1st national bank branding guidelines - the financial brand · pdf filethe tagline or...

1st national bank branding guidelines

Produced byORANGE MEDIA GROUP INC St. Lucia Limited

1st national bank

the new logo is an embodiment of the history, values and vision of the rebranded institution. From the beginning the bank’s focus was about allowing low income earners to save with a view to building their homes. therefore the blue “arch” which is the main feature of the logo illustrates this social/human component which is such a foundation even today for building not just homes but families. the white vertical impression in the arch represents an “open door”. this has and continues to be the policy of the bank – openness, warmth, family and familiarity. it is one of the unique features of the company that continues to differentiate it in the banking industry. the shadow cast by the open door form the figure “1”. this holds great significance as 1st national bank is in fact the country’s first indigenous bank. also, the number 1 sets up the commitment that the bank continues to put its stakeholders first while at the same time echoes the reciprocated sentiment – that to all its stakeholders 1st national bank continues to be their number 1. the colours used in the logo and

name are drawn from the previous logo and our national colours.

the tagline or signature slogan for any institution is a statement of commitment to all stakeholders (customers, shareholders, staff and community). this is also true for 1st national bank. Here For You speaks of timeless presence and personal relevance. it

reassures its people that it is whenever and wherever they need their bank.

1st National Bank Branding Guidelines

(01)

tHe logospace

= n

= p

n

2n

3p 14p

n/2

23

p

6p

34

n6

12

n1

12

p

Logo Symbol

Logo Type

The Arc

The Light

The Door


(02)


(03)

tHe logo tagline

Logo Symbol

= n

= p

n

2n

3p

14p8p

n/2

23

p

6p

34

n6

12

n1

12

p

12

n34

n

Logo Type

Tagline


(03)1st National Bank Branding Guidelines

(04)

tHe logo Clear space and Minimum size

1st National Bank Logo clearspace

1st National Bank Logo minimum size

14mm

23mm


(05)

tHe logo don’ts

Never disform the shape

of the logo symbol from

the approved artwork.

Never skew the logo symbol

/logotype/tagline from

the approved artwork.

Never alter the colors of the

logo symbol or logotype from the approved

artwork.

Always avoid placing the logo on complicated

backgrounds.

Never resize the logo symbol to be larger or smaller fromthe approved artwork.

Never outline the logo symbol or logotype from the approved artwork.

When using the 1 color reverse logo, the door and the light should go black or the color of the background.

Never fill the logo outlinewith a pattern. from the approved

tHe logo use of Horizontal logo

The landscape logo is only

applicable to artwork that

has a extreme horizontal

layout.

Use approved digital artwork that maintains

the correct relationship

between logo elements.

Minimum clearspace for

horizontal logo needs to be at

least 1 “a” of it’s height and

width.

The height of the horizontal

logo should never be

reproduced smaller than

8mm.

> 8mm

= n

= p

n

2n

3p

p

14p8p

23p

12

n1

12p

12n

34n

2n

12

p4

12

p17

5n


(06)

tHe logo Primary Colors

Primary Color Platte

Greyscale Color Platte

Spot:PANTONE 2995

Process:c83, m11, y2, k0

RGB web:r0, g174, b239

Web hex:#0099FF

Spot:PANTONE 131


RGB web:r213, g160, b15

Web hex:#CC9900

Spot:Pantone Black

Process:c100, m100, y100, k100

RGB web:r0, g0, b0Web hex:#000000

Spot:PANTONE Cool Gray 10


RGB web:r99, g100, b103

Web hex:#666666

Spot:PANTONE Cool Gray 7


RGB web:r198, g200, b202

Web hex:#CCCCCC

Spot:Pantone Black

Process:c100, m100, y100, k100



(07)


(07)

Secondary Color Platte

Spot:PANTONE 732


RGB web:r95, g51, b22

Web hex:#472612

Spot:PANTONE 581



Spot:PANTONE 188



Spot:PANTONE 7541


RGB web:r218, g237, b219

Web hex:#daeddb

Spot:PANTONE 7485


RGB web:r187, g201, b105

Web hex:#bcc969

Spot:PANTONE 7499


RGB web:r255, g234, b149

Web hex:#ffeb95


(08)

tHe logo secondary Colors

tHe logo Colors Variations

Full Coloured Logo symbol and

logotype on a white or light coloured

background.

