1st issue of march 2010

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D oT expects total revenue of US $3billion from 1 mn foreign patients by 2015

Medical tourism in the Philippinescontinues to grow, with the number

of overseas patients and clients rising from 60,000 foreign patients in 2007to about 100,000 foreign patients in2008 and gross revenues estimated tobe at US$350mn since the program waslaunched in 2006. In light of this booming phenomenon,the Department of Tourism expects thePhilippines to corner a total of US$3bnof the global medical tourism industry by 2015, with 200,000 foreign patientsarriving annually.

The Philippines is well-positioned tobecome a leading international health-care destination. Our country hasdistinct advantages compared to othercountrieswe have a large pool of very competent healthcare professionals withexcellent English communication skills.

Theres the innate hospitality and opti-mism of the Filipino people, as well asthe countrys pleasant, tropical weather.Furthermore, the Philippines boasts of reasonably priced healthcare servicesand a favorable business environment,said Undersecretary Cynthia Carrion,

who heads the DOTs Of ce for Sportsand Wellness.

Among the core healthcare services andtreatments identi ed by the DoT to bethe most in-demand among foreigners

visiting the Philippines are: ExecutiveCheck-ups, Cardiovascular Care, Can-cer Care and Stem Cell Therapy, JointReplacement Surgery, Multi-Disciplinary Weight Management Care, Eye Care andSight Restoration, Dental Care, Aes-thetic and Dermatological Surgery, Spa

Wellness Treatments, and Long-TermCare/Retirement.

We encourage our healthcare provid-ers to constantly upgrade their facilitiesfor them to be at par with world-classstandards. This is part of the roadmap

we have developed for medical tourism, with the public and private sectors forg-ing partnerships towards the commongoal of capturing global markets and

offering the best in health and well-ness, said Dr. Joven Cuanang, Presi-dent of HEAL Philippines.

Carrion shared that as proof of thePhilippines actively promoting medi-cal tourism, the country will be host-

ing the International Summit onMedical Travel, Wellness and Retire-ment (IMWell Summit) on October12-15, 2010 at the Makati Shangri-LaHotel.

Staged in collaboration with Asianplayers that include India, Thai-land, Malaysia, Korea, Taiwan andSingapore, the IMWell Summit isenvisioned to be a forum for dif-ferent countries to hold multilateraldialogues and discuss how they cancooperate for the region to furtherdevelop medical tourism.

The IMWell Summit demonstratesthat the Philippines is at the forefrontof this sunrise industry, which hasbeen a key driver in our economicgrowth. As a pioneering initiative, italso establishes our pro-active stancein cooperating with our neighboring countries and making them partnersin medical tourism, said Joyce Alum-no, Conference Director.

The four-day event features a fullagenda that includes plenary sessionson Industry Perspectives, Opportuni-ties and Risks; Regional Presentationof Best Practices; Global Oppor-tunities in the Retirement Industry;Marketing and Branding for GlobalMarkets; Quality Management and theContinuity of Care; and the Futureof Medical Tourism and Healthcare

Travel Industry. The IMWell Summit also includesExecutive Workshops about BalancedScore Card in Healthcare Organiza-tion and Effective Leadership Stylesin Healthcare Organization. Fourbreak-out conference tracks will bepresented: Quality in Healthcare,Marketing, Investment and Capacity Building, and Retirement, giving anin-depth look at each specific aspectof medical and wellness tourism.

V iva Espaa! The historical andexciting country of Spain will soon besigni cantly accessible to Filipino busi-ness and leisure travellers and Over-seas Filipino Workers (OFWs) withthe scheduled debut of Emirates, theinternational airline of the United ArabEmirates, in Madrid.

The Dubai-based carrier will once morecreate aviation history by being the rstairline to provide the only scheduledpassenger ight between Dubai andSpain, giving passengers from Manila achance

to experience a whole new dimension inluxury air travel.

The daily, non-stop service begins from August 1, 2010, making the fascinat-ing Spanish capital the multi-awardedairlines 25th destination in Europe.

