2 17 annual report

12
ness Improvement Association Downtown Surrey Busin ovement Association Downtown Surrey Business Impro ciation Downtown Surrey Business Improvement Assoc ntown Surrey Business Improvement Association Down y Business Improvement Association Downtown Surre ness Improvement Association Downtown Surrey Busin ovement Association Downtown Surrey Business Impro ciation Downtown Surrey Business Improvement Assoc ntown Surrey Business Improvement Association Down y Business Improvement Association Downtown Surre ness Improvement Association Downtown Surrey Busin ovement Association Downtown Surrey Business Impro ciation Downtown Surrey Business Improvement Assoc ntown Surrey Business Improvement Association Down y Business Improvement Association Downtown Surre ness Improvement Association Downtown Surrey Busin ovement Association Downtown Surrey Business Impro ciation Downtown Surrey Business Improvement Assoc ntown Surrey Business Improvement Association Down y Business Improvement Association Downtown Surre ness Improvement Association Downtown Surrey Busin ovement Association Downtown Surrey Business Impro ciation Downtown Surrey Business Improvement Assoc ntown Surrey Business Improvement Association Down y Business Improvement Association Downtown Surre ness Improvement Association Downtown Surrey Busin ovement Association Downtown Surrey Business Impro ciation Downtown Surrey Business Improvement Assoc ntown Surrey Business Improvement Association Down y Business Improvement Association Downtown Surre ness Improvement Association Downtown Surrey Busin ovement Association Downtown Surrey Business Impro ciation Downtown Surrey Business Improvement Assoc ntown Surrey Business Improvement Association Down y Business Improvement Association Downtown Surre ness Improvement Association Downtown Surrey Busin ovement Association Downtown Surrey Business Impro ciation Downtown Surrey Business Improvement Assoc ntown Surrey Business Improvement Association Down y Business Improvement Association Downtown Surre ness Improvement Association Downtown Surrey Busin ovement Association Downtown Surrey Business Impro ciation Downtown Surrey Business Improvement Assoc ntown Surrey Business Improvement Association Down y Business Improvement Association Downtown Surre ness Improvement Association Downtown Surrey Busin ovement Association Downtown Surrey Business Impro ciation Downtown Surrey Business Improvement Assoc ntown Surrey Business Improvement Association Down y Business Improvement Association Downtown Surre ness Improvement Association Downtown Surrey Busin ovement Association Downtown Surrey Business Impro ciation Downtown Surrey Business Improvement Assoc ntown Surrey Business Improvement Association Down y Business Improvement Association Downtown Surre ness Improvement Association Downtown Surrey Busin ovement Association Downtown Surrey Business Impro ciation Downtown Surrey Business Improvement Assoc 2 17 ANNUAL REPORT Downtown Surrey Business Improvement Association

Upload: others

Post on 07-Dec-2021

3 views

Category:

