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    Business Mathematics

    Prof. Devaki Nadkarni

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    ApplicationsMarketing Management:

    Analysis of Market Research Information

    Sales Forecast Determination of Seasonal Fluctuations

    Financial Management:

    Financial Forecast and Budgeting Financial Investment Decisions

    Credit Policies, Credit Risk Analysis

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    Applications contd

    Human Resource Management Labour turnover rate

    Employment trends

    Performance appraisal

    Wage rate and incentive plans

    Production / Operations Management

    Evaluation of machine performance,maintenance policies

    Quality control requirements

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    Syllabus

    Basic Statistical Concepts

    Summarisation of Data

    Elementary Probability Theory

    Elementary Statistical Distributions

    Sampling Distributions

    Statistical Estimation

    Test of Hypothesis

    Simple/Multiple Correlation& Regression

    Analysis of Variance

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    Syllabus .. cont

    Elements of Differentiation and Integration

    Elements of Determinants

    Elements of Matrix algebra

    Books:Statistics for business and economics : Anderson & Sweeney

    Business Statistics for contemporary decision making: Ken Black

    Statistics for management : Levin & Rubin

    Business Mathematics : J. K. Sharma

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    Statistics

    Statistics is the art and science of collecting,analyzing, presenting and interpreting data.

    In business and economics, statistics is usedgo give managers and decision makers abetter understanding of the business and

    economic environment and thus enable themto make more informed and better decisions.

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    Statistics

    Descriptive Statisticsare the tabular,graphical, andnumerical methodsused to summarize

    and present data.

    Inferential StatisticsThe process ofusing data obtainedfrom a sample tomake estimates andtest hypotheses

    about thecharacteristics of apopulation

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    Key Terms

    Data: The facts and figures.

    Population:The set of all elements of interest in aparticular study.

    Sample: A subset of population.

    Census: The set of all elements of interest in aparticular study.

    Sample Survey: A survey to collect data on asample.

    Variable: A characteristic of interest for elements.

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    Data Sources

    Primary Data

    Obtained by a study specifically designed to

    fulfill the data needs of the problem at hand. Original data

    Secondary Data

    Data which are not originally collected butrather obtained from published or unpublishedsources are known as secondary data.

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    Methods of Data Collection

    Primary Data

    Observation

    Personal Interviews

    Mail Questionnaire Method

    Telephonic Interview

    Secondary Data

    Published and unpublished sources

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    Editing Primary Data

    Editing of data should be done to ensure

    Completeness

    Consistency

    Accuracy

    Homogeneity

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    Secondary Data

    Sources of secondary data

    Published sources (Govt. Agencies,

    Industry Associations, Market ResearchAgencies)

    Unpublished sources (within the

    organization)

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    Secondary Data cont

    Before using secondary data, check for

    Suitability

    Reliability

    Adequacy

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    Levels of Data Measurement

    (Scales of Data Measurement)

    Nominal Lowest level of

    measurement Ordinal

    Interval

    Ratio Highest level of measurement

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    Nominal Level Data

    Numbers are used to classify orcategorize

    Example: Employment Classification 1 for Educator

    2 for Construction Worker

    3 for Manufacturing Worker

    Example: Nationality

    1 for American

    2 for Canadian

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    Ordinal Level Data

    Numbers are used to indicate rank or order

    Relative magnitude of numbers is meaningful

    Differences between numbers are not comparable

    Example: Ranking productivity of employees

    Example: Taste test ranking of three brands of soft drink

    Example: Position within an organization

    1 for President

    2 for Vice President 3 for Plant Manager

    4 for Department Supervisor

    5 for Employee

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    Example of Ordinal

    Measurement

    fi

    n

    i

    s

    h

    1

    2

    3

    4

    5

    6

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    Ordinal Data

    Faculty and staff should receive preferentialtreatment for parking space.

    1 2 3 4 5

    StronglyAgree

    Agree StronglyDisagree

    DisagreeNeutral

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    Interval Level Data

    Distances between consecutive integersare equal

    Relative magnitude of numbers is meaningful Differences between numbers are comparable

    Location of origin, zero, is arbitrary

    Vertical intercept of unit of measure transform

    function is not zeroExample: Fahrenheit Temperature

    Example: Calendar Time

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    Ratio Level Data

    Highest level of measurement

    Relative magnitude of numbers is meaningful

    Differences between numbers are comparable

    Location of origin, zero, is absolute (natural)

    Vertical intercept of unit of measure transformfunction is zero

    Examples: Height, Weight, and Volume

    Example: Monetary Variables, such as Profit and

    Loss, Revenues, and Expenses

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    Data Level, Operations,

    and Statistical Methods

    Data Level

    Nominal

    Ordinal

    Interval

    Ratio

    Meaningful Operations

    Classifying and Counting

    All of the above plus Ranking

    All of the above plus Addition,Subtraction, Multiplication, andDivision

    All of the above

    StatisticalMethods

    Nonparametric

    Nonparametric

    Parametric

    Parametric

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    Examples: Identify scale

    Variables:

    1. Age

    2. Gender

    3. Class rank

    4. Make of automobile

    5. Annual sales

    6. Method of payment (cash, check, credit card)7. T shirt size (small, medium, large)