2 editorial excellence leave 2 global focus - aicpa · 2 editorial excellence 2 global focus 3...

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2 Mission of the Association of International Certified Professional Accountants

2 Editorial excellence

2 Global focus

3 AICPA advertising

4 Editorial calendars

5 Journal of Accountancy

6 JournalofAccountancy.com

7 The Tax Adviser

8 TheTaxAdviser.com

9 Financial Management (FM) magazine

10 FM-magazine.com

11 Lead gen and custom content

12 Conferences

13 CPA Letter Daily

14 Financial Planning Digest

15 Inclusion Solutions

16 Global CPA Report

17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA

21 Print advertising policies and specifications

22 Digital advertising policies

Printable PDF

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G l o b a l m e d i a k i t | 2 0 18

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mailto:adsales%40aicpa.org?subject=



https://www.aicpa.org/content/dam/aicpa/advertising/downloadabledocuments/ad-sales-media-kit-2018.pdf



ii

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2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Leave

G l o b a l m e d i a k i t | 2 0 18

yourmark







1

Home Contact us



2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Contents

2 Mission of the Association ofInternationalCertified Professional Accountants

2 Editorialexcellence

2 Global focus

3 AICPAadvertising

4 Editorialcalendars



7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com

11 Leadgenandcustomcontent

12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA

21 Printadvertisingpolicies andspecifications

22 Digitaladvertisingpolicies







2

Home Contact us



2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

ReadersoftheJournal of Accountancy agreeorstronglyagree:

Source: 2016 JofA Reader Survey.

ReadersofThe Tax Adviser agreeorstronglyagree:

Source: 2016 TTA Reader Survey.

99.33% Strong credibility

99.21% Articles are balanced

97.80% Enjoyable to read

98.94% Useful


98.87% Timely

97.38% Useful

98.09% Enjoyable to read

Mission of the Association of International Certified Professional AccountantsWearethemostinfluentialbodyofprofessionalaccountantsintheworld.

Ourmissionistodriveadynamicaccountingprofessionreadytomeetthedemandsofaconstantlychanging,disruptiveworld.Weserve650,000CPAs,CGMAsandstudentsin179countries—providingthetools,resourcesandintelligencetheyneedtoclarifycomplexity,anticipateriskandcreateopportunity.

Wearetheirvoice,protectingthepublicinterestandpoweringtrust,opportunityandprosperityworldwide.

Editorial excellenceFormorethan100years,CPAsandprofessionalaccountantshavetrustedtheAICPA.Today,theaward-winningeditorialteamhasevolvedintoadailynewsorganizationprovidingreal-timeprofessionalandregulatoryupdates,breakingnewsandvideosacrossamultitudeofplatforms.ProfessionalaccountantsfromaroundtheworldtrustandrelyontheinformationtheAICPAeditorialteamprovidesforindustry newsandinsight.

Global focus

Membersandstudents theAssociationrepresents.

650,000Membersfirmsandemployersemployworldwide.

150,000

Countriesournetwork ofCPAs,CGMAsandnextgenerationleadersspans.

179Officelocationsaroundtheworldthatprovideinsightfromthefrontlinesofbusiness,supportmembersandstudents,andadvocateonbehalfoftheprofession.

35

Credentialsandcertificates weofferinspecializedareas suchasbusinessvaluationandInternationalFinancialReportingStandards.

17Premierdesignations—CPA andCGMA—thatwesupport.

2







3

Home Contact us



2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

WebsiteJournalofAccountancy.com,TheTaxAdviser.comand FM-magazine.com are the online authorities for millionsofCPAs,financialprofessionalsandC-leveldecision-makers nationwideandabroad.

NewslettersApowerfulcombination oftopnewsheadlinesand in-depthcolumnsthat connectwithengagedsubscribers.

PrintActivelyengageandbuild trustwithAssociation membersfromaroundthe worldthroughourthreeprintpublications—Journal of Accountancy,The Tax AdviserandFinancial Management (FM)magazine.

ConferencesRaisetheprofileofyourorganization,drivebrandawarenessandinteract withkeydecision-makers andinfluencersatoneof ourover30conferences.

AICPA advertisingOurintegratedmarketingsolutions,whichincludeprint,web,conferencesande-newsletters,cantargetmorethan650,000CPAsandaccounting

professionals—fromtheUnitedStates andaroundtheglobe—whocounton ourcontentasanessentialresource.

Reachyourfuturepartners...today!

E-newslettersarewrittenin-houseandincludeTax Insiderand CPA Insider.

