Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Application Days 2012 1

Pianificazione, analisi di profittabilità,

reporting e consolidato in un unico sistema

integrato di Performance Management e

Business Intelligence in Safilo.

Daniel Bellini, Chief Information Officer, Safilo

Vincenzo Giannelli, Chief Financial Officer, Safilo

Safilo Group

1 Group

6 Safilo House Brands

27 Licensed Brands

130 Countries

30 Companies

8.010 Employees

6 Plants

€ 1.101,9 mil. Revenues 2011 Results

Safilo Group Brands Portfolio

Safilo’s Brands

Licensed Brands

BI Project - Corporate Vision

4

Brands IT plaforms Companies Customers

A Global view of the Group beyond operative and technical complexities

Start-up of an IT-driven Global improvement plan of the effectiveness and efficiency of the Safilo

Group

BI Project - objectives

5

• Definition of a common planning and

control model for divisions and markets

• Obtain, on a monthly basis, a

multidimensional Consolidated Profitability

Analysis through the main business

dimensions: Legal entities, Channels,

Products, Brands, Customers…

• Benchmark capabilities across business

dimensions

• Building the basis for the implementation of

a new budgeting and forecasting process

• Establishing a target technology

architecture for Business Intelligence

projects

• Higher control on Business Intelligence

infrastructure costs

• Ability to provide up to date and reliable

information to the business

• Implementation of a single-point-of-touch

for information across functions

• Integration between Business Intelligence

and Enterprise Performance Management

systems

Business Goals ICT Goals

6

Management Control Model

• HQ and Subsidiary using the same

language

• Automated reporting

• Direct access to structured Profitability

analysis ready to use

• No more reconciliation between

different source of data

• Dedicated tool for Budget & Forecast

development: historical trend used as

base for the projections cross all the

dimensions set up

• Focuses on truth and transparency

• Rescues the driver from information

overload

• Strikes the right balance between

control and support

• Provides effective decision support

• Uses technology to deliver high quality

information

Vision Implementation

Legend:

Model design

7

Data Warehouse level

Planning Level

Local View:

Standard P&L of the company

Consolidated View:

contribution of the company to the Group

Profit and Loss

Ability to manage: • Intercompany and third-party transactions • COGS • Royalties

Thorough multidimensional model Local & Consolidated views

Hyperion Planning HFM

Enterprise Data Warehouse

ODI

Oracle 11g

EPM

OB

IEE

Data Mart Profitability

Safilo BI/EPM Architecture

ODI

Safilo Profit

Data Mart domain2

Data Mart domain1

8

Feeding Systems