Production Techniques Evaluation

Production Techniques EvaluationYour Name

Graphic Design Experiments

Include an image of your experiments2

Graphic Design ProductionAdvantages of working in this mediumThere are many advantages of working in this medium, one being able to use adobe Photoshop which allows me to produce the exact poster to the standard I would like it to be. Photoshop also allows me to fix images to the exact pixel making the images better quality and to a higher standard. Also whilst using Photoshop it is very easy and quick to make minor adjustments to your work, this can be done by using some of the hundreds of different shortcuts, doing this makes your overall experience to a lot higher standard.Disadvantages of working in this mediumOne disadvantage of working in this medium is that I would have liked to learn how to use more advance Photoshop tools to improve my work to a higher and more professional standard. Doing this would have given me a more pristine product to show to the public

What makes working in this medium better/worse than the other mediums we are exploring?3

Graphic Design Production

There are many differences between my between my coca cola poster and the genuine poster. One difference being that my poster has a lot more detail compared to the original one, this can be good and bad, good because it gives everyone who looks at the poster a lot better understanding of the company however it can also be bad because some people could be put off by the amount of information on it because some people prefer posters in a simpler manor. If I was to redesign my poster I would take out some of the detail to make it more appealing to a wider range of the public. Another difference is that my poster includes the links to social media and includes one partnership (Olympics). How ever because the genuine poster is a lot more simple I think it better suits the brand coke, than my poster does.

Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.4

Graphic Design Production

For the coca cola logo I copied an image from Google, then using the magic wand tool I deleted the background to leave me with the lettering of the logo. I then changed ,any effects of the logo such as adding, bevel and emboss, stroke, inner shadow, satin and gradient overlay. This made my logo look like this.One strength for my poster is that I have used my knowledge and researched about the brand coca cola, this is my I included a solid red background because most of the coca cola posters include a full red back ground. This is also why I included the Olympics because coca cola is a large sponsor.To make the sports athletes look part of the pattern coming from the top of the coke bottle I had to use the magic wand tool to edit and delete parts I no longer needed which made the skier and dancer look part of the pattern.The coca cola bottle uses typography, I decided to use this image because it is two pictures in one, it describes the taste of the drink and the actually bottle.

Include an image of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece5

Radio ProductionAdvantages of working in this mediumOne advantage of working in this medium is learning how to use adobe audition, this has allowed me to learn the basic skills and how to edit sound clips on adobe audition. This could help me later on if I choose to use radio or sound in my final project. Another advantage of working in this medium is that I had a lot of freedom to create any audio clip I could dream of which was to do with the brand coke. Disadvantages of working in this mediumOne disadvantage from working in this medium is that for the first couple of lessons hard working on adobe audition because I did not understand on how to work the program, however after improving my skills there was no disadvantage of working in this medium. One more disadvantage is that I would have much preferred to have learned more advanced tools on the program because it would have positively effected my final radio advert.

What makes working in this medium better/worse than the other mediums we are exploring?6

Radio Production

My advertOriginal coca cola advertMy radio advert is more relaxed and includes chilled jazz music and the original sounds of coca cola products. Unlike the original coca cola advert which includes information on what foods coca cola goes with to make you enjoy your meal more. My advert also includes a voice saying the brand name and slogan, in the middle of the advert and at the end of the advert, however the original advert has a voice saying the brand name, slogan and other information throughout. I think that both my advert and the original advert represent coca cola as a brand in many different ways, my advert concentrates more on the pleasing sounds that coke makes such as the fizzing, however the original advert give you a lot more information such like what foods coke is best served with.

Discuss the content of your final product and the content of a similar existing product referencing the similarities and differences.

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Radio ProductionThere are many strengths and some weaknesss for my radio advert, one strength is that it is very simple to understand and know what the brand is which is good for advertising coke. A weakness is that there is not a lot of information in it, so if I was to do another radio advert I would include some more information about the brand. Another strength is that my radio advert is very relaxed, I did this by making my background music a calm jazz beat. This beat goes really well with the enhanced sound of the coca cola bottle opening and fizzing and then hitting the ice cubes inside the glass. Overall these sound come together to give professional sounding radio advert. Another weakness is that it only tells the listener that it is a coca cola by saying the brand name at the end, if it said the brands name multiple times, then someone who only listens to part of the advert will still be able to realise which company's advert it is.

Discuss the strengths, weaknesses and changes you would make to the product.Reference tools/hardware employed in the production and/or post production of the finished piece

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Video Game Experiments

Include an image of your experiments9

Video Game ProductionAdvantages of working in this mediumOne advantage of working in this medium is that it allowed me to improve my skills in Photoshop by learning how to create animation using Photoshop, by using Photoshop I was able to edit images and slide them straight into the animation.Disadvantages of working in this mediumI found it was quite hard to edit the length of multiple clips at once, if I knew how to do this I would have been able to save a lot of time when producing my advergame. Another disadvantage I found whilst I was making my advergame which was using the animation software because I had never used it before so it took me a while to get used to editing clips, moving clips and making individual slides.

What makes working in this medium better/worse than the other mediums we are exploring?10

Video Game Production

One difference between my adverame for coca cola and M&Ms is that M&Ms is a lot more simpler than mine, this makes it easier to understand. How ever I personally think my advergame represents the brand better. One similarity is that both my advergame and M&Ms advergame is that they both include bright colours, this makes my advergame attract more views to advertise the company better. I think viewers of my advert will understand clearly what brand the advert is, this is because I have generated a real life coca cola can, which everyone will mostly be able to recognize the brand, this makes my advergame very good for advertisement. I also think M&Ms advergame did this very well because the M&M characters are also very well know and are easily recognized to the brand M&M.

Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.11

Video Game Production

One strength for my advergame is that all through out the animation the brands logo is in it, this increases the chance of the brand getting better known and increasing the sales. Also my advergame has very good motion, this is because the speed of the animation is just making the advergame not to fast but at the same time no to slow. This makes the experience a lot better for the viewer.

One weakness for my advergame is that for many of the images, they are very blurry. This is because when I drew the picture it was perfectly clear, however when I went to change the size of my picture using the transformation tool the image went very blurry and I then I has to try and recolour the image which took a lot of time.

Some of the tools I used to create my advergame was, the pixel pencil tool, rubber, magic wand tool and the eye drop tool. These tools are used in Photoshop, which allows me to to edit images quickly and efficiently, and the make them visible in the animation. If I was to recreate my advergame, I would redo the animation so the game ran a lot more smoothly instead of it jumping, doing this will make my final advergame more pristine and promote the brand better.

Include an image of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece12

ComparisonWhich product do you believe advertises the product the best? Why?I personally think my poster best represents the brand Coca Cola. This is because it is the most professional way to advertise the brand. On my poster it includes information about the brand and their partnerships such as their partnership with the Olympics which I included into my poster with the sports theme. The target audience for my poster was men and women aged between 10-50. this is because people who are interested in sports are normally aged in this range. My poster will interest people because its background is a very bright red which will catch the readers attention.Which of your products is the most professional? Why?Out of all of my different advertisement, I think that my radio clip was the most professional, this is because it includes a very calm and relaxed jazz tune in the back ground which intrigues the listener because they think it is a very pristine product, also the sound of the Coca Cola bottle opening, and hitting the glass inside the cup sends a rush of thirst to the listeners which is most likely to make them buy from the brand.

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