E-briefsdelivercuratednewsandinclude CPA Letter Daily,Global CPA Report,CGMA Advantage,Inclusion Solutions,Financial Planning DigestandThisWaytoCPA.

Print

Brand building

Thought leadership

Lead gen

Networking

Direct response

Journal of Accountancy X X X X

The Tax Adviser X X X X

FM magazine X X X X

Digital

Brand building

Thought leadership

Lead gen

Networking

Direct response

JournalofAccountancy.com X X X X

TheTaxAdviser.com X X X X

FM-magazine.com X X X X

e-newsletters X X X

e-briefs X X X

Live events

Brand building

Thought leadership

Lead gen

Networking

Direct response

AICPA conferences X X X X X







https://www.journalofaccountancy.com

https://www.thetaxadviser.com

https://www.cgma.org/magazine/fm-magazine.html






https://www.aicpa.org/publications/newsletters/cpaletterdaily.html

https://www.aicpaengage.com/sites/conferences/files/aicpa_engage_2018_prospectus.pdf

https://www.cgma.org/magazine/newsletter.html

https://www.aicpa.org


4

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2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Editorial calendars

Issue Journal of Accountancy The Tax Adviser

January Spaceclose:11/27 Materialsdue:11/30

GetReadyforTaxSeason Crowdfundingandtax Self-certifiedIRArollovers

February Spaceclose:12/17 Materialsdue:12/20

TheRetirementIssuefeaturingCPAguesteditors

PartnersandPartnerships Highereducationexpenses

March Spaceclose:1/29 Materialsdue:2/1

Corporatefinance IndividualTaxation State&LocalTaxes

April(TTAonly) Spaceclose:3/6 Materialsdue:3/8

Special April/May Issue Future of the Profession Recruitmentandretention (Maydeadlinesapply)

TaxPractice DC Currents

May Spaceclose:3/26 Materialsdue:3/29

TaxPracticeResponsibilities (taxeducation)

June Spaceclose:4/23 Materialsdue:4/26

Technology TaxPracticeManagementPersonal FinancialPlanning

July Spaceclose:5/29 Materialsdue:5/31

Ethics TaxPractice&Procedures D.C.Currents

August Spaceclose:6/25 Materialsdue:6/28

AccountingandAudit TaxSoftwareSurvey TaxPracticeResponsibilities

September Spaceclose:7/30 Materialsdue:8/2

Taxsoftwaresurvey Busyseason

EstatePlanning;PersonalFinancialPlanning

October Spaceclose:8/27 Materialsdue:8/30

ThePlanningIssue FP&A Scenarioplanning

TaxPracticeandProcedures DC Currents

November Spaceclose:9/24 Materialsdue:9/27

TheNot-for-Profit IssuefeaturingCPA guesteditors

CurrentDevelopments TaxPracticeResponsibilities

December Spaceclose:10/29 Materialsdue:11/1

AnnualGadgetGuide Careerdevelopment

SCorporations StateandLocalTaxes

Issue FM magazine

February SpaceClose:12/8 MaterialsDue:12/13

April SpaceClose:2/20 MaterialsDue:2/22

June SpaceClose:4/24 MaterialsDue:4/26

August SpaceClose:6/19 MaterialsDue:6/21

October SpaceClose:8/21 MaterialsDue:8/23

December SpaceClose:10/23 MaterialsDue:10/25

Ad Study by Readex in these months Journal of Accountancy:February,April/May,AugustandOctoberFM magazine:AprilandAugust

Ad Perception StudiesAsanaddedvaluetoourprintclients,weprovideastudythat offersfeedbackfromreadersonwhattheythoughtofyourad.SurveyperformedbyReadexResearch.

Each issue focuses on topics relevant to management accountants and financial executives such as:

Budgetingandreporting

Ethics/fraud

Leadership

HR/talentmanagement

Mergersandacquisitions

Careerskills/professionaldevelopment

Softskills

Organizationalagility

Businessintelligence

Globalbusinessthreats/disruptionmanagement

Corporatetaxation







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2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Journal of AccountancyTheJournal of Accountancy(JofA)isthepreeminentandauthoritativepublicationforCPAsandprofessionalaccountants,providingtimely,in-depth,practicalandcomprehensiveinformationtohelpmaintaintheirstatusasthemost-trustedadvisersofthe21stcentury.

TopicsPersonalfinancialplanning;fraud andethics;technology;tax;practicemanagement;cybersecurity; HR/payroll;andcareer.