His Highness Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Ex-ecutive, Emirates Airline & Group, said:The new Madrid route is particularly signi cant because we will provide theonly scheduled passenger service be-tween Dubai and Spain. It will also givepassengers out of Spain much easieraccess to our international hub in Dubai,

where they can travel onwards to popu-lar destinations in Asia and the Far East.If there is one route that we have beenrepeatedly asked about in recent years,it is Spain, so I believe we will make alot of people very happy with this an-nouncement.cont. on pp.6

cont. on pp.6

Medical Tourism to Drive Philippine Economy

Emirates Becomes the

Latest Fashion inSpain

CONTACT NUMBER:(+63)908-8637-564

www.evangelinebeachresort.net

PAGUDPUD, Saud Cove,Brgy. Burayoc, Ilocos Norte,Philippines

cont. on pp.3

A city awaits - Emirates starts ights to Spain, one of themost visited countries in the world, from 1st August.

1ST ISSUE OF MARCH 2010 VOLUME III NO. 11

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Emirates Says It withFlowers by Announcing Flights to Amsterdam T he Netherlands, famous for its captivating Holland tulips, picturesque windmills and mouth-

watering cheeses, will soon be highly accessible toFilipino travellers and Overseas Filipino Workers(OFWs) with the scheduled launching of ights to

Amsterdam beginning May 1, 2010.

The daily, non-stop service from Dubai will beoperated with a combination of 777-200LR and777-300ER aircraft, boasting a three-class con-

guration and the newest version of I.C.E, thepassenger revered in- ight entertainment system.Emirates, with its exquisite Private Suites, will bethe only airline offering First Class accommodationon the route.

His Highness Sheikh Ahmed bin Saeed Al-Mak-toum, Chairman and Chief Executive, Emirates

Airline & Group, said: We are extremely pleasedto announce a new service into Europe at this timeand Im sure its a development that will be wel-comed with open arms in the Netherlands. Am-sterdam is already an important of ine market forEmirates and we know there is signi cant passen-ger traf c heading from Amsterdam to Dubai and

onto Africa, the Indian Sub-continent, Asia and theFar East.

Sheikh Ahmed added: This is also a major freighthub and one of the worlds renowned owercentres. Emirates has served the Netherlands as afreighter destination for fteen years and currently offers six 747-400 freighter ights a week betweenDubai and Amsterdam. The daily passenger ight

will allow us to bolster our cargo offering by mak-ing use of the belly hold capacity.

Amsterdam is the second destination to be an-nounced by Emirates for 2010 after Tokyo, Pragueand Madrid.

The blossoming of Emiratess 23rd route intoEurope will bring much awaited news for Filipinosin the Netherlands and in other countries, saidGigie Baroa, Emirates Philippines Country Man-ager. This new ight service between Dubai and

Amsterdam is expected to increase the populationof Filipino tourists and workers in the Dutch capi-tal and in other parts of the Netherlands.

The Netherlands borders the North Sea to thenorth and has more than 4,400 km of navigablerivers, lakes and canals. Amsterdam has been amajor international port and waterway for marinetraf c since the Dutch Golden Age in the 17thCentury, Baroa said.And now, thanks to its central location, the city has developed into a major gateway to Europe forintercontinental air traf c, due mainly to the excel-

lent Amsterdam Airport Schiphol, which is linked with 240 cities in 85 countries all over the globe.

During the tourist season, cruise ships to Scandina- via or the Mediterranean area sail from Amsterdam while other passengers enjoy Rhine River cruisestowards Germany and Switzerland. Ranking fourth in Europe, the Amsterdam Airport Schipholhandles over 31 million passengers per year. Cel-ebrated among veteran global travellers for its ultra-modern, user-friendly facilities, the airport is also

well-known for its superior See Buy Fly tax-freeshopping centre.

Amsterdams unique combination of Old Worldcharm and cosmopolitan culture makes it one of the most popular European cities not only forFilipino travellers but also for international visitorsas well, Baroa added. The arrival of Emiratesin the Netherlands is a colossal improvement inconnecting Manila to Dubai and Amsterdam for it

will enhance tourism, trade, provide improved andpro cient cargo handling and ease traf c ows inEurope, the Middle East and the Far East.

