1to1 xmedia intro
DESCRIPTION
Introduction to our Services and SolutionsTRANSCRIPT
We select the best media to reach
✓with the most suitable content
✓at the right moment
✓ the right person
!!1to1Xmedia focus on audience engagement by segmenting clients’
database according to campaign objectives.
We target each segments with personal 1to1 communication,
leveraging on content customisation and full-cross channel solutions,
including digital (emails, personalised URL, QR and SMS) and printed
media.
THE PROBLEM
Mass communication messages are no longer effective
Marketers are forcing bland statements that few people identify with.
OUR SOLUTION
Leading our clients towards enhanced customers’ engagement
Personal conversations with clients are difficult to establish, requiring qualified
database and targeted approaches that companies find difficult to assess.
We synchronised client’s database to the 1to1 campaign platform to customise each elements:
Hyperlinks | Text | Images | Webpage | Design | Channels
Variables are selected according to the client objectives and desired level of personalisation.
By accessing the platform our clients are able to manage each single conversation with customer in one
unique campaign.
!Personalised EDM
Personalised URL (pURL)
Personal Landing Page
Social Media Integration
ON-LINE
Using VDP technology we synchronised our client’s database with our technology to customise each printed
elements while keeping the same standard and lead time of traditional printing process.
Name | Text | Images | Colour | Formats | Graphics
Variables are selected according to the client objectives and desired level of personalisation.
Our HP Indigo printer provide full-color solutions along with the highest quality of digital printing.
!Customised Packaging
Personalised DM
Unique QR Code
Personalised Marketing Collaterals
OFF-LINE
Campaign Tools
Print Analytics Dashboard
WebSocial Media QR Code
Mobile / Tablet
Campaign Samples
!!!!Engagement starts with customised: !
Direct Mail (DM) Electronic Direct Maill (EDM) Mobile/Tablet friendly EDM
!From the text messages to images, colour and graphics, everything will be personalised to target each male within this specific segment. Customers will be redirected, through QR and/or personalised hyperlink (pURL), to the second moment of truth: !
Personal Landing Page !Used as main touchpoint to generate leads and conversions.
Segment #1: MALE
Standard Campaign Sample
!!!!Engagement starts with customised: !
Direct Mail (DM) Electronic Direct Maill (EDM) Mobile/Tablet friendly EDM
!As for the male segments, it’s possible to customise the campaign content to target female with consistent and relevant information. Prospected female customers will be redirected, through QR and/or personalised hyperlink (pURL), to the second moment of truth: !
Personal Landing Page !Used as main touchpoint to generate leads and conversions.
Segment #1: FEMALE
Standard Campaign Sample
!!!!Unlimited number of segments and personal variables can be included in each 1to1 campaign. !!
Direct Mail (DM) Electronic Direct Maill (EDM) Mobile/Tablet friendly EDM QR code pURL Personal Landing Page
!Following the same campaign path as for the female and male segment the ultimate campaign’s goals is to generate leads, to boost conversions and to easily assess and measure post-campaign data and CRM integration.
Segment #1: GENERIC
Standard Campaign Sample
VDP packaging
‘Share a Coke’ Case
Graphic Personalization
An interactive website has been developed to collect the best design and user experience with the latest e-commerce capabilities. In just 3 easy steps customers are able to choose a bottle design, add their own photos and messages and order their unique 100% personalised six-packs. In addition customers can save their designs and share it on social media and return to that any time.
VDP packaging applied to online engagement
The Heineken Case
VDP and Direct Mailing
The Symeta Case
