1d2. digital industry and sharing economy 3h (ied)
DESCRIPTION
Supporting document (part I) for the seminar and conversation about the Sharing Economy offered by Carlos Goga to the students of the Strategic Desing Lab at IED Master MadridTRANSCRIPT
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ABOUT THIS PRESENTATION(released: June 10th, 2015)
PART I: DIGITAL INDUSTRY: LAWS AND RULES SUPPORTING THE SHARING ECONOMY
PART II: SHARING ECONOMY: SOCIAL ROOTS AND PERSONAL MOTIVATIONS
PART III: SHARING ECONOMY: STRUCTURE AND LEADING INITIATIVES AND COMPANIES
PART IV: SHARING ECONOMY: MOVING FORWARD
1
http://es.creativecommons.org/licencia/
ownership
this document has been created by Carlos Goga. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
if this document came into your hands and your would like to contact the author, please e-mail at [email protected] orphone to (+34) 639 054 485
contextthis document introduces the sharing economy and serves as a support for discussion so as validating opportunities and identifying risks
audiencethis document is intented for individuals evaluating professionallythe sharing economy
updatethis document updates any other document of similar nature, but dated previously
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PART I: DIGITAL INDUSTRY:
LAWS AND RULES SUPPORTING THE SHARING ECONOMY
[1h30min]
< El hombre que sabe y sabe lo que sabe, es un sabio sguelo!.El hombre que no sabe y sabe que no sabe, es simple ensale!El hombre que sabe y no sabe que sabe, est dormido despirtalo!.El hombre que no sabe y no sabe que no sabe, es un necio huye de l! >
Proverbio rabe
Carlos GogaENTRENADOR EMPRESARIOS
[email protected](+34) 639 054 485
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corporations start-ups
education other remarkable experiences
+25 years devoted to digital technology,
innovation, and business
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WELCOME TO THE SHARING ECONOMY!
4
https://youtu.be/Jl6dAVVhMXI
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5LA TECNOLOGA Y EL JUEGO DE SILICON VALLEYLA CONDICIN DE INDIVIDUO INNOVADOR
DIGITAL TECHNOLOGY: SILICON VALLEY GAME
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DIGITAL TECHNOLOGY: CHANGE ENGINE
IMPROVEMENT
AUTOMATIC
FAST
WORSE
DEHUMANIZES
SLOW
TECHNOLOGY
CHANGE
?
1 > SELF2 > PROFESSIONAL
3 > BUSINESS4 > SOCIETY
1PUSH
2DRAG
3BLOCK
innovation
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CHAIR
SHOES
SOFA
CLOUD
INDIVIDUAL
The only importantthing is the PARTY
SILICON VALLEY: THE GAME
internet of things
internet of things
internet of things
-
8CHAIR
-
9SHOES
-
10
SOFA
-
CHAIR
SHOES
SOFA
CLOUD
INDIVIDUAL
The only importantthing is the PARTY
SILICON VALLEY GAME
internet of things
internet of things
internet of things
1 > SELF2 > PROFESSIONAL
3 > BUSINESS4 > SOCIETY
CHANGE
?
12 3
ANY TIME,ANY PLACE,ANY DEVICE, ANY PERSON,
ANY HAPPENINGCOMUNICATIONINFORMATION
-
12
IT IS ABOUT COMUNICATION!
-
13
any time
-
14
any place
-
15
any device
-
16
any person
-
17
any happening
-
CHAIR
SHOES
SOFA
CLOUD
INDIVIDUAL
The only importantthing is the PARTY
SILICON VALLEY GAME
internet of things
internet of things
internet of things
1 > SELF2 > PROFESSIONAL
3 > BUSINESS4 > SOCIETY
CHANGE
?
12 3
ANY TIME,ANY PLACE,ANY DEVICE, ANY PERSON,
ANY HAPPENINGCOMUNICATIONINFORMATION
-
19
PRIZE? become BILLIONAIRE plus create for a BILLION others
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DO NOT CONFUSE GEOGRAPHIES!
