1.Advertising. Types and functions.2. Promotion. Techniques and differences.3. Advertising and promotion. Comparative analysis.

Adverts

Notify in variousways

Inform about new goods or

services

Help makea choice

Advertising

Imposes the goods onthe buyer

Recollects the lasttrade mark or the

name

1. Advertising is paid.2. It is carried out with the use of mass-media or special information.3. Advertising informs and convinces for the goods or services.

produce knowledge; create preferences; stimulate thoughts and

actions about the product; accelerate the distribution

of the products; create an awareness

about products;

Figure 1. Advertising

methods analysis

Figure 2. Promotional components

Promotions include

Two-for-one Coupons Free samples

- Promotions are so easy to set up;

- They are well-suited to small- or medium-sized companies;

- cheaper than advertising

Promotional strategy includes

Segmentation Targeting Positioning Messaging Sales promotion

Advertising andPromotion

Feed Support

Advertising informs - promotion stimulates potential customers to action.