Grey ScaleLogo symbol and

logotype on a white or light coloured

background.

Special Treatments

Special situations, such as hot-

stamping allows for reproduction

of the First National Bank

logo to be in Gold /Silver.

Full Coloured Logo symbol and white logotype on a black or dark coloured background.

Reversed WhiteLogo symbol and white logotype on a black or dark coloured background.

1 ColorSingle color black logo on white or light colored background.

1 ColorSingle color

corporate blue logo

on white or light colored background.


(09)


(09)

tHe logo background Control

Full color logo on 1st National

Bank light green background.

Whenver possible, use

full color logo on a white

background.

Full color logo on 1st National Bank light blue

background.

Full color logo on 1st National

Bank light yellow background.

Use the full color logo on a light photographic

background as long as there is

enough contrast for the logo to

be legible.

Full color logo symbol with reverse white logotype on 1st National Bank dark brown background.

Full color logo symbol with reverse white logotype on 1st National Bank dark green background.

Full color logo symbol with reverse white logotype on 1st National Bank maroon background.

Full color logo symbol with reverse white logotype on a dark photographic background when there is not enough contrast for the black logotype to be legible.


(10)

tHe logo background Misuse

Full color logo is not suitable for

reproduction on a primary color

background. Use lighter

shades from the secondary color

platte.

Do not use a tint,or lighter shade of the

primary colors for a background.

Use the reverse white logo.

Do not use full color logo symbol with reverse white

logotype on a light photographic

background. Use the full color logo symbol with back

logotype.

Reverse light logo does not

provide sufficient contrast on some

photgraphic backgrounds.

Instead, use the full color logo

symbol with black logotype.

Full color logo symbol with reverse white logotype is not suitable for reproduction on light colored background. Use full color logo with black logo type.

Do not use dark color backgrounds when full color logo with black logotype is used.

Do not use full color logo symbol with black logotype on a dark photographic background. Use the full color logo symbol with reverse white logotype.

Never place the logo that gets lost on complicated photographic backgrounds.


(11)

tHe logoProduct logos


(12)

tHe tYPeFaCes

Futura Book BTabcdefghi jk lmnopqrstuvwxyz

aBcdeFghijklmnopqrsTuvwxyzabcdefghi jklmnopqrstuvwxyz

0123456789 !@#$%&*() , . :”

Futura Book BT(Italic)abcdefghi jk lmnopqrstuvwxyz

aBcdeFghIjklmnopqrsTuvwxyzabcdefghi jk lmnopqrstuvwxyz

0123456789 !@#$%&*() , . :”

Futura light bt(light)abcdefghi jk lmnopqrs tuvwxyz

abCdeFgHijklMnoPqrstuVwxYzabcdefgh i jk lmnopqrstuvwxyz

0123456789 !@#$%&*() , . :”

Futura Light BT(Light Italic)abcdefghi jk lmnopqrs tuvwxyz

aBcdeFghIjkLmnopqrsTuvwxyza b c d e f g h i j k l m n o p q r s t u v w x y z

0123456789 !@#$%&*() , . :”

Futura Light Condensed BT (Italic)a b c de f gh i j k lmnopq r s t u vwxyz

ABCDEFGH I J K LMNOPQRSTUVWXYZA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

0123456789 !@#$%&*() , . : ”

Futura Medium BTabcdefghi jklmnopqrstuvwxyz

aBcdeFghijklMnopqrsTuvwxyzabcdefghi jklmnopqrstuvwxyz

0123456789 !@#$%&*(), . :”

Futura Medium BT (Bold)abcdefghijklmnopqrstuvwxyz

ABCDEFGhIjklMNOPqRsTUvwxyzabcdefghijklmnopqrstuvwxyz

0123456789 !@#$%&*(),.:”

Futura Medium Condensed BT (Italic)ab cde fgh i j k lmnopq r s t uvwxyz

ABCDEFGH I JKLMNOPQRSTUVWXYZA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

0123456789 !@#$%&*( ) , . : ”


(13)

tHe PHotograPHYThe photography that 1st national Bank uses for various communications - from advertising to web sites - should convey the personalise, approachable and friendly engery that shows in the tagline “here...for you!”, yet maintaining the professional and reliable image. There are three different different styles that may be used, depending on the communication. people photography, single product photography and product photography within

an environment.