According to 2010 European Union estimates,there are about 800,000 to 900,000 Filipinos inthe continent, most are health sector and service-oriented workers such as nurses, caregivers anddomestic helpers in developed countries in Europe.

They are spread out in top European cities such as Amsterdam, Rome, Milan, Brussels, Paris, London, Athens, Nice, Madrid and Barcelona.

Statistics from the Commission on FilipinosOverseas (CFO) show that the total stock estimateof overseas Filipinos in Europe as of December2008 was 693,079; while the total stock estimate of overseas Filipinos in the Netherlands was 19,324. Alarge and concentrated number of overseas Filipi-

nos in the Netherlands are found in the cities of Amsterdam and Rotterdam. Filipino communitiesare also found in considerable numbers in the areasof Leeuwaarden, Lelystad, Hoofddorp, Utrecht,Den Haag, Nijmegen and Eindhoven.

According to 2008 statistics from the PhilippineOverseas Employment Administration (POEA),the total deployment of OFWs by major worldgroup Europe (new hires and rehires) was 51,795

with a 13.6% percentage change and percentageshare total of 4.2% plus an OFW deployment re-gional concentration percentage - Europe of 4.2%.

The total number of deployed Filipino seafarers by ag of registry to the Netherlands was 7,796; while

the total number of deployed land-based OverseasFilipino Workers by destination (new hires andrehires) to the Netherlands was 792 with a 39.9%growth rate.

The international airline of the UAE is also prom-ising further new route announcements in thecoming months, supported by continuing aircraftdeliveries.

Last December, Emirates took delivery of twomore A380s, which was deployed to Seoul from14th December and Paris two weeks later.

Last month, the multi-awarded carrier announcedhalf year net pro ts of Dhs 752 million (US$205million), representing a 165 percent increasecompared to Dhs 284 million (US$77 million) forthe period ending 30th September 2008. During the latest results period, the airline carried over 13million passengers, in excess of 700,000 tonnes of cargo and made an estimated direct contributionof Dhs 10 billion (US$2.72 billion) to the UAEeconomy.

The new European service comes on the back of exclusive lounge openings in Dsseldorf, Hamburg and Manchester and extra frequencies to Rome,building up to a -double daily in February.

The Netherlands, with a population of more than16 million, is one of the most visited countriesnot only in Europe, but also in the world. In 2008,more 10 million tourists arrived in the Netherlands,making the country one of the top destinations for

world tourism, according to Dutch governmentgures.

Starting 1st May next year, EK 145 will leave Dubaieach day at 0825hrs and arrive in Amsterdam at1330hrs. From Amsterdam, EK 146 departs at1530hrs, arriving in Dubai at 2359hrs.

Since December last year, Emirates recently up-graded its existing EK 332 service to Manila to in-

clude a ight on Thursdays, and EK 334 to includeMondays. The operation was increased from 12ights a week to 14 ights per week between Ma-

nila and Dubai or a double-daily service on every day of the week. The additional ights are operatedby a Boeing 777-300ER aircraft offering 42 Busi-ness and 400 Economy Class seats, as well as 16.7tonnes of cargo capacity.For more information, visit www.emirates.com.

About Emirates

Since its launch in 1985, Emirates Airline hasreceived more than 400 international awards inrecognition of its efforts to provide unsurpassedlevels of customer service.

The airline has experienced rapid and consistentgrowth, above 20 per cent a year on average and

On the move - Emirates SkyCargos destination of Amsterdam willbecome a daily passenger route for the airline from 1st May next year.

cont. on pp.8

1ST ISSUE OF MARCH 20102 NEWS FEATURE

RODEL T. RABARAManaging Director/Editor

REINALYN R. TORADOToronto, Canada Bureau

FAYE C. CORPUZFlorida, USA Bureau

ALEXANDER O. MANUELChicago, USA Bureau

BOYET GUEVARRAEMMANUEL ARIOLA

Photographers

ULYSSES O. MANUEL

NELSON DE ASIS

OLIVER L. OLIVEROS

Writers/Contributors

MA. FRANCIA C . ROSEROAssociate Editor

---

CHRISTIAN T. BARCELONALayout Artist

GEORGE STANLEY T. SERRANOAccounting /Creative and Research Officer

MICHAEL F. REYESEMILY G. FRANCISCO JERICO T. MANDAING

Special Projects Coordinators

PAUL RICHARD G. MARTINOffice /Advertising Supervisor


3/8

MY TALENT returns this summer to hold per-forming arts and modeling workshops at EastwoodCity.

