1st social science and economics international conference...

“Social Science and Economics Challenges for Better Life”

th

PALEMBANG - INDONESIA

Hosted by In Cooperation with

1st Social Science and Economics

International Conference

February 20 - 21, 2015

Program

Pascasarjana

Telepon : 0711-515679, 515582Fax : 0711-515582Website : http://soseic.binadarma.ac.idemail : [email protected]

Book 1

PREFACE

The main theme of the 1st Social Science and Economics International Conference is “social science and economic challenges for a better life”. The theme was choose to prepare the ASEAN Economic Community (AEC) in 2015 which will make the trade of goods, services, investment and labor among ASEAN member countries become more open. Its of paramount important that Indonesian government and business people prepare and ready to seize the opportunities and overcome challenges in facing the AEC in 2015. At the end the main goal of this whole participation to contributes to the efforts in reaching the Better Life. 1st SOSEIC organized by University of Bina Darma Palembang, which will take place from 21 February to 22 February in Palembang, South Sumatera; Indonesia, is an interdisciplinary conference among social science and economics issue which bring together researchers, students, trainers, and professional in the field of social science and economics. A hallmark of SOSEIC conference is to provides an excellent opportunity to facilitate the exchange of ideas and products of teaching and research activities across a network of individuals and institutions in South Sumatera; Indonesia and beyond The seminar was attended by the participants from five countries. Indonesia, Singapore, Hong Kong, Malaysia, and Nigeria. The participants attending this event were from various fields of science, namely economics, communications, psychology, language and literature, and education. Finally, we would like to thank the entire committee, reviewers, and all parties involved who have contributed for the success in running the event as well as in the publication of the proceeding.

Warm Greetings On Behalf of SOSEIC Committee

Dr. Emi Suwarni

.

Table of Contents for SOSEIC 1st Social Science and Economics International Conference

University Of Bina Darma Palembang, South Sumatera, Indonesia 20-21 February 2015

i

Code Title Author (s) & Email Institution Citizhenship Page

0441 The Transparency Of Internet

Financial Reporting Of Local

Government In Indonesia: A

Further Review Of Government

Usage Of Information Technology

To Provide Public Information

Ade Kemala Jaya

and Verawaty

University of Bina

Darma

Indonesia 1 – 6

0181 Ethics in Cyber Journalism: New

Waves of Applied Ethics in

Journalism (Case Studies at News

Portal in Indonesia)

AG. Eka Wenats

Wuryanta

Paramadina

University,

Indonesia 7 - 13

0231 Graduate professional education

in psychology: it’s essential

characteristics

Anrilia E.M.