Documents


0 download

TRANSCRIPT

Bus iness Improvement Assoc iat ion Downtown Surrey Bus ines

Improvement Assoc iat ion Downtown Surrey Bus iness Impro

soc iat ion Downtown Surrey Bus iness Improvement Assoc ia

wntown Surrey Bus iness Improvement Assoc iat ion Downt

Surrey Bus iness Improvement Assoc iat ion Downtown Surrey

Bus iness Improvement Assoc iat ion Downtown Surrey Bus ines

Improvement Assoc iat ion Downtown Surrey Bus iness Impro

soc iat ion Downtown Surrey Bus iness Improvement Assoc ia

wntown Surrey Bus iness Improvement Assoc iat ion Downt

Surrey Bus iness Improvement Assoc iat ion Downtown Surrey

Bus iness Improvement Assoc iat ion Downtown Surrey Bus ines

Improvement Assoc iat ion Downtown Surrey Bus iness Impro

soc iat ion Downtown Surrey Bus iness Improvement Assoc ia

wntown Surrey Bus iness Improvement Assoc iat ion Downt

Surrey Bus iness Improvement Assoc iat ion Downtown Surrey

Bus iness Improvement Assoc iat ion Downtown Surrey Bus ines

Improvement Assoc iat ion Downtown Surrey Bus iness Impro

soc iat ion Downtown Surrey Bus iness Improvement Assoc ia

wntown Surrey Bus iness Improvement Assoc iat ion Downt

Surrey Bus iness Improvement Assoc iat ion Downtown Surrey

Bus iness Improvement Assoc iat ion Downtown Surrey Bus ines

Improvement Assoc iat ion Downtown Surrey Bus iness Impro

soc iat ion Downtown Surrey Bus iness Improvement Assoc ia

wntown Surrey Bus iness Improvement Assoc iat ion Downt

Surrey Bus iness Improvement Assoc iat ion Downtown Surrey

Bus iness Improvement Assoc iat ion Downtown Surrey Bus ines

Improvement Assoc iat ion Downtown Surrey Bus iness Impro

soc iat ion Downtown Surrey Bus iness Improvement Assoc ia

wntown Surrey Bus iness Improvement Assoc iat ion Downt

Surrey Bus iness Improvement Assoc iat ion Downtown Surrey

Bus iness Improvement Assoc iat ion Downtown Surrey Bus ines

Improvement Assoc iat ion Downtown Surrey Bus iness Impro

soc iat ion Downtown Surrey Bus iness Improvement Assoc ia

wntown Surrey Bus iness Improvement Assoc iat ion Downt

Surrey Bus iness Improvement Assoc iat ion Downtown Surrey

Bus iness Improvement Assoc iat ion Downtown Surrey Bus ines

Improvement Assoc iat ion Downtown Surrey Bus iness Impro

soc iat ion Downtown Surrey Bus iness Improvement Assoc ia

wntown Surrey Bus iness Improvement Assoc iat ion Downt

Surrey Bus iness Improvement Assoc iat ion Downtown Surrey

Bus iness Improvement Assoc iat ion Downtown Surrey Bus ines

Improvement Assoc iat ion Downtown Surrey Bus iness Impro

soc iat ion Downtown Surrey Bus iness Improvement Assoc ia

wntown Surrey Bus iness Improvement Assoc iat ion Downt

Surrey Bus iness Improvement Assoc iat ion Downtown Surrey

Bus iness Improvement Assoc iat ion Downtown Surrey Bus ines

Improvement Assoc iat ion Downtown Surrey Bus iness Impro

soc iat ion Downtown Surrey Bus iness Improvement Assoc ia

wntown Surrey Bus iness Improvement Assoc iat ion Downt

Surrey Bus iness Improvement Assoc iat ion Downtown Surrey

Bus iness Improvement Assoc iat ion Downtown Surrey Bus ines

Improvement Assoc iat ion Downtown Surrey Bus iness Impro

soc iat ion Downtown Surrey Bus iness Improvement Assoc ia

wntown Surrey Bus iness Improvement Assoc iat ion Downt

Surrey Bus iness Improvement Assoc iat ion Downtown Surrey

Bus iness Improvement Assoc iat ion Downtown Surrey Bus ines

Improvement Assoc iat ion Downtown Surrey Bus iness Impro

soc iat ion Downtown Surrey Bus iness Improvement Assoc ia

2 17 ANNUALREPORT

D o w n t o w n S u r r e y B u s i n e s s I m p r o v e m e n t A s s o c i a t i o n

This has been an incredibly exciting period of time to be Chair of the Downtown Surrey Business Improvement

Association as not a week goes by without seeing new evidence of the fruits of the work of so many for so long to

build out a new Downtown Surrey. As we head into this renewal year for the DSBIA, taking stock of the incredible

growth here is important, however, it underscores how much work is left to be done to ensure we continue to build the

future of this great community.

Chair’s Report

The past year has seen progress made on items such as

the Simon Fraser University Surrey campus expansion,

rapid transit expansion from the downtown core, large

new residential and commercial projects coming on

stream, and continued growth of Innovation Boulevard.

These are all important signs of progress, and all of

which the DSBIA can feel proud of our involvement.

Telling the Downtown Surrey story is a key focal point

of ours, and we will continue to loudly and proudly

promote this shared vision.

We also have a role to play in addressing some of the

other needs of our Downtown community, such as a

housing strategy for Surrey. We want to be part of a

comprehensive solution to help people get off the

streets in our area. This not only helps our local

businesses thrive, but it goes to the heart of what we

want to be as a compassionate and caring city.