Now in its third year, MY TALENT adopts thetheme My Talent Ka!, which af rms the fact thatFilipinos are naturally talented.

Workshops range from Musical Theatre, StreetDance, Voice, Pop Concert Performance, Musi-cal Instruments (guitar, piano, violin and percus-sion) and Modeling. Classes are for kids, teens andadults.

Theatre stalwart and Talentadong Pinoy talentscout Audie Gemora will teach Pop Concert Per-formance. Performing artists Sheenly Vee Gener,Dorothea Maria Marabut and Francis Matheu

will handle workshops for children. AustralianConservatoire of Ballet member Arnie Umayanand ADLIBB Street Dancing Ensemble memberPatrick Escolin will teach Show Dance and StreetDance respectively.

Meanwhile, UST Conservatory of Music alumni Jemuel Victorino and Von Ryan Yu will facilitate voice classes. Supermodel Rissa Mananquil willonce again teach modeling. Three-time Palancaawardee Niel De Mesa will write an original musicalfor the teen and adult Musical Theatre classes.

All courses will be conducted at MY TALENTPlace, 2nd Floor Athena Bldg. at Eastwood City from April 5 to May 30, 2010. For inquiries, call359-0497, 384-5578, 571-3485, (0922)591-6060 and(0929)562-6931 or visit www.mytalentco.multiply.com. Early bird enrollment will enjoy discounts.

MY TALENTconductssummer workshopsat Eastwood City

from pp.1

1ST ISSUE OF MARCH 2010 3LIFESTYLE AND LEISURE


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1ST ISSUE OF MARCH 20104 TRAVEL AND TOURISM


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Emirates Airline is committing to offer a revo-lutionary in- ight experience to Filipino travellersand OFWs with the scheduled launching of ightsbetween Dubai and Madrid, said Gigie Baroa,Emirates Philippines Country Manager. This willbe a major development for air travel throughoutthe world because this new service is expected toboost the population of Filipino visitors and work-ers in different parts of Spain.

Ms. Baroa noted that the arrival of Emirates in Ma-drid is a big boost in connecting Manila to Dubaiand Spain as it opens a window of opportunity intour options for travellers from Manila, especially since Spain is known as home to many Filipinos.

Filipino skilled workers, professionals, caregiversand immigrants are presently living and working inSpain. They are very conscious of their rich Span-ish heritage because historically and culturally, thePhilippines were under Spanish rule for 300 years.

And now, they can nally enjoy being airborne with

Emirates and take pleasure in the award-winning service and entertainment that all Emirates ightshave been known for, Baroa said.

Baroa also added that Madrid will serve as thejump-off point for upcoming Spain and Portugaltours.

According to 2008 statistics from the PhilippineOverseas Employment Administration (POEA),the total number of deployed land-based OverseasFilipino Workers by destination (new hires and re-hires) to Spain was 4,114 with a 57.1% growth rate.

Total number of deployed caregivers by selecteddestinations (new hires) to Spain was 69, while total

number of deployed household service workersby selected destinations (new hires) to Spain was1,673.

There are already strong trade links between Spainand Dubai, particularly in the eld of fashion,supported by Emirates SkyCargo, which ies tothe Spanish city of Zaragoza. The UAE has beenlisted as a priority fashion market by the SpanishInstitute for Foreign Trade (ICEX), and the list of Spanish brands found in Dubais shopping malls isextensive.

