Programmatic trading with high impact

Corporate Presentation | Berlin | 2018

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Premium publishers haveintegrated our products

Locations across Europe Top brands (of whom 80% Fortune 500) Viewability

Million MAUdirect global reach

Years of experiencein the mobile industry

By combining our proprietary adtech platform VIS.X® with our extensive media reach, YOC aims to operate qualitatively at the top of the advertising market. We want to deliver a better advertising experience to everyone.

With our technology stack and long-standing expertise our mission is to provide excellent and continuous high quality service and fast execution to our customers at any time.

We are committed to these goals – every day.

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› 80+ employeesacross six European sites

› HQ in Berlin, offices in London, Vienna, Madrid, Warsaw and Dusseldorf

› 1st Mobile Advertising IPOin 2006

› Prime Standard listing atDeutsche Börse

› Proprietary SSP

› In-house product development

› All sales channels:direct I/O to programmatic

› Connected to hundreds of DSPs

› Premium Demand

› Up to 7,2xHigher User-initiated Playrate

› Up to 5,5xHigher Time Spent

› Up to 1,6xHigher Engagement Rate

› Up to 4,2xvCTR Uplift

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Mobile share ofworldwide web traffic1

Higher engagementwith YOC Products3

Better ad performance forhigh impact formats4

Required mobile ad spend upliftto catch up with media usage5

European display ad spend traded programmatically in 20172

Growth of programmaticadvertising in Europe in 20172

1. Statista 2017: Percentage of all global web pages served to mobile phones from 2009 to 20172. IAB Europe Report: European Programmatic Market Sizing 2016 and YOC estimation3. MOAT Analytics Benchmarks Q3/2017: Universal touch % metric4. BVDW Power of mobile creation 20165. Zenith 2016: Global figures Time spent; Carat 2016: Global figures Ad Spent; eMarketer 2016: Europe figures; YOC estimation without Google and Facebook

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Trading Desks

Adservers

AgenciesDirect IO

Publishers

DSPs

Advertisers

Websites

Apps

Networks

Users

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› High impact ad formats programmatically

› Plug & Play: no adjustments in DSPs needed

› Premium inventory

› Brand-safety

› Transparency

› Holistic approach

› Private Auctions and Preferred Deals

Premium. Viewable. At Scale.

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› Proprietary and 3rd party high impact ad formats

› No further adjustments on the buyer’s DSP needed

› Transformation of creative assets into high impact, rich media ads in real time at transaction level

› Hundreds of renowned publishers integrated

› 100% brand-safe premium inventory

› Scalable

› Connection of monetization stack directly or viaHeader Bidding

› Inventory available to all buyers at the same time

› Inventory optimizedfor the best possiblesell-through

› Priority access

› Private Auctions or Preferred Deals

› Buyer’s data

› Right auctions mechanics for efficient media buying

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The most exciting and effective way to share your story to the world.

› Outstream video product

› Ad starts playing when at least 50% in view, guaranteeing full attention

› YOC’s proprietary video technology transcodes any video asset to auto-play across all devices

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VideoCompletion Rate

Higher Brand Awareness

Committed Viewability

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360 ViewOutstream Brand Signature

All Platforms Pricing ModelsStandards Support

Take center stage using the YOC Understitial Ad®.

› User initiated format allowing users to reveal ad by scrolling up or down

› Non-intrusive full screen ad is delivered without interrupting the reading flow

› Noticeably higher engagement rates by usage of HTML5, 16:9 or vertical video

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Higher vCTR withVideo or HTML5

Higher CTR

Viewability Guaranteed

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Vertical VideoEngagement Leaflet

All Platforms Pricing ModelsStandards

This full screen HTML5 ad formatopens up endless possibilities.

› Received several recognized industry awards(e.g. Cannes Mobile Lion Gold)

› Innovative product that allows users to interact directly with a campaign

› Creation of memorable and personalized brand experiences

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Higher User-initiated Playrate

Higher Engagement Rate

HigherTime Spent

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PanoramaSensors Native

All Platforms Pricing ModelsStandards

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› Encourage interactionswith creatives

› Generate engagementwith brands

› Create long lasting impact

› Compatibility to 3rd partyrich media vendors

› Deliver across all platformsand sales channels

› Flexible processes

› Effective execution

› Globally renowned publishers with high quality inventory

› YOC’s products already accessible

› Transaction of billions of guaranteed brand-safe impressions

For more information visit yoc.com28

› Verified publishers

› Thousands of sites and apps

› Access to relevantaudiences at scale

› Only pay for what theaudience sees

› Better optimization of budget

› YOC’s marketplace delivers100% viewable impressions

› Flexible and precise audience targeting in accordance with brand message and KPIs

› Advanced targeting technologies

› Integration of advertisers’own data

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› Qualified buyers

› Header Bidding

› Uncomplicated, fast & transparent to connect and manage

› Thrilling products

› Sophisticated trading

› Best possible CPM rates

› Holistic auction approach

› Machine-learning algorithms

› Better optimization ofsell-through rates and eCPMs

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› Innovative ad formats that improve user experience

› Sell-through without compromising on user retention

› One Tag. Hundreds of creatives.

› 100% hassle-free

› Extensive technical support for integration of YOC’s technology

› Monitoring of all media trading activities and sales channels in real time

› Easy management and evaluation of demand activity withYOC’s business intelligence tool

For more information visit yoc.com33

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YOC AG

Greifswalder Str. 21210405 Berlin

T +49 30 726 162 - 0F +49 30 726 162 - 222

Martina SerweneHead of Corporate Communications

ir@yoc.comT +49 30 726 162 - 322M +49 170 437 33 33

ListingDeutsche Börse Stock ExchangePrime Standard

“YOC“, WKN: 593 273

Management BoardDirk Kraus

Supervisory BoardDr. Nikolaus Breuel (Chairman)Konstantin Graf LambsdorffSacha Berlik