Addressing other issues such as crime prevention,

neighbourhood safety, area enhancement, and overall

livability are other areas where our voice and input will

continue to play a key role. The voices, experience,

opinions, and ideas of DSBIA Members are important

and we will continue to strive to ensure these are

central to any dialogue and decision making.

We can't say enough about the talent and dedication of

the DSBIA staff, and of the students and volunteers who

support them all year long. Elizabeth, Bonnie, Tracey

and the others are the pulse of our organization and are

all true community builders in their own rights. Our

sincere gratitude and appreciation go to them on behalf

of our members, the Board, and all those in Surrey who

benefit from their dedication.

02Movies Under the StarsFusion Festival

Bill Cunningham

Chair

The Downtown Surrey Business Improvement Association continues to position our emerging City Centre as the premier

place to invest, work, learn, live and play. We continuously build our partnerships to create a dynamic and sustainable

Metropolitan Centre as we quickly grow and transition to be the largest City in the province.

CEO’s Report

As your CEO, many thanks are extended to the local

businesses in Downtown Surrey and a dedicated Board

of Directors for the combined efforts for continuous

on-going focus, hard work, and commitment to and for

the business community. I would be remiss if I did not

mention the DSBIA’s ceaseless efforts to improve the

situation on 135A Street while trying to mitigate the

problems the proliferation of services has created for

the businesses and community on a daily basis. It is the

ongoing, consistent efforts and messaging that we, as

key stakeholders in the community, collectively send

out to our elected government officials, neighboring

Cities, Provinces and beyond as the situation has

impacted everyone. Nothing is accomplished in

isolation. It is with the partnerships forged that we build

a better Downtown. The DSBIA’s Vision Statement: The

Downtown Surrey Business Improvement Association

are champions of co-creating a new and growing

vibrant Metropolitan Centre. This is what we all strive

for daily.

A special thank you is extended to the DSBIA Chair Bill

Cunningham, for his first year of a two-year term. Bill’s

background in both business and Board experience, has

added a great dimension for the DSBIA.

His keen interest and commitment to the businesses in

City Centre is noted by his support and involvement in

all aspects of City Building. To the Board of Directors,

thank you for your time, efforts commitment and

involvement in making our Downtown a better place!

My personal thank you is extended Bonnie, who

embodies the true essence of community service and

commitment and to Tracey who is our steadfast support

team. I would be remiss if I did not recognize the many

hours of work, help, and involvement from all our Simon

Fraser University students, all who have contributed

greatly to the programs and work of the organization.

The hard work and vision of everyone involved in

promoting the growth process for a healthy, vibrant

Downtown Surrey is building our local

economies for a common goal.

Please take the time to review the AGM Reports; the

Board and staff welcome your feedback and comments.

Elizabeth Model

Cheif Executive Officer

03Eat Play Live Well Street FairLong Long Table

04

Board of Directors 2017 – 2018

Andrew West lundApex Communications

Westlund Group of Companies

Bi l l Cunn ingham TB Bank

Bi l l Rempel

Blackwood Partners Management Corp

Central City

Charan Seth i

Tien Sher Group of Companies

David Pe l

David Pel & Company Inc.

Donna Rowand

VanCity Credit Union

Elfie Stumpf

Whalley Optical Centre Ltd.

James Stewart

Hamilton Duncan Armstrong Stewart

Jason Wong

Beta Collective

Joanne Curry Simon Fraser University

Surrey

Larry F i sher Lark Group

Michae l Heeney** SCDC

Michae l Wi l son

Phoenix Drug & Alcohol

Education Centre

Mike N ie l sen

Sprite Multimedia Systems Ltd.

