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TRANSCRIPT
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Popcorn Sale 2012“Raising the Bar”
BSA West Central Florida Council
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wcfcpopcorn
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Why sell popcorn?
• Promotes scouting
• Pays for pack events - camping, trips, less out of pocket for parents
• Promotes social skills and responsibility for the scouts
• Helps support council
• Official scouting product
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2012 Popcorn Sale
1. Exciting NEW products and improvements
2. One-stop shop at www.trails-end.com
3. Simple steps for GROWING your sale
4. Best ways to SELL
5. INCENTIVES that motivate!
What’s in it for YOU!
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Product Improvements
36% Increase in nuts in Caramel Corn with
Almonds and Pecans!
0g trans fat across the entire product line
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Product Improvements –!
Significantly improved flavor in all microwave products:
Unbelievable Butter Microwave Popcorn• Now LOADED with more Butter than ever before!
Butter Light Microwave Popcorn• Tastes better than most regular butter popcorn!
Kettle Corn Microwave Popcorn• Now sweeter and crunchier than ever!
0g trans fat across the entire product line
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NEW Products
NEW Chocolate Lover’s Collection
•Chocolatey Caramel Crunch•White Chocolatey Carm Crunch•White Chocolatey Pretzels•Milk Chocolatey Pretzels
0g trans fat across the entire product line
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NEW Products
NEW Premium Chocolate Lover’s Collection
•White Chocolatey Caramel Crunch•Chocolatey Caramel Crunch•Chocolatey Peanut Clusters•White Chocolatey Pretzels•Milk Chocolatey Pretzels
0g trans fat across the entire product line
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NEW Products
NEW Sweet & Savory Collection
•NEW Sour Cream & Cheese Corn•NEW Milk Chocolatey Pretzels•Butter Toffee Caramel Corn
0g trans fat across the entire product line
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NEW Products
NEW Cheese Lover’s Collection
•NEW Sour Cream & Cheese Corn•Cheddar Cheese Corn•White Cheddar Cheese Corn
0g trans fat across the entire product line
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NEW Products
NEW Double Caramel Crunch
with a hint of cheese
NEW Stand-AloneCheddar Cheese Corn
0g trans fat across the entire product line
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Popcorn For Our TroopsOver 1.3 million donations since 2007
$30 Silver Level Donation $50 Gold Level Donation
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2012 Product Line
Premium Chocolate LoversChocolate Lovers$50 Military DonationSweet & SavoryCheese LoversDouble Caramel CrunchWhite Chocolatey Pretzels18 Pack Kettle CornCaramel Corn with Almonds & PecansChocolatey Triple DelightButter Toffee Caramel Corn18 Pack Unbelievable Butter18 Pack Butter LightCaramel CornPopping Corn
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Did you know……
• 30% of every product sold goes to YOUR troop/pack.
• 30% goes to WCFC
• Council sponsored sales are the ONLY ones a scout can wear his class A.
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Did you Know…..
It costs 1.5 million dollars a year to maintain our local BSA camp
facilities :
Soule and Sand Hill.
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“Goal Setters R Goal Achievers”
Pack 422 $11,903
Pack 475 $16,721
Pack 407 $18,109
Pack 9 $20,595
2010Pack 55 $12,722
Pack 407 $18,850
Pack 9 $20,112
Pack 475 $20,144
2011
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“Raising the Bar”
• Troop 26 $ 6,982
• Troop 64 $ 7, 543
• Troop 263 $ 9, 194
• Pack 422 $ 9, 393
• Troop 313 $10,540
• Pack 7 $11, 464
2011 Champion units
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“Raising the Bar”
WCFC 2011 GOAL
$350,000Every scout & unit participates
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Popcorn Sale 2012
How to Achieve our Council Goals and
MAKE IT WORK!
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How to make it work
- What to do BEFORE the Sale
- - What to do DURING the Sale
- What to do AFTER the sale
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Before the Sale
Get parent/boy buy-in
• Work smart - not hard!
• Decide what ways to sell
• Get a team of helpers together
• Look at calendar
• Make a plan
• Be in the know!
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How to make it work
Set goals-
For scouts & for unit
Share the burden…
How much for each
Scout?
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How to Make it work
Hold a fun, crazy sale kickoff
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Build the BEST Popcorn Kickoff!
The kickoff is the single most important factor for you to have a good sale
Have a 30-minute fun-filled Popcorn Kickoff:• Make it FUN and FESTIVE!• Show parents what’s in it for them• Have giveaways and prizes
• Prepare your Scouts
• Have role plays and practice the sales script• Help your Scouts gain the confidence to sell!
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How to Make it Work
• Be organized
• Give parents step-by-step info/dates
• Use facebook
• Use a unit webpage
• Get the BOYS excited
• Stay informed
• Keep parents informed
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How to Make it Work
Keep track of your progress
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How to Make it Work
Offer prizes…
Like an
event night…
Soule S’more Hoe Down mid sale rally
2011 popcorn sale
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How to make it work
Make a unit tradition….
pie your leader for $300 in sales $300 club T shirts
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How to make it work
Give away stuff….