AudienceCPAswhoworkinpublicpracticeandbusinessandindustryintheU.S.andaroundtheglobe,C-levelexecutivessuch asCEOsandCFOs,financeprofessionalsandstudents.

99.25%Strong credibility

98.87%Timely

97.38%Useful

98.09%Enjoyable toread

Paidsubscribers.Source: BPA Audit, December 2017.

saidTechnologyQ&Awasthereader’sfavoritepartoftheJofA. Source: 2016 Journal of Accountancy Reader Survey.

Occupation breakdownBusinessandindustry (non-publicpractice) 50.3%Publicpractice 49.7%Source: BPA Audit, December 2017.

B+I breakdownGM,financial/ accountingmanagers andstaffandauditors: 48%C-suite,VP, controllers,officers: 29%Government, educationandothers inthefield: 23%Source: BPA Audit, December 2017.

338,809

ofreadershavefiveormore yearsofexperience.Source: Internal AICPA data.

72%

15.18%50.3%49.7%

Reader feedback• TheJournal of Accountancy is the most-usedandmost-valuedbenefit amongmembers.• Basedonour2016readersurvey, thepercentageofreaderswhoagree orstronglyagreewiththefollowing statements about the Journal of Accountancy:

Source: 2016 Journal of Accountancy Reader Survey.

29%

48%

23%








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2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Number of employees Breakdown

1 13%

2 to 5 13%

6 to 10 6%

11 to 20 5%

21 to 74 19%

75 or more 44%

Ad units

Expandableleaderboard withmobilebanner

970x90 728x90

Superleaderboardwith mobile banner

970x90

Leaderboardwith mobile banner

728x90

Banner(3) 300x250

Videopre-roll 15seconds

Covers (four color)

IFC—Cover2 $26,750

IBC—Cover3 $23,750

BC—Cover4 $26,750

Lead gen/sponsored report $23,000

Includesfull-page,four-coloradvertisement

Ask the Expert $19,000

Includesfull-page,four-coloradvertisement(spread)

Four color 1–3x 4–6x 7–9x 10x+

Page $21,500 $20,000 $18,500 $16,500

Spread $37,000 $34,000 $31,000 $28,000

2/3page $18,000 $17,000 $15,500 $14,000

1/2page $14,500 $13,500 $12,875 $11,850

1/3page $11,500 $10,500 $10,000 $9,200

Titles Size 1–3x 4–6x 7–9x 10x+

Superleaderboard 970x90 $11,000 $9,450 $8,000 $6,800

Leaderboardwithmobile banner

728x90 $9,275 $7,875 $6,695 $5,775

RectangleA 300x250 $9,275 $7,875 $6,695 $5,775

RectangleB 300x250 $8,100 $6,850 $5,875 $4,950

RectangleC 300x250 $4,075 $3,400 $2,950 $2,525

Videopre-roll 15seconds $5,150

Firm/company size (print and digital)

Source: Internal AICPA data, unknown firm size not included.

Print pricing per insertion — Ratecard–1/1/18

JournalofAccountancy.comJournalofAccountancy.com is the ultimate resourcefortoday’sCPA,providingdailyprofessionalandregulatoryupdates,breakingnewsandvideos.

monthlypageviews

Source: Source: BPA website, December 2017.

uniqueuserseachmonth

1,500,000+ 835,305

• Banneradsdisplayedacrossall websitepages(RunofsiteorROS).

• Themobile-friendlyandresponsive designensuresyourbannerisproperly displayedonalldevices.










7

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2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

The Tax AdviserThepreeminent,authoritative,professionaltaxjournalforCPAs,providingthemwithtimely,in-depth,practicalandcomprehensiveinformationthathelpsCPAsmaintaintheiridentificationwith andleadershipinthefieldoftax.

TopicsPersonalfinancialplanning;trendsandtechnology;stateandlocaltaxes;tax practiceandprocedures;taxpractice management;andtaxeducation.

AudienceAICPATaxSectionmembers(the“rockstars”ofthetaxprofession),CPAsintaxpracticebothinpublicaccountingfirmsandincorporatetaxdepartments,decision-makers,purchasersandinfluencers.


99.21%Articles are balanced

98.94% Useful

97.80%Enjoyable toread

ofreadersarecompensatedfortheirworkintaxroles.Source: 2016 reader survey.

Occupation breakdown Publicaccounting: 71%Businessandindustry:23%Other: 6%Source: BPA Audit, December 2017.

96%

ofreadersspecializeintaxastheirprimaryrole.Source: 2016 reader survey.