Ningdyah

College of Healthcare

Sciences- James

Singapore 13 - 18

0541 Evaluation of edutainment e-

marketing model Implementation at

Museum Bank Mandiri

Arta Moro Sundjaja

and

Evi Ekawati

Bina Nusantara

University

Indonesia 19 – 24

0111 "Selfie" Pop Culture Among

Students of Islamic State Sunan

Gunung Djati Bandung Indonesia

Betty Tresnawaty

UIN Sunan Gunung

Djati

Indonesia 25-30

0153 Media Globalization and

Transformation Of Local Politic

Desy Misnawati

Bina Darma

University

Indonesia 31 - 36

0422 Savings And Loan Cooperative

(SLC) Policy Analysis And Factors

Which Influenced Of Process And

Performance Of Credit Union in

South Sumatra

Dr, Tien Yustini

STIM AMKOP

Palembang-South

Sumatera

Indonesia 37-43

0433 Good Governance and Poverty

Reduction

Dr. Emi Suwarni University of Bina

Darma

Indonesia 44 - 48

0141 The Past, Present and Future of

Kelantan Heritage Ceramics: The

Ecological Perspective

Folasayo Enoch

Olalere, Ab. Aziz

Shuaib and

Steven Charles

Albert3

Universiti Malaysia

Kelantan

Malaysia

Nigeria 49 - 55

0512 The Influence Of Distinctive

Capabilities Of Sumedang City As

Culinary Tourism Destination On

Tourist Intention

Gitasiswhara

and Taufik

Abdullah

Universitas

Pendidikan Indonesia

Bandung-West Java,

Indonesia 56 - 62

0313 Textbook Quality as Consolidator

Indonesian Language Development

Procedures and Students in

Language Pronunciation

Hastari Mayrita

Universitas Bina

Darma

Indonesia 63 - 67

0432 The Explorative Study of

Innovative Behaviour of Small

Scale Japanese Food Restaurant

Enterpreneur in Bandung

Heri Puspito Diyah

S.,

and Elly Malihah

Universitas


Bandung-West Java,

Indonesia

Indonesia 68 -73

0451 Role of Green Banking To Support Hery Syaerul STIE Ekuitas & Indonesia 74 - 78



ii

Green Economy in Indonesia Homan

and Rini Andari

Universitas


West Java

0423

The Influence Of Performance

Measurement System On

Managerial Performance :

Psychological Empowerement And

Role Clarity As Intervening

Variable (Empirical Study Of BPR

In Semarang)

Manatap Berliana

Lumban Gaol

Dona Primasari

Diponegoro

University

Central Java,

Indonesia 79 - 84

0432 The Business Opportunities Along

The Riparian Areas Of Musi River

In Palembang

Mukran and Henni

Indriyani

Bina Darma

Unversity

Palembang- South

Sumatera

Indonesia 85 - 88

0115 Communication Breaching In

Facebook (Ethno-methodology

Communication Study of

Facebookers in Bandung)

Nahria and

Bani Eka DN

STIKOM

Muhammadiyah

Jayapura,

Indonesia 89-94

0521 English Short Course In Surakarta

Tourism Department And Surakarta

Radya Pustaka Museum

Nunun Tri

Widarwati,

Endang Dwi

Hastuti &

Betty Gama

Universitas Veteran

Bangun Nusantara

Sukoharjo

Central Java,

Indonesia 95 -

100

0161 Online media as an information

source of exclusive breastfeeding

for working moms

Nouvaria Maulina

M.I.kom

and Nurly

Meilinda, M.I.Kom

University of

Sriwijaya

Palembang- South

Sumatera, Indonesia

101-

106

0163

Doctor-Patient’s Dialogue Puri Kusuma Dwi

Putri

Universitas Dian

Nuswantoro

Central Java,

Indonesia 107-

112

Integrated Marketing

Communication (IMC) Strategy To

Promote Medium Enterprise In

Services Business

Rahma Santhi

Zinaida, M.IKom

University of Bina

Darma

Indonesia 113-

118

0443 Indonesia International Trade

Facing AEC in Islamic Economic

Perspective

Dr. Sri

Herianingrum

Universitas Airlangga

East Java, Indonesia

Indonesia 119-

124

Paddy Farm Income Differences

That Have And Have Not Been

Using Organic Fertilizer In

Banyuasin, South Sumatra

Siti Komariah

Hildayanti

Universitas IGM

Palembang

Indonesia 125-

129

0421 Effect of Minimum Wage: The

Malaysian Perceptive

Steven Charles

Balakrishnan

Parasuraman, and

Bidin Chee Kifli

Universiti Malaysia

Kelantan

Malaysia

United States

of America

130-

136



iii

0162 Social Media As A Media

Campaign On Public Health

Yani Tri Wijayanti,

S.Sos., M.Si

UIN Sunan Kalijaga

Yogyakarta,

Indonesia 137-

142

0444 A Study on An Empirical Analysis

of Libor Market Model and Swap

Market Model for Pricing Interest

Rate Derivatives

Winkausyar

Wanranto

and Ema Apriyani

Sungard Financial

System

Hong Kong

Hong K ong

S.A.R

143-

151

## The Role Of School Committee In

Monitoring The Use Of School

Operational Funds Of State Junior

High School (SMPN) In Seberang

Ulu I Sub-District Of Palembang

Luis Marnisah and

Fauziah

Universitas IGM

Palembang

Indonesia 152-

156

0312 intertextual Relationship Between

The Poetry Of "Pada Senja” By

Ajip Rosidi And The Folktale Of

"Jaka Tarub"

