2 nd presentation the group 1. the url the ec shop in rakuten marusan pantry’s home page
TRANSCRIPT
2nd presentation
The group 1
The URL
The EC shop in Rakuten
http://www.rakuten.co.jp/marusanpantry/
Marusan pantry’s home page
http://www.m-marusan.co.jp/
The employee’s opinion
They want to increase their handling rare goods and private goods. Then they want to be known by many people.
therefore
Following ideas are important things.
SWOT analysis ( EC shop )
A strong point
They can reduce the job space( Only 2 PC space ).
They can sell the whole Japan( Such as Tokyo).
SWOT analysis ( EC shop )
A weak point
The selling is lower than normal’s it.
SWOT analysis ( EC shop )
Opportunities There are a lot of Opportunities in Rakut
en. Another way is to use Google keenly. Threats There are 3 companies (ex. CUOCA).
The present clientele
Imagination of housewives type Housewives types are not one
1.like cooking,and they cook every day. 2.like cooking,but they cook some day. 3.they don’t like cooking too much. 4.they don’t like cooking,or don’t have interested in cooking. …etc
How do they expand of share?
images
An our idea 1 for increase sales
The housewife's who does the cake making seeming to refer most is recipe of the magazine.
Therefore
The magazine ad is good.
Simulation
Using newspaper is not reality. It is so high cost. So using region paper is reality. Because many housewives look paper’s like riving Matsuyama.
An our idea 2 for increase sales
There are a lot of complaint about difference between pictures and products.
Therefore
Reducing difference between pictures and products
An our idea 3 for increase sales Maybe, web page’s letters and pictures are
small for housewives.
Therefore
Magnifying them.
What’s a silicon flex?
Feature : soft
strong of heat and cold
(ex.-50 ~250 )℃ ℃ Shapes : ex.circle,diamond,…heart…etc For cook : cake,jelly,chocolate,…etc
An opinion
Group 1
Kondo
SWOT analysis
Strengths
What does the company do well?
→I develop the sale in not only the store but also the net shop
Is the company have a strong in Its market?
→Yes. There seem to be few people in the same profession.
They can sell the whole Japan( Such as Tokyo).
Strengths
Does the company have a strong sense of purpose and the culture to support that purpose?
→Yes.They can reduce the job space( Only 2 PC space ).
They are young, and there are even few people but they are going to increase sales eagerly.
Weakness
What does the company do poorly?
→When they are busy , they can’t cope quickly and enough.
Because there are few numbers of people.
☆But they ask their guests order to the delivery center on the telephone.
Weakness
What problems could be avoided?
→The selling is lower than normal’s it in August because it is hot.
→An objection. difference photograph s and real thing Damage
Weakness
Does the company have serious financial liabilities?
→ The roots of “the
large size ware" was Matsuyama
Marusan !
Weakness
Does the company have serious financial liabilities?
→It was “large size ware” to have made the base of the company in a few interval from founded.
Weakness Does the company have serious financial liabilities? 大判焼が大ヒットしたその後も ・ ・ ・
『自動定量分割機』で特許取得 Large size ware made
a big hit; is ..afterwards
→ It is the pate
nt acquisition w
ith "an autom
atic fixed-quan
tity divider“ !
Weakness
Does the company have serious financial liabilities?
→It seems that there is not the serious debt from the above.
And they have two own company Building.
Threats What are competitors doing well?
Threats
What are competitors doing well?
→They say “Do not forgive other flattery with 3 branches of production / wholesale / the retail !”.
Threats
What obstacles does the company face?
Are there troubling changes in the company’ s business environment?
→ Risen in price of the wheat press profit.
An ad banner
ROI
cost
→5,250yen / month
(two rotation another company)
↓ × 12 63,000yen / year
↓ × 5 places
315,000yen / year
Profit
Sales year × (1- Sale and administrative expense rate )
+ Sales year × (1- a cost price rate )
= Profit
Profit 2.380.000.000yen × (1- about 40%) + 2.380.000.000yen × (1- about 30% ) = 2.380.000.000yen ×0,3
= 714.000.000
ROI
ROI =利益 / 投資額 ×100
714.000.000/315,000 ×100
→ Large Profitability !