75%

The Tax Adviserreadersinfluencepurchasesofthefollowing:

•Taxsoftware•Sales-and-use-tax

solutions•Accountingsoftware

•Payrollsoftware•Fixedassetsoftware

• CRM • ERP

71%

23%

6%

Reader feedbackBasedonour2016readersurvey,thepercentageofreaderswhoagreeorstronglyagreewiththefollowingstatements about The Tax Adviser:

Source: 2016 The Tax Adviser Reader Survey.







https://www.thetaxadviser.com/

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2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Number of employees Breakdown

1–49 68% 50–99 6% 100–249 4% 250–499 3% 500–999 4%1,000–4,999 7%5,000–9,999 2%10,000–24,999 2%25,000+ 4%

Ad units


728x90

Banner(3) 300x250

Covers (four color)IFC—Cover2 $7,725IBC—Cover3 $6,200BC—Cover4 $7,725


Includesfull-page,four-colorad



Ask the Expert $8,750Includesfull-page,four-colorad


Page $5,650 $5,350 $5,250 $5,150Spread $11,250 $10,750 $10,300 $10,0002/3Page $4,850 $4,650 $4,450 $4,325

1/2Page $4,325 $4,125 $4,025 $3,9251/3Page $3,800 $3,700 $3,600 $3,500


Leaderboardwithmobile banner

728x90

$4,900

$4,125

$3,600

$3,100

RectangleA 300x250 $4,900 $4,125 $3,600 $3,100

RectangleB 300x250 $3,900 $3,750 $3,400 $2,875

RectangleC 300x250 $3,250 $2,675 $2,525 $2,275

Company size

Source: Internal AICPA data, unknown firm size not included.

Print pricing per insertion — Ratecard–1/1/18

TheTaxAdviser.comTheTaxAdviser.com is the online home for The Tax Adviserandisthetrustedresourceforthelatesttax-planningtechniquesandtax-savingmethods.

• Themobile-friendlyandresponsive designensuresyourbannerisproperly displayedonalldevices.

• Banneradsdisplayedacrossall websitepages(RunofsiteorROS).

pageviews

Source: BPA website, March 2017

uniqueusers

570,581 335,096










9

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2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Financial Management (FM) magazinePrintedsixtimesperyear,FMmagazineprovidesthenecessaryresourcestomaintainadvancedproficiencyinfinance,

61%

6%

3%

TopicsBudgetingandreporting,ethics/fraud,leadership,HR/talentmanagement,mergersandacquisitions,careerskills/professionaldevelopment.

AudienceCGMAdesignationholders,whichincludeCFOs,CEOs,boardmembers,financialexecutives,managementaccountants andbusinessstrategists.

operations,strategyandleadershipinallareasofbusiness.

Business/industry

Consultingfirm

Education

4%

4%

22%

Government

Other

Publicaccounting

Source: Internal AICPA/CIMA member data, U.S. only.

130,000Total circulation:

45,000intheUnitedStates

60,000intheUnitedKingdom

25,000intherestoftheworld








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2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Ad units


728x90

Banner(2) 300x250



Lead gen special package $23,000


Cover $20,250 $18,500 $17,000 $15,500

Page $13,900 $12,600 $11,350 $10,300

Spread $24,250 $22,250 $20,500 $18,500

1/2page $9,000 $8,400 $7,800 $7,000


Leaderboard 728x90 $2,750 $2,625 $2,475 $2,350

RectangleA 300x250 $2,575 $2,450 $2,275 $2,050

RectangleB 300x250 $2,375 $2,275 $2,125 $1,575

Exclusivesponsorship $8,250 $7,825 $7,625 $7,400

Print pricing per insertionRatecard–1/1/18

FM-magazine.com FM-magazine.comincludesnewcontentthroughouttheweekbytheAssociation’sstaffofsenioreditors,contributingauthorsandthoughtleaders.

Includesfull-page,four-coloradinFM magazineandJournal of Accountancy

ofreadersworkforanorganizationwith1,000+employees.Source: internal AICPA/CIMA member data, unknown not included, UK only.

72%

countrieshaveCGMAdesignationholders.Source: internal AICPA/CIMA member data.

179










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2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Lead gen and custom contentSponsored reports and lead generationSponsoredreportsgeneratehundredsoftargetedleadsfromanengagedaudiencethatdownloadsthereport.Targetedpromotions,throughouttheAssociation’svastnetwork,generatebrandawareness.Advertisersalsoreceive:• Full-pageadinthereport• Nameonthecover

PublicationsJournal of Accountancy, The Tax Adviser and Financial Management (FM) magazine

Availability: CPAswhoworkinpublicpracticeandbusinessandindustryintheU.S.andaroundtheglobe,C-levelexecutivessuch asCEOsandCFOs,financeprofessionals,andstudents.

