISSISSIPPI'SBEST ADVERTISING BUY

5:00 a.m. to 8:00 a.m. Country Music8:00 a.m. to 10:30 a.m. Popular Music

10:30 a.m. to 1:45 p.m. Country Music1:45 p.m. to 3:30 p.m. Rhythm and Blues3:30 p.m. to Sign Off Top 100

VITAL MARKET FACTS

TOTAL SPENDABLE INCOME _ ........ $863,896,000Food 216,401,600Drugs 27,950,600General Merchandise 98,665,800Apparel 60,587,800Furnishings 48,145,600Automotive 192,391,200Service Station 54,787,800Passenger Cars 181,856

Total Farm Population 113,700

Waco omen Villa DOUGLAS E", Point '' " ` / Mi(steád ircie MMa

CityoHeflin led g

01460 TWIN CITIES RADIO

üutif9LUtde g0U1d24 HOURS -A -DAY

P.O. BOX 1287PHENIX CITY,ALABAMA 36867205 / 298-2535

On Rica H eville Cdnyers

Wedoweeo

I

G tt ignon Jy MERIyVíTHFa - I

1 I LAMARpuarryo; bulonlBarriesville \JONES m- c r00SA

Good Watér AL Points1

o Aldora oForsyth Gray c

Alexan. Woodburyo ( HadACity ` M

o Beve;'-T /BIBB .`,

Rocktor

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ds l incoln (xfnrri'IJ'ell City r -1. r 4Q/ p 7 Fairburn Oak °Mnrrowpnrterdale C;ovingtOnBrook r%Munfordo Rowdon /-- J °Jdnesboro -T-. NEWTON gMaCsfield

I / Talladege_ I --I / Palme oiFAYE óE HENRY ~jASPER

1 I á J CLAY --__/ COWETA Fayettevillel McDonough /iamistnnnY

1F`Sycamore,

I HEARD \ pEast Ne Nman oHamptonrI RANDOLPH

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MONTGOMERY

Rock MillsRoanoke o

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--, Camp Hill I

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TROUP

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West Point)hawmut Chipley-Mn

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MUSCOGEC, ^-'-IB owbust MARION

Benning TrukCHATTA- I Buena

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STEWARTLI

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BAKER / I Broco8lakel I rBaacontonl------I oC

Damascuso 1 Newton °r"MITCHELL oDoerun Norrr1 . ° Pwr6

es urq o

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P.O. BOX 687COLUMBUS,GEORGIA 31902404 / 322.2270

. 4

*Vienna 'WILL.

)CRISP -IhOja

l)P 7 Cordele I

/WOR7 L_-_:ITURNER

oAsht:I o" - Syca

MUSIC -NEWS -SPORTS ON 1460 KC - 5,000 WATTS

ttcic1iO st01-10i1\ N : r5000f1sTUSCALOOSA'ALABAMA,a

C L,- _

110:<.0 BE E

11.t1;.. .,.

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tAUDEíi7At-

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Sulliyent

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LAMAR

OKingville

Stafford

Winfield

Reform

PICKENS

Aliceville

HowardParrish

CarFAYETTEWALKER

BerryFayette

GREEN

Eutaw

Boligee

SUMPTER Tishabee

Livingston

Ye,4

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DlrmírBessemer

SamanthaJEFFERSON

TUSCALOOSAKellerman

TUSCALOOSA

Fosters

® CottondaleYdNPT

Duncanville

Havana

HALE

Greensboro

Laneville

Demopolis

Alabaster

SHELBY

Calo

MontevalloBlocton

BIBB

Brent Centreville

Oakmulgee

Marion

PERRY

U on town

Jemison

C's1llTn!\<'\`.

Maplesville

!

vil

Serving the prosperous Warrior - Tombigbee River Industrial Area, and ahuge segment of the West Alabama - East Mississippi agricultural section.

FLORENCE

SHEFFIELD1USClE SNLS.