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How to make it work
RECOGNITION!
Top sellers popcorn sale 2011
Participation patches
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How to make it work
MAKE IT FUN!!
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Prize-a-palooza!!
COUNCIL PRIZES
TRAILS END PRIZES
(feel free to add unit level prizes)
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$15 Gift Card
LEGO CreatorBlue Roadster
Nalgene Water Bottle
2012 Scout Reward Levels
Sell $250 Sell $350 Sell $450$10 Gift Card
Binoculars
Multi-function Knife
$20 Gift Card
LEGO CreatorPropeller Adventures
6-Piece Camp Kit
Physical prize options available at lower levels.
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2012 Scout Reward Levels
Sell: $650
$850
$1,100
$1,300
$1,800
$2,300
Gift Card: $30
$40
$55
$75
$110
$150
OR
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Trail’s End National Rewards
Funded by Trail’s EndFace-to-face, online and mobile sales count!
$600 ClubEarn a $20 Amazon.com or Walmart Gift Card!
$1,500 ClubEarn a $50 Amazon.com or Walmart Gift Card!
College Scholarship: Sell $2,500 once and 6% of your total sales each yearis invested in your own college scholarship account
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The Incentives Keep on Coming!
Sell $6001. $20 gift card from the Rewards Program $450
Level
2. BONUS $20 gift card for the $600 Club
3. BONUS xxx incentive from the council
4. Pie in the Face from your unit
Build everything in your unit-level incentives around the $600 Club!
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The Incentives Keep on Coming!
Sell $15001. $75 gift card from the Rewards Program $1300 Level
2. BONUS $20 gift card for the $600 Club
3. Pie in the Face from your unit for the $600 Club
4. BONUS $50 gift card for the $1500 Club
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The Incentives Keep on Coming!
Sell $25001. $150 gift card from the Rewards Program $2300
Level
2. BONUS $20 gift card for the $600 Club
3. Pie in the Face from your unit for the $600 Club
4. BONUS $50 gift card for the $1500 Club
5. Top Seller Prize from your unit
6. Scholarship Program from Trail’s End
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Council Prizes
• Boys who hit $325 earn the “Raising the Bar” Patch
• $100 online sales- online patch
• Name listed by unit on the Colonel’s Corner website and Facebook
TOP online seller in council
Earns an extra $100 gift card
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Council Prizes
• $600 in sales by Oct 15= invitation to S’more Hoedown camp fire.
• $600 in Sales by Oct 31= invitation to JumpZone celebration party.
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Council Prizes
Weekly Drawings
Each filled up order sheet/or $600 sales is an entry into the drawing. Name stays in whole time.
Week 14 theme park
tickets
Week 2
iPod
Week 3
BSA tent
backpack
& sleeping
bag
Week 4
IPad
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Council Prizes
Top three Boy Scouts
Top three Cub ScoutsWill earn an extra bonus gift card for
being one of the top 3 sellers council-wide.
$50/$75/$100
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Council Prizes
100% participationAll registered boys participate in sale by
turning in orders.
- A FREE camping weekend at Soule or Sand Hill for the Pack/Troop
- Certificate
- Picture recognition on KK and facebook
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Council Prizes
Blitz Day WinnerUnit with highest reported sales first day.
2011- Pack 55 - Unit invite to S’more Hoedown
& JumpZone Party
- recognition on KK - and FaceBook
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Council Prizes
Top UNIT Sales OverallUnit with the highest overall sales
2011 Pack 475
- Ribbon flag topper
- Unit invite to JumpZone party
- Picture recognition on KK and FB.
- Perpetual plaque at council and mini plaque to keep.
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Council Prizes
THE TOP selling scout from the council….
Stay-cation at a local area resort for a family of four.
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Trails End Prize
• Gift cards Gift cards Gift cards
• $600 Club/patch
• Prizes
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Tools for success
• Facebook Page
• Follow us at WCFCPOPCORN
• Ideas
• Reminders/updates
• Contests
• Recognition
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Tools for success
Kernel’s Korner at wcfcbsa.org- Selling ideas
- How to for new kernels
- Calendar/reminders
- Forms and links
- Recognition areas
- Clip art/ presentation tools
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NEW Trail’s End Mobile App
FREE mobile app allows Scouts and their families to sell anytime, anywhere.
• FREE app designed specifically for Scouts
• Available for iPhone, iPad, and Android
• Allows Scouts to take online orders on their mobile device
• Scout signs in with his account to sell Trail’s
End online
• Customer pays with a credit card
• Product is shipped by Trail’s End direct to the
customer
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Wrap up
$350,000!
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Give one…Get one…
Find two people, give them a good idea related to
your sale and get a good idea related to their sale.
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Questions?
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THANK YOU!
©2012 Trail’s End®. All rights reserved.
facebook.com/trailsendpopcorn