Number of qualified, targeted leads:typically750–1,500

Topic Month

Accounting&Audit March

ArtificialIntelligence(AI) May

Cybersecurity June

HR/Payroll September

TaxSeasonPreview October

2018 schedule — Journal of Accountancy

AdditionalleadgenopportunitiesareavailableinThe Tax Adviser andFinancial Management (FM)magazine.Pleasecontactyour [email protected].

Ask the Expert and custom content

Contentmarketingprovidestheopportunitytoshowcaseyourbrand andbuildawarenesswithreaders. Yousupplythecontentandoureditorialteamwillreviewtoensureitmeets ourstandards.

AsktheExpertfeaturesaspreadwith aQ&Ashowcasingyourthought-leaderadjacenttoyourfull-pagead.Youcreatethecontentofthecolumn.Oureditors willprovidesuggestionstoyouabout afeaturedtopic,butyoudirectthetone.

Other custom content for our advertisers includes:

• Print inserts

• Sponsored content in our digital channels

• Co-branded research studies

• Podcasts and web seminars (contact account manager for more details)







mailto:AdSales%40aicpa.org?subject=

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7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Month Conference Location

May CFO NewYork

May EmployeeBenefitPlans LasVegas

June ENGAGE 2018 LasVegas

June Not-for-ProfitIndustry NationalHarbor,MD

July Agriculture LasVegas

July FinancialPlanning &Analysis

Denver

September National Conference onBanks&SavingsInstitutions

NationalHarbor,MD

October GovernmentNot-for-ProfitTraining

LasVegas

October AutoDealerships Orlando,FL

October CreditUnions LasVegas

November Oil & Gas Denver

November ForensicValuation Atlanta

November Women's Global LeadershipSummit

NewYork

November NationalTax Washington

November ControllersandGlobalManufacturing

LasVegas

November SophisticatedTaxPlanningforYourWealthyClients

Philadelphia

December ConstructionIndustry/RealEstate

LasVegas

December Current SEC & PCAOB Developments

Washington

Conferences Bonus distributionAdvertisersreceivebonusdistributionatAICPAconferences,aswellasindustryevents,throughouttheyear.ThisincludestheENGAGEmega-conferencethatfeaturesmultipleconferencesinonelocation.The2018editionisexpectedtohavenearly4,000attendees,allwithaccesstoAICPApublications.

May • CFO Conference• EmployeeBenefitPlansConference

June• ENGAGE 2018• Not-for-ProfitIndustryConference• ScalingNewHeights2018(Non-AIPCA)

July• FinancialPlanning&Analysis

August• AnnualMidwestAccounting &FinanceShowcase(Non-AICPA)• Accountex(non-AICPA)

September• NationalConferenceonBanks &SavingsInstitutions• AccountingandBusinessShow (non-AICPA)

October • GovernmentNot-for-ProfitTraining• ConferenceonCreditUnions

November• Oil & Gas• Women’sGlobalLeadershipSummit• NationalTaxConference• ControllersandGlobal ManufacturingConference• SophisticatedTaxPlanningfor YourWealthyClients

December• ConstructionIndustry/RealEstate Conference• CurrentSEC&PCAOBDevelopments







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7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Position Size 1–3x 4–6x 7–9x 10x+

Leaderboardbannerad 728x90 $3,100 $2,950 $2,775 $2,625

Sectionsponsorship1 $3,775 $3,575 $3,400 $2,950



SectionSponsorship4 $2,650 $2,525 $2,400 $2,275

Weeklyblitz—fiveconsecutivedays

$7,725

CPA Letter DailyCPA Letter DailydeliversnewstoCPAsandotherswhoworkwiththeaccountingprofession.

CPA Letter Daily — Ratesbyissuefrequency(daily)

Advertising options A Leaderboard—728x90B Sectionsponsorships(fouravailable)

—120x60logo,180x150banner,40-characterheadline,and250-charactertextblurb—linkingtoaURLofyourchoice.

224,055Opt-in subscribers

ReachCPAs,financialplanningconsultants;smallandlargerfirms;CFOs;andotherfinancialexecutives.

DailyFrequency

Included topicsThehottestnewsstoriesin accounting,financeandbusiness.

