2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의...
DESCRIPTION
2010.11.30 제2차 지속가능한관광 정책 포럼 발표자료 1. protecting culture and heritage-responsible tourism initiatives in the greater Mekong sub-region(Mason Florence / Executive Director / Mekong Tourism Coordinating Office) *이 포럼은 제2회 아시아사회적기업활동가대회 ASES2010의 분과 회의로 기획되었습니다.TRANSCRIPT
![Page 1: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/1.jpg)
Protecting Culture and Heritage Responsible Tourism initiatives in the Greater Mekong Sub-region
Asian Social Entrepreneurs Summit (ASES)
30 November 2010 – Seoul, Korea
Mason Florence / Executive Director
Mekong Tourism Coordinating Office (MTCO)
![Page 2: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/2.jpg)
MTCO role…
The MTCO is tasked with the marketing and promotion ofTourism for one of the world’s most dynamic and alluringdestinations, that is the six-nation Greater Mekong Sub-region (GMS) and fostering its development as a singledestination under the ‘Mekong Tourism’ brand.
![Page 3: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/3.jpg)
The Members
![Page 4: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/4.jpg)
![Page 5: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/5.jpg)
GMS
Tourism is a Globally Competitive Business
![Page 6: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/6.jpg)
By By 2020 2020 Tourism Demand will Tourism Demand will DOUBLEDOUBLEExpenditure Expected to be >Expenditure Expected to be > US$US$1 1 TrillionTrillion
![Page 7: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/7.jpg)
Target International Tourism Arrivals
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
2005 2010 2015
Arr
ivals
Thailand Other GMS Countries
Arrival Forecasts
![Page 8: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/8.jpg)
MARKETING SIDE
Marketing Experts
Market GMS in order to increase long-stay above average spending
subregional travellers
Private Sector Partnerships
DEVELOPMENT SIDE
Development Experts
Orchestrate implementation and funding of 28-Development Projects as prescribed TSS
Donor Partnerships
![Page 9: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/9.jpg)
1. Marketing and Product Development: Foster the development of multi-country tourism by stimulating demand from appropriate high-yield markets and products through joint promotional activities.
![Page 10: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/10.jpg)
![Page 11: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/11.jpg)
Cruising on the MekongCruising on the Mekong
![Page 12: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/12.jpg)
Mekong Special InterestsMekong Special Interests
![Page 13: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/13.jpg)
The Guide to Responsible Tourism in The Guide to Responsible Tourism in Cambodia, Laos and VietnamCambodia, Laos and Vietnam
![Page 14: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/14.jpg)
www.ExploreMekong.orgwww.ExploreMekong.org
![Page 15: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/15.jpg)
www.ExploreMekong.orgwww.ExploreMekong.org
Mekong Tourism Coordinating Office
![Page 16: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/16.jpg)
2. Human Resource Development: Upgrade the skills of tourism leaders and tourism trainers to ensure that the strategy can be implemented and that qualified staff is in place to manage tourism demand.
![Page 17: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/17.jpg)
3. Heritage Conservation and Social Impact Management: Promote higher standards in the management of natural and cultural resources for conservation and tourism purposes, and enhance measures to manage the negative social impact of tourism.
![Page 18: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/18.jpg)
4. Pro-poor and Equitable Distribution of Benefits: Help reduce the incidence of poverty and increase rural incomes.
![Page 19: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/19.jpg)
5. Facilitating the Movement of Tourists: Identify and reduce impediments to travel to and within the region.
![Page 20: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/20.jpg)
6. Tourism-related Infrastructure Development: Jointly plan and develop tourism infrastructure with a view to ensuring a wider distribution of tourism benefits and supporting pro-poor tourism development in designated priority zones.
![Page 21: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/21.jpg)
7. Private Sector Participation: Encourage private sector participation and partnerships in planning, investment, marketing and human resource development in the tourism sector
![Page 22: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/22.jpg)
TOURISM PARTNERSHIPSTOURISM PARTNERSHIPS
§§ Public SectorPublic Sector
§§ Private SectorPrivate Sector
§§ Development World / NGOsDevelopment World / NGOs
§§ MediaMedia
§§ ConsumersConsumers
![Page 23: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/23.jpg)
PUBLIC SECTORPUBLIC SECTOR
§§ Governmental OrganizationsGovernmental Organizations
§§ Ministry of Tourism (marketing & development)Ministry of Tourism (marketing & development)
§§ Other Ministries / Gov’t AgenciesOther Ministries / Gov’t Agencies
![Page 24: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/24.jpg)
![Page 25: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/25.jpg)
![Page 26: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/26.jpg)
PRIVATE SECTORPRIVATE SECTOR
§§ All travel service providersAll travel service providers
§§ Travel CompaniesTravel Companies
§§ HotelsHotels
§§ AirlinesAirlines
![Page 27: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/27.jpg)
![Page 28: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/28.jpg)
DEVELOPMENT WORLD / NGOsDEVELOPMENT WORLD / NGOs
§§ Governmental Aid OrganizationsGovernmental Aid Organizations
§§ NGOsNGOs
§§ CommunityCommunity--based operatorsbased operators
![Page 29: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/29.jpg)
Development Partners
![Page 30: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/30.jpg)
![Page 31: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/31.jpg)
MEDIAMEDIA
§§ Local Local –– Regional Regional –– InternationalInternational
§§ Newspapers/MagazinesNewspapers/Magazines
§§ RadioRadio
§§ TVTV
§§ Websites/BlogsWebsites/Blogs
§§ Travel GuidebooksTravel Guidebooks
![Page 32: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/32.jpg)
![Page 33: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/33.jpg)
![Page 34: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/34.jpg)
CONSUMERS
• Backpackers• Flash-packers• Group Tourists• FIT• Adventure Seekers• Culture Vultures• Foodies• Specialty Tourists
![Page 35: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/35.jpg)
All regional stakeholders share common problems in the area of socio-economic development, environmental and socio-cultural sustainability.
![Page 36: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/36.jpg)
All regional stakeholders share similar tourism assets and markets many of whom undertake multiple country visits when they come.
![Page 37: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/37.jpg)
Competition between stakeholders is not a good move as this will reduce the overall size of the tourism cake for each resulting in a lose-lose outcome for all.
![Page 38: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/38.jpg)
It’s a far better move to work within a complimentary multi-country tourism destination marketing framework that builds a bigger tourism cake for all for a win-win outcome.
![Page 39: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/39.jpg)
![Page 40: 2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)](https://reader033.vdocuments.net/reader033/viewer/2022052819/54599e6eaf795994188b58f3/html5/thumbnails/40.jpg)
Thank You.
For further enquiries, contact:
Mason Florence
Executive Director
Mekong Tourism Coordinating Office
Tel: +662 612 4150-1 Fax:+662 612 4152
Email: [email protected]