TUSCUMSIA /,jLEIGHTON/ TOWN CREEK

SPRING VALLEY e

COURTLANDWHEELER

UTTLEVILLLNILL3000.0

MEHAMA

IAWIUNCEBUAG

PULASKI FRANKEWINB

Goo0sLING TARPLEYFALL RIVER BLINKER HL.

0.1 m.'

WEViEND SPAS. Iowa MINOR HILLEI

IRON CITY AOIP4CTST JOSEPH BETS CL

LLKMONTTyr ELOR- - - --TNN.GREEN HL. - - - ---- - - -- -

A

TENN - -^HINCS LEXINGTON ELNW000 FISK

ALA.ANDERSON Mt ROSZELL ELI MONT HAE: I GRN.

TONEYNEW MARKET

ST. FLORIAN \CARTWRIGHT SWAIM3NIlLEN CENTER STAR

O.S..V. HARVEST MLRIDINYILLC PRINCETON

MOIL TRE[NORMAL

MAYSYILLEHUNTSVILLE TRENTON

SROWNSEOROMILL TOWN 1GURLLY

PAINT ROCK

WO .DYILLE

DOONSVILLE

ROGERSVILLE

RUSSELLVILLL

NEWOURGIANDLRSVIIIt MOULTON

SPR .CL PINE

PHIL CAMPBELL

SCAR. CREEK

MOUNT HOPE

AT II.ENS

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GREENBRIER10MH

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CAPSHAW

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TURTRIÑIT OWLNapC11"- _ .` .a

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GUNTLAMYII.ILDACOLUMBUS CT

BEANS CRN.

HUNTLANO

CLLADER

UNION GROVEGUtjo

ARABJOPPA

ALBERTVILLEVINEMONT /

BAILLYTON

HOLLY PONDSUMMIT

CULLMAN

TRIMBLL

LIBERTY

HOVON

1400 KCS4UTUAL NETWORK

THE STATION LOCATED IN THE DECATURTRADE AREA.

WMSL COVERS A TERRITORY WITH A POPULATIONOF 330,w00 IN NORTHERN ALABAMA ANDSOUTHL:RN TENNESSEE.

FIELD INTENSITY CONTOURS BY CHAS. °ORRIS. NASHVILLE, TM.

N

ri

.FORREST

® COVERS THE GREATER GULF COAST.PRIMARY COVERAGE INCLUDES SIX ALABAMA. SIX MISSLSSIPPI AND THREE FLORIDA COUNTIES.

ONES

Mothefbur0jl___ I

Runnelef0wn000 Picnton

O

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PER R Y

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5 MV/MO3I0 Colwrt

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COVERAGE MAP

W M O B1000 WATTS $40 Ise

Measured Field lolrneilyFederal Type 101-8 Melee

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YlMOBBELLAIRE, INC.

1509 GOVERNMENT STREETMOBILE, ALABAMA

CIC.SiJRIR e=1;AIlrF1rFHL sKO.

'le

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... ..WY BOO Kcs.Montgomery, Alabama e 1000 Watts

CHOCTAW

Ponnutana 9TR'br'Ino,,o 0

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WALKERt¿onoo

917::Inot

Tor, re. LamGnome°OS. Som.

Bantoteae0at. Parma° o..*.a.,

4.., Pea St;

,:1~1*.00k Ro

TecomUIP°Glom*Robb Sterne

Cneo9oomee0 wpm

EFFERSONarebr.

SAINT CLAIoSonnono. Ragland

ok Oat* Sors

Wanton

0Maplemine cootterOdierbene Equably

persons

CALHOUNCobb Etta

lalttsomol%Ouletsre

°Otoento.etato0

Anniston* c"'rHoe., taro

Ordord

059.99 Moonier' Creek° ELMORE0 OTotua

Metchet 8..neti,,v,HUT AMA

Jonee

Tench<often:vine

Tallassee r:tastrtga00;1,A.CiO:

terJoan«

cosacla

ton górm°:,,ply w-r--

letohatchee0 Unto, Senn»MI Wilting°

gamer0 0critter.. (9.919 oGnonvTon Deposit.. la.dij o L.: OL loe,oeSU 000.05 Andera

BUTLER i St. 00t00 PIKE4. °Monterey CRENSHAW

41111 :11.Ekadlenon 0ofores Homo

Petrey°G reenville

To o Banks

OVINGTON

Red Lem,cO <-0;a ntl

1,,

ESCAMB,

°McCue:we,.