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SILICON VALLEY: THE GAME
BASIC RULES
Rule #1.Moores Law
Rule #2.Economies of scale
Rule #3.Network Economies
Rule #4.First-to-market
Rule #5Amaras Law
Rule #6.Complementary
Goods Law
Other rules
RECENT FLASHES
Flash #1. smart-phones
Flash #2.social networks
Flash #3.big data
Flash #4.sharing economy
apps
TECH GENERATIONS
Gen #1. MS-DOS
Gen #2.WINDOWS
Gen #3.FACEBOOK /
APPLE
TECHNOLOGICALZEITGEIST
Axis #1. Omnipresence of
technology
Axis #2. Individual at the center
Axis #3. Exponentialacceleration
SOCIETY AND SELFZEITGEIST
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23 DIGITAL INDUSTRY: BASIC RULES
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DIGITAL INDUSTRY: BASIC RULES
#1.Moores
Law
#2.Economies of
scale
#3.Network
economies
#4First-to-market
#5.Amaras
Law
#6.Complements
Law
All this rules apply almost purely to the sharing economy
24
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DIGITAL INDUSTRY: BASIC RULES
#1.Moores
Law
#2.Economies of
scale
#3.Network
economies
#4First-to-market
#5.Amaras
Law
#6.Complements
Law
Over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years
Gordon Moore
25
[En la historia del hardware informtico, el nmero de transistores en los circuitos integrados se duplica aproximadamente cada dos aos]
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ANY SMART-PHONE IS A SUPERCOMPUTER AT OUR POCKET!
26
Ao
Precio
Pantalla
Resolucin
Microprocesador
RAM
Memoria
Sistema Operativo
Medidas
Peso
Conectividad
Otros
1999
2700 euros
15 pulgadas
768x1024
650 Mhz Pentium III
128 Mb
18,1 Gb
Windows 98 SE
325 mm x 267 mm x 54 mm
3492,66
Ethernet
micro, altavoces
lector DVD
2012
483 euros
4,8 pulgadas
720x1280
1,4 Ghz Quad Core
1 Gb
64 Gb
Android 4.0
136,6 mm x 70,6 mm x 8,6 mm
133 gramos
HSPA, WiFi, Bluetooth, NFC, DLNA
micro, altavoces
cmara 8 Mpx, cmara 1,9 Mpx
GPS
barmetro
acelermetro, giroscopio
sensor de proximidad
6
3
2
8
4
2 x 4 x 8
26
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DIGITAL INDUSTRY: BASIC RULES
#1.Moores
Law
#2.Economies of
scale
#3.Network
economies
#4First-to-market
#5.Amaras
Law
#6.Complements
Law
27
Companies obtain cost advantages due to size, with cost per unit of output generally decreasing with increasing scale as fixed costs are spread out over more units of output
[Las empresas obtienen ventajas debido a su tamao, con el coste unitario generalmente decreciendo con el aumento de la produccin ya que los costes fijos se reparten entre ms unidades de producto]
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DIGITAL INDUSTRY: BASIC RULES
#1.Moores
Law
#2.Economies of
scale
#3.Network
economies
#4First-to-market
#5.Amaras
Law
#6.Complements
Law
28
The value of a telecommunications network is proportional to the square of the number of connected users of the system (n2)
Robert Metcalfe
[El valor de una red de telecomunicaciones es proporcional al cuadrado del numero de usuarios conectados al sistema (n2)]
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29
VALUE GROWTHS AS CONNECTIONS GROWTHS!
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VALUE GROWTHS AS CONNECTIONS GROWTHS!
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DIGITAL INDUSTRY: BASIC RULES
#1.Moores
Law
#2.Economies of
scale
#3.Network
economies
#4First-to-market
#5.Amaras
Law
#6.Complements
Law
31
In digital markets, being first to market and getting leadership becomes a self fulfilling prophecy; early markets are a land grab
[En los mercados digitales, ser el primer en llegar al mercado y conseguir el liderazgo se convierte en una profeca que se retroalimenta; los mercados nacientes son tierra de nadie]
when we create something that is x10 better, or x100 better, then it will no longer be better but NEW
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32
TECHNOLOGY ADOPTION CURVE IS THE ONLY STRATEGY TO FOLLOW!
EARNED MEDIA
PAIDMEDIA
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UNDERSTAND THE BOW AND MAKE IT A WINDMILL!
