A day for ALL of marketing to come together to work on projects that will:

Unleash our creativity.

Better help our 2015 initiatives.

Bring awesome ideas to life for our customers & business unit.

During this time, email, process and other day-to-day work goes away, because you are “off the market”. Your focus will be bringing your team’s ideas to life, nothing else! This is a commitment to enable our team to be

creative, think differently, work together, come up with ideas and see those ideas through to…AWESOMENESS!

We Will Be Given A Theme – Voted On By You.

We Will Split Into Cross Functional Teams to Work Bring An Idea to Life

We Will All Come Together, Dine Together and Share Our Ideas With One Another.

At The End We Will All Vote On Our Favorite IdeaThe Winning Idea Will Be Implemented

And The Winning Team Receives A Small Reward.

…Sign Off, Sign Out And Unplug

…Let Your Creative Juices Flow

…Work With People You May Not Work With Daily

…Help Our Customers Or Business Unit

…Enjoy Free Food!

…Have The Chance to Have Your Idea Implemented

ALL While Having Fun With Members of the GMBU Marketing Team

8:30 am – 11:30 am TEAM BRAINSTORMDuring this time you and your team will take the theme and, using each of your unique perspectives, bring an idea to life to present to the group.

11:30 am - 12:00 pm IN ROUTE TO 3 LIONS PUBWe will have lunch and present our ideas at 3 Lions Pub. Please try to be there by 11:45 to grab food and a seat so we can start presentations on time.

12:00 pm - 1:00 pm TEAM PRESENATIONSEach team will give a 5-10 minute presentation using the provided deck. Everyone will receive a sheet to take notes during the presentations.

1:00 pm – 1:30 pm VOTING + AWARDSOnce everyone has presented, we will take a break and allow everyone to cast their vote. We will then present a small token to the winning team.

1: 30 pm DEPARTUREWe will each head our own way at this point, confident in and excited about the incredibly awesome ideas that came to life today!

TEAMSYou will each receive a team email with a list of team members, a designated team leader and a copy of the presentation deck. Your team will come up with a team name, brainstorm together, bring our theme to life in the form of an implementable idea and present that idea together to the other teams.

LOCATIONSThe location is up to you! Whether you choose to meet at a coffee shop, a teammate’s house or the lobby of their hotel, we have given you your team list so you have time to pick a spot. We have reserved a couple of rooms at headquarters as well as a backup.

BREAKFASTYou may expense breakfast for your team – whether it is eggs and bacon at someone’s home or a muffin at a coffee shop.

LUNCHLunch will be catered. Please arrive by 11:45 to make yourself a plate and grab a seat before presentations begin.

PRESENTATIONSWe will provide you with a presentation deck that will help guide your discussions and allow you to easily “plug-and-present” your idea. However, feel free to make edits to best represent your team’s idea.

HOW WILL WE VOTEEveryone will received 5 Golden Coins. Once every team has presented, each person will “invest” their coins in another team(s). You may invest you coins in any way you like – 2 coins to Team A and 3 coins to Team B – or all 5 coins to Team C. All we ask is that you refrain from investing in your own team as it is assumed you are already fully invested in your

idea.

HOW WILL WE PICK A WINNERThe team with the largest amount of coins invested in it will be chosen

the winner.

WHAT WILL THEY WINThe winning team will have their idea implemented.

They will also win the number of coins invested in their idea, in the form of gift card dollars to split evenly with their teammates.

$

AN OVERVIEW OF OFF THE MARKET DAY’S PURPOSE,

THE DAY’S AGENDA,

AN EMAIL ON ITS WAY WITH YOUR TEAM ROSTER,

DETAILS ABOUT WHERE TO BE & WHAT TO DO,

AN UNDERSTANDING OF HOW A WINNER WILL BE CHOSEN…

OUR THEME IS

MAXIMIZING MARKETING COLLABORATION

THE GOAL IS

To Improve Cross-Functional Communication Within The Marketing Department, And Create A Truly Collaborative Culture.

JANUARY 22 @ 8:30AM