Norm Laube*

SCDC

Rob B lackwel l Anthem Properties

Robert Domin ick WestStone

Sh i r ley Samujh-Daya l

Translink

Soleman Hashmi Hashmi Law Office

Tako Van Popta McQuarrie Hunter

Wolfgang Degemann

Eurocan Industries

Counc i l lo r Bruce Hayne (ex-officio) City of Surrey

* Resigned prior to term ending

** Appointed to fill vacancy

Bonnie Burns ide Manager

Chery l Chang

Summer Intern 2017

Danie l Breedve ld

Summer Intern 2017

Kyla Fraser Summer/Fall Intern 2017

Mel i ssa Wing

Summer Intern 2017

Abby Ga le LaraHighschool Intern 2017

Staff

El izabeth Mode l CEO

John Latay Winter/Summer Intern 2017

Emi ly Watt

Winter Intern 2017

Air i Nakamoto Summer Intern 2017

Bhav Bans i Summer Intern 2017

Char les Do Summer Intern 2017

Tracey Grave l

Administrative Assistant

Meara Laye Highschool Intern 2017

John McCa l lumHighschool Intern 2017

Skye PrudenHighschool Intern 2017

Tina Yogore

Highschool Intern 2017

Board of Directors

Student Interns

Looking Back 2017

05

VIP Educational Health and Technology “FAM” Tour

DSBIA hosted the Innovation Boulevard familiarization

tour showcasing a number of major milestones within

Innovation Boulevard and the Health Technology

District close to the hospital. Participants had the

opportunity to view world-leading technology that is

currently underway and being developed in Surrey. A

post-tour reception and hands-on demonstrations were

hosted at the Health and Technology District. Working

with LBMG helped bring regional media to the event

which had a combined impression value in excess of 54

million.

ECONOMIC DEVELOPMENT

Downtown Surrey is identified as the place to invest,

develop and grow business and improve our

economic well being.

DSBIA Economic Deve lopment and Promot iona l Act iv i t ies

Sponsorship

Conference Board of Canada; Council for Innovation &

Commercialization – Health & Technology District

DSBIA Presentations

Downtown Surrey growth and development were

highlighted by presentations to realtors, local

developers and business & community groups

(ongoing)

Better Transit & Transportation Coalition – DSBIA is a

Founding Member & Board Member. CEO is Chair of

the Society, & continues to support improvements to

transit and transportation in Metro Vancouver. The

annual AGM was held in March and the Membership

directed BTTC to continue as an organization to

support the regional Mayors’ Transportation Plan.

Plans were underway late in October for a new Chair

for the BTTC and for a planned action call on

Membership to support the newly formed and

appointed Independent Mobility Pricing Commission.

The DSBIA CEO was appointed to the Commission.

Participated in Mayor’s Council & Translink rollout on

Phase 1 & 2 of Mayor’s Plan

Translink Forum into input of Phase 3

Transportation Initiatives

Participated in Metro Vancouver Transportation Forum

Participated in Translink’s consultations for Pattullo

Bridge upgrades

Participated in review and long-term strategy for BC

Ministry of Transportation

Participated in GVBOT Metro Vancouver’s

Transportation Forum

DSBIA and City collaboration on LRT and long-term

planning of development and construction and

education with Members.

HQP Videos

Invest Surrey Launchpad 2017

Advanced Manufacturing Event with SFU

Innovation Event planning (2018 proceed)

Collaborative partnership and sponsorship of Economic

Development initiatives with City of Surrey

LBMG - DSBIA Media Campaign (Laura Ballance

Media Group)

Public Relations, Advertising & Promotions for

Downtown Surrey 2017

Media personnel - Meetings, connections, interviews

& education to develop & highlight features in

publications with “good news stories” and business

growth and involvement South of the Fraser

Media (in conjunction with Marketing Committee)

ICSC

(International Council of Shopping Centres) Toronto

and Whistler - attended and participated with DSBIA

Trade show booth showcasing happenings, educating

and highlighting opportunities for development,

business growth, and opportunities, retail & education;

connections with DSBIA developers & key & interested

stakeholders in the industry and growth of Surrey City

Centre

FAM Tour

06

BUILDEX Vancouver

Western Canada’s largest conference & tradeshow for

Property Management, Interior Design, Architecture,

Renovation, Construction & Real Estate; attended and

participated with DSBIA Trade show booth, sponsored,

showcased, educated & promoted Downtown Surrey;

over 14,000 plus attendees; excellent connections and

established follow up with numerous leads.

Hosted Provincial All Candidates Meeting

Invited to and attended Open House - Parliament

Buildings installation of new Government

Attended:

Fraser Valley Real Estate Trade Show

Booth sponsored, showcased, promoted & educated

realtors with happenings in Downtown Surrey resulting in

spin off in speaking engagements for individual groups

and real estate businesses

Pacific Northwest Regional Conference BIABC & IDA

(International Downtown Association)

Education, collaboration & networking ensures success

for all; showcasing best practices; economic development

initiatives, Member & placemaking events and relations

and real estate businesses.