I.

*T. /me/too

Market Data

Audience PopulationTotal HomesRadio HomesRadio PenetrationRetail SalesFood SalesDrug SalesAutomobilesFarm Income

Within 0.5 MV/M Within 0.1 MV/MContour

409,290136,430124,060

95.9%$399,069,000$ 98,869,000$ 11,653,000

118,423$ 78,875,000

Contour1,358,290

429,330390,080

96.1%$534,547,000$345,564,000$ 39,031,000

387,032$156,824,000

LAWRENCE COUNTY'S ONLY RADIO STATION

Primary Coverage

Population 63,304

--TNNE .5 SÁS_I a.,'0G. w.. aA..+

A p E R

R A N N

CRADIO

r

TNSTONST O N

YOUR CONSTANTCOMPANION

Secondary Coverage

166,302

Cdu

U L It A N

PHONE205- 326-2611

P. O. BOX 307

&A/1111 "i"^ Al AOAIA

RADIO STATION

1080 KC

1000 WATTS

WKAC-AMLIMESTONE BROADCASTING COMPANY

IN THE HEART OF THE TVA AREAUNITED PRESS INTERNATIONAL NEWS

COVEt3.AGE MAP OF RADIO STATION WKAC - AM

ATHENS , ALABAMA

7/ Savannahptú D.mS,.mb Nor MIN '-?:i

_

iy"? .Corinth, p Pakm,eLk

oke I_7

.Ilorence ShettieldJ

t'1KAC - AM ATHENS, ALABAMA

O.025 MV/M y>e.rAamG.m Go

Ma.

NASHVILLE

131 Jy 31

1

,1Q0 Columbia 1 L731

1.ndn Mt.O' .' ,.PleasantHonen I '!

laA^¡ ShelbyvJee

(WKAC - AM ATHENS, ALABAMAWarne,b.,n p . MV/M

Lawrenceburg

Decat rF' sao

11j.WILLIAM B

HANK HEAL)

Double -Sprs

MoultonHartselle . Dam

Arabw by a

aGm69 ( A Millea

le Boaz

w. Aw Mary

Grorro

RADIO STATION

1080 KC

CLEAR CHANNEL

P. O. BOX 847

ATHENS, ALABAMA

CBS RADIO

WESTr 1t1ST A,1_:ABAMA

24 HOURS A DAY

TUSCALOOSA COUNTY

AUDIENCE

potation 115,400

.usehold3 29,100

dio Homes 26,230

Source: Chamber of CommerceStondord Rote & Dota Services

i lr LOOSA COUNTY RETAIL

ALES 110,972,000

TUSCALOOSA COUNTY

FARM DATA

)utatión 57,700

useholds 10,500

dio Homes 10,185

URCE: Bureau of Business Research,

Iversity of Alabama.

'do Arco Population 365,109

TENNESSEE

/IORItiCE

rUSCuti ü,/A

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GENEVA o

FLORIDA

j?'5.?0í)WA:rTS;l !t 11150 K. C.

ESTACLISIIED 1936

eDoT//4 N

n/or.,7nn

Tuscc(ocsa's First Radio StationP. 0. Drawer 4

Phone/ 758-4454

.1

-l"i:i1M :l'l'l:I'l::;Il:::o ` ..g.=i :._,:Ta: q

liLl..e 4lil'I-' !a.ri.:',-Li p yl"iv.(:. {fCl

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11fi 311e1 .e.i"L:¡I..-,.....-,1--N SECON . -Y -f

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t --s..,,....e*Mod. ` y j

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.