Bershka, Zara, Stradivarius, Oysho, Massimo Dutti,Pull & Bear, Mango, 13 Bho Street, Pepe Jeans,Pablosky and Camper, Loewe, Carrera y Carrera,Corte el, Pedro del Hierro, Tuc Tuc, WomensSecret and Manolo Blahnik are amongst the many distractions for fashion-inclined shoppers. In 2008, Spanish clothing exports to the UAE were

worth AED 428 million (USD 116 million), whileoverall trade was worth more than AED 3.6 billion(USD 1 billion), according to the Economic andCommercial Of ce of Spain in the UAE. Spanish in uence in Philippine fashion is very much evident. For women, the Terno is the formalgown to wear during social and cultural events.It evolved from the baro / camisa (blouse) atsaya (long skirt) and frequently worn with a tapis(sarong tied to the waist) and the panuelo wornover the shoulders. Today, the Terno is worn asone piece of clothing. While the national clothing of men, the Barong Tagalog, is worn during grandoccasions. The fabric is made from abaca, banana,pia or pineapple leaves mixed with silk whichis called jusi fabric. These two types of clothing evolved during the Spanish colonial era in the Phil-ippines.

In all, Emirates SkyCargo has two weekly Boeing 747 freighter ights to Zaragoza, each offering 120tonnes of cargo capacity. Textiles, electronics, otherconsumer goods and perishables such as sh arecarried into Spain. Dubai-bound, the commoditiesinclude nished garments, manufactured goodsand spare parts for the car industry.

Spain, with a population of more than 45 million,is one of the most visited countries in the world.In 2007, nearly 60 million tourists arrived in Spain,making the country the second destination for

world tourism, according to Spanish governmentgures.

Madrid is the fourth destination to be announcedby Emirates for 2010 after Tokyo, Amsterdam andPrague.

EK ight 141 will depart Dubai at 0725hrs andarrive in Madrid at 1320hrs. The return ight, EK 142, leaves Madrid at 1615hrs, getting into Dubai at0105hrs the following day. The route will be servedby an A330-200, offering 12 seats in First Class, 42in Business and 183 in Economy. Since December last year, Emirates recently up-graded its existing EK 332 service to Manila to in-clude a ight on Thursdays, and EK 334 to includeMondays. The operation was increased from 12

ights a week to 14 ights per week between Ma-nila and Dubai or a double-daily service on every day of the week. The additional ights are operatedby a Boeing 777-300ER aircraft offering 42 Busi-ness and 400 Economy Class seats, as well as 16.7tonnes of cargo capacity.For more information, visit www.emirates.com.

About Emirates

Since its launch in 1985, Emirates Airline hasreceived more than 400 international awards inrecognition of its efforts to provide unsurpassedlevels of customer service.

The airline has experienced rapid and consistent

growth, above 20 per cent a year on average andhas been pro table for the last 21 consecutiveyears. Financially self-sustained and unprotected,Emirates carried 22.7 million passengers in the2008-09 nancial year almost 2 million more thanthe year before and declared a net pro t of 982million ($268 million). Total group revenue was animpressive Dhs 46.3 billion (US$ 12.6 billion).

Emirates is the worlds third most pro table andamong the 20 largest international airlines and oneof the fastest-growing. It is based in Dubai, one of the few cities in the world that pursues an open-skies policy, with more than 120 airlines in free andfair competition.

Its 143 all wide-bodied eet includes 8 freightersand is among the youngest in the skies, with an av-erage age of 67 months. The airline plans to morethan double its size by 2012.

Emirates presently has 149 aircraft pending deliv-ery, worth over US$49 billion in list prices. At theDubai AirShow in November 2007 Emirates an-nounced a historic civil aviation aircraft order whenit signed contracts for 120 Airbus A350s, 11 A380s,and 12 Boeing 777-300ERs, worth an estimatedUS$34.9 billion in list prices.

Emirates order for 58 A380s, the seventh of whichit has received in December 2009, makes it the larg-est customer of the Airbus super-jumbo.

Emirates operates services to 100 cities in 62 coun-tries in Europe, North America, South America,the Middle East, Africa, the Indian subcontinentand Asia-Paci c.