City of Surrey Social Innovation Summit

Sponsored and attended 3rd annual summit

Forums and Workshops

With input from Downtown Surrey on Downtown Surrey

regional, provincial and national organizations and

businesses.

Bus iness & Educat iona l Organ izat ions & Membersh ip : Network ing & Promot iona l opportun i t ies w i th Communi ty input :

NAIOP (Commercial Real Estate Development

Association); BOMA (Building Owners & Managers

Ass); REIBC (Real Estate Institute of BC); UDI (Urban

Development Institute Fraser Valley & Vancouver);

Greater Vancouver Board of Trade (GVBOT); Surrey

Board of Trade; BCEDA (BC Economic Development

Association)

Simon Fraser University Advisory Committee

Attended and supported SFU events & functions

relating to Downtown Surrey

Vancouver Regional Construction Association

Meetings

Attended local developers, businesses, open houses,

grand openings, speaking engagements & special

events

GOVERNMENT RELATIONS

Working and advocating with all levels of

Government, Crown Corporations, business and

industry leaders to facilitate the growth and

development of an inclusive City

Government Representatives Meetings & Advocacy work

Lower Mainland Local Government Association

(LMLGA) Conference

Union of British Columbia Municipalities (UBCM)

Local MLA’s meetings & discussions on issues in

Downtown Surrey

Attended SBOT Roundtable Minister Rob Fleming –

Education

Attended SBOT breakfast – Minister Bruce Ralston –

Minister of Jobs, Trade & Technology

Pre-election collaborated with Downtown Vancouver

BIA on studies and presentation to Minister Suzanne

Anton on joint BIA issues surrounding retail theft,

social disorder, opioid crisis and homelessness

Attended SBOT Roundtable with Leader of the

Opposition – Andrew Scheer

Meeting with Honorable Minister Jody

Wilson-Raybould – Retail theft, social issues, opioid

crisis and homelessness

Meeting with MP Randeep Sarai and presentations on

SFU Summer student projects – Federal Summer Jobs

Grant

Federal

Premier John Horgan, DSBIA CEO Elizabeth Model & Hon. Bruce Ralston MLA

07

Attended City Centre Stakeholder Meetings re: Social

Issues

Continued meetings, discussions & presentations with

City & MLA’s on issues with 135A Street

Presentation & input to Finances/Budget Presentation

To BC Standing Committee on Finance re: BC

Honouring Simon Fraser University’s request for

expansion

SFU – Public Dialogue on input to G7 Summit – Canada

hosting 2018

Visit and discussions with MLA’s and MP’s

Attendance, discussions, and networking at Metro

Vancouver events with elected officials; Municipal,

Provincial & Federal

Presentations

Support of local development in City Centre – Public

Hearings

Transportation meetings, support & local engagement

Surrey City Council Meetings

Issues impacting Downtown Surrey (Crime, Mental

Health, Housing, Social Disorder, Development,

Transportation, Unsightly Properties)

YMCA – input forum Recreational & support facilities

Transportation discussions & input

Marketing City Centre

City Staff and Departments

The DSBIA Bike Patrol contracted through Paladin

Security, was on the streets Monday through Saturday

from 9 AM to 7 PM. In addition, a second team has been

scheduled to work three days per month (Thursday,

Friday, Saturday) from 11 AM to 7 PM on high volume

service days immediately following “Welfare

Wednesday”. The Bike Patrol generated over 1400

incident reports in 2017 and answered an average of

thirty calls for service per month that came into the

DSBIA office. In 2017, we found that it was taking longer

to deal with issues in the area which affected the Bike

Patrol’s response time.

SAFETY

The DSBIA supports, encourages and promotes a

safe, livable Downtown for people to work, play,

live and learn.

DSBIA Business Patrol

SFU Co-op Student and Summer Intern, Bhav Bansi

returned for a third semester this time as our Safety

Intern. She completed the 13th Annual Safety Audit.