Enny Hidajati

University of Bina

Darma

Palembang,

Indonesia 157-

161

0112 Media Literacy In The Era Of

Communication 3.0

Diah Ajeng

Purwani

UIN Sunan Kalijaga

Yogyakarta

Indonesia 162-

165

0124 LIBIDONOMIC MEDIA

Critique on Conglomeration and

Mass Media Racism

Dedi Kurnia Syah

Putra and Catur

Nugroho

Telkom University Indonesia 167-

171

## Effect of Medicine Ball Training

Towards Chest Past On Basket Ball

Game Female Students at SMPN 3

Kayuagung

Dewi Saptaliza University of Bina

Darma

Palembang,

Indonesia 172-

175

0611 Communication Pattern Of Foreign

Undergraduate Students

(Study On Pathani Student In

Sunan Kalijaga State Islamic

University, Jogyakarta)

Fatma Dian Pratiwi,

M.Si

Universitas Islam

Negeri Sunan

Kalijaga Yogyakarta

Indonesia 176-

180

0315 Palembang Proverbs In Their

Structure And Meaning

Margareta Andriani

University of Bina

Darma

Palembang,

Indonesia 181-

184

0232

Creativity During The Old Age Mutia Mawardah

University of Bina

Darma

Palembang,

Indonesia 185-

188

MM Management Game Fresbee

Throws With Method For

Improving Precision Drill

Dr. H. Dedi Rianto

Rahadi, M.M.,

Ir. Erna Yuliwati,

M. T., Ph, D

and Henny

Supiyatiti

University of Bina

Darma

Palembang,

Indonesia 189-

192

MM

Increasing student’s Learning

motivation through Interpersonal

Communication Of Method In

Integrated Science Subject

(Physics)

Ratnawati University of Bina

Darma

Palembang,

Indonesia 193-

198



iv

MM Payroll System In Employee

Satisfaction In Company Limited

(PT ) Cape Enim Sustainable (TEL)

Niru

Marliadi

University of Bina

Darma

Palembang,

Indonesia 199-

202

The 1st SOSEIC 2015,

Social Science and Economics International Conference

Palembang-Indonesia, 20-21 February 2015

ENGLISH SHORT COURSE IN SURAKARTA TOURISM DEPARTMENT AND

SURAKARTA RADYA PUSTAKA MUSEUM

By

Nunun Tri Widarwati, Endang Dwi Hastuti, Betty Gama

Universitas Veteran Bangun Nusantara Sukoharjo

email:[email protected].


email: [email protected]


email: [email protected]

Abstract

The aims of this course are to improve participants’ English conversation

ability, participants’ English vocabulary mastery and participants’ English

pronunciation mastery. The methods which applied in course consist of five steps

namely: (a) step 1: English conversation short course, (b) step 2: vocabulary and

pronunciation drilling and composing English learning materials (vocabulary cards

and English puzzle), (c) step 3: interpersonal communication, (d) step 4: the guiding

of English speaking practice, and (e) step 5: Evaluation.

The participants of this course are 5 participants of Surakarta Tourism

Department’s employees and 5 participants of Surakarta Radya Pustaka Museum’s

employees. The results of this course are the improvement of participants’ knowledge

and ability in English conversation, improvement of participants’ English vocabulary

mastery and improvement of participants’ English pronunciation mastery. In

Surakarta Tourism Department, the average score of English conversation ability is

66,6%, English vocabulary mastery is 64,7% and English pronunciation mastery is

64,3%. Whereas in Surakarta Radya Pustaka Museum, the average score of English

conversation is 64,4%, English vocabulary mastery is 64% and English pronunciation

mastery is 64,8%. Besides, it’s also produced four books, namely: Handbooks of

English Conversation, English for Tourism, Intonation and Pronunciation Practice,

and Cara Mudah Belajar Bahasa Inggris.