People photography can show people with positive engery,enjoying life everywhere, every moments, satisfying them.

Product photography should always ensure that the featured product is being showed clearly and not lost within the environment.

Product photography should show the product at an

engaging angle and on a white background with shadows.


(14)

tHe PHotograPHYPeople Photography

People are always smiling having this positive engery that spreads across the entire photography. they are happy, satisfied and confident in life. the photography

can be focused on an individual or a group shot.


(15)

People photography can show people with positive engery,enjoying life everywhere, every moments, satisfying them.

tHe PHotograPHYsingle Product Photographyimages of products should appear at an engaging angle, show the dimensions of the products, and be shot against a white background with slight shadowing. the shoot of the product should be clear and with no hidden parts of the product

in shadows unless unavoidable.


(16)

Product photography should show the product at an engaging angle and on a white background with shadows.

tHe PHotograPHYProduct Photography (environment)

showing the product in a real environment - a resturant, shopping mall, office, etc. allows for a sense of real life experience. the products shoot should be clear

and not camouflage within the environment.

Product photography should always ensure that the featured product is being showed clearly and not lost within the environment.


(17)

tHe laYoutbasic Form elements

the information in the following section describes the elements that should be used in all marketing communications materials. there are six basic elements that, along with colours, typography and the use of visuals, will help to build a consistent 1st national bank visual identity across the markets.

the application of these 6 elements (the use of a visual area, a corporate blue horizontal bar, a gold vertical bar, an arch, a white text field and a logo white space bar) are described here. there are also examples of their use in the specific material sections, with templates, at the end of each material section.

6 basic elements should be used in all materials to build consistency of the 1st National Bank visual identity. All elements should be formed in straight lines.

Corporate blue horizontal bar

white text field

the arch

visual area

Logo white space bar

Corporate gold vertical bar


(18)

tHe CoMMuniCationssingle Page ad

x

2% x

5% x

50% x

5% x 5% x

1.5% x

8.5% x

1.5% x

sed solliCitudin diCtuM MetusNulla Nisl Magna vehicula quis Auctor Nues.lorem ipsum dolor sit amet, consectetuer adipiscing elit. maecenas quis eros. integer eu quam. sed ultrices.

nulla velit. sed imperdiet, purus ut interdum auctor, leo libero adipiscing leo, in porttitor eros lorem hendrerit

nibh. aenean sed orci in ante sodales dignissim. nullam suscipit ultrices mauris. pellentesque habitant morbi

tristique senectus et netus et malesuada fames ac turpis egestas.

donec congue dui at libero. sed sollicitudin dictum metus. nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. duis venenatis mi id lacinia lacus sapien consectetuer ante.


Height of logo should be no less than 4 times the height of the blue bar, and width should be no less than 7 times the height of the blue bar.

The featured cards must always be in line with the logotype. The height of the card is always half the height of the logo.

Headline :Futura Book typo

Sub-Headline :Futura Bold typo

Body Copy:Futura Book typo

Fine Print:Futura Book typo

Main Visual Creative

Corporate gold vertical bar

Height of the archis always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar

2.5% xThe space on the left and right must always be of equal width, and it is always half the

width of the gold vertical bar.