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Jasper V .e4..r

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POPULATION AREAjSQ.Ml RETAIL SALES WHOLESALE SALESPRIMARY 163,233 2,763 90,844,650 56,674,150SECONDARY 393,645 12,120 229,902,200 141,830n00

SOURCE Of DATA 11950 CENSUS

PRIMARY AND SECONDARYRADIO COVERAGE

OF

RADIO STATION WJMW

ATHENS, ALABAMA730 KC 1000 WATTS

PREPARED BY

JOHN H. MULLANEY s+('u\l 1114.. R1010 L,cl]1.

W \-111\..1..\ 11 ('

THE ENTERTAINMENT AISLE ON EVERY DIAL IN DIXIE

/i CLEBURNE . 1'1 ,/ Bremen

Anniston / 1 // ' ri///

..Y.1:r.ki..1/.!!1?!...:*:::::-:::- -

it:::" Tailadja I- I RANDOLPH '::-...... ... . . I

e:E: .

....:.41j:¿?.. TALLADEGA ri l

\ HF_ARD \

I

*".

. .

/COOSA

Sylacauga\

5-r

,Childac,imig

-/- ---1//

i TALLAPOOSA II CHAMBERS

I

I

I Linevdle 1 Wedowee

LI

Roanoke

I

I

I

I

I

1 Franklin /,

/.

ITROUPO

.....--

N Newn

Greenville

I-zebulon LA.: -:m44,...:;:...-./....'11,

PIKEr \:::..f.:.....::::::1

___ , .:*11 LaGrange MERIWETHER ly. ,-

le Alexander City I

II. West Point / f

.I

Lafayette tawmut Thomaston 0/Lanett 04 --,_ '.,Rockford I ...-,A

Langdale e íl Dadeville Ii Hamilton. TALBOT -»-- I

1

Camp Hill I

__.1-ELMORE / r- k .

i::;:::::',:y r-A-UT7AUGA i

I

I /................, )

0 Opelika AYLORk HARRISi Auburn 0

I Wetumpka \ ----.-----1-7 - -4

PrattvilleTallassee" I

IS-- I `-,_ - 1LEE il

1

McolliuSCm0GbusEEI

Butlere $ i Notasu,Iga

.1MARION'

sf----1.,.. orP I r Phoenix City tort .../..Tuskegee

I

t---`ending

Lrf.--Montgomery IS.1\ I

Buenai...-,

I

(.5 HOOCH EE\ I

Vista

1

`,19DES ./. ..s..p, MACON _jJ

e Seale_ __ r_t--, I: Ellaville

..' .. r BULLOCK I RUSSELL

i I,s2i-bzi SUMTER

l SCHLEY -1- I::::,:....

II

.......5 STEWART

I MON , I --

I I

Union SpringsI

.....

BARBOUR s ---"---kLumlkin

I

I./ I Preston I-:". I ' 1.0 MVM

-.-It/.....'t:;4:!-:-, -1 L -..r- --- rf --",iI

. . ....-RENSHAW1 PIKE Coverage

)Eufaula e ¿eihorgetow-n.

RANDOLPH i .-.......:'::::.1 TERRELI,:....

Li )t: . MAN

(-------1-'' :"..:9:..

I HENRY ..\ Ft. Clines ..*;:-."...-:-.:Brundidge ill 1

r

,.DALEI

-.7.(71,57,;;;-:,..-t-t.,-.-I I e

.n -`t

1 4 0 0 in DIXIE

I 9".15:)00

Carrolltnn L -7/-':;

LL FFAYETE

COWE TA Fayettev.

1000 Watts Daytime250 Waits Nighttime

Nationally Represented by:INDIE SALES, INC.