Key words: English conversation, pronunciation, vocabulary

1. INTRODUCTION

Surakarta Tourism Department

Surakarta Tourism Department is one government office which handles the

management of some tourism resorts in Surakarta, Central Java. Among those are art and

culture shows management, tourism resort management and some entertainment places

management in Surakarta. For those needs, the ability to communicate English is truly

important for all the employees in Surakarta Tourism Department because there are many

visitors or foreigners come to Surakarta city to spend their holidays or do such a certain

business.

There is main problem had by Surakarta Tourism Department employees, that is the

difficulty in communicating English both in spoken or written one. It due to the fact that 80%

of Surakarta Tourism Department employees do not have English education background,

whereas the rest of them, namely 20 % are vice versa. To solve those problems, Surakarta

Tourism Department has done such kind of trainings but it does not make any progress yet.

mailto:[email protected]

mailto:[email protected]

96

From those facts, of course the employee of Surakarta Tourism Department who can speak

English well is truly limited.

As a government official, Surakarta Tourism Department actually has a good

management but there are some weaknesses had by them related to the ability in using foreign

language especially English. Besides, Surakarta Tourism Department also has specific

problems, they are:

a. Management System

1) The employees’ education background is not English education nor English literary so

they do not have ability to speak and write English well.

2) The average age of Surakarta Tourism Department employees are over 45 years old,

so it is difficult for them to learn English.

3) Their lacks of motivation to learn English because they think English is absolutely

difficult to learn.

4) The lack of English workshop or English course held by Surakarta Tourism

Department because of the limited fund to have it.

b. Production Process

Due to the limited employees who can speak and write English well, it is difficult for them

to make interpersonal communication with the foreigners who wants to ask certain

information about Surakarta tourism resorts. It means that the visitors information need is

limited that makes them feel uncomfortable during their stays in Surakarta city.

Surakarta Radya Pustaka Museum

Surakarta Radya Pustaka Museum does not belong to Surakarta Tourism

Department nor Archeological Department. It belongs a certain foundation independently

which build in 1951 named The Foundation of Surakarta Paheman Radya Pustaka. Now,

Surakarta Radya Pustaka Museum has 9 employees lead by Drs. Poernomo Soebagyo,

M.M. This museum has many archeological collections such as ethnic statues, tribe

weapons, Javanese puppets, and some old books which have historic story. Besides, this

museum is also one of tourists’ destination both internationally or domestically when they

visit Surakarta city with various purposes. Because of those reasons, of course, English

skill is absolutely needed to serve the visitors or tourists as well as. But there is a such

kind of problem which Surakarta Radya Pustaka Museum has. The problem is that among

9 employees only 3 persons of them who can communicate in English well so they cannot

serve the visitors maximally.

It is not so different from Surakarta Tourism Department, Surakarta Radya

Pustaka Museum also has certain problems. They are as follow:

a. Management System

1) The employees’ education background is not English education or English

literary so they do not have ability to speak and write English well.

2) The average age of Surakarta Tourism Department employees are over 50 years

old, so it is difficult for them to learn English.

3) The lack of employees which Surakarta Radya Pustaka Museum has, so they

often make a such kind of cooperation with HPI (Himpunan Pariwisata

Indonesia) to handle foreign visitors.

4) The lacks of motivation to learn English because they think English is

absolutely difficult to learn.

b. Production Processes

Most of Surakarta Radya Pustaka Museum’s employees are lack of English mastery,

so there must be a such kind of English course to improve their English mastery. By

having an English course, hopefully their English mastery would improve well that

they won’t get any problem anymore to serve foreign visitors.

97

2. TARGETS AND PRODUCTS

Hopefully, English short course which is held in Surakarta Tourism Department and

Surakarta Radya Pustaka Museum could reach some targets and products that have been

arranged, they are:

a. The improvement of English conversation ≥ 50% with the passing grade 75 (the score is

between 0 - 100)

b. The improvement of daily vocabulary related to tourism terms ≥ 50% with the passing

grade 75 (the score is between 0 – 100).

c. The improvement of language competence ≥ 50% which is done by having oral test to

know about participants’ English pronunciation and fluency.

d. The participants can make various learning materials such as English vocabulary cards

and English puzzle.

e. Interpersonal communication which is done by asking English native speaker to be a

speaker with the main purpose to give speech and motivation to participants about how to

learn English effectively.

