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Open Innovation the wisdom of the crowds Atélier Minnovarc - Octobre, 2012

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Auteur : Adrian GERBER, Innovation Consultant, Berne, Suisse, Atizo Réalisé lors du 4ème Atelier Microtechniques & Innovation de Minnovarc, les 11 et 12 octobre 2012, Ste-Croix, Suisse Plus d'infos sur www.minnovarc.eu

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Open Innovation

the wisdom of the crowds

Atélier Minnovarc - Octobre, 2012

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The wisdom of the crowds

Why is the studio joker so popular?

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Customers

What is Atizo?

CommunityInnovators: 17'087Ideas: 73'210Projects: 183

CompanyFounded: 200712 employeesOffices: Bern & Zürich

Media

Science

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Atizo Community

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Who are our customers?

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How it works

Brainstorming: Ask a question and gain hundreds of innovative Ideas

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How it works

Brainstorming: All Ideas arrive in the same format

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How it works

Survey: Create an environment to maximise your success

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Customer Benefits - Marketing

Using top level crowdsourcing tools.

Lower the amount of flops, by involving customers in evaluation.

Use social media activities by including our facebook app.

Improve customer loyality by collecting customer insights.

Involve customers in to the development of new products.

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Customer Benefits - Development

Simplify and speed up the innovation process.

Involve stakeholders in to the development of new products.

A tool to fight organizational blindness.

Using cool innovation tools.

Focused brainstorming on a carefully selected topic.

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Customer Benefits - HR

Increase employees motivation by collecting insights.

Simplify and speed up the innovation process.

Involve employees in to the development of new products.

A tool to fight organizational blindness.

Using cool innovation tools.

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Products &Aervices Strategy

Marketing

Processes

Possible fields of application

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Rivella is using Atizo with their consumers

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Wander is using Atizowith their consumers and employees

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Cendres+Métaux is using Atizo with employees