New York Chicago Detroit Beverly Hills

917r411MCIAW1.1~.~4.: ozack~ort-m- q--,-.3--t

.. Y.._

S

`' Livingston

L 4 U DE': D A L E York Demopolis

..rznulan

R E E I E ° arentC

i.;-hwtonevivalI

k;_,Lü.,_l i t rY1 on

PICHOCTAW

Thomasville.

fluller°

°S,losGrove Hill

CLARKE

Jut sonoCifolom

é WASHINGTON

.,rt.*A lArrxhx<` ii % :r P

t ay^v.7 ; - ?, (''*Tti t :..ái.,./.;1. A +Í.L.+n..%.`?dFTti". +_

risen City

()riche)

aliatkalle*Wits 2.t[:Ap,rAY9n

á

PE ,3, ; .,

,.*

rijrics

Uniontown.t7..

Linden DALLASOrrvill,

T%l +iiastenMARENGO -

0.5 MV/M 1.04

°Pine Hill °Camden

ZILCOx

Vredenburgh

FyEtl~yROE

A,Aonnx,_.pt

Evei'r4e

1000watts630Iro

SERVING FAST-GROWING WEST CENTRAL ALABAMA

Thomasville, AlabamaYou Must Use WJDB To Get Complete Coverageof the West Alabama and East Mississippi Farmand Industrial Region . . . Where Your SalesMessage is Sold More Effectively.

1000 WATTS AT 630 KCCecil Goodreau, General Manager

P.O. Box 757 Phone MEdford 6-4438THOMASVILLE, ALABAMA

PRIMARY

SECONDARY

BROADCASTERS SERVICE COMPANY

\\\ \\\\

SCALE OF MILESt -i0 10 20 30 40 50Vw V v A\\\\ \\\\\\\\\`\\`\`\ \\\\\ \\.\vvA \v Vy \v Av v \ \\ \A\\ vA\V v\`A \V` VV3At\\\\w....\.: \ \\\\\'\\\\\\\\o .\\\:::\\

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RADIO STATION

COVERAGE MAPV AAAv\\

\\\ \\\

............. . ..... . ..... .:.r:: ........ . . .. ... .,. .

. . . .. .. :. . ..., . : :: :.. . . . . ... .: ::: ::::: :.. . ... .; ,. .

Rsvi«E ( DEKALB _..........

1"-

* GADSDEN

V

1 -FUTHOU11ASNVILLE

1-1 A

CLAI RA - JAq(SOMN uf. L,

ALcx/yyÓR Wcnv .

'

PELL

:.

CITYl Bvnv=-.

ThLEBUTALLA (4,i - I/ Y

RSHALL' 'f . . I

N,..,' \/ETOWAH 1=

1BLOUNT,ONEONTA

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:RSO_'V1

5_____

1111''

'

B Y (- ( , / Í ASEJOWEE

J A CLAY NDC'LF'I-

,/

*HEFLJN

.5MV/M

C 0 OS A I TALLAPOOSAÍ

.I

lraí i:XY3'1

R4GKFORD I S7A#?EFÍFf:f....,,:

i . . : ... ... .:

COVERAGE AREA.5 and 1 MV/M

Station WHMAANNISTON, ALABAMA

1958 DATA

WHMA

i'apulatlanRetail Sal,Rodio Horn.

05 , 0.1 MVCovrc.. Coverage

297,043 993,792

$206,7 5,570 $709,902,56069 244,122

DATA ON ANNISTON

Anniston. Metropolitan. Areu Population

Anniston P.MetropolitanArea Retail Sales

Al.. GUN COUNTY DATA

Bt,y.r,;

64,500

$70,148,900

''1G4,684, 0008G,575.,:/:n,

AMAmerican Network Affiliate In

A K N t S T O N

FULL TIME 1390 KC5000 Watts

ANNISTON, ALABAMA

INDUSTRIAL AND MILITARY CENTEROF NORTHEAST ALABAMA

M cc' r , Street, General `1 :nager

STUDIOS

,cwntow in The Radia Building4:h & NvbleAD ó-7545

FM

R,:,-cser -.' Mai ,r:ally t_yrk C<,,+,SpANY, INC.