Approximately 220 street–level businesses and 25

second and third-floor businesses responded. This was

a 15% increase over 2016. Top five concerns that are

affecting businesses are discarded needles, drug

dealing/drug use, litter/trash, loitering and illegal

dumping.

The DSBIA has promoted calling the Rig Dig program

to businesses as a way to have discarded needles

removed. In addition, our summer interns, Bhav Bansi

and John Latay, designed a pamphlet to advise

businesses how to safely dispose of discarded needles

and dropped off a “sharps container” when requested

by businesses.

The DSBIA participated in the roll-out of the Public

Safety Strategy in March at SFU Surrey.

Business Connect – initiated in the summer of 2014, our

summer intern Bhav Bansi increased the participation

in 2017. Currently, there are 18 pockets of businesses in

the DSBIA area and 142 individual businesses. All

participants are given information on crime prevention

and staff safety tips upon signing up.

Two Community meetings were held regarding issues

on 135A Street – Senior staff from the City of Surrey

attended, RCMP, Fraser Health were also in attendance

to answer questions. Mayor Hepner and Minister Bruce

Ralston attended the second meeting.

The DSBIA staff participates in the monthly Whalley

Integrated Service Team (WIST) meetings, bi-monthly

Boulevard Shelter meetings, and safe consumption site

meetings when held.

In the month of August, the DSBIA sponsored a

recognized speaker, Stephen O’Keefe, to present on

Retail theft. His presentation was videotaped and can

be viewed on the DSBIA website.

Other Community Safety Initiatives

Safety Audit

Bike Patrol

08

Since April 2012, the DSBIA has used Goodbye Graffiti

for graffiti removal within the DSBIA area. During the

year ending December 31, 2017, over 20,000 site

inspections were done and 3868 tags were removed

as well as 446 posters and 267 stickers.

The Clean Streets Program, provided by Options New

Frontier Clubhouse Program, ran from January 1st until

December 15th, 2017.

The DSBIA sponsored the new Christmas lighting

fixtures along King George Blvd.

The DSBIA has an ongoing program to identify Bylaw

infractions and report to appropriate departments at

the City of Surrey. Staff also forward complaints from

the community to the City.

The DSBIA work with the City of Surrey’s

Beautification Planner to identify beautification

projects within Downtown Surrey.

It was brought to the attention of the DSBIA that a

number of groups hand out clothing, blankets, and

food to people on the street. While we applaud these

groups for their good intentions, quite often it creates

a problem for local businesses. Old clothes and wet

blankets end up in the landfill after one night in the

rain. Therefore, several of our summer interns in 2015

created a campaign called “Recreate how you donate”.

The social media campaign carried on throughout

2017 and the materials produced were used by the

City to develop a City-wide program.

To help enhance positive activity in the area, a number

of placemaking activities were organized throughout

the summer. These activities included Free Bollywood

Aerobics classes in July at Grosvenor Road, free

Yoga classes in August at Grosvenor Road, two

Music Marathons at Central City Plaza (where we

hired pianists to play 12 hours straight), Sweet

Surrey (candy distribution at Surrey Central

Skytrain Station) and a variety of pop-up

entertainment where our High School Theatre

Troupe performed in front of stores, in plazas and

by Skytrain Stations. We also sponsored a sidewalk

chalk-art drawing evening near Chuck Bailey

Recreation Centre.

To celebrate Canada 150, we held three “Hockey in the

Plaza” lunchtime events at the Civic Plaza in July.

AREA ENHANCEMENT & SUSTAINABIL ITY

The DSBIA champions a clean, welcoming, walkable

and quality area for businesses, residents and visitors.

EVENTS

The DSBIA engages and encourages activities and

events to build popularity and enliven public spaces

to create a welcoming downtown where people want

to be: a here HERE.

DSBIA S ignature Events

In 2017, we showed four very popular movies: “Lego

Batman”, “Sing”, “Moana”, “Beauty and the Beast”

each Saturday in August at Holland Park. Prior to each

movie, we had displays, activities, and a variety of

local entertainers. A complete list of sponsors can be

found under Sponsor Recognition on page 11 of this

report.

To celebrate Canada 150, the DSBIA and Prospera

presented a Singalong movie night at Civic Plaza at

City Hall in July “Mary Poppins”.

