2 3 november 2017 - iabc africa · rome is burning? pieter pretorius ... edelman’s 2017 trust...
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THE VINEYARD HOTEL – CAPE TOWN
2 – 3 NOVEMBER 2017
IABC AFRICA MASTERCLASS
ABOUTThe relevance of this year’s theme: CREATE IMPACT – lead with authentic communication, cannot be
disputed. Daily, an ever-increasing amount of information spouts into our interconnected world with a significant
percentage of this information being false. Audiences today have the task of filtering information to decipher the
authenticity, thus corporate communicators need to adapt to this constantly evolving environment to ensure their
communication efforts generate the desired impact…
This year’s IABC Africa Master Class will see local and regional communicators sharing impactful ways to support
corporate communicators in identifying future-fit skills for an evolving profession.
It will take place on Thursday, 2 and Friday, 3 November at The Vineyard Hotel, Newlands,
Cape Town.
Arriving early?
Please join us for an opportunity to get to know your
peers over cocktails and snacks.
Wednesday,1 November
18:15 – 20:30
Please note this event is strictly by RSVP only
and proudly sponsored by Gautrain.
MEET SOME OF OUR SPEAKERS
Jordan Rittenberry serves as the Managing Director of Edelman South
Africa. Based in Johannesburg, the office serves as the hub for the firm’s
work in Africa and has supported blue chip and emerging brands in
more than 30 countries across the continent.
Twitter: @EdelmanAfrica LinkedIn: Jordan Rittenberry
Website: www.edelman.co.za
Federico Tozzi has an honours degree in Business Finance and
Information Technology from University of the Witwatersrand. He
worked as a consultant on projects across various sectors of the market
ranging from Insurance, Medical Aid and Casino Gaming Systems for 5
years until he founded The Nth Dimension in 2007, a company that
specializes in the development and marketing of innovative technology
solutions. The Nth Dimension has been appointed as The Corporate
Voice for some of South Africa's leading blue chip companies covering
all sectors of the market.
Facebook: CLA CorpVoice LinkedIn: Federico Tozzi
Twitter: @CLA_CorpVoice
Florence Musengi, an MBA graduate, Chartered Public Relations
Practitioner is a seasoned Empowerment Coach, Co-Founder and CEO
of Floida Engineering Services a company that focuses in strategic
Research and Technology Development in Radar Cross Section (RCS),
engineering consulting and project management amongst others. She is
the current Vice Chairperson of the Aerospace & Maritime Defence
Industry Association (AMD). Previously she has held high level positions
including Chief Executive Officer of Paramount South Africa, Head of
Communications and Public Affairs and later, Vice President of SAAB AB,
and Executive Director of Reutech Group. Florence is also the owner of
WAYAM Communications Consulting, and the owner of a clothing
company, specializing in Personal Image Making and Corporate Dressing
for Success. She is also a published author, her leadership empowerment
book titled “Woman at the Top” will inspire you to reach the top of your
goals no matter the odds!
Instagram : @florencemusengi Facebook: Florence Musengi
Twitter: @florencemusengi Website: www.florence-musengi.com
Driekie Havenga is a specialist in the areas of ethics, governance and
human rights in business. She has been the Nedbank Group Ethics
Officer for 11 years.
Driekie has been a member of the UNGC Advisory Committee for South
Africa since 2007 and also a board member of the Ethics Practitioners’
Association. She is a Member of the Coalition for Ethical Operations, in
the process of developing accredited supplier training to be used in
African operations by all coalition members’ suppliers in collaboration
with the Ethics Institute. She is also a member of the GIBS Ethics Think
Tank and recently was nominated by The Ethics Institute for the 2017 ECI
Carol R. Marshall Award for Innovation in Corporate Ethics.
Linkedin: Driekie Havenga
Professor Ronél Rensburg is Head of the Communication Management
Division and Director of the Centre for Communication and Reputation
Management at the University of Pretoria. She is a Fellow and past
President of PRISA (the Public Relations Institute of Southern Africa), a
past board member of the Global Alliance for Public Relations and
Communication Management (GA), and a member of the International
Communication Association (ICA).
She holds a B-rating from the National Research Foundation (NRF), the
highest rated scholar in Communication Management Science in South
Africa. Her specialisation areas are communication and reputation
management and she is currently researching strategic lying and the
fabrication of communication content as narratives in leadership, state
and corporate capture. Linkedin: Ronel Rensburg Twitter: @rensbu
Charmane Russell is founder and managing director of R&A, Charmane is
fearless in keeping the business on track. She’s passionate about South
Africa’s mining industry and even more so about doing the right thing –
in her own life and in the advice she gives to her clients. Despite over 30
years of experience in the industry, Charmane is a life-long student of
anything related to the art of communications.