Source: Internal AICPA e-newsletter analytics (July 2017).

A

B

B

Sponsoredsection











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7 The Tax Adviser

8 TheTaxAdviser.com


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17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF




Sectionsponsorship2 $1,100 $1,025 $975 $925

Sectionsponsorship3 $1,000 $925 $875 $825

Sectionsponsorship4 $900 $825 $775 $725

Financial Planning Digest ThepersonalfinancialplanningresourceforCPAs.Eacheditionfeaturesnews,toolsandideasforCPAswhoarepersonalfinancialplannersorofferthisservice.

Advertising options A Leaderboard—728x90 B Sectionsponsorships(fouravailable)

—120x60logo,180x150banner,40-characterheadline,and250-charactertextblurb—linkingtoaURLofyourchoice.

Financial Planning Digest — Ratesbyissuefrequency(weekly)


ReachCPAs,financialplanning professionals.

WeeklyFrequency

Included topicsForward-thinkingclientstrategies,retirement,estateplanning,lifetransitions,healthcare,taxandrisk.


A

B

B Sponsoredsection







https://www.aicpa.org/publications/newsletters/financialplanningdigest.html




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13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF



Sectionsponsorship1 $1,200 $1,125 $1,075 $1,025Sectionsponsorship2 $1,100 $1,025 $975 $925

SectionSponsorship3 $1,000 $925 $875 $825

SectionSponsorship4 $900 $825 $775 $725

Inclusion SolutionsInformingtheprofessionofbestpracticesindiversityandinclusion.

Advertising options A Leaderboard—728x90 B Sectionsponsorships(fouravailable)

—120x60logo, 180x150banner,40-characterheadline,and250-charactertextblurb—linkingtoaURLof yourchoice.

Inclusion Solutions — Ratesbyissuefrequency(monthly)

31,279 Opt-in subscribers

ReachCPAsandprofessionalsinterestedindiversityinaccountingandwaystopromoteworkforceengagement.

MonthlyFrequency

Included topicsLeadershipandtrends;recruitingandretention;pipelineandeducation;andAICPADiversity&Inclusion.


A

B

B Sponsoredsection







http://www2.smartbrief.com/getLast.action?mode=sample&b=inclusion



16

Home Contact us



2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF




Sectionsponsorship2 $1,100 $1,025 $975 $925

Sectionsponsorship3 $1,000 $925 $875 $825

Sectionsponsorship4 $900 $825 $775 $725

Global CPA ReportThisweeklye-newsletterprovides up-to-dateinformationonglobalissuespertinenttotheCPAprofessionandincludessubscribersfromaround theworld.

Advertising options A Leaderboard—728x90 B Sectionsponsorship(fouravailable)

—120x60logo,180x150banner,40-characterheadline,and 250-charactertextblurb—linking toaURLofyourchoice.

Global CPA Report — Ratesbyissuefrequency(weekly)


ReachProfessionalsinterestedininternational,taxes,currencyconversions,studentsoutsideoftheU.S.

WeeklyFrequency

Included topicsGlobalaccountingnewsandIFRS.


A

B Sponsoredsection







https://www.aicpa.org/publications/globalcpa.html






17

Home Contact us



2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF





Weeklyblitz—fiveconsecutivedays

$7,725 $7,725 $7,725 $7,725

CGMA AdvantageCGMA Advantageisadaily,curatedroundupofmust-readarticlesforfinanceprofessionals.We’llcullthecontentfromFM magazineandotherpublications.Thisvehicleistheconduittoplacethoughtleadership,casestudiesandwhitepaperstopositionyourcompanyasanindustryleadertothisexclusiveaudienceofdecision-makersandinfluencers.

Advertising options A Leaderboard—728x90 B Sectionads(twoavailable)

Includesimage(135x112),headline, +200-charactertextblurb.

CGMA Advantage — Ratesbyissuefrequency(daily)


ReachCFOs,C-suite,financialexecutives,managementaccountants.

Every business day

Frequency

Included topicsBudgetingandreporting;ethics/fraud;leadership;HR/talentmanagement;mergersandacquisitions;career skills/professionaldevelopment.


A

B Sponsoredsection








https://www.fm-magazine.com/newsletter.html




18

Home Contact us

2 Mission of the Associationof International Certified Professional Accountants


2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA

21 Print advertising policiesand specifications


Printable PDF


CPA Insiderpackagewithfullbanner

180x150 $4,625 $4,375 $4,125 $3,975

CPA Insiderwithjumbo banner

600x155 $4,625 $4,375 $4,125 $3,975

Leaderboard 720x90 $4,625 $4,375 $4,125 $3,975

CPA InsiderThisvehicleistheconduittoplacethoughtleadership,casestudiesandwhitepapersslatingyourcompanyasaleaderinyourindustry.

