@brynn @playinthecloud@zamlandSizhao Yang Jude OwerBrynn Evans Sizhao Yang Jude OwerBrynn Evans

1up! games for change1up! games for change

gamestorming

Brynn Evansabout.me/brynnevans user experience design gamestorming@brynn SketchCamp

the betacup ux for good

thebetacup.com

http://bit.ly/papel-the-paper-cup

gogamestorm.com ux4good.com

http://bit.ly/ux4good

tweet a tree

how to

play:

1. Tweet about the panel2. Use hashtags #1up and #sxsw2. Biggest tweeter gets to plant 100 trees

tweetatree.com

Sizhao YangBetterWorks @zamland FarmVille MyMiniLife Zynga social games

Jude Ower@playinthecloudthe Play Mob WeForest serious games education

http://www.youtube.com/watch?v=r8cyuvVAXEo

training@theplaymob

REDCROSS 90999Please text to

to support the Earthquake and Tsunami Relief effort in Japan!

#1up #sxsw

tweet a treetweetatree.com

@brynn @playinthecloud@zamland

Aspiration: Identify the aspirational status and desired activity (mafia, mayor, platinum) 

Symbols of achievements: Progressive measures of achievement (badges, points, progress bar) 

Map actions to symbols: Mapping application actions to symbols 

Notification: Being able to disseminate your audience (FB newsfeed, email, Twitter) 

Feedback: Ways to provide social/positive feedback to the content creators (like/comment/love) 

Best practices

Reciprocity: People tend to return favors (gifts) 

Commitment and Consistency: Commitment leads to people more likely to honor the commitment (using virtual coins to create crops) 

Social Proof: People will do things that they see other people are doing (friend bar) 

Liking: People are easily persuaded by other people that they like (lonely cow, gifts, friend bar) 

Scarcity: Perceived scarcity will generate demand (exclusive gifts) 

Psychological Principles