MEET SOME OF OUR SPEAKERS *more to be confirmed
Daniel Munslow is the owner of MCC Consulting, working internationally
with clients on their strategic business communication programmes. He
has worked across Africa, Asia, Europe, and the Middle East. He regularly
speaks at local and international conferences about research, crisis
communication, leadership communication, agility, and integration,
based on real-life experience. Daniel is a director on the International
Executive Board of the IABC (2016/18), chair of IABC Africa (2014/16),
and current past chair of IABC Africa. He is also an All-Star speaker at the
IABC World Conference and speaker at the World PR Forum. He sits on
the 2017 Holmes Report/ Global Communication Report Advisory Panel.
Twitter: @munslowd
LinkedIn: Daniel Munslow
Carol Allers currently holds the position of Issues and Crisis
Communication Manager at Eskom. She has 20 years’ experience in
internal and external communication and is recognised internationally as
a crisis communication specialist. She is the chairperson of the
International Association of Business Communicators (IABC) Africa
Region and a past member of the International Emergency Management
Society (TIEMS). She is an ABC (Accredited Business Communicator of
the IABC) and an APR (Accredited Public Relations Practitioner). She is a
Blue Ribbon Panel Judge of the IABC Gold Quills and a member of the
IABC’s IEB Nominations Committee.
LinkedIn: Carol Allers
Julius Nthoba, BA Communication, University of Free State, is the CEO
and director of Bathon House, a division of 334 Malebogo. He provides
strategic leadership within the business and guides the team in
discovering avenues to increase revenue. He is also responsible for talent
search and offers mentorship to the younger people within the media
and advertising industry. Through his leadership, the business grew in
the African market, increasing retail revenue in Botswana within a short
period of time. Julius increased his industry footprint to include the
following markets: insurance, FMCG, telecommunications, media,
government departments/agencies to mention but a few.
Julius is also a director of MWT and Stylish Craft Market.
LinkedIn: Julius Nthoba Facebook: Julius Nthoba
Twitter: @juliusnthoba Instagram: Julius Nthoba
Owner of Janine Lazarus Media Consultancy, Janine has worked in
mainstream media as a print and broadcast journalist for the past 34
years. With her extensive experience in facilitated customised training
across the continent, coupled with valuable international exposure across
the UK, Dubai, Pakistan, and Lebanon, Janine’s no holds-barred media
and communications skills training programmes are highly practical,
client-targeted, and guaranteed to give you the ride of your life! Her
edge-of-the-seat training methodology will gear even the most cynical
of delegates for their next interaction with hard-hitting reporters.
Website: www.janinemedia.co.za
Twitter: @janinelazarus
LinkedIn: Janine Lazarus
Fatima Ouanssaidi, a seasoned communications professional with over
10 years of experience. As co-owner of OnPoint PR Communications,
Fatima manages a broad range of communications issues for public and
private sector clients in many fields. She has also gained considerable
experience in assembling and managing alliances to meet
communications objectives. Her current and past clients include Financial
Services, Big Corporates, Lifestyle, Local Government, leading industry
associates and not-for-profit organisations.
Website: www.onpointpr.co.za
Linkedin : Fatima Ouanssaidi
Dr Ingrid Jensen currently enjoys the responsibility of looking after
Gautrain’s reputation which includes stakeholder management, brand
management to research. Having received numerous awards as part of a
dedicated team, she not only proves competence in the communication
industry but also her passion for working towards making a difference in
society through perception and behavioural change management.
THE SCHEDULE
CONFERENCE REGISTRATION AND LIGHT
BREAKFAST ON ARRIVAL
CONFERENCE WELCOME – hear what to expect
OPENING KEYNOTE – Ethics in Strategic Business
Communication, Driekie Havenga
RESEARCH – Edelman Trust Barometer, Jordan Rittenberry
NETWORKING AND COFFEE
PRESENTATION – How do you manage reputation when
Rome is burning? Pieter Pretorius
PRESENTATION – CLA - innovative, impactful
technology, Federico Tozzi
NETWORKING AND LUNCH
WORKSHOP – Cyber Crisis – how to manage your media
relations in the event of a cyber attack, Janine Lazarus
TEA AND NETWORKING
TED TALKS - Millennials give their views on what they are
hoping to achieve in the workplace
CLOSE AND LUCKY DRAW
GALA DINNER
REGISTRATION
WELCOME
PANEL DISCUSSION - Crisis Communication and
Resilience; Ethics in Business Communication
NETWORKING AND COFFEE
PRESENTATION - Navigating strategic communication
in a complex and evolving financial services landscape,
Fatima Ouanssaidi
PRESENTATION – Global capabilities framework for
Public Relations and Communication Management, Prof
Ronél Rensburg
CASESTUDY – Changing YOUniverses, Ingrid Jensen
NETWORKING AND LUNCH
CASE STUDY - #EvolutionThatMatters, Julius Nthoba
CLOSING KEYNOTE – Harnessing female leadership
by treating communications as a strategic discipline,
Florence Musengi
CLOSE AND LUCKY DRAW - A weekend away right
here at the Vineyard!
CLOSE
07:30
09:00
09:10
10:10
11:10
11:30
12:15
13:00
13:45
15:15
15:45
17:00
18:30-22:30
THURSDAY, 2 NOVEMBER
07:30
09:00
09:10
10:30
11:00
11:40
12:20
13:00
13:45
14:25
15:30
15:45
FRIDAY, 3 NOVEMBER
* DISCLAIMER: IABC Africa reserves the right
to alter the programme as and when required.