_ r Atbanta

FULLTIME RADIO IN GREATER HUNTSVILLE

BunkerHill

Aspen-Ñilf ._P112S '

Pro:peetArdmor. ...¿ester -

:Pettusvl)e -Mú Rozell

G¡psy -!'NeaP - - -

,Athens College-

. Detrose -

l Blanche TENNESSEE-1_ - -_. Taft----+

- I:Cash*Point...,.e. Elkwood" ®Fisk

Lincoln

LINCOLNHowell Fayettevillé-

Hurd low ---TElk River

-- -

Flintvíllé- - - i Huñtfa

- Elora I- -.I FRANKLIN

- -- _ MADISONT-hach ` - - New - "Market

- }(arvest Gládstóne . .._r._ f ®. :Ala. St. College

Qeposit-At'1`1eflse I-U.Alabama, -

H41SIJoro

Tá -ner

+Ti$¡ty

t Wheeler-.Lak

Dgctitu r

_Flint

- Capshaw

Graeñlsrier

Aina--

jBBelle -MadiSofl

Mop [el Ile_

t Tr¡Qn:,-

._ I Monrovia\ Greenfield

RytandMaysvilles

e I

-

Priceville

Redstone ArsonSomerville -

-

f Harts -dieFlºretté..

Oleander_.lIOWAN ALABAMA I Guntersville

- 1Eva n

-Unionr!,GeFafkvlle Warrenton

©Welch 769A ,-.Ed Scanf -City--J- ulaco--- Arab

-- Plevna -

-

. "

Francisco

`-) Estill -Fork

-Swaim*

Pri nt:etort

-_Ñoilytree- Skyline

JACKSON

U NTSV I L L ETrenton_ Gurley

OwensXRoads

New HopeFlora

Itt bit* Afaid.u6Huntsville, Alabama

WFIX programs exactly whatthe audience prefers, especiallyhigh -income, better -educatedfamilies. RADIO PULSE showsWFIX Radio holds the house-wife audience in MadisonCounty - 32% OF TOTALHOMES.

RADIO STATION WFIXPostal Box 7

Phone (205) 534-5641

Huntsville, Alabama35804

A PROFILE OFHuntsville,ALABAMA

SPACE CAPITAL of the FreeWorld = home of the Army

- -Missile Command and NASA'sGeorge C. Marshall Space F lightResearch Center, with- more

- = - than -25,000 employees.

HUNTSVILLE - among thetop five heavy growth, highincome cities in North Americain the 1955-1970 Era - hasattracted industries from acrossAmerica to support develop-ments at the government bases.These new firms employ morethan 15,000.- The per -familyincome forHuntsville exceeds$9,750.

HUNTSVILLE - until the- Larkinsville - -early. 195O's -8-:sleepy little

Rock Al..- -town in northern Alabama - iswoody¡Ile Lim Rock now a thriving metropolis with

Aspel

Letcher

Grart -

Preston_ _ lYh4RSHALL:

Cottonvill=! Columbus Ctv

Lake ---

0

1000a, W TTS'Market Data: 0.5 MVM 0.1 MVM

Coverage Coverage

Population 209,840 477,390Households 55,380 128,300Radio Homes 55,010 127,040Spendable Income $375,788,000 795,245,000RETAIL SALES $282,940,000 654,383,000Food Stores $ 66,455,000 164,382,000Drug Stores $ 5,947,000 13,964,000Department Stores $ 43,188,000 66,220,000Apparel Shops $ 14,882,000 32,496,000Homefurnishings $ 14,750,000 35,934,000Auto Dealers $ 54,937,000 143,219,000Service Stations $ 17,266,000 44,520,000Auto Ownership 78,940 204,930Farm Population 33,210 99,200Farm Income $ 55.,290,000 169,382,000

source::iM3S Consumer Data 1969.

skyscrapers and numerous_ industries. in_ every direction.

L"ow=cosf - TVA power, theavailability of water, a

temperate-climate5.11 add up toa progressive industrial climate.. add to this modern recrea-

tional advantages, an unusuallysuccessful -racial harmony, plusmodern collegiate institutions,and -you _have Huntsville, a

sprawling high -income city ...and with it, you have WFIXRADIO!