Emirates has codeshare agreements with Air Malta, Air Mauritius, Continental Airlines, Japan Airlines, Jet Airways, Korean Airlines, Oman Air, Philippine Airlines, Royal Air Maroc, South African Airways, Thai Airways and V Australia.

Emirates Airline includes Emirates SkyCargo andDestination & Leisure Management (D&LM),

which manages Emirates Holidays, Arabian Adven-tures and Emirates Hotels & Resorts. The airlineis part of the Emirates Group, which also includesassociate companies Dnata, Mercator, Transguardand EmQuest.

Visit Emirates online at: www.emirates.com

Medical and wellness tourism, as well as retire-ment, opens a new frontier for investment op-portunities and revenue generation. The IMWellSummit is an excellent avenue for CEOs, inves-tors, entrepreneurs and business-minded people toexplore possibilities in this booming industry, asthe event gathers the regions leading policy mak-ers, decision makers and solution providers, saidDr. Sanjiv Malik, a renowned international guru inmedical tourism, who sits as the Conference Hon-orary Chairman.

Aside from our complete agenda that covers theextensive terrain of medical tourism, what makes

the IMWell Summit truly exceptional is the factthat its a pioneering event in regional cooperation.It is the rst of its kind to present the global stateof healthcare, explore current and future oppor-tunities in medical tourism, and map out a strat-egy for the growth of the entire industry, added

Alumno.

The IMWell Summit is produced and organized by HIM Communications, in collaboration with theDepartment of Tourism as Host, and supported by the Department of Health, Department of Tradeand Industry, Retirement and Healthcare Coalition,Philippine Chamber of Commerce and Indus-try, and Spa Association of the Philippines, with

HealthCORE and Asian Academy for HealthcareExecutives as Knowledge Partners.

For more information about the event, please visit www.IMWellSummit.com, or call (63 2) 910.8030or 468.9999, or email [email protected].

# # #

Honors Integrated Marketing (HIM) Communi-cations Inc. is a full-service marketing commu-nications rm that provides a complete suite of integrated marketing solutions for a wide range of high-pro le clients.

HIM is a staunch advocate of Philippine medicaltourism and has been instrumental in the grandlaunch of this program in the country, organizing the international congress and expo that put thespotlight on the Philippines as a haven of healthand wellness. Because of this, the Public RelationsSociety of the Philippines has honored HIM withthe Anvil Award of Merit under Institutional andCorporate PR Programs Public Affairs, Tourismcategory.

The fast-rising integrated marketing communica-tions rm also services clients in various industries,including real estate, wellness, healthcare, among others. With a core staff of versatile and experi-enced marketing communications professionals,HIM Communications is dedicated to making yourmessage work for you.

Emirates Becomes... from pp.1

All aboard - An Airbus A330-200 will serve the Dubai-Madrid route when services start on 1st August. EmiratesSkyCargo already has two weekly Boeing 747 freighterflights to the Spanish city of Zaragoza.

from pp.1

Medical Tourism ...

1ST ISSUE OF MARCH 20106 SPECIAL FEATURE


7/8

T his town played a vital and historicalrole in the right of the Philippine Indepe-dence. The Cacarong Republic was the firsttruly organized Revolutionary Governmentestablished to fight against the Spaniards.In recognition thereof, it is symbolized inthe seal of the province of Bulacan together

with the famous Malolos Republic and theBiak-na Bato Republic. The actual site of the Battle of the Kakarong de Sili is now a

part of Baranggay Real de Cacarong wheremonument of Inang Filipinawas built in1924.

After the liberation, the prominent leadersadsons of Pandi headed by former Mayor

Mamerto C. Bernardo secured theseparation of Pandi from Bigaa. It

was formally sepa-rated and was ableto secured its inde-

pendence on April17, 1946. Starting withonly fourteen (14)barrios. Pandi now has twenty-two (22)baranggays with a total

population of 63,676.