WHAT TO EXPECT
KEYNOTE: ETHICS IN STRATEGIC BUSINESS
COMMUNICATIONLearn about ethics, sustainability, governance and human rights in business,
training and awareness creation, and what it all means to communicators in a
post-truth era.
PANEL DISCUSSIONBack by popular demand, and with an extended time slot, Daniel Munslow
will host a panel of experts, discussing the latest trends impacting the
industry.
The panel will be streamed live on Facebook, and members are encouraged
to Tweet questions live during the panel.
This year, we tackle Crisis Communication and Resilience, Ethics in Business
Communication, and the trends that will shape communication in 2025 based
on the 2017 Global Communication Report.
Chair:
Daniel Munslow, Director, MCC Consulting
Panellists:
Carol Allers, Issues and Crisis Manager, Eskom, IABC Africa Regional Chair
Mpumi Sithole, Media Manager, Anglo American
Julius Nthoba, CEO, Bathon House
Charmane Russell, Founder and MD of R&A Strategic Communications
TED TALKSMillennials give their views on what they are hoping to achieve in the
workplace and what they expect from their employers, should they not
choose to be entrepreneurs.
LUCKY DRAWSThere will be a lucky draw at the end of each day of the conference. All you
have to do to qualify for the draw is hand in your business card at the
beginning of the day, write three people you think should be invited to be
member of the IABC, and of course be in the room when the draw takes
place!
RESEARCH: EDELMAN TRUST BAROMETER Edelman’s 2017 Trust Barometer, the firm’s 17th annual trust and credibility
survey, revealed that trust in crisis around the world. With trust declining in
South Africa across government, media and business, the fear of corruption,
immigration and the erosion of social values is having a significant impact on
the way South Africans perceive the world around them. After unpacking the
data, Rittenberry will address where opportunities exist to regain trust
among sceptics, how communications can navigate the changing trust
landscape and how business is primed to lead in this new reality.
PRESENTATIONCorporate Voice (CLA)
In the fast-paced digital world in which we live and work, the volume of
information we are exposed to each day is significantly more than our
previous generations. The volume has reached a point where it is becoming
impossible to effectively notice, process and act on most of the information
directed at us each day.
In order to ensure an effective engagement in this highly populated space,
communications require IMPACT to allow them to stand out. Innovative
technology platforms such as CLA provide this capability, making them
leaders in Impactful Corporate Communication platforms.
WHAT TO EXPECT *more to be announced shortly
KEYNOTE
Harnessing female leadership by treating communications as a strategic
discipline
A look at strategic communications and how, if treated as a business
imperative, it can help a business mitigate risks, develop its reputation and
limit negative brand impact. However, this strategic discipline can be
harnessed better by female leaders purely because of their genetic make-up.
PRESENTATIONGlobal capabilities framework for Public Relations and Communication
Management
The purpose of this study is to construct a capabilities framework that can be
used by PR professional bodies and practitioners around the world, as well as
influencing academic curricula. It is funded by the University of Huddersfield
and supported by the Global Alliance for Public Relations and
Communication Management.
#EvolutionThatMatters:The world and Africa is changing at a fast pace, are we still communicating
well with our audience? Or are we slow in reaching out to them? Do we still
understand what they need?
WORKSHOPCyber Crisis – how to manage your media relations in the event of a
cyberattack?
Back by popular demand, one of the top-rated speakers from the 2016 IABC
Africa Conference, Janine Lazarus, will run a practical workshop with
delegates to prepare them for a cyberattack.
Are you ready for this? Brace yourself for a new era of crisis communication
management.
CASE STUDYChanging YOUniverses
To ensure that that Gautrain receives the desired acceptance from its
stakeholders in terms of a lifestyle change towards using public transport, its
stakeholder communication is geared towards interconnecting with them in
an authentic way. A way that is strategic, sustainable and long-term so that
they can authenticate Gautrain in their minds and hearts as a preferred mode
of public transport.
On a tactical level this is done through moving YOUniverses:
• Onto mobile and beyond
• Balancing the emotional (dialogue) with the rational (influence)
• Brand journalism = meaningful, quality storytelling
• Hyper-transparent communication
• Power of Purpose
• Be Relevant. Be Useful. Be heard.
For Gautrain, creating meaningful, authentic impact thus comes from the old,
old approach of MUTUAL understanding!
THE GALA DINNER
GALA DINNER
CELEBRATING EXCELLENCE IN
COMMUNICATION
This is one of the highlights of the conference
where we announce the Excel Award winner
and recognise our top-performing volunteer
leaders. The Africa Gold Quills and Silver
Quills Award winners will also be honoured as
we celebrate excellence in communication
from across Africa.
The Gala Dinner is proudly sponsored by
Eskom.
18:30-22:30
THURSDAY, 2 NOVEMBER
Attendance fee is included in conference registration.
OUR SPONSORS