WFIX RADIO programsMiddle -of -the -Road music plusthe Modern, soundly blended.No rock, no soul.

.__WFIX- RADIO providescomplete news throughout theday, including three 15 -minutenewscasts; an early morningFarm report; Sports nev.sthroughout the day pluscoverage of Huntsville footballand basketball; University ofAlabama sports; and specialcoverages such as the I ndy 500.Rebel 400 and Southern 500auto races.

Nationally Represented byTHE MEEKER COMPANYIn the Southland byBUSBY, FINCH & WOODS

3'repctreil n ftt Í1.~L'IO ,;.;, Unlimited

WTUF COVERS THE GREATER GULF COAST.PRIMARY COVERAGE INCLUDES SIX ALABAMA, SIX MISSISSIPPI AND THREE FLORIDA COUNTIES.

JONES WAYNEHattiesburg I

NIRunneletown

1PERRY

Richtono

oNee Augusto

HARRISON

Boy StLouis

-5t

OPiove

StateLire

0.1 MO st- d . i.anrevi neCioi orne O

Chotomn

WASHINGTONvinegar Bend

OoMcIntosh

00eer Pork

05 MIV/M3 Catver_O

°Luc.dole

GEORGE

c.á

JACKvon Cleaví0

rn

O

r- Citronelle(!)

HurleyO

N

M 0 Chu nebula

°er

i vérnonO p

MV/MóBucks

I L.- E

tjk VSo

M

CnickasaWhistler O °Pr'Ichord O

M 0B IL E

Theodore

(S Elmo

Gr Ond Boy

Bayou LOBor

SOUND

GULF

Coden

Jackson

C LARK E

Fort Morgon

O f

MONROECOVERAGE MAP

WTUF1000 WATTS 840 ke

Measured Field IntensityFederal Type 101-B Meter

e....r tor . . ...... ......... e..a. e.s

E SOAMBIAOBrewton

OS¡apteton

BALOWI fpnnº OLodey

o Robehope

I

OSummerdale

1 fiho es

MEXICO

Atmore Cona.1 /

1--.......:721.11~...611...11.114,15.° F omar0ior,¢b A yr e,y7mcawe,eW,

F L A.(

,ew-4 Spr+ag

BOy Mretle Walnut Hill r Marson0

ESCAMBIA S ANTA OSA Cresrnewmobno0

Oauscogee

ENSACOLA

yorrington

Ni tonor.

OKALOOSA

FIOrOsWOItOn

WTUFRADIO MOBILE. INC.

525 DONALD STREETMOBILE. ALABAMA

CLE AA CHANNEL 840.THE MUSIC e3T2LTIOSP4

WU,..y I 'n 1410 ON EVERYBODY'S DIAL 5000 WATTS DAY AND NIGHT

Mount Olive/ JONES

Ilinóo I Laurelo I Waynesboro*

COVINGTUN I Ellisville

Eastabutchie OvettlU ° I

° TFORREST I SraTtiné6Sumrali L_ Petal Richton I oUMAR i ®Hattiesburg

I GR ENEeo

I Palmeri PERRyIMc°- I Ne`" °BeéumontI Augusta I Leakes, Laurin I

Purvis*

1-_1rMISSISSIPPIRL RIVER

I i----o i STONE wig

oplarville

fP. - 1-IHANCOCKIHARRI

icuneN Cu

KilnoBay o..

Saint Loui

Wavele

Ii N ceville

I li 7 / Valparaistdsbóro Biloxi cean P a Sa t lvie`'q Brent IFort Walto® I Foley, Lillianillo o f+IGS«+COí,,.lHeachport1 prings Q.{r I, Bayou La Batr , West Pensacola®tc+ ,,, .......---,ear hp,-- ississipdi, asCagoula¡ Alabama Port Warrin nf pestinCity \ East Side IPass Christian 1 I t

SHIP 1. HORN 1.

