2. peter briffett
DESCRIPTION
TRANSCRIPT
Making It MobilePeter Briffet, LivingSocial
LivingSocial: instant innovation
• example text on the page like this
• you can use bullet points
• try to use all lowercase (unless a proper noun)
•you can highlight certain words for emphasis• you can also use the font Georgia italic • great for sub-information and variety
Mobile: The Landscape
• Growing consumer preference
• A powerful medium – push and pull
• Ultimate local targeting
• Rapid growth potential
Mobile: The Challenges
• Finding the right fit – strategy for medium
• What the consumer wants
• Closing the transaction loop
• Gamification, and other innovations