1.defn , role & importance

8/2/2019 1.Defn , Role & Importance

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Communication is the exchange of facts

ideas,opinions or emotions by two or morepersons.

George Terry


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Word communicate is derived from the latinword communicare which means to makecommon or to share or participate.

First & foremost it is a social activity.

Communication means to inform, tell ,show

or spread information.


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The sucessful transmission of informationthrough a common system ofsymbols,signs,bhvr,speech ,writings orsignals.


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Adminstrative Communication is a process

which involves the transmission and accuratereplication of ideas ensured by feedback forthe purpose of the purpose of elicitingactions which will accomplish organisational

goals.


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Continous Process

Needs proper understanding Leads to the achievement of the

organisational objectives

Dispels misunderstanding


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Building Human RelationsJob Satisfaction and Good Morale Prompt Decision and Its Implementation.Avoids Illusion

Maximum Production at minimum cost Basis of Managerial functionsa)Planningb)Organisingc)Direction & Leadership

d)Motivatione)Co ordinationf)Control


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Smooth Working of a business firm

Contact with external Partie


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Internal Communication

1. Effective communication promotes a spiritof understanding and co-operation

2. Business has grown in size

3. Business activity has become extremelycomplex.


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External Communication

1. Government Agencies and Departments.

2. Distributors, Retailers, Individual customersetc.


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Growth in the size of the organisation


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Growing importance of human relations

Public RelationsAdvances in bhvrl sciences

Technological Advancements

Motivation & Morale

Corporate Image


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To give &receive information

To provide advice

To provide counselling

To issue orders and instructions

To impart education & training


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Information (MIS, DSS,etc)

Control

Motivation

Emotional Expression


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An integral part of organisational process Direct supervision Two way Communication

Informal Communication

Listening Clarity Specific

Honesty & communication

Intrnal & External Result & Cause


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Develop an idea Encode

Transmit

Receive Decode

Accept

Use

Provide Feedback


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Downward communication

Upward Communication

Lateral Communication or horizontalcommunication

Diagonal or crosswise communication.


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Function of upward communication is to sendinformation ,suggestions , complaints andgrievances of the lower level workers to themanagers above.

It is more participative in nature.

In the past it was not encouraged, butmodern managers encourage it.


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Feedback

Release of tension

Suggestions

Mutual cooperation

Change


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Psychological

Hierachial

Ways to overcome limitations- ombudsperson


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Limitations

Distortion/ Dilution

Delay

Filtering

Too much or too less


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It helps to create mutual understanding andtrust between ppl and depts.

It facilitates cooperation and co-ordinationbetween different depts of the organisation

It helps in setting the interdepartmental and

intradepartmental differences without theintervention of the mgmt.


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It makes it possible to solve problems stlower levels

It is generally very effective because there areno status barriers.


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Communication that takes place when pplworking at the same level interact with thoseworking at a higher or lower level oforganisational hierachy and cross theboundaries of their reporting relationships.


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Coordination

Practicable

Morale boosting


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Fear of infringement

Resistance to compliance

Anarchy


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Formal Communication

Informal Communication


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A formal channel ofcommunication can bedefined as a means ofcommunication that isnormally controlled bymanagers or pploccupying similarpositions in theorganisation


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It is called the main line of the organisationsoperational communication

It includes the orders,instructions,&msgs thatflow up and down in the hierachial system

Letters, sales presentations ,advertising and

publicity material that go out to the public


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The formal channels account for the mosteffectiveness of the organisation.

Formal channels cover an ever wideningdiatance as organisation grows.

The formal channels because of their

tendency to filter information ,keep thehigher level managers from getting bogged.


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Formal channels of communicationconsolidate the organisation and satisfy theppl in managerial position.


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Formal channels of communication inhibit orstand in the way of free flow of information.

Time consuming

The formal channel may also incur a lot ofexpenditure in terms of money.

There are more chances of red tapism anddelay tactics.


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Man is essentially gregarious in nature..

The larger the organisation the more active therumours mill.


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It represents the unofficial channels ofcommunication which are created andcontrolled by ppl themselves rather than themanagement


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This channel follows no set of lines or definiterules but it spreads very fast and like thegrapevine in any direction and hence knownas grapevine


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Single strand chain

Gossip Chain

Probability chain

Cluster Chain


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Speedy transmission

Feedback value

Support to other channels

Psychological satisfaction


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Information is less credible

Grapevine does not carry the completeinformation

Grapevine often distorts the picture.

1.defn , role & importance

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