Q4e

CHANDELEUR

ÍSLl1NDs

O.5MV/M

I WALTON

1

stv ieW

I De FunilI Spring

elluaanna''aaaaanuaonaaaaaanseaaaaaaaaaaaaaaaaaaaaaaanaaaaaaanaaanaaaanaaaaaaaaaaºaaaaaaaaaaaaaaaaaaaaaaaút_

Population

oSiles

Grove Hill*o Salitpa o

Whatteyl

/LJr.l ,O(dale

Uriaho j ---

Bucatunna o

edalee

o MillryWASHINGTON

*Chato

__ALABAMA ESCAMBIA-I oMnt Vernon I

CitronelleMOBILE S Atmore ts

I °StocktonChunchula ./ oJeyoBay Minette

::aVdOSTAROSA IOKLEght(WilmrMie SaralandES8IA Cw8óerSatsumaolinoo` f L® R I D~

HoltoMillig_Í JACKSON -- Prichard y. MO

II ' eCanto t V °Milton I

Í o agdad

i oChapman j(Luverneet Georgianar

CONECUH \\ McKenzieI BrantleyMonroeville ° ,

° / I COVINGTON 17l

/City ( Evergreen Red Lev o oGantt -

/ o River Fells

Castleberr IaAnda sia

I Opp

t-9Brewton pEast Bre I

Canoe Lockhart o Io Flomation a FloralLa.IHillo

Theodorea °P'Iberville a o

O oin Sc, in Elmo

COVERAGE MAP

1,024,800

Households 270,880

Passenger Cars 343,060

C S I $1,637,309,000Retail Sales $1,009,608,000Food $ 251,112,000

iDaphne nmen 1

Robertsdale

Fairhope

(

RUrIRVL

I Beatriceo

AFFILIATE

MOBILE, ALABAMADrug $ 38,943,000Gen. Mdse $ 129,015,000Apparel $ 55,480,000Home Furnishings $ 60,329,000Automotive $ 221,314,000Service Station $ 93,798,000

Source SRDS 1/1/64

REPRESENTATIVE SRI., ONE IIiPFIEOENT/6T1VEB.INC.

EC1l111)

:TES

k

McNAIRY

,,.1 ' 'ALCOHN

L. rJTIIfA`

l ..tiNTOTOC

Nc"Sr.O,-

NTISS

,TAWAMBA

MONROE

wW't.DES

NOXUBEE

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,OURCE: BASED ON REGULAR LISTENER RESPONSE.vcsPrime Coverage Area El Secondary Coverage Area

690 kc W V 0BIRMINGHAM, ALABAMA

50,000 Watts"TIIE VOICE OF DIXIE"

Number of Counties in Total Homes in Prime CoveragePrime Coverage Area = 75 Area = In Excess of 800,000

ALA 3i= A' MOST P®WERIVL SALES MEDIAED!A

690 kc

"THE VOICE OF THE VALLEY" - HUNTSVILLE, ALABAMA . . . THE FASTEST GROWINGMARKET IN THE SOUTH . . .

W WVOV Radio in Huntsville, Alabama since With 10,000 watts of power on 1,000the summer of 1968 is something new and WVOV Radio can sere over 5,000,000tremendously exciting in the Tennessee people. WVOV's programming is the "now"Valley. Yes, WVOV with 10,000 watts ofpower and the most modern equipment to

sound in Contemporary Radio" with news at20 after the hour. WVOV has unparalleled

provide modern sound to one of the largest local news coverage, with Associated Press.

O markets in the South.

WVOV - the Tennessee Valley's mostHuntsville -Decatur Metro Areas claims a Powerful Radio voice. When you buyV population of 289,900. Retail sales in 1968 WVOV, you sell Huntsville, and thereached $381,778,000. Tennessee Valley.

BIG 1IN THE

TENNESSEE

VALLEY

WVOV RADIOBox 5188

Huntsville, Ala. 35895205-859-2441

Now No. 1 More Hours From 6AM to 6PM(According To Latest Pulse)

DIAL 100010,000 WATTS

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