LOCATION The Municipality of Pandi lies at the central

park of Bulacan at the foot of theSierra Madre Mountain Range.It occupies a total land area of 4,978.88 hectares representing1.89% of the land area of Provinceof Bulacan.It is bounded by the municipalitiesof Bustos and Angatin the north;Santa Maria to the east and south;and Balagtas to the west. Pandi isapproximately 41 kilometers fromMetro Manila via the North LuzonExpressway and maybe reached byany form of land transportation.

PANDi

P andi is a 2nd class urban municipali province of Bulacan, Philippines. Accor latest census, it has a population of 60,63in 9,817 households.Pandi is historically known for the Real de Sili Shrine the site where the bloodiesBulacan took place, where more than 3,0revolutionaries died.Likewise, it is on this site where the Repde Kakarong de Sili of 1896, one of the frevolutionary republics, wasestablished.

Province of Bulacan

1ST ISSUE OF MARCH 2010 7 SPECIAL FEATURE


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Sunshine, shopping, seaside, sports andsafety - ve of the key ingredients that have earnedDubai a growing reputation as one of the worldsmost attractive and rapidly developing leisure des-tinations.

Long established as the trading and commercialhub of the Middle East, the emirate combines theexcitement of a bustling commercial centre withthe wide open spaces of a luxurious resort.

Located at the cross-roads of Asia, Europe and Africa, Dubai is well positioned to attract touristslooking for somewhere new and different, a des-tination combining the traditions of the east withthe comforts of the west.

Both business travelers and tourists nd thatDubai offers the highest standards of comfort andluxury. As be ts a dynamic and prosperous busi-ness centre, Dubais ultramodern hotels offer ev-ery luxury. Yet the comforts of the 21st century co-exist comfortably with the emirates rich Arab-Islamic culture.

An intriguing land that combines old-world souksand modern shopping malls, rolling sand dunesand championship grass golf courses, remote Bed-ouin villages and an array of ve-star hotels, Dubaide es easy de nition.

has been pro table for the last 21 consecutiveyears. Financially self-sustained and unprotected,Emirates carried 22.7 million passengers in the2008-09 nancial year almost 2 million morethan the year before and declared a net pro t of 982 million ($268 million). Total group revenue

was an impressive Dhs 46.3 billion (US$ 12.6 bil-lion).

Emirates is the worlds third most pro table andamong the 20 largest international airlines andone of the fastest-growing. It is based in Dubai,one of the few cities in the world that pursues anopen-skies policy, with more than 120 airlines infree and fair competition.

Its 145 all wide-bodied eet includes 8 freightersand is among the youngest in the skies, with anaverage age of 67 months. The airline plans tomore than double its size by 2012.

Emirates presently has 147 aircraft pending de-livery, worth over US$49 billion in list prices. At

the Dubai AirShow in November 2007 Emiratesannounced a historic civil aviation aircraft order

when it signed contracts for 120 Airbus A350s,11 A380s, and 12 Boeing 777-300ERs, worth anestimated US$34.9 billion in list prices.

Emirates order for 58 A380s, the eighth of whichit has received in January 2010, makes it the larg-est customer of the Airbus super-jumbo.

Emirates operates services to 101 cities in 62countries in Europe, North America, South

America, the Middle East, Africa, the Indian sub-continent and Asia-Paci c.

Emirates has codeshare agreements with AirMalta, Air Mauritius, Continental Airlines, Japan

Airlines, Jet Airways, Korean Airlines, Oman Air,Philippine Airlines, Royal Air Maroc, South Afri-can Airways, Thai Airways and V Australia.

Emirates Airline includes Emirates SkyCargo andDestination & Leisure Management (D&LM),

which manages Emirates Holidays, Arabian Adventures and Emirates Hotels & Resorts. Theairline is part of the Emirates Group, which alsoincludes associate companies Dnata, Mercator,

Transguard and EmQuest.

Visit Emirates online at: www.emirates.com

Cosmopolitan Dubai...

from pp.2

Emirates Says It ...

D u b a iMarina

Burg Al Arab , the only 7-star hotelin the world separated by water and

a white sandy beach from TheWave behind which is The Burj

Dubai, the tallest building inthe world.

1ST ISSUE OF MARCH 20108 GLOBAL CONNECT

1st issue of march 2010

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