OFF-PREMISE LAUNCH

A superb vodka with

a taste of lime and

citrus twist. An

Absolut classic.

Crafted in the village

of Ahus, Sweden

since 1879.

#1 SELLING CITRUS

& ORANGE

FLAVORED VODKA

#1 IMPORTED

SUPER-PREMIUM

VODKA IN THE U.S.

Fresh and fruity with a distinct note of freshly pressed lime and a smooth, slightly sweet & fruity taste

CITRUS FLAVORED

VODKA IS GROWING

+11% OUTPACING THE GROWTH

OF TOTAL VODKA

+ 4.3%

LEMON/ LIME FLAVOR SEGMENT IS GROWING

+6%

Frosted Bottle like Citron

and Mandrin.

ABSOLUT LIME LAUNCH AT RETAIL PROGRAM ACTIVATION: We will launch Absolut Lime in February 2017 as we

kick-off a multi-season assault on the flavored vodka world

• February — Lime Launch • May — Citrus Summer with Lime Hero

THREE KEY ASSETS TO WIN WITH LIME AT

ALL TOUCHPOINTS OF THE SHOPPER JOURNEY

LAUNCHING LIME IN A BIG WAY

LIME 50ML HITCHHIKERS ON

750ML BOTTLES OF

ABSOLUT ORIGINAL TO

DRIVE TRIAL AND

INTRODUCTION

ABSOLUT LIME SMALL,

MEDIUM, AND LARGE DISPLAY

PIECES DRIVE AWARENESS

AND REINFORCE OUR FRESH

NEW FLAVOR

SHELF ILLUMINATORS

ENSURE THAT ABSOLUT LIME

STANDS OUT ON SHELF

OFF-PREMISE LAUNCH

ELEMENT

50ML HITCHHIKER (PACKED AT WESTERN)

3D DOUBLE WIDE CASE CARD

3 CASE LED DISPLAY WITH LIME PRE-LOADED

CASE CARD

MINI-CASE CARD

ONE CASE BIN W/ HEADER CARD

CASE TALKER

3 CASE CORRUGATE RACK

LIME SHELF ILLUMINATOR

SHELF VIOLATOR

SHELF CARD

DOOR DECAL

RECIPE NECKER

$3 MIR COUPON NECKER

$2 IRC COUPON NECKER

LIME SAMPLING KITS

LED DISPLAY

2X WIDE CASE CARD DISPLAY

COUPON NECKERS

AND SAMPLING KITS

OFF-PREMISE LAUNCH