33
1.000.000 100.000 10.000 1000 10.000 100.000 1.000.000
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DIGITAL INDUSTRY: BASIC RULES
#1.Moores
Law
#2.Economies of
scale
#3.Network
economies
#4First-to-market
#5.Amaras
Law
#6.Complements
Law
34
We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run
Roy Amara
[Tendemos a sobrestimar los efectos de la tecnologa en el corto plazo y a infra estimarlos en el largo plazo]
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DIGITAL INDUSTRY: BASIC RULES
#1.Moores
Law
#2.Economies of
scale
#3.Network
economies
#4First-to-market
#5.Amaras
Law
#6.Complements
Law
35
Demand for the major product increases when the price of complementary products decreases
[La demanda del producto principal aumenta cuando el precio del complementario disminuye]
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36
COMPLEMENTARY GOODS LAW APPLIES TO MULTIPLE INDUSTRIES
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red cerrada
http://www.slideshare.net/andreasc/101-myths-about-the-mobile-economy
Google lleva la economa de los complementos a lmites(por supuesto, tambin lo hacen otros como Microsoft y Apple)
37
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DIGITAL INDUSTRY: BASIC RULES
#1.Moores
Law
#2.Economies of
scale
#3.Network
economies
#4First-to-market
#5.Amaras
Law
#6.Complements
Law
38
Oth
er. H
ofs
tad
ter'
sla
w It always takes
longer than you
expect, even
when you take
into account
Hofstadter's Law
Oth
er. Mu
rph
y'slaw
If anything can
go wrong,
it will
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39
TECHNOLOGY GENERATIONS (EASY THINKING)
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SILICON VALLEY: THE GAME
BASIC RULES
Rule #1.Moores Law
Rule #2.Economies of scale
Rule #3.Network Economies
Rule #4.First-to-market
Rule #5Amaras Law
Rule #6.Complementary
Goods Law
Other rules
RECENT FLASHES
Flash #1. smart-phones
Flash #2.social networks
Flash #3.big data
Flash #4.sharing economy
apps
TECH GENERATIONS
Gen #1. MS-DOS
Gen #2.WINDOWS
Gen #3.FACEBOOK /
APPLE
TECHNOLOGICALZEITGEIST
Axis #1. Omnipresence of
technology
Axis #2. Individual at the center
Axis #3. Exponentialacceleration
SOCIETY AND SELFZEITGEIST
-
41
functionality user group
STARTING 3rd. GEN IS ALL ABOUT COMUNICATION!
1 2 3
-
former colleagues
partners
neighbor
clubs
schoolmates
family
friends
couple
colleagues
COMMUNICATIONS HIERARCHY
WE PLAY THE GAME BY REDEFINING HOW AND WHOM WE COMMUNICATE WITH!
financial
shopping
media
travel and leisure maintenance
school
security
health
government
me in themiddle
-
family
friends
couple
colleagues
COMMUNICATIONS HIERARCHY
WE PLAY THE GAME BY REDEFINING HOW AND WHOM WE COMMUNICATE WITH!
insurance
shopping
travel and leisure maintenance
security
health
government
happening in the middle
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COMMUNICATIONS HIERARCHY
0 Zone
1 Zone
2 Zone
3 Zone
Me We, daily We, eventually
Allothers
- intimacy / trust +
WE PLAY THE GAME BY REDEFINING HOW AND WHOM WE COMMUNICATE WITH!
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COMMUNICATIONS HIERARCHY
WE PLAY THE GAME BY REDEFINING HOW AND WHOM WE COMMUNICATE WITH!
1:11:few
1:manyfew:few
few:many many:many
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46
THE SHARING ECONOMY IS ABOUT WIDE-OPEN MANY:MANY COMMUNICATION!
accomodation
transport
meals
activities
-
47
functionality usergroup
of common interest
STARTING 3rd. GEN IS ALL ABOUT COMUNICATION!
1 2 3
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48TECHNOLOGY ZEITGEIST
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SILICON VALLEY: THE GAME
BASIC RULES
Rule #1.Moores Law
Rule #2.Economies of scale
Rule #3.Network Economies
Rule #4.First-to-market
Rule #5Amaras Law
Rule #6.Complementary
Goods Law
Other rules
RECENT FLASHES
Flash #1. smart-phones
Flash #2.social networks
Flash #3.big data
Flash #4.sharing economy
apps
TECH GENERATIONS
Gen #1. MS-DOS
Gen #2.WINDOWS
Gen #3.FACEBOOK /
APPLE
TECHNOLOGICALZEITGEIST
Axis #1. Omnipresence of
technology
Axis #2. Exponentialacceleration
Axis #3.Individual at the center
SOCIETY AND SELFZEITGEIST
-
50
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AS THE GAME MOVES FORWARD
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51
CHANGE ENGINES ADD-UP
Sou
rce:
Fo
ra
fu
ture
fri
end
ly w
eb
by
@b
rad
_fro
st
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DIGITAL TSUNAMI
Sympton #1. Digital wave
Sympton #2. Digital swirl
Sympton #3. Centripetal force
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53
DIGITAL MANIFESTS ITSELF BY WAVES
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54
IT ENTREPRENEURS TRY TO RIDE THE NEXT BIG ONE!
