2 09.15-09.45 venky sharma - eyefortravel · content:recommend items that are similar to those that...
TRANSCRIPT
PersonalizationVenkateshSharmaSr.Director,GlobalInventoryManagementandPricing
The World’s Leading Collection of Vacation Exchange Businesses
More than 4,300 resorts in over 110 countries
Approach to Personalization
StrategicVision DataGatheringandIntegration CustomerModeling
InventoryAnalytics PersonalizedRecommendations Feedback
Why do we need this Initiative
Data Gathering & Integration
§ Prioritizekeyareasofneed§ Augmentandinfer§ Breakdownsilos§ InvestinDataGovernance§ Distributefromsingle
source
Consumer Modeling
§ Predictivetransactionalmodelstoidentifyuserstotargetincampaignsbasedonlikelihoodtorespond
§ CreateSegmentsandKPIs§ EnterpriseSegmentation– Pros,Novice,Upscale§ OpportunitySegments– tactical§ LifeTimeValue§ KPISegments– Tenure/Spendmix§ Geosegmentation
Inventory Analytics
§ BookingPatterns§ PricingAlgorithms§ InventoryKPI– Supply,Usage,Demand
andOccupancy
Consumer and Inventory AnalyticsRight Member Right Time Right Property Right Price
Content: Recommenditemsthataresimilartothosethatauserliked/usedinthepast,orisexamininginthepresent
§ Property/DestinationAttributes§ Transaction/searchinfo
Collaborative:Thecoreideaistosuggestthoseitemstousersthatothersimilarusersliked/usedbefore.“FillinBlank”ofuserprofilebasedonprofilesofsimilarusers
§ Statedpreferences§ Transaction/searchinfo
Personalize RecommendationsBuild Themes – Customize
Relevant Across Journey
§ Desiretointeract– relevantmessagingduringdifferentphasesofjourney§ Holdaconversation– seamlesslyacrossallchannels§ Sameexperienceacrosschannels§ MemberCentric- wearelisteningandworkingtosendthemonvacation§ Simplifythejourney
Dream Search Book Pre-Travel Travel Post-Travel
Because Your Vacation means the World to Us