(19)

tHe CoMMuniCationsdoublespread ad

sed solliCitudin diCtuM Metus doneC dui auroNulla Nisl Magna vehicula quis Auctor Nues Nam Gravida Purus Eu Purus.

lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas quis eros. Integer eu quam. sed ultrices. Nulla velit.

sed imperdiet, purus ut interdum auctor, leo libero adipiscing leo,

in porttitor eros lorem hendrerit nibh. aenean sed orci in ante

sodales dignissim. nullam suscipit ultrices mauris. pellentesque

habitant morbi tristique senectus et netus et malesuada fames ac

turpis egestas.

nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer,

sem. pellentesque habitant morbi tristique senectus et netus et

malesuada fames ac turpis egestas. suspendisse nibh. donec in

quam. etiam nulla lectus, vehicula sit amet, tempor a, commodo

vitae, nibh. nulla facilisi. etiam metus. duis sodales pellentesque

felis. morbi ut urna a dolor ultrices laoreet. vivamus fringilla, dolor

sed tempor suscipit, felis lorem imperdiet augue, eu scelerisque

felis tortor non lectus.

nunc adipiscing, risus sed hendrerit tempus, ligula libero varius

magna, quis aliquam lorem ipsum tristique pede. donec id purus

vel justo posuere malesuada. vivamus sed dolor in dolor hendrerit

dapibus. ut dapibus sapien non sem. phasellus at mi eu tellus

tempor aliquam. aliquam suscipit nisi non tellus. cum sociis

natoque penatibus et magnis dis parturient montes, nascetur

ridiculus mus. aenean ultrices faucibus turpis. Fusce lobortis lectus

eget sem. duis gravida justo.

Donec congue dui at libero. sed sollicitudin dictum metus. Nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula.

5% x5% x 5% x

2% x

5% x

4% x

2% x

2% x

Corporate goldvertical bar







The featured product’s logo must always be in line with the logo. The height of the product’s logo is always half the height of the logo.

Height of logo should be no less than 5 times the height of the blue bar.

x

11% x

2.5% xThe space allowance

is always half the width of the gold

vertical bar.


(20)

Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar

tHe CoMMuniCationsPoster (Portrait layout)

x

2% x

5% x

70% x

5% x 5% x

1.5% x

8.5% x

1.5% x

2.5% x

sed solliCitudin diCtuM MetusNulla Nisl Magna vehicula quis Auctor Nues.






The space on the left and right must always be of equal width, and it is always

half the width of the gold vertical bar.


Vertical Gold bar

10.4% x


(21)


tHe CoMMuniCationsPoster (landscape layout)

sed solliCitudin diCtuM MetusNulla Nisl Magna vehicula quis Auctor Nues.

x

2% x

5% x

70% x

5% x5% x

2% x

2% x

11% x

2.5% xThe space on the left and right must

always be of equal width, and it is always half the width of the gold vertical bar.



Corporate goldvertical bar




Height of logo should be no less than 5 times the height of the blue bar.


(22)


tHe CoMMuniCationsdon’ts for ads/Posters

Never use other typefaces other than the approved corporate fonts

Never have the copies overflowing onto the main creative visual.

Never change the layout or disformed

the corporate grid from approved

artworks.


(23)

tHe CoMMuniCationsbrochure Cover


(24)

sed solliCitudind seMPeriCtuM VestibuluMNulla Nisl Magna vehicula quis Auctor

5% x

2% x

5% x

5% x

70% x

1.5% x

1.5% x

7% x

2.5% xThe space on the left and right must always be of equal width,

and it is always half the width of the gold vertical bar.

x







Vertical Gold bar



(25)

tHe CoMMuniCationsbrochure back Cover

5% x

2% x

5% x

2% x

10% x

5% x

x

1st National BankP.o. box 578Fort Collins, Co 805211-800-883-8773www.1stnationalbank.com

Futura BlackFont size, 8ptsLeading, 11pts



(26)

tHe CoMMuniCationsbrochure inside spread

4% x2% x

4% x

4% x 4% x 4% x 4% x

4% x 4% x

sed solliCitudind seMPeriCtuM VestibuluMNulla Nisl Magna vehicula quis Auctor

lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas quis eros. in-

teger eu quam. sed ultrices. nulla velit. sed imperdiet, purus ut interdum auctor,

leo libero adipiscing leo, in porttitor eros lorem hendrerit nibh. aenean sed orci

in ante sodales dignissim. nullam suscipit ultrices mauris. Pellentesque habitant

morbi tristique senectus et netus et malesuada fames ac turpis egestas. sed im-

perdiet consectetuer felis. etiam fermentum ipsum at velit. Morbi dolor. ut odio

magna, gravida non, viverra eu, consectetuer blandit, odio. nulla ultricies varius

elit. Mauris tellus sem, pretium pulvinar, scelerisque eu, mattis id, nibh. quisque

vestibulum mi ut justo. Proin magna arcu, interdum a, condimentum a, cursus

vel, est. sed hendrerit neque.

