2 faces of social media
DESCRIPTION
All too often business owners shun social media because they don't fully understand the value. e-Merge Online Marketing believes there are two sides to a social media presence, the community or conversational side and the SEO traffic you achieve from the additional links, and intentional traffic being driven to the website.TRANSCRIPT
The Two Faces of Social Media
Dick Fisher,e-Merge Online Marketing
Who Are We
e-Merge Online Marketing provides cost-effective solutions to businesses looking to
enter into, or supplement their existing social media marketing efforts.
Social Media Management | Social Media Consulting
Social Media Training
Topics Covered
The Face You See The Face You Don’t See Top Business Mistakes
The Face You See
• It’s NOT LinkedIn, Twitter, Facebook, Google +, Pinterest, etc
• Sites are the tools that facilitate online conversations
• People join the sites to share opinions, perceptions, and experiences
• These conversations are the real definition of social media
• Allows your company to personality, gain trust and participate
So What Is It Anyhow?
People Trust Others
Customers
Endorsers
Evangelists
People Become The Foundation
Traditional vs. Social Media
The Face You Don’t See
• If you build it, they will NOT come!
• Keywords
• Link Farms
• Black Hat vs. White Hat SEO
• Linking from social networks and social review sites are gaining significant importance
The Web Then and Now
Top Business Mistakes
• Failure to plan - no strategy
• Built the structure but not using it
• Impatient
• Single threaded
• Don’t understand or look at the ROI
• Not engaging
Top Business Mistakes
• What does your overall online marketing strategy look like
• How does or could social media play into that strategy
• Has analytics code been installed on your website
• Do you know what performance you are getting from your website
• Who has primary responsibility for your online marketing strategy
Take Aways
www.e-mergemarketing.net
facebook.com/eMergeOnlineMarketingtwitter.com/e_mergeonline
linkedin.com/e-merge-online-marketingpinterest.com/emergemarketing