Advertising options A Leaderboard(728x90)CPA Insiderpackage(twoavailable)includeschoiceofthefollowing banneradsizes:

B Sectionad Fullbanner(180x150) • 50-characterheadline• 250-charactercontent

C Jumbobanner(600x155)ORsectionad

CPA Insider — Ratesbyissuefrequency(weekly)


ReachSolepractitioners,business&industry,corporate,professionalaccountants.

WeeklyFrequency

Included topicsPracticemanagement;businessdevelopment;tax;frauddetectionandprevention;career,youngCPAchallenges;internalcontrol;financialreporting;IFRS;andpersonalfinancialplanning.


A

C

C

SponsoredsectionB







https://www.aicpa.org/publications/newsletters/aicpacpainsider.html



19

Home Contact us



2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

B B


Tax Insiderpackage withfullbanner

120x100

$4,625

$4,375

$4,125

$3,975

Leaderboard 728x90 $4,625 $4,375 $4,125 $3,975

Tax InsiderImportanttaxnews,insightfularticles,documentsummariesandmoretohelpreadersstaycurrentwiththelatestnewsandinsightsforCPAs,taxprofessionalsandcorporateaccountants.

Advertising options A Leaderboard(728x90)Tax Insider packageincludes: B Fullbanner(120x100)• 50-characterheadline• 250-charactercontent

Tax Insider — Ratesbyissuefrequency(weekly)


ReachCPAsandtaxprofessionals.

WeeklyFrequency

Included topicsTaxationofindividualsand smallbusiness;pass-through entities;taxplanningtechniques andstrategies;corporatetax; andpracticemanagement.


A

B

B

Sponsoredsection

Sponsoredsection







https://www.aicpa.org/publications/newsletters/taxinsider.html






20

Home Contact us



2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Position Size

Full banner 468x60 or300x250

$2,725

ThisWaytoCPA ProvidingcollegestudentsandyoungprofessionalswiththewisdomandmotivationtobecomeCPAs.

Advertising options A Banner300x250or B Fullbanner468x60

ThisWaytoCPA — Ratesbyissuefrequency(monthly)

79,376Opt-In subscribers

ReachCollegestudentsandyoungprofessionalsstudyingfortheUniformCPAExamination.

MonthlyFrequency

Included topicsCareertoolsandadvice;informationabouttheaccountingprofession;examprep;andeducation.


A

B







https://www.thiswaytocpa.com


https://www.thiswaytocpa.com/



https://www.thiswaytocpa.com/

21

Home Contact us



2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Print advertising policies and specifications Rate policy/commission

• Advertisingcopy,includingillustrations,issubjecttoapprovalofthepublisher.

• Ashort-rateinvoicewillbeissuedwhenitisapparentthatthefullcontract,uponwhichbillinghasbeenbased,cannotbecompleted.

• Thepublisherisnotresponsible forerrorsinkeyedorbox-numberedads.

• Thepublisherisnotresponsibleforfailuretopublishortocirculateallorpartofanyissueorissuesbecauseofstrikes,workstoppages,accidents,fires,actsofGod,oranyothercircumstancesoutsidethepublisher’scontrol.

• Thepublisherreservestherighttorejectorcancelanyadatanytimebeforepublication.

• Pre-paymentrequiredforfirst-timeadvertisers.

• Rateearnedisdeterminedbythe total number of insertions or differentadvertisements,publishedinanyoneormoreissuesduring a12-monthperiod.

• Conditionsappearingon contracts,ordersorcopyinstructionsthatconflictwith thepublisher’spolicieswill notbebindingonthe publisher.