Donec congue dui at liberoed sollicitnulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. duis venenatis

mi id ante. Cras vel purus. in consectetuer venenatis purus. Morbi eleifend urna

facilisis orci. ut non arcu. Pellentesque tristique pede eu enim. Fusce porttitor

sem non lacus. donec mi felis, laoreet eu, aliquet quis, tempor vitae, mi. Proin

eleifend.

nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer, sem. Pel-

lentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis

egestas. suspendisse nibh. donec in quam. etiam nulla lectus, vehicula sit amet,

tempor a, commodo vitae, nibh. nulla facilisi. etiam metus. duis sodales pel-

lentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor

sed tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non

lectus.

nunc adipiscing, risus sed hendrerit tempus, ligula libero varius magna, quis ali-

quam lorem ipsum tristique pede. donec id purus vel justo posuere malesuada.

Donec congue dui at libero. sed sollicitudin dictum metus. Nulla nisl magna, vehicula quis, auctor nec.

duis venenatis mi id ante. Cras vel purus. in consectetuer venenatis purus. Morbi

eleifend urna facilisis orci. ut non arcu. Pellentesque tristique pede eu enim.

Fusce porttitor sem non lacus. donec mi felis, laoreet eu, aliquet quis, tempor

vitae, mi. Proin eleifend.





lentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor sed

tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non lectus.



nam gravida purus eu purus. in lacus sapien, viverra ut, interdum nec, hendrerit

imperdiet, ligula. nulla tempor consectetuer nisi. aenean placerat cursus dui.

Mauris sollicitudin sollicitudin felis. suspendisse potenti. sed ornare est eu tellus.

Morbi non nulla. Cras porta libero sit amet mi. duis cursus. Vivamus commodo

fermentum pede.

Vivamus sed dolor in dolor hendrerit dapibus. ut dapibus sapien non sem.

Phasellus at mi eu tellus tempor aliquam. aliquam suscipit nisi non tellus. Cum

sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

aenean ultrices faucibus turpis. Fusce lobortis lectus eget sem. duis gravida justo.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia

Curae; in sit amet magna vel felis lacinia auctor. Praesent facilisis adipiscing

pede. Vivamus sollicitudin, velit eu ornare pharetra, elit magna euismod turpis,

eu condimentum diam massa id ipsum. donec commodo felis at diam.

donec congue dui at libero. sed sollicitudin dictum metus. nulla nisl magna,

vehicula quis, auctor nec, auctor id, ligula. duis venenatis mi id ante. Cras vel

purus. in consectetuer venenatis purus. Morbi eleifend urna facilisis orci. ut non

arcu. Pellentesque tristique pede eu enim. Fusce porttitor sem non lacus. donec

mi felis, laoreet eu, aliquet quis, tempor vitae, mi. Proin eleifend.





lentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor sed

tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non lectus.



nam gravida purus eu purus. in lacus sapien, viverra ut, interdum nec, hendrerit

imperdiet, ligula. nulla tempor consectetuer nisi. aenean placerat cursus dui.

Mauris sollicitudin sollicitudin felis. suspendisse potenti.

donec congue dui at

libero. sed sollicitudin

dictum metus. nulla nisl

magna, vehicula quis,

auctor nec, auctor id,

ligula. duis venenatis mi

id ante. Cras vel purus.

in consectetuer venenatis

purus. Morbi eleifend urna

facilisis orci. ut non arcu.

x




Body Copy:Futura Book typo.Size of body copy should never go below 8pt. Layout of copy should never exceed the text boundary.

Space allowance between the header/image/copy should never go smaller than the height of the blue corporate bar.