Whereas the other products or results of this English short course are English

Conversation Handbook, English for Tourism Handbook, Intonation and Pronunciation

Practice Handbook, and Cara Mudah Belajar Bahasa Inggris Handbook.

3. THE METHODS

This course is done by using five steps, namely: (a) step 1: English conversation short

course, (b) step 2: vocabulary and pronunciation drilling and composing English learning

materials (vocabulary cards and English puzzle), (c) step 3: interpersonal communication, (d)

step4: the guidance of English speaking practice, and (e) step 5: Evaluation. Those steps are

applied in Surakarta Tourism Department and Surakarta Radya Pustaka Museum in the same

time because of the time efficiency and the location of Surakarta Radya Pustaka Museum is

next to Surakarta Tourism Department.

Based on the targets and products that have been discussed at the previous, the methods

of this course can be drawn as follow:

PRE-TEST

START

Preparation: preparing teaching and learning materials, approval, the

place for conducting the course, and preparing the scoring instrument

Step I: English Conversation short course

Step II: vocabulary and pronunciation drilling and composing English learning

materials (vocabulary cards and English puzzle)

POST-TEST OK

NO Step III: Interpersonal communication

Step IV: The guiding of English speaking practice

98

4. RESULT AND DISCUSSION

4.1. English Conversation Short Course

English conversation short course is held seven times in Surakarta Tourism

Departments’ hall followed by 10 participant from Surakarta Tourism Departments and

Surakarta Radya Pustaka Museum at 2.p.m-4.p.m. Whereas the material in this course are:

Self Introduction, English Sentence Pattern, and Type of Questions (Yes/No Question and

WH Question), Solo and Surrounding and Direct and Indirect Question, Requests, Offers,

Permissions, and Invitations, Welcoming Tourists, Describing the Locations, Introducing

Special Events and Offers, Offering Advice And Closing Remark, Welcoming Tourists,

Describing the Locations, Introducing Special Events and Offers, Offering Advice And

Closing Remark, Daily Conversation and Meeting Tourist at the Airport. The strategies

applied in this course are lecturing, work in pairs, works in group and discussion.

4.2. Vocabulary and Pronunciation Drilling and Composing English Learning Materials

(Vocabulary Cards and English Puzzle)

Vocabulary and Pronunciation drilling is done eight times in Surakarta Tourism

Departments’ hall followed by 10 participant from Surakarta Tourism Departments and

Surakarta Radya Pustaka Museum at 2.p.m-4.p.m. The material during the course are:

Greeting and Self Introduction, asking and giving direction, vocabulary drilling related to

tourism and hotel terms, problem solving which focused in synonym and antonym, English

Pronunciation drilling, English Intonation drilling, Describing People, Asking about

Addresses, Season and Geography, Giving Direction and Requesting and Offering. The

strategies applied in this course are: lecturing, drilling, discussing and presenting.

4.3. Interpersonal Communication

Interpersonal communication is held on Wednesday, 14th May 2014 at 2 p.m-4.p.m in

Surakarta Tourism Department’s hall attended by 10 participants. The speaker is

Dr. Laura Romano, an English native speaker from Europe. The materials being presented

are about the ethics in having communication with foreigners, the differences of

Indonesian and western culture, and the tips of being successful to learn English.

4.4. The Guiding of English Speaking Practice

The guiding of English speaking practice is done after finishing all the courses

above. It is done by having “hunting tourists” in some places in Surakarta city. During

this activity, some participants are successful in having English conversation with some

foreigners.

4.5. Evaluation

Evaluation in Surakarta Tourism Department

The evaluation is done by having pre-test (before the course) and post test (after the

course) and the result show that the participant understanding toward English

conversation ability, English vocabulary mastery and English pronunciation mastery

increase as shown in the following table.