Artwork and mechanical

requirements

General Trim size:8"x10½",perfectboundBleed:1/8"allsidesPlatemaking: computer-to-plate, 133-linescreenPrinting:Weboffset,SWOPtolerancesPaper: 40-lb.coatedinside,80-lb.coatedcover

Safety 3/8”fromtrimonallsidesforlivematternotintendedtobleed¼”fromgutteroneachpageofaspread

Preferredadformats PDFX1a(preferred)orversion1.3or1.4—PDFfilesmusthaveallfontsandimagesembedded.ImagesmustbeCMYK(nospotcolors)andat300dpi.

spread bleed

page bleed

non-bleed spread

page

1/2 H

1/3 H 1/6 V

2/3 V 1/3 V

1/2 V

Bleed units

Width

Depth

Two-pagespreadbleed

16¼”

10¾”

Pagebleed (incl.cover)

8¼”

10¾”

Standard non-bleedunits

Width

Depth

Spread 15¼" 9¾"

Page(incl.cover) 71/8" 9¾"

2/3pg.on2columns(vertical)

4½"

9¾"

1/2pg.on2columns(vertical)

4½"

7¼"

1/2pg.on3columns(horizontal)

71/8"

4¾"

1/3pg.on1column(vertical)

21/8"

9¾"

1/3pg.on2columns(horizontal)

4½"

4¾"

1/6pg.on1column(vertical)

21/8"

4¾"

Ad sizes







22

Home Contact us



2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

Colorreproduction Foraccuratecolorreproduction,acustomer-suppliedproofmeetingSWOPstandards(swop.org)isrecommendedforalladvertisements.TheAICPAwillnotberesponsibleforcolorreproductionwithoutproofsthatmeetSWOPstandardsandareprintedonasubstratethatsimulatespublication-gradepaperstock.

Submittingadvertorials AdvertorialsmaynotmimictheJournal of Accountancy or The Tax Adviser editorialpages.Theymustuseatwo-orfour-columnlayout(three-columnlayoutisnotacceptable)andfontsdifferentfrombothpublications.

• Advertorialsmustfeatureacolorborderaroundtheperimeterof eachpage.

• Advertorialsmustcarryaheaderidentifyingthepagesasadvertising.

Digitaladvertisingpolicies

ThebelowpoliciesapplytoalldigitalmediatheAICPAofferstoadvertisersforsponsorship—includingourwebsites,e-Newsletters,e-Briefs,andanynewdigitalmediathatmaybecreatedfortheadvertiser.

• Allmaterialmustmeetthematerialguidelinesspecifiedontheinsertionorderforeachdigitalpropertyandmustbereceived10business daysbeforetheagreedpublishdatefortheadvertisingmaterial.Ifmaterialisnotreceivedontime,theAICPAreservestherighttodeclinetheadvertisementandwillnotbeliableforanyfinanciallossesor make-goodsresultingfromlatesubmissionoftheadmaterial.

• Advertiserproofswillnotbesupplied,asallmaterialssubmitted mustbefinal.

• TheAICPAreservestherighttorejectorcancelanyadatanytimebeforepublicationforanyreason.

• Additionally,theAICPAreservestherighttolabelanadvertisement withtheword“advertisement”or“sponsorededitorial”when,initsopinion,thisisnecessarytomakeclearthedistinctionbetween editorialmaterialandadvertising.

• Client/agencymaynotcanceltheiradvertisingcommitmentwithoutprovidingtheiraccountmanagerattheAICPAwith30dayspriornotice.

• Pre-paymentisrequiredforfirst-timeadvertisers.

• TheAICPAwillprovidemonthlyperformancereportsforadvertisingcampaigns.

• Digitaladvertisingpricesarebasedonflatrates.Pricesarenot basedonimpressionsorclicks.

Submitmaterialsand questionsto:

Jason Reese DigitalAdvertisingProductionManagerE:[email protected]:919.402.4874F:919.402.4467

Issuanceandclosingdates• Displayadvertisingordersandcreativematerialsareduethefirstofthemonthpriortotheissuedate.Note:Incaseswhenthefirstofthemonthfallsonaweekendorholiday,ordersandcreativematerialsareduethenearestprecedingbusinessday.

• Spacecancellationaftertheclosingdatewillresultina33%cancellationcharge.

Pre-printed inserts: Duedatesvary.

Formatrequirements:Materialsshould beprovidedviaemailoronCD.Contacttheproductionmanagerfirsttodeterminethebestmethod.

Submit materials and questions to:

Eric Olson ProductionManagerE: [email protected]:919.402.4021220LeighFarmRoad Durham,NC27707-8110







mailto:adprod%40aicpa.org%20?subject=

mailto:Eric.Olson%40aicpa-cima.com?subject=

Home Contact us



2 Global focus

3 AICPA advertising




7 The Tax Adviser

8 TheTaxAdviser.com


10 FM-magazine.com


12 Conferences

13 CPA Letter Daily




17 CGMA Advantage

18 CPA Insider

19 Tax Insider

20 ThisWaytoCPA



Printable PDF

23

800.873.1677 [email protected] aicpa.org/advertising

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