Subject title:Futura Bold typo

tHe CoMMuniCationsCredit Card


(27)

85mm

55mm

2mm1mmHeight of the

arch is always 2 times of the height of the

gold bar

Height of the gold bar is

always 2 times of the height of

the blue bar

The spacing on the left and right must always be equal

Height of logo must be at least 15mm


(28)

tHe CoMMuniCationsHorizontal billboards

below are examples of billboards that range in proportion from square (1:1) to extremely long (7:1). Follow the standard rules of use of the boards on billboards up to a 3:1 proportion. always observe clear

space requirements for the 1st national bank logo.

1:1

3:1

7:1

Logo only

Logo only Logo only

Logo, headline and image Logo, headline, products’s logo and image

Logo, headline and image

Logo, headline, product’s logo and image

lorem ipsum dolor sit amet donec congue dui at

lorem ipsum dolor sit amet consectetuer

tHe CoMMuniCationsbillboards with logo only

1:1

3:1

7% x 7% x

10% x

7% x 7% x7% x 7% x

x

x

x

7% x

10% x

15% x 15% x


(29)

tHe CoMMuniCations3:1 billboards


Logo, headline, products’s logo and image

x

x

7% x

7% x

10% x

10% x

120% x

120% x

10% x

10% x

10% x

10% x

30% x

25% x

15% x

15% x

15% x

15% x


(30)



tHe CoMMuniCations7:1 billboards

x

x

7% x

7% x

10% x

10% x

10% x

10% x

30% x

40% x

10% x 480% x 15% x

10% x 300% x

15% x

15% x 15% x

lorem ipsum dolor sit amet donec congue dui at

lorem ipsum dolor sit amet consectetuer


Logo, headline, products’s logo and image


(31)



Ration over 3:1, takes the basic frame of 3:1.

Preferred ratio


(32)

tHe CoMMuniCationssignages (Horizontal)

1:1

3:1

7:1

7% x

10% x

7% x

3:1

7% x

x

x

7% x

10% x

15% x 15% x

Preferred ratio

tHe CoMMuniCationssignages (Vertical)

1:1

2:1 3:1

7% x

21% x

10% x

30% x

7% x

7% x

7% x

7% x

x

x

2:1

Ration over 2:1, takes the basic frame of 2:1.


(33)

tHe CoMMuniCationsCommerical endframe

if approved by the 1st national bank Management team, the logo may be animated, so long the animation ends as the full complete logo on one of the following approved backgrounds: white, black,

light yellow and light blue.

Full color logo on a white background.

Full color logo on 1st National Bank light yellow background.

Full Coloured Logo symbol and

white logotype on a black background.

Full color logo on 1st National Bank light

blue background.


(34)

tHe CoMMuniCationswebsite

The logo should be in the same size and position in every page.

The navigation bar should appear at the top and in the same position on each page. Links should work as drop-down menus.

Text should always be in html verdana

Content/product banners

xx

x

x

x

x

x

x

x

x

x

x

x

x x/2 x/2x



(36)

tHe CorPorateletterhead


(36)

See Next Page for actual size of letterhead

8pt, Futura Bold

8pt, Futura Book

1st National BankP.o. box 578

Fort Collins, Co 80521

1-800-883-8773

www.1stnationalbank.com

tHe CorPoratebusinesscard

william P. alexandarGENERAl MANAGERMarketing department

1st National BankP.o. box 578Fort Collins, Co 80521

tel: 5685-5565-125 Fax: 5685-5565-125Mobile: 5685-5565-125email: [email protected]

william P. alexandarGENERAl MANAGERMarketing department

1st National BankP.o. box 578Fort Collins, Co 80521

tel: 5685-5565-125 Fax: 5685-5565-125Mobile: 5685-5565-125email: [email protected]

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Name, Futura Bk Book, 11ptsTitle, Futura Bk Bold, 7ptsDepartment, Futura Bk Book, 7pts

Address/Contact detailsFutura Bk Book, 6pts

Bank NameFutura Bk Bold, 6pts

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tHe sPeCialtY iteMsMugs


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tHe sPeCialtY iteMsuniform (white Polo tee)

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tHe sPeCialtY iteMsuniform (black Polo tee)

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tHe sPeCialtY iteMswatch


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tHe sPeCialtY iteMsCar decal


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1st national bank branding guidelines - the financial brand · pdf filethe tagline or...

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