Movies Under the Stars

To celebrate Canada 150, we brought back our popular

Long Long Table to Civic Plaza. Over 200 people

enjoyed a five course dinner that focused on food

from different regions of Canada.

The Long Long Table

The Lighted Truck Parade at Surrey City Hall took

place in December. This event has been the second

part of the Surrey Santa Parade in Cloverdale for

seven years. Local residents show up to see the

spectacularly lighted trucks. In 2016, we added a

Christmas Carol Sing-along prior to the arrival of

the trucks which was continued in 2017. This event is

organized with assistance from the Cloverdale BIA.

Big Rigs for Kids

Outdoor Summer Yoga

09

The Downtown Surrey BIA has been interested in

holding a Gingerbread Contest for several years as a

way to bring people into the area and this year, it was

held at Central City Shopping Centre from December

14-16. There were over thirty entries in a variety of

categories (highschools, post-secondary schools,

elementary schools, businesses, nonprofits, service

groups, open) and the People’s Choice Award which

raised over $300 for the Surrey Christmas Bureau.

Gingerbread Village

DSBIA Membersh ip Events

AGM 2017 at Surrey City Hall

2 Community Safety Forums at Chuck Bailey Rec Centre.

Retail Theft Seminar at Surrey City Hall in August with

Special Guest Stephen O’Keefe.

Event Par tnersh ips wi th the C i ty

Party for the Planet took place in April 2017 at Surrey

Civic Plaza at City Hall and the DSBIA once again

sponsored and activated the Kid’s Area tent providing

eco-friendly crafts for the young and young-at-heart.

Canada Day in Cloverdale on July 1, 2017 – sponsored

and ran Kid’s World while promoting upcoming events

such as Movies Under the Stars and encouraged people

to “Explore the George”.

Fusion Fest at Holland Park in July 2017 – sponsored

and ran Kid’s World

Tree Lighting Festival in November 2017 at Civic Plaza

at Surrey City Hall – sponsored and ran Kid’s World.

Surrey Social Innovation Summit took place in

November 2017 at Surrey City Hall.

Hometown Hockey took place at Civic Plaza December

9-10. The DSBIA provided face painters and kids

activities and crafts.

Event Par tnersh ips wi th the Communi ty

Toque Tuesday Ball Hockey Tournament – at Civic Plaza

in February 2017. This event highlights the problems

experienced by people who are homeless. DSBIA has

assisted with the operations and promotion of the

event since 2015. Organized by Tim Baillie.

Pride Festival at Holland Park in June - sponsored and

ran Kid’s World including crafts, face painting and a

bouncy castle. Organized by Surrey Pride.

Eat, Play, Live Well Street Fair at Phoenix Drug and

Alcohol Education Centre in July. DSBIA provided staff

support to organize the event and sponsored the

children’s activity area. Initiated and organized by

Phoenix Society with help from the DSBIA.

RCMP Sports Day at Holland Park – two afternoons of

fun and sport with RCMP officers (in July and August).

Surrey Fest Downtown, A Celebration of Community –

at Holland Park September 2017. DSBIA was the main

stage sponsor and used the opportunity to promote

the work of the DSBIA and events in the area over the

fall/winter months. Organized by the Whalley

Community Association.

In 2017, the DSBIA continued a comprehensive

Public Relations campaign that focused on Good

News Stories about Surrey. Laura Ballance Media

Group (LBMG) was hired to plan and implement the

program that ran until May 2017. The Good News

campaign included pitching stories tailored to local

media outlets, media releases, paid advertorials in

daily newspapers with a tie-in to social media, and a

radio campaign on News 1130.

King George Boulevard has long been referred to as

“The George” by first responders. In an effort to

persuade local residents and employees as well as

people who drive “The George” every day to check

out the businesses in the area, we started a campaign

in 2016 to encourage people to “Explore the George”.

MARKETING

Combine the DSBIA strategies to support, enhance

and achieve the objectives, goals and work of the

organization’s mission and vision.

Gingerbread Village

10

In addition to updating the DSBIA Restaurant Guide,

we held a weekly “Restaurant Tour” throughout July

and August. A different restaurant was highlighted

each week through a social media campaign.

Continued to use the DSBIA Trade Show Booth at

various events and Trade Shows both locally and

Nationally.