Step V: Evaluation OK

FINISH

99

Table 1: The average score of pre-test and post test in Surakarta Tourism Department

Components The average score

Pre test Post

test

The percentage

increase

English Conversation ability 60 90 66,6%

English Vocabulary Mastery 55 85 64,7%

English Pronunciation Mastery 45 70 64,3%

Notes:

Score 1 (≤49) : absolutely do not know / absolutely cannot do

Score 2 (50-69) : know little / can do little

Score 3 (70-85) : know/ can do

Score 4 (86-100) : absolutely know/ absolutely can do

From pre-test shown in the table above, it can be concluded that the

participants are lack of English conversation ability, English vocabulary mastery and

English pronunciation mastery. The average score for those components are 60, 55,

and 45 and it means that the participants’ understanding toward those three

components is low.

Whereas, after being held an English short course, there is a such kind of

improvement of participants’ understanding toward those three components. The post-

test result shows that the average score for each is 90, 85, and 70 and the percentage

increases 66,6%, 64,7%, and 64,3% for each component. So, it can be drawn a

conclusion that the participants succeed in increasing their understanding of English

conversation ability, English vocabulary mastery, and English pronunciation mastery

because the improvement is more that 50% as stated in the previous.

Surakarta Radya Pustaka Museum It’s not so different from Surakarta Radya Pustaka Museum, from the average

score of pre-test and post-test it is concluded that there is also an improvement of

participants’ English conversation ability, English vocabulary mastery, and English

pronunciation mastery. The average score would be show in the following table.

Table 1: The average score of pre-test and post test in Surakarta Radya Pustaka Museum

Components The average score

Pre test Post test The percentage

increase

English Conversation Ability 58 90 64,4%

English Vocabulary Mastery 57 89 64%

English Pronunciation Mastery 48 74 64,8%

Notes:

Score 1 (≤49) : absolutely do not know / absolutely cannot do

Score 2 (50-69) : know little / can do little

Score 3 (70-85) : know/ can do

Score 4 (86-100) : absolutely know/ absolutely can do

100

Based on the table above, the participants’ English conversation ability, English

vocabulary mastery, and English pronunciation mastery are low. It is based on the average

score in pre-test, namely: 58, 57, and 48 for each component. But, after an English short

course is held, the post test result shows that the average score is 90, 89, and 74 and the

percentages increase 64,4%, 64% and 64,8% for each component. Based on those

phenomena, in can be drawn a conclusion that there is an improvement of participants’

English conversation ability, English vocabulary mastery and English pronunciation

mastery because they are able to reach a raising ≥ 50%

5. CONCLUSION

Based on the discussion above, it can be drawn a conclusion as follows:

5.1. After being held an English short course, in Surakarta Tourism Department there is an

improvement of participants’ understanding toward English conversation ability, English

vocabulary mastery, and English pronunciation mastery with the average score is 66,6%,

64,7% and 64,3% for each.

5.2. After being held an English short course, in Surakarta Radya Pustaka Museum there is an

improvement of participants’ understanding toward English conversation ability, English

Vocabulary mastery, and English pronunciation mastery with the average score is 64,4%,

64% and 64,8% for each.

5.3. Both Surakarta Tourism Department and Surakarta Radya Pustaka Museum are able to

increase their English conversation ability, English vocabulary mastery, and English

pronunciation mastery.

REFERENCES

Danny R. 1999. Practical English for Travellers. Cambridge University Press.

John, Leo. 1998. Welcome! English for the Travel and Tourism Industry. Cambridge

University Press.

______________. 1999. Practical English Conversation. Cambridge University Press.

Pemkot Surakarta. 2013. Calendar of Cultural and Tourism Evet Solo 2014. Unpublished

Richard, Jack C. 1997. Interchange; Students Book. Cambridge University Press

Soar, John & Liz. 1993. Headway: Elementary-Student Book. Oxford University Press.

Tarjana, Sri Samiati, et all. 2001. English for Tourism Based on Local Needs. Surakarta:

UNS Press.

_____________________. 2003. Materi Ajar Pengembangan Lintas Budaya. Surakarta:

UNS Press.

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