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55
A SWIRL KEEPS SWALLOWING INDUSTRIES AND OBJECTS!
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56
CENTRIPETAL FORCE CONCENTRATES WHERE INNOVATION STARTS!
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57
EXPONENTIAL ACCELERATION
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58
EXPONENTIAL ACCELERATION
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WELCOME TO THE AGE OF THE CUSTOMER!
59
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NOT DUMB CUSTOMERS ANYMORE
60
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BUT SAVVY, SMART-CUSTOMERS!
61
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SMART-PHONES OPENED OUR BEING AS SMART-HOMOSAPIENS!
62
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LETS LISTEN A LIVE STORY ABOUT ALL THIS!
63
https://youtu.be/8K4TqUcojqg
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LA PIRMIDEEL ARTE DE LIDERAR Y DIRIGIR EN EL SIGLO XXI
LA PIRMIDEEL ARTE DE LIDERAR Y DIRIGIR EN EL SIGLO XXISOCIETY AND THE SELF
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65
SOCIETY IS CHANGING IN REAL-TIME AS DIGITAL MOVES FORWARD
GLOBALIZATION & LOCALIZATION
VIRTUALIZATION & AUTOMATIZATION
TRANSPARENCY & CONTROL
SOCIETY(ECONOMICS AND POLITICS)
DIGITAL TSUNAMI
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GLOBALIZATION AND DESLOCALIZATION
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VIRTUALIZATION AND AUTOMATIZATION
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w-t
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no
logy
-is-
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yin
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TRANSPARENCY AND CONTROL
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THE INDIVIDUAL IS CHANGING IN REAL-TIME AS DIGITAL MOVES FORWARD
PARTICIPATION & OURSOURCING
24X7 COMMUNICATION
EXPANDED CONSCIOUSNESS
SELF(INDIVIDUALS)
TSUNAMI DIGITAL
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70
PARTICIPATION AND OURSOURCING
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71
24X7 WIDE-OPEN COMMUNICATION
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EXPANDED CONSCIOUSNESS
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73
SOCIETY(ECONOMICS AND
POLITICS)
DIGITAL TSUNAMI
PAST(CONCENTRATION
INSTITUTIONS)
EMERGING FUTURE(DISTRIBUTION INDIVIDUALS)
DIGITAL IS STRESSING SOCIETY, BUSINESS, AND THE SELFWHILE OPENING FOR A FUTURE THAT WANTS TO EMERGE
GLOBALIZATION & LOCALIZATION
VIRTUALIZATION & AUTOMATIZATION
TRANSPARENCY & CONTROL
PARTICIPATION & OURSOURCING
24X7 COMMUNICATION
EXPANDED CONSCIOUSNESS
SELF(INDIVIDUALS)
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hyper-capitalism or a sustainable alternative?
74
https://youtu.be/-Qq7GyF3smc
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75
SOCIETY(ECONOMICS AND
POLITICS)
DIGITAL TSUNAMI
PAST(CONCENTRATION
INSTITUTIONS)
EMERGING FUTURE(DISTRIBUTION INDIVIDUALS)
DIGITAL IS STRESSING SOCIETY, BUSINESS, AND THE SELFWHILE OPENING FOR A FUTURE THAT WANTS TO EMERGE
GLOBALIZATION & LOCALIZATION
VIRTUALIZATION & AUTOMATIZATION
TRANSPARENCY & CONTROL
PARTICIPATION & OURSOURCING
24X7 COMMUNICATION
EXPANDED CONSCIOUSNESS
SELF(INDIVIDUALS)
SHARING ECONOMY
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FINthxs ;)
76
Carlos GogaENTRENADOR EMPRESARIOS
[email protected](+34) 639 054 485