Updated presentation outlining information about

Surrey and the benefits of investing/relocating to

Downtown Surrey which we continued to hand out on

USB Drives at various events and Trade Shows

throughout the year.

A website, explorethegeorge.com, was linked to the

downtownsurreybia.com website that hosts

information on the campaign.

35 – 30 second videos were added to the 60 done

in 2016 and used in social media as well as posted

on the explorethegeorge.com website – each video

focused on a different business or organization –

initially the videos fell under one of the following

categories: food, retail, medical, education, and

finance. In 2017, businesses from other categories

were added.

Using the hashtag #explorethegeorge weekly social

media campaigns focused on specials offered by

local businesses.

This initiative was continued in 2017.

The New View – publication distributed six times per

year via email as well as posted on our website –

sharing positive stories about the community

It’s News Downtown – email newsletter to Members

sent out 40 times per year (as warranted)

MEMBER SERVICES & COMMUNICATIONS

To provide information, education, service and

assistance to the DSBIA Membership

PinstopRestaurant Tour

What’s Up Downtown – a newsletter distributed by

unaddressed admail to businesses in the DSBIA area

and sent out 6 times per year. This newsletter updates

the members on specific projects in the area as well as

the projects the staff is working on.

Pens were distributed to our Members through our

Bike Patrol reminding businesses to call 9-1-1 in an

emergency or the DSBIA Bike Patrol for nuisance

complaints.

Social Media – DSBIA has a presence on Twitter

(@dtsurreybia), Blogs, Facebook and Instagram

(@dtsurrey). Also, for the investment community, we

share a Twitter account @downtownsurrey that is tied

into the surreycitycentre.ca website.

In addition to our ongoing social media campaigns

(#recreatehowyoudonate, #growSFUSurrey,

#ExploreTheGeorge, #reportcrime), we have

continued with #DYK (Did you know) which

provides interesting information about the area

and #realpeoplelivehere – a blog that highlights

interesting people that work or live in the area.

In 2017, the DSBIA went through a renewal process. In

addition to surveying members (surveys sent out via

snail mail, unaddressed admail, and electronically and

followed up in person and with phone calls), several

information meetings were held in May. At our EGM

(Extraordinary General Meeting) in September,

members voted on the proposed budget for

2018-2022.

Community Safety events were held to provide

up-to-date information to the membership.

As an acknowledgement of Canada’s 150th Birthday,

we tried to bring back our popular Pin Stop from 2010.

Although the number of participants was down, it

sparked the interest of local residents to visit the

local businesses that participated.

www.downtownsurreybia.com website is constantly

updated.

11

Thank You!

We apprec iate the financ ia l sponsorsh ip of our loca l events .We cou ldn ’ t do i t w i thout your he lp .

Our Sponsors

City of Surrey

Big Rigs for Kids

The City of Surrey

MedTech Sector

Innovation Boulevard

Lark Group

FAM Tour

VanCity

Save-On Foods

The Long Long Table

City of Surrey

Safety Forums

A B ig thank-you to :

The Red Shirts from Phoenix Society who assisted at all our community events. Other volunteers that assisted at events

throughout the year: Dania Ghani, Jeffrey Patterson, Karen Lim, Laurie Burnside, and Victor Latay.

Central City Shopping Centre

Surrey NOW Leader

Gingerbread Village

A&W

Browns Socialhouse

Central City Shopping Centre

Pastime Sports

Philips

Science AL!VE

Sky Zone

Tandy Leather

Teavana

Toy Traders

Miss 604

Pulse 107.7

Surrey NOW Leader

Prize Sponsor

Media Sponsors

Prospera Credit Union

Anthem Properties

City of Surrey

Concord Pacific

PCI

Pro Vita

SCDC

Value Industries

Cobra Electric

Goodbye Graffiti

Hamilton Duncan

KPU

Paladin Security

Movies Under the Stars

Presesting Sponsor

Gold Sponsors

Silver Sponsors

Bronze Sponsors

The Red Shirts from Phoenix Society

DOWNTOWN SURREY BIA

#330 - 10362 King George Blvd.

Surrey, BC | V3T2W5

Tel 604.580.2321

Fax 604.580.6321